Recursos de Software de Marketing por Canal

Os portais de parceiros muitas vezes sofrem de um dos dois problemas: ou são modelos rígidos que forçam seu programa a se encaixar na estrutura de outra pessoa, ou exigem envolvimento de desenvolvedores para cada alteração de conteúdo. Nenhuma das abordagens atende a uma equipe de canal que precisa se mover rapidamente enquanto mantém os padrões da marca. O Unifyr One inclui um construtor de páginas de arrastar e soltar que permite aos profissionais de marketing de canal criar e modificar páginas de portal sem tocar em código. Você pode segmentar o conteúdo por nível de parceiro, região ou tipo (mostrando recursos diferentes para parceiros ouro do que para parceiros prata, por exemplo) e rastrear o engajamento para entender qual conteúdo impulsiona a ação. O portal integra-se com todas as outras capacidades da plataforma, para que os parceiros acessem treinamentos, ofertas, campanhas e materiais de um único interface sem autenticação separada.

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A secure, mobile-responsive web application > As much as 60% of your portal traffic will come from mobile devices. Give your partners the mobile experience they deserve. Our PRM solution allows your partners to submit deals, review leads, and track marketing campaigns from their mobile device and even receive Push Notifications when a deal is approved. Easy integration with your CRM > Your existing CRM is the data repository, and remains the single interface your Channel Account Management team use on a daily basis. We integrate with Salesforce.com, Microsoft Dynamics, Oracle Sales Cloud, and any other commercially available CRM tools. Think of PRM as a way to map your CRM to your channel model. Leads, Opportunities, Campaigns and more are extended to take into account multiple tiers of indirect partners. Robust partner recruiting and onboarding > Keeping your partner community vibrant involves continually “onboarding” new partners with high potential, and “offboarding” non-productive partners. Our solution allows you to target and recruit the best partners available. Make sure you land the RIGHT partner, not just ANY partner. Automated applicant approval routing and contract management > Eliminate the time and labor intensive task of manually routing program applications for approval. Let our customizable workflows do it for you. Auto approve, auto reject, or route applicants for approval based on region or any filter combination you can imagine. Analysts estimate that for every $1 spend on a commercially available PRM tool, you will see a $10 reduction in manual labor costs. 360-degree view of your company’s sales pipeline > Impartner PRM, with the optional Lead Management module, provides a full 360-degree view of your company’s sales pipeline, including the revenue from both direct and indirect channels. From the comfort of the familiar CRM interface that your sales team is currently using, you see full analytics of your pipeline with deals won and lost (heaven forbid,) lead closure rates, program ROI and much more. Opportunity / Deal Registration functionality > Deal Registration is rated the #1 feature of Partner Portals by the majority of resellers. It can typically add as much as 20 points of margin to deals generated by your loyal partners, yet it costs you nothing. Impartner PRM makes it simple for partners to generate their own deals and bring them to you for protection. Registering a deal means your partner has a set amount of time to close the deal, or it becomes fair game for other partners. You can ensure that partners work hard to close their deals, but still keep your partner pool hungry for expiring opportunities they can move in on. Partner analytics and reporting > See which partners are using your portal, what your most popular content is, how your marketing campaigns are performing, the total value of your outstanding leads and opportunities, and much more. Partner and Content Migration > Get your existing partners and all of your content into your new portal as quickly as possible using our white-glove Concierge Onboarding service A powerful, built in, in-line WYSIWYG editor and Momentum™ Template Markup Language > Your channel management team can edit your portal content quickly, simply, and safely. You select who you want to assign Content Admin rights to, and they can log in to the portal and edit content in place. Momentum makes it simple to add content that only appears to partners in the right tier, geography, revenue level, etc. A great way to personalize the portal experience. Impartner’s powerful Channel Flow™ workflow engine > Your channel admin team can update your business processes and workflows in real time in response to the changing needs of your business. Route your incoming program applicants automagically, gaining regional approval prior to send to CFO. Craft a 30-60-90 day plan for new program members and guarantee that they stick to it. Assign your leads with a clock ticking – if not followed up on quickly enough, they can be retired and reassigned.

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Impartner oferece a solução de Gerenciamento de Relacionamento com Parceiros baseada em SaaS mais avançada do setor, ajudando empresas em todo o mundo a gerenciar seus relacionamentos com parceiros e acelerar a receita e a lucratividade por meio de canais de vendas indiretos. O maior fornecedor de PRM puro do mundo, Impartner fornece a única solução pronta para uso do setor que pode implantar um Portal de Parceiros de classe empresarial em apenas 30 dias.

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