Wistia Reviews (1,140)

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Reviews

Wistia Reviews (1,140)

View 2 Video Reviews
4.6
1,140 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise Wistia for its ease of use and powerful analytics, which streamline video management and enhance marketing efforts. The platform's intuitive interface and seamless integration with tools like HubSpot make it a favorite for teams looking to optimize video content. However, some users note that the pricing can be expensive as usage scales.

Pros & Cons

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Josh W.
JW
Josh W.
Video Marketing Manager
Small-Business (50 or fewer emp.)
"Seamless Video Hosting with User-Friendly Interface"
5/5
What do you like best about Wistia?

I really like that Wistia is easy to use and has a really simple and clean interface. All the tools are helpful, and it's great to be able to customize the look of the video player. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

With Wistia Live, there's still a couple features we're looking for it to be improved. I think things like capturing leads, being able to ask people to raise their hand during a live webinar, and be able to capture all the people that raised their hand for wanting a demo. I know there's some implementation for that now and maybe it has been updated since the last time I tried it. I think that would be an improvement. For our Wistia live videos, we film in a studio and not from a webcam setup. Everything is reversed when I look at the video inside Wistia Live, because it's trying to be a mirror image like a webcam would. But for our studio environment, that's just one small little nitpick that I wish I could flip the video feed in Wistia Live so that way it's not mirrored and it could look normal for the producer view as well. Review collected by and hosted on G2.com.

Mikalla C.
MC
Mikalla C.
Customer Marketing Programs Manager
Enterprise (> 1000 emp.)
"Wistia Makes Video Management Simple, Customizable, and Efficient"
5/5
What do you like best about Wistia?

Wistia makes video management simple while still offering powerful customization options. I particularly love the ability to create and update thumbnails, edit content directly within the platform, and easily update transcript copy without needing additional tools. The AI-powered features are also a huge time saver, especially when it comes to generating video descriptions. Overall, Wistia makes it easy to manage, optimize, and publish video content efficiently. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

Nothing I can think of. It' supports my needs well. Review collected by and hosted on G2.com.

EA
Eva A.
Mrs
Information Technology and Services
Mid-Market (51-1000 emp.)
"Wistia is easy to use with a short learning curve"
4/5
What do you like best about Wistia?

It’s very easy to use and simple to find what you need. The learning curve is short, so you’re ready to go as soon as you get access. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

There is nothing that comes to my mind about disliking Wistia. Review collected by and hosted on G2.com.

Stephanie A.
SA
Stephanie A.
Senior Director of Communication & Social Media
Mid-Market (51-1000 emp.)
"Effortless Video Hosting with Easy Analytics"
5/5
What do you like best about Wistia?

I find Wistia to be very easy to use and organize. Wistia stands out as a video platform built specifically for marketers like myself, with powerful features like in-video lead capture, detailed engagement analytics, and seamless integrations that make it easy to turn video content into measurable business results. Analytics are really easy to look at, giving me quick access to reports that show how many people have watched the videos, engagement statistics, and form submissions. The organizational features and dashboard save time and allow me to report back to the team on what's working. I also appreciate how Wistia generates a summary for each video, which makes it easy to use in other AI tools for social captions and more. One of the most valuable features is Turnstile, which allows us to capture leads directly within videos without disrupting the viewer experience. Combined with customizable CTAs, it makes video a much more actionable part of our marketing strategy. The analytics are another major strength—Wistia’s heatmaps and engagement data provide clear insight into how viewers are interacting with content, which helps us continuously optimize performance.

The platform is also incredibly easy to use. Embedding videos is seamless, and integrations with tools like HubSpot (we use this) make it simple to connect video engagement to broader campaigns. We also appreciate the ability to fully customize the video player so it aligns with our brand. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

The AI-generated remix tool isn't quite there yet. It requires a lot of edits like formatting and font changes. There are technical hiccups that need resolving. Review collected by and hosted on G2.com.

Paula M.
PM
Paula M.
Customer Success Manager
Mid-Market (51-1000 emp.)
"User-Friendly but Needs Integration Improvements - Paula M"
3.5/5
What do you like best about Wistia?

I appreciate that Wistia allows us to give webinars with the appropriate number of attendees and is an easy platform to use. I really like how easy it is to use and that it is customizable to a point. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

It would be great to pull people onto the stage to clarify questions, share screens, etc., rather than relying on chat, which has a lag. It would be nice to easily integrate it with Make to streamline webinar creation—progress has been made, but I still have to change things manually. The attendee count during the webinar doesn't update accurately, and I can't see the engagement info afterward. When using the present feature, it should appear at the bottom of the screen like a share screen instead of needing multiple clicks to bring it back up. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Top-Notch Video Hosting with Stellar Support"
5/5
What do you like best about Wistia?

I love using Wistia for hosting video for my businesses and a few clients. It provides seamless playback on my website without buffering and allows me to securely share videos with my clients. I love that I am in control of the experience because platforms like YouTube tend to pull in too much noise with their suggested videos. Wistia is a great company with a great culture, and their support is great. They offer a lot of great resources, like blog posts relevant to my industry, great support forums, and tutorials when they make UI updates. The initial setup was very easy, and I have been happily using Wistia for about 14 years. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

It is frustrating that they do not have an Android mobile app. Review collected by and hosted on G2.com.

Verified User in Education Management
AE
Verified User in Education Management
Mid-Market (51-1000 emp.)
"Fast Uploads, Great AI Captions, and an Easy-to-Use API"
4/5
What do you like best about Wistia?

Super easy to update videos, accessibility features. Clean layout and easy to use with API. Uploading is super quick and it helps us a lot with the business linking our videos to our platform. The AI captions are also great and we love that it allows us to edit and also translate into another language. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

I feel there could be better folder organization options and ways to organise our content maybe using AI. There should also be more options where we can see stats on not jut performance but how many of our videos have captions, have certain accessibility features, and an easy way to bulk change certain things across a specific folder. For example, we want captions on all of our videos so it would be nice to be able to filter for ones that aren't captioned. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Wistia Makes Video Marketing More Efficient and Scalable"
4/5
What do you like best about Wistia?

I love that Wistia has evolved from a video hosting site to a holistic, comprehensive tool for video Marketing.

We use Wistia to record remote client interviews, pre-recorded Webinars, and live Webinars. I appreciate that the recording tools are a lot more polished and streamlined than typical video conferencing software. And they are easy to use and browser-based so non-technical teammembers and guests are not overwhelmed.

The browser-based editing tools are also a huge asset for scalability. Because of these tools and the fact that recordings are hosted in the same platform, non-technical marketers on our Content and Social teams can easily repurpose long form media for other channels without tapping our Video team's limited bandwidth.

Overall, amazing tool that makes our video team so much more efficient and scalable. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

The recording platform is great but not quite as flexible and professional as dedicated solutions. There are a few features of the recording platform that I would like to see implemented:

-Downloadable separate tracks for each speaker during live webinars

-Separate, high quality audio tracks for each speaker

-Ability to map keyboard shortcuts to change layouts or spotlight speakers during recording

-Ability for Producer to unmute and communicate with guests without being on stage. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Intuitive Editing Suite with Great AI Optimization"
4.5/5
What do you like best about Wistia?

I didn't get this to use for editing, but the editing suite is actually very intuitive. I am a professional editor, so I have the tools, but I see this suite being very useful for product teams who need to create content but don't have access to a producer or past video editing experience. Love the zoom feature as well.

Also I like the AI Engine optimization features Review collected by and hosted on G2.com.

What do you dislike about Wistia?

I would like if the viewer that we share with prospects looked a bit more polished like a YouTube instead of a back-end video platform. Not the biggest deal though. Review collected by and hosted on G2.com.

Stacey D.
SD
Stacey D.
Site Enablement Specialist - Team Lead
Mid-Market (51-1000 emp.)
"Effortless Video Organization with Easy Translations"
3.5/5
What do you like best about Wistia?

I like Wistia for its ability to provide quick translations and closed captioning for videos. It really adds value with ease of translation, especially as we are becoming more internationally accessible. It's extremely simple with just a few clicks to make translated text and captions available to clients, which streamlines our efforts. Review collected by and hosted on G2.com.

What do you dislike about Wistia?

Sometimes the folder structure and search functionality can be a bit tough. Unless your team coordinates on how you organize things, or you use the very specific words in the title of your video, it can be hard to find your video. It would be nice if when you search for a video, it also analyzes the transcript to suggest videos you might be looking for beyond the title. Review collected by and hosted on G2.com.