--- title: Upstart Auto Retail Reviews meta_title: 'Upstart Auto Retail Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 34 reviews by the users' company size, role or industry to find out how Upstart Auto Retail works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 34 scale: '5' date_modified: '2026-09-28' parent_category: name: Automotive url: https://www.g2.com/categories/automotive ---

Upstart Auto Retail Reviews & Product Details

Profile Status

This profile is currently managed by Upstart Auto Retail but has limited features.

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Pricing

Pricing provided by Upstart Auto Retail.

Upstart Auto Retail

$599.00
1 Rooftop Per Month

User Insights

Average based on 34 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

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Per Month

Power of B.
PB
Power of B.
Marketing Director
Mid-Market (51-1000 emp.)
"Great product, great support"
5/5
What do you like best about Upstart Auto Retail?

Upstart is a great digital retailing solution that provides all the features of some larger name tools but at a more affordable price point. Their support staff is always great to work with and will do everything possible to find you a solution to any issue. Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

It can be a little cumbersome to set up with inventory feeds etc. but most digital retailing tools take this same amount of work. Review collected by and hosted on G2.com.

ST
Scott T.
General Manager
Mid-Market (51-1000 emp.)
"Best online and in-store retailing tool"
5/5
What do you like best about Upstart Auto Retail?

Upstart Auto provides an intuitive online digital retailing customer experience along with an efficient and integrated in-store retail process that benefits the customer and the dealership. The online system has created internet leads and the in-store system has made it easier to implement a consistent sales process for our team. Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

I cannot think of anything major that we dislike about Upstart Auto. Like all technologies, there are things that need fixed or adjusted, but Upstart Auto support has been responsive and effective. Review collected by and hosted on G2.com.

JG
Jennifer G.
Marketing Manager
Mid-Market (51-1000 emp.)
"Easy for the customer & gets our dealership more leads"
5/5
What do you like best about Upstart Auto Retail?

Since we've had the Upstart program, it is more convenient for the customers. We have received more leads due to this as well. Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

Our sales team buying in to utilize all the features. Review collected by and hosted on G2.com.

ID
Ian D.
Internet Marketing Director
Small-Business (50 or fewer emp.)
"Total Game Changer both online and in-store"
5/5
What do you like best about Upstart Auto Retail?

Consumer's Digital usage online seamlessly migrates to in-store visits and vice-versa Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

Nothing really, Upstart team resolves any issues quickly and efficiently Review collected by and hosted on G2.com.

ZS
Zain S.
GM
Small-Business (50 or fewer emp.)
"Great new company with great staff."
5/5
What do you like best about Upstart Auto Retail?

The team they have brought on is excellent; they are talented and always willing to help. Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

There are not as many integrations with other systems as there can be. Review collected by and hosted on G2.com.

Josh D.
JD
Josh D.
Executive Vice President, Marketing
Mid-Market (51-1000 emp.)
"Fantastic product and great service, just needs OEM approvals."
4.5/5
What do you like best about Upstart Auto Retail?

Upstart Auto Retail, formerly Prodigy for us, has been a responsive partner. Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

They lack OEM approvals. They need OEM buy-in Review collected by and hosted on G2.com.

Timothy L.
TL
Timothy L.
Digital Director
Small-Business (50 or fewer emp.)
"Great people super easy setup"
3.5/5
What do you like best about Upstart Auto Retail?

Very easy to use. We wanted to make sure we could customize a solution and they made that easy. Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

Wish it had better communication with CRM Review collected by and hosted on G2.com.

AK
Anne K.
Digital Marketing Director
Mid-Market (51-1000 emp.)
"Great service and sales cycle"
5/5
What do you like best about Upstart Auto Retail?

The sales team was amazing. Felt like they were consultants making our business better. Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

We were unable to format our cars at the image angle we wanted. But support let us know when a new software release would make that happen. Review collected by and hosted on G2.com.

CP
Chris P.
S
Small-Business (50 or fewer emp.)
"Upstart helps drives customers to your website"
5/5
What do you like best about Upstart Auto Retail?

Customize the payment tool. We get leads every day from this tool. Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

As of right now I am happy with the service Review collected by and hosted on G2.com.

BS
Bree S.
Marketing Director
Mid-Market (51-1000 emp.)
"Great Online Shopping Tool with A to Z Capabilities"
5/5
What do you like best about Upstart Auto Retail?

High lead capture rate, good in-store functionality for following through with deals started online. Smooth implementation process and pleasant staff. Review collected by and hosted on G2.com.

What do you dislike about Upstart Auto Retail?

The use of premade forms for implementation, it made the setup process seem more cumbersome and confusing than necessary. Review collected by and hosted on G2.com.

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Joshua F. K.
JK
Joshua F. Kirby
•
Last activity over 4 years ago

I would love to help or Beta.

GU
Guest User

What is Upstart Auto Retail used for?

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Pricing Options

Pricing provided by Upstart Auto Retail.

Upstart Auto Retail

$599.00
1 Rooftop Per Month
Upstart Auto Retail Comparisons
Upstart Auto Retail Features
Online Store
Branding
Search
Lead Management
Deals
Configurator
Digital
In-Store
Virtual Showroom
Credit Application
Loan Application