--- title: Upstart Auto Retail Reviews meta_title: 'Upstart Auto Retail Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 34 reviews by the users' company size, role or industry to find out how Upstart Auto Retail works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 34 scale: '5' date_modified: '2026-09-28' parent_category: name: Automotive url: https://www.g2.com/categories/automotive ---

Upstart Auto Retail Reviews & Product Details

Profile Status

This profile is currently managed by Upstart Auto Retail but has limited features.

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Pricing

Pricing provided by Upstart Auto Retail.

Upstart Auto Retail

$599.00
1 Rooftop Per Month

User Insights

Average based on 34 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

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Per Month

Verified User in Automotive
AA
Verified User in Automotive
Small-Business (50 or fewer emp.)
"THE BEST DR TOOL TO DATE!"
5/5
What do you like best about Upstart Auto Retail?

Upstart is an amazing Digital Retail tool and it is extremely streamlined to make sure the customer has the best UI experience on the website. Whether mobile or desktop. Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

There is nothing not to like about the product. It is extremely customizable to fit your process and needs. The customer service and support will make everything fit together. Review collected by and hosted on G2.com.

Response from Jordan Cullen of Upstart Auto Retail

Thank you so much for your review and your kind words! I'd be happy to share this feedback with our product and customer services teams.

Respectfully,

Jordan Cullen

Verified User in Automotive
AA
Verified User in Automotive
Mid-Market (51-1000 emp.)
"Well organized and professional program!"
4/5
What do you like best about Upstart Auto Retail?

They are constantly evolving and trying to better their platform Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

Some of the restrictions on the tool can make it hard to fit within compliance guidelines for specific brands Review collected by and hosted on G2.com.

BC
Brooke C.
Business Development Manager
Small-Business (50 or fewer emp.)
"Product is easy to use"
5/5
What do you like best about Upstart Auto Retail?

Seamless for the customer experience when they need to go step by step Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

Can't think of anything, it all worked out Review collected by and hosted on G2.com.

Gil G.
GG
Gil G.
Diretor of Business Development
Mid-Market (51-1000 emp.)
"Community Auto Group"
5/5
What do you like best about Upstart Auto Retail?

Upstart has been very flexible in creating a solution that fits our needs. Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

Upstart support is slow at times to resolve issues Review collected by and hosted on G2.com.

JM
JD M.
Online Manager
Small-Business (50 or fewer emp.)
"Happy with Upstart"
5/5
What do you like best about Upstart Auto Retail?

I like the walk through of the steps that force the user to follow the process Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

I wish it was available on android devices. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Great Tool for A Great Price"
4.5/5
What do you like best about Upstart Auto Retail?

Ease of use, syndication with our CRM & Cost Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

I do not have any complaints as of right now Review collected by and hosted on G2.com.

NJ
Nick J.
Digital Marketing Manager
Small-Business (50 or fewer emp.)
"Great tool for digital retailing"
4/5
What do you like best about Upstart Auto Retail?

Ability to create your own payments and complete process online. Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

No complaints from us. Everything works well. Review collected by and hosted on G2.com.

Verified User in Automotive
AA
Verified User in Automotive
Mid-Market (51-1000 emp.)
"Digital Marketing"
4.5/5
What do you like best about Upstart Auto Retail?

We like how it makes our pricing more transparent to customers. It puts the customer in the driver's seat of their deal and allows them to customize their payments and options Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

I think our biggest complaint was getting the logo on the website. The sizing was always a problem and it took a lot of back and forth with Upstart employees to get the logos to display correctly on our website. Review collected by and hosted on G2.com.

Gianni Y.
GY
Gianni Y.
Marketing and Digital Media
Mid-Market (51-1000 emp.)
"I would highly recommend Upstart Auto Retail"
5/5
What do you like best about Upstart Auto Retail?

The new UI looks fantastic and the support team is top-notch. Our representative, Sam, is also great. Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

Would, of course, love for it to be added to the HDS digital retailing program (with us being a Honda dealer). No other complaints come to mind. Review collected by and hosted on G2.com.

JR
Jeremy R.
Director of Digital Ops
Mid-Market (51-1000 emp.)
"Bruce Walters Ford & Bruce Walters Kia"
5/5
What do you like best about Upstart Auto Retail?

The customer interface is very engaging. Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

We really haven't had any issues at this time Review collected by and hosted on G2.com.

Questions about Upstart Auto Retail? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Joshua F. K.
JK
Joshua F. Kirby
•
Last activity over 4 years ago

I would love to help or Beta.

GU
Guest User

What is Upstart Auto Retail used for?

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Pricing Options

Pricing provided by Upstart Auto Retail.

Upstart Auto Retail

$599.00
1 Rooftop Per Month
Upstart Auto Retail Comparisons
Upstart Auto Retail Features
Online Store
Branding
Search
Lead Management
Deals
Configurator
Digital
In-Store
Virtual Showroom
Credit Application
Loan Application