--- title: Unlayer Reviews meta_title: 'Unlayer Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 57 reviews by the users' company size, role or industry to find out how Unlayer works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 57 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Unlayer Reviews **Vendor:** Unlayer **Category:** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder) **Average Rating:** 4.4/5.0 **Total Reviews:** 57 ## About Unlayer Unlayer is an embeddable drag-and-drop content builder designed to help businesses create visually appealing emails, landing pages, documents, and popups without the need for any coding. This innovative solution is backed by Y Combinator and has gained the trust of Fortune 500 companies such as Fidelity, Bank of America, as well as leading SaaS platforms like Keap and Hive. Unlayer empowers developers to integrate powerful, white-label design tools directly into their applications, thereby transforming the way teams design and collaborate on content. Unlayer provides an intuitive visual content editor that allows users to maintain full control over branding, data, and user experience. Whether you are developing a customer relationship management (CRM) system, a marketing automation platform, or a customer portal, Unlayer simplifies the embedding of a rich editing experience, enabling dev teams to launch features in days rather than months. This capability is particularly valuable for organizations looking to enhance user engagement and streamline the content creation processes. Key features of Unlayer include an intuitive user interface that facilitates easy content creation, along with white-label customization options that allow businesses to tailor the editing experience to their brand. The platform also incorporates AI-powered design tools that generate smart text, images, and headings, making it easier for users to create compelling content. With over 2,000 prebuilt templates and the ability to create custom tools and blocks, Unlayer caters to diverse content needs. Additionally, advanced roles and permissions ensure secure collaboration and approval workflows, while integrations with 28 platforms enhance its versatility. Unlayer stands out in the market by helping SaaS companies and enterprises reduce development costs and accelerate their time to market. Its developer-friendly SDK, comprehensive documentation, and robust API facilitate seamless integration into existing systems. The platform's focus on AI enhancements, real-time collaboration, and design consistency further enhances its value proposition. With features such as dynamic content personalization, team collaboration tools, and enterprise-grade security, Unlayer provides a comprehensive solution that scales with the evolving needs of businesses. ## Unlayer Pros & Cons **What users like:** - Users appreciate the **ease of use** of Unlayer, allowing quick and efficient design of professional emails. (24 reviews) - Users love the **easy-to-use templates** from Unlayer, simplifying the creation of professional and mobile-friendly emails. (19 reviews) - Users praise the **easy and fast email creation** with Unlayer's intuitive drag-and-drop builder and creative control. (17 reviews) - Users love the **smooth drag-and-drop editor** of Unlayer, making email design quick and effortless while ensuring professional results. (14 reviews) - Users love the **ease of creation** with Unlayer, making beautiful emails simple and enjoyable, regardless of skill level. (13 reviews) - Users love the **intuitive UI** of Unlayer, experiencing effortless and beautiful design creation with ease. (9 reviews) - Customization (8 reviews) - Easy Creation (8 reviews) - Editing Ease (8 reviews) - Features (7 reviews) **What users dislike:** - Users find Unlayer to be **expensive** , especially due to necessary paid plans for basic features and add-ons. (6 reviews) - Users note the **limited features** in Unlayer's free version, which can restrict flexibility and customization options. (6 reviews) - Users find the **limited customization** options in Unlayer restrictive, wishing for more flexibility in design. (5 reviews) - Users find the **missing features** of Unlayer limit customization and complicate their design and version management processes. (5 reviews) - Users criticize the **high add-on costs** of Unlayer, feeling they limit functionality and increase overall expenses. (3 reviews) - Users feel that the lack of **advanced customization options** limits their ability to tailor the product effectively. (3 reviews) - Limited Design Flexibility (3 reviews) - Slow Loading (3 reviews) - Slow Performance (3 reviews) - Users suggest that **cost issues** arise from high add-on pricing and limited trial periods, affecting overall satisfaction. (2 reviews) ## Unlayer Reviews ### 1. Not reliable enough to be used in production. Significant down time and outages. **Rating:** 0.0/5.0 stars **Reviewed by:** Jared K. | CEO **Reviewed Date:** September 06, 2022 **What do you like best about Unlayer?** On the face of it, it has the core basic functionality that you would expect to have from an email builder. **What do you dislike about Unlayer?** Not reliable enough to be used in production. Product goes down unexpectedly on a regular basis. Critical bugs go unaddressed for weeks/months. Poor response from their customer support team. **What problems is Unlayer solving and how is that benefiting you?** This email builder was a solution that we were excited by, however it's unfortunately not worked out the way we expected. While it has good basic functionality, it's not reliable enough to be used in production. ### 2. Great HTML Email Builder for those who aren't the best at working with HTML **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel D. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about Unlayer?** The ability to create html emails without coding **What do you dislike about Unlayer?** They don't have many templates to start from **What problems is Unlayer solving and how is that benefiting you?** Gives us a centralized email builder that we can use to create the HTML for the various email platforms we use. **Official Response from Warisha Nasir:** > We're glad to hear that you find Unlayer helpful for creating HTML emails without coding! ### 3. Now Create beautiful Responsive emails, easily with Unlayer Studio **Rating:** 4.5/5.0 stars **Reviewed by:** Chandan S. | Automation and Engagement, Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2021 **What do you like best about Unlayer?** Unlayer Studio is an excellent platform to create email templates and pages using the drag and drop feature. We can save time using this instead of typing code from scratch. Unlayer Studio supports creating dynamic content within one email. **What do you dislike about Unlayer?** Nothing to dislike about Unlayer Studio. If they can add few more features like Export toESPs and edit campaign would be great. **What problems is Unlayer solving and how is that benefiting you?** At Borderless Access, We are using Unlayer Studio drag and drop feature for creating email temaplates and landing pages. We can share designed templates with our team members and they can share their comment within the template for improvements. ### 4. Now Creating Responsive Email template is much easier with Unlayer Studio **Rating:** 4.0/5.0 stars **Reviewed by:** Nitya K. | Senior Executive : Email Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2021 **What do you like best about Unlayer?** Unlayer Studio is the best tool for creating HTML responsive email templates for our subscribers. We are using their Drag and drop feature to build all these templates. We can make different projects, folders, templates and save in our account. We don’t need to save our template every time unlayer studio Autosave capability is excellent. Unlayer studio is precisely the tool that I was looking for. **What do you dislike about Unlayer?** I found unlayer studio challenging to create dynamic email templates. Unlayer studio interface is outdated. Must introduce timers and calendars. **Recommendations to others considering Unlayer:** I am using unlayer studio in my current organization. I went for Unlayer studio after comparing it with its competitors, and it has outperformed. I recommended using it. It is easy to use, excellent support, and comes with plenty of integration. **What problems is Unlayer solving and how is that benefiting you?** Unlayer Studio is one of the best tool I have ever used. It makes your email template designing work a lot easier. Without knowledge of HTML coding, we can create beautiful email templates using this tool. Unlayer studio has an excellent support team that will respond to you for all your query. ### 5. Best Drag and Drop tool for designing Responsive Email Templates **Rating:** 4.0/5.0 stars **Reviewed by:** Chhaya S. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2021 **What do you like best about Unlayer?** Unlayer Studio offers more than 500+ non-coding responsive email templates. We to select any template which fits for our requirements and quickly customize as per our campaigns. All for free! Choose, edit, and send! Premium templates and advanced tools are available for subscribers. **What do you dislike about Unlayer?** There is nothing to dislike about Unlayer Studio. They provide excellent customer support. The pricing is also pocket-friendly. **What problems is Unlayer solving and how is that benefiting you?** We are using unlayer studio for creating email templates. With unlayer studio we can create responsive emails with excellent design flexibility with little effort. We can save custom templates and blocks and can use them whenever required. We can Insert merge tags, unsubscribe links, and other special links compatible with mailchimp and hubspot. We can add new users and set their roles to control what they can and cannot do like disallowing edits to portions of a message, preventing asset removal, or restricting access to specific clients. ### 6. Designing mobile responsive template from scratch is much easier with Unlayer Studio **Rating:** 4.0/5.0 stars **Reviewed by:** Suraj G. | Panal Building Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2021 **What do you like best about Unlayer?** We can create email templates and pages without Html and CSS skills using Unlayer Studio. We can save templates, can check the quality by sending test mails, can share draft templates within our team for feedback and improvements. **What do you dislike about Unlayer?** A spam checker is missing. Since it doesn't support AMP HTML, we cannot create a dynamic template. Rest all features are excellent. We can insert timers and videos using Unlayer Studio. **Recommendations to others considering Unlayer:** Using this tool, you can create Mobile responsive email templates and pages without any coding skills. **What problems is Unlayer solving and how is that benefiting you?** An an Campaign Specialist, I had to create and design plenty of email templates everyday. Coding and email template from scratch takes lot of time. I am using Unlayer Studio for creating all this templates using their drag and drop features and saving plenty of time. ### 7. Good product, but not up to the mark **Rating:** 3.5/5.0 stars **Reviewed by:** Anirudh K. | Accountant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Unlayer?** Ease of the drag and drop features to construct templates & campaigns **What do you dislike about Unlayer?** The platform is not the easiest to navigate. I had to contact support to cancel my subscription as there was no easy way to do that on the dashboard. **Recommendations to others considering Unlayer:** Start by create templates & blocks. It'll be easy to reuse these. **What problems is Unlayer solving and how is that benefiting you?** Craft compelling mailers & campaigns **Official Response from Warisha Nasir:** > Thank you for your feedback. We're happy to hear that you found our drag and drop features helpful for creating templates and campaigns. We apologize for the difficulty you faced in navigating the platform and canceling your subscription. We will take your recommendations into consideration for improving our user interface. ## Unlayer Discussions - [What is Unlayer used for?](https://www.g2.com/discussions/what-is-unlayer-used-for) - [How do I create a mailer template?](https://www.g2.com/discussions/unlayer-how-do-i-create-a-mailer-template) - [How do you use Unlayer?](https://www.g2.com/discussions/how-do-you-use-unlayer) - [Is Unlayer editor free?](https://www.g2.com/discussions/is-unlayer-editor-free) - [How much does Unlayer cost?](https://www.g2.com/discussions/how-much-does-unlayer-cost) - [View Unlayer pricing details and edition comparison](https://www.g2.com/products/unlayer/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-17+11%3A56%3A10+-0500&secure%5Bsession_id%5D=cc0245b6-2e22-41dd-aa1c-aaac9e8f2df0&secure%5Btoken%5D=0b85e7dd6a7a9b8aaff05bd424cf95805eb88f5d2eb1b10881df0bb3cd382a28&format=llm_user) ## Unlayer Integrations - [Amazon Simple Storage Service (S3)](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews) - [MySQL](https://www.g2.com/products/mysql/reviews) ## Unlayer Features **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Data Sources** - Software - Spreadsheets - Documents **Generation** - Templates - Automation - Branding **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Design** - Graphics - Templates - Themes **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Collaboration** - Real-Time Communication **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Delivery** - Workflow - Schedule - Batch **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **File Types** - Export - Import **Edit & Revise** - Revision History - Suggestion Mode - Document Editor **Generative AI** - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Image-to-Text **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Integrate & Embed** - Calendar - Website - Applications **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Agentic AI - Document Generation** - Autonomous Task Execution **Operating System** - PC Operating System - Mac Operating System - Linux Operating System **Generative AI** - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Speech - AI Image-to-Text **Agentic AI - Document Creation** - Proactive Assistance ## Top Unlayer Alternatives - [RGE Studio](https://www.g2.com/products/rge-studio/reviews) - 4.7/5.0 (342 reviews) - [Stripo.email](https://www.g2.com/products/stripo-email/reviews) - 4.8/5.0 (167 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews)