wetracked.io Features
Social Functionality (1)
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Social Functionality
Product functionality for social advertising.
Campaign Management (15)
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Campaign Dashboard
Overview of all media purchases and campaigns in a single interface.
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Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized.
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Reach
Amount and quality of inventory partner sites on which ads can be placed.
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Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
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Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
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Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
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Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
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Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad.
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Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
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Creative Optimization
Tools offered for creating and optimizing creative components of campaigns.
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Rich Media Capabilties
Supports rich media display and video ads that involve user interaction.
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In-App Ads
Allows for ads to be placed in mobile apps.
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Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Retargeting Ads
Ads that target individuals who have previously interacted with a brand or visited a specific website
Targeting (5)
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Targeting
Able to target desired audiences based on demographics and behavior variables.
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Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates.
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Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA).
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Contextual Targeting
Able to match the marketer's ad with specific content on a site or page.
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Platform (25)
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API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
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Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators.
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User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
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Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
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Enterprise Scalability
Provides features to allow scaling for large organizations.
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Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
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Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
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Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
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Notifications
Alerts marketer of the performance of particular campaigns.
Budget Management
Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure
Display Ad Management
Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Ad Inventory Management
Manage advertised inventory that is featured and tracked across marketing campaigns
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Document Management
Store, manage, and track all electronic documents in a centralized location
File Management
Create, save, and store files
Workflow Management
Create, design and manage workflows for repetitive tasks
Email Management
Manage, store and organize emails within the system or via third-party apps
Display Ad Management
Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Task Management
Create, manage and track all task activities and progression
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Deadline Management
Specify or track the date/time a project, task, etc., is due for completion
Client Management
Manage contact details and communication with clients
Project Management
Plan and coordinate all the resources, costs and time needed to execute assignments
Platform Interoperability (1)
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Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Development (2)
Pre-built Connectors
Facilitiates API development and integrations with prebuilt connectors, templates, and examples.
Custom Connectors
Provides the ability to create connectors from existing services and APIs in catalog.
Management (2)
Reporting and Analytics
Provides dashboards to gain real-time insights into API performance, usage, and errors.
Data Mapping
Facilitates to and fro data map according to the data model between applications/web services.
Integration Options (4)
ERP Systems
Provides integrations to ERP Systems.
Accounting Systems
Provides integrations to accounting Systems.
CRM and Marketing Automation Systems
Provides integrations to customer relationship management and marketing automation systems.
EDI
Provides integrations to EDI service providers.
Agentic AI - E-Commerce Tools (3)
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Social Media Advertising (6)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Multi-step Planning
Ability to break down and plan multi-step processes
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
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Decision Making
Makes informed choices based on available data and objectives
Additional Functionality (38)
Ad hoc Reporting
Generate one-off reports that meet information requirements
Event Logs
A chronological record of actions or occurrences within a network, software, or process
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Workflow Management
Create, design and manage workflows for repetitive tasks
Debit/Credit Card Processing
Accept and process credit/debit card transactions
Root Cause Analysis
Identify and analyse the reasons behind accidents
Conditional Logic
Capability of a software or system to make decisions and perform actions based on specified conditions
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Response Management
Planning and managing of resources and procedures to mitigate the impact of events and incidents
Prioritization
Arrange tasks based on the level of priority or urgency
Dispute Management
Investigate and resolve disputes/issues using workflow, audit trails, and other system tools
Custom Fraud Rules
Rules that can be customized/created based on business requirements for fraud prevention
Real-time Alerts
Receive notification of issues as soon as they occur
Evidence Management
Administration and control of evidence related to investigations/cases
Rate of Return Analysis
Case Management
Work on a set of tasks related to a particular charge, patient, legal issue or any other complex entity or process
API
Application programming interface that allows for integration with other systems/databases
Task Management
Create, manage and track all task activities and progression
Transaction Monitoring
Monitor or audit historical and current transactions to analyze customer account activities
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Payment Tracking
Track sent and received payments, invoices, and bills.
Payment Fraud Prevention
Tools to prevent payment fraud, such as identity authentication, risk analysis, seller protection, etc.
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Refund Management
Oversee the process of issuing refunds
Data Synchronization
Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency
Business Process Automation
Helps automate and manage information, tasks, and procedures by establishing routines and patterns associated with processes
Risk Scoring
Assess and score risks using risk matrices
Predictive Analytics
Predict future data based on historical data sets
Chargeback Tracking
Track usage and chargeback for disputed transactions/expenses
AML Compliance
Anti-money laundering compliance helps businesses uncover suspicious financial activity
Financial Transaction Approval
Approve legitimate financial transactions after reviewing for fraud or other risks
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Source Tracking
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Claims Tracking
Process of tracking new and submitted claims and the status of submitted claims
Real-Time Reporting
Active reporting of data and metrics
