Watchword Reviews & Product Details

Watchword is creator compliance monitoring for regulated brands on TikTok Shop. It reviews every new creator video about your brand, every day, for product claims, paid creator disclosure and brand safety, against FDA and FTC rules and TikTok's own policies. Videos with nothing to flag are logged and kept on record. Flagged moments go to a review queue with the exact line, the moment in the video and the reason. Your team watches the flagged moment and decides. Every flag comes with a drafted edit request to send to the creator, and a GMV Max exclusion list you can copy. Built for supplement, beauty, food and beverage and OTC health brands. Plans start at $500 per brand a month, billed annually.