Scale TikTok Shop without scaling the risk. Watchword reviews every creator video in a brand's TikTok Shop program for FTC disclosures, product claims, and brand safety, then triages the results. Your team sees only the videos that need a decision. Built for regulated brands: supplements, beauty, food, and OTC health. Why it matters Creators post faster than any team can watch. Most brands review the top-viewed videos by hand, and the rest go out unseen. GMV Max promotes from the whole pool, seen or not. We call that unseen pool Dark Reach. How it works - Every video from the creators and tags you set is reviewed against your rulebook. - Only flagged moments reach a person, with the timestamp and the reason. - Your team makes the call. Watchword gives you what to ask the creator for. We are onboarding a small group of brands for our early access pilot: usewatchword.com We also keep a free, sourced record of FTC, FDA, and court actions over creator content: usewatchword.com/risk.html