
I’m a huge believer in working smarter with prospecting. Account tiering, creative outreach and ABM strategy were my go-tos.
But then, Gong brought onboard UserGems, and I discovered this would be an excellent fourth pillar to my prospecting strategy. I was receiving emails weekly on customers who were old Gong champions that moved into my list of accounts and suddenly had a faster approach to booking meetings and subsequently customers.
Fast forward to December of last year, a typically slow month in Saas sales. I received a UserGems report and noticed a past Gong champion had moved into an account I lost to a competitor just 6 months back. I decided to reach out to him and he immediately booked a meeting.
Because he was already a Gong customer in his past role, he was familiar with our value prop, and our sales cycle was significantly quicker. In fact, the customer was so excited about Gong, the deal was sold at list price and in just under a week.
UserGems continues to be a source of quick, easy customer wins and I’m so excited to say that a good portion of my closed won business has started from a simple UserGems email. If you aren’t using them in your day to day prospecting efforts, you are missing out! Review collected by and hosted on G2.com.
I wish the date ranges of past jobs matched up with when our tool was used there but that might be too difficult :) Review collected by and hosted on G2.com.