Wavefield Reviews & Product Details

Wavefield Research is an AI-native survey platform built for market research and political or public-opinion polling — designed for teams who need a study done to a defensible professional standard without an enterprise research suite, a dedicated data-processing team, or an annual contract. Every study starts as a single document. Upload a brief or an existing questionnaire, and Wavefield's AI agent programs the full survey: skip logic, screeners, quotas, randomized rotations, and multilingual translations, typically in minutes. A visual editor sits alongside the agent so you can refine anything by hand, and both work on the same underlying document, so nothing drifts out of sync between AI-generated and manually edited sections. Fielding is built for real research conditions, not just form collection. Quotas fill and close automatically, screener terminations are clean, and speeder and straightliner detection flag low-quality responses without silently deleting them. Respondents can resume a partially completed survey on a different device. Invitations go out by email or SMS, either to your own contact list or to panel sample Wavefield sources on your behalf, with single-use links that resist tampering and duplicate submissions. Analysis is research-grade by default, not an add-on. Toplines are weighted using rim (raking) weights against your population targets, crosstabs include significance testing, and margins of error are calculated on Kish effective base sizes rather than raw counts. For ongoing programs, tracker waves report trend lines question by question across fielding periods. Results export as SPSS datasets, Excel banner books, and Word toplines — the deliverables a data-processing team would normally produce and bill for separately. Wavefield supports both commercial and public-opinion use cases on the same engine, because the underlying requirements overlap: clean screens, correctly filled quotas, honest weighting, and numbers that hold up under scrutiny. Market research teams use it for brand trackers, concept and ad testing, pricing and usage studies, and NPS programs. Political and advocacy organizations use it for horse-race and approval polling, message testing, and issue research, with weighting to the electorate and publish-ready methodology statements. Pricing is per project rather than per seat: Basic, Standard, and Pro tiers from $99 to $499, with no subscription or annual commitment. Accounts can be created and studies fielded the same day, with panel sample available from $3.50 per completed response and SMS invitations at $0.05 per message for studies that need them.