# What's the best GDPR and CCPA-compliant mobile marketing platform for apps with users in Europe and California?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I've been evaluating the best GDPR and CCPA-compliant<a class="a a--md" elv="true" href="https://www.g2.com/categories/mobile-marketing"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/mobile-marketing">mobile marketing</a> platform for apps with users in Europe and California, and compliance claims are much easier to make in a product brief than to verify in practice. What actually matters is consent management, data residency options, programmatic deletion and opt-out handling, and audit-ready reporting.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">From reviews and product documentation where compliance is an explicit requirement:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/moengage/reviews"><strong>MoEngage</strong></a><strong>:</strong> Specifically lists GDPR, CCPA, SOC2 Type 2, ISO 27001:2022, and HIPAA compliance in its documentation. Reviewers who've been through enterprise compliance reviews call it out as a deciding factor.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/braze/reviews"><strong>Braze</strong></a><strong>:</strong> References HIPAA support and reviewers describe using it in regulated contexts, though some flag the Salesforce integration not being native as a gap for teams needing unified compliance reporting.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/clevertap/reviews"><strong>CleverTap</strong></a><strong>:</strong> Enterprise reviewers describe data governance and consent management as part of onboarding. BYOM capabilities get mentioned for teams that need to keep data within their own infrastructure.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/customer-io/reviews"><strong>Customer.io</strong></a><strong>:</strong> Comes up for developer-friendly compliance tooling, with reviewers describing control over data flows and user deletion requests as straightforward via the API.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you've been through a real GDPR or CCPA compliance review with any of these, I'd really appreciate hearing what held up and what needed workarounds.</p>

##### Post Metadata
- Posted at: about 1 month ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

The certification list is table stakes here (SOC2, ISO, the GDPR and CCPA checkboxes are on every brief, so they don&#39;t separate anyone. The part that bites in a review is that you&#39;re the data controller and the platform is just your processor, so you&#39;re on the hook for every copy of user data it creates, and a deletion or opt-out request has to reach all of them, not just the primary profile. That&#39;s where it gets real: when you fire a deletion through the API, does it also purge the records you synced to your warehouse and the ones sitting with the SMS sub-processor, or does it quietly leave orphaned copies you&#39;re still liable for? For anyone who&#39;s been through an actual audit, did a deletion request surface copies you&#39;d forgotten the platform had spun off?

##### Comment Metadata
- Posted at: about 1 month ago
- Author title: Tech Consultant





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