What I like best about ZINFI UPM is that it centralizes partner activity in one place and replaces a lot of manual coordination. I mainly use it for deal registration with Fivetran, and the biggest value is having a clear system to submit deals, track status, and see approvals and ownership in real time. Before this, we relied more on email threads and spreadsheets, which made it harder to keep track of opportunities and required more follow up. Now everything is logged in one place, which saves time and reduces confusion. Another strong point is that it supports different parts of the partner workflow. While I use it mostly for deal registration, our technical team uses it for certifications, so having both pipeline activity and enablement in the same platform helps keep things aligned across teams. From an ROI perspective, the value comes from reducing manual work, improving visibility, and giving us a more structured process for managing partner activity. Review collected by and hosted on G2.com.
The main downside is the UI/UX in the deal registration section. Some required fields are not very clear, so it’s not always obvious what information is expected. This slows down submissions and sometimes requires checking past entries or asking internally for clarification. Adding tooltips, examples, or short descriptions next to each field would make the process much more intuitive and reduce errors. Another limitation is integrations. It would be very useful if ZINFI integrated with Google Sheets, since that is where we keep and review a lot of our deal information internally. Right now, there is still some manual work involved in moving between systems and making sure records stay aligned. A stronger integration layer would make the workflow more efficient and reduce duplication. I also think the platform could improve by adding more automation or AI-driven guidance, such as smart suggestions, validation, or auto-complete based on previous submissions. Review collected by and hosted on G2.com.
