--- title: Unacast Reviews meta_title: 'Unacast Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 10 reviews by the users' company size, role or industry to find out how Unacast works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 10 scale: '5' date_modified: '2026-08-07' parent_category: name: Business Intelligence url: https://www.g2.com/categories/business-intelligence --- # Unacast Reviews **Vendor:** Unacast **Category:** [Location Intelligence Software](https://www.g2.com/categories/location-intelligence) **Average Rating:** 4.9/5.0 **Total Reviews:** 10 ## About Unacast Unacast is a proximity and location data platform. ## Unacast Pros & Cons **What users like:** - Users appreciate the **excellent customer support** from Unacast, noting fast responses and a willingness to help. (4 reviews) - Users value the **responsive customer service** of Unacast, consistently appreciating their quick help and support. (2 reviews) - Users value the **data accuracy** of Unacast, as it ensures reliable results in their downstream work. (1 reviews) - Users commend Unacast for their **easy access** and dedicated support, feeling valued and prioritized throughout their experience. (1 reviews) - Users value the **excellent support** from Unacast, feeling prioritized and well-supported compared to previous providers. (1 reviews) - Geospatial Analysis (1 reviews) - Geo-Targeting (1 reviews) - Insights Discovery (1 reviews) **What users dislike:** - Users criticize **data inaccuracy** in Unacast due to heavy reliance on SDKs beyond their control. (1 reviews) - Users criticize Unacast for its **inaccurate geolocation** , stemming from unreliable SDK data sources beyond their control. (1 reviews) - Users report significant concerns about **mapping issues** due to Unacast's reliance on uncontrolled SDK-derived data. (1 reviews) ## Unacast Reviews ### 1. Excellent data and a great collaborator **Rating:** 5.0/5.0 stars **Reviewed by:** Martin A. | Associate Professor, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Unacast?** The Unacast data that I use (Pure and Activity) provide high quality and detailed information on mobility patterns. I particularly appreciate the ways in which the Activity feed has clustered pings together, compared to the Pure feed. I also found the support that Unacast provided to be exceptional. I was able to get on a Zoom with one of their engineers so that I could understand some aspects of their data that were confusing me and that conversation really helped me to better understand how I could get the most value out of their data. As an academic, I am also a bit of a difficult client since my ability to purchase data relies on securing grant funding, which can take as long as two years. Unacast was a great partner through that process. We got some pilot data at a reasonable price that we were able to learn on and those data really helped us to secure the money we needed to purchase their data. **What do you dislike about Unacast?** It's almost a humble brag, but the biggest problem with Unacast and their data is the size of the data! I am not used to working with datasets that are tens to over a hunder TB in size. That was a really steep learning curve and again something where Unacast listened and worked with me to help figure out how I could manage the data more efficiently. **What problems is Unacast solving and how is that benefiting you?** I have used Unacast to help understand how the COVID-19 pandemic affected the 2020 Census (https://edworkingpapers.com/ai23-765). In ongoing work we are planning on using their data to study how people respond to changes in the local hospital market, changes in health insurance policies, and changes in other public and private policies. ### 2. PURE Data Feed **Rating:** 4.5/5.0 stars **Reviewed by:** Savvas M. | Senior Researcher, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2023 **What do you like best about Unacast?** The key differentiator for us when deciding to purchase the Unacast Pure Data feed was the bi-hourly updates of data provided to the cloud. Appreciated also the flexibility provided to suit our contract and payment needs! **What do you dislike about Unacast?** I do not think there are any downsides by using Unacast. Acquiring such datasets may have some issues but it does not have anything to do with Unacast but rather than with the process/data itself. **What problems is Unacast solving and how is that benefiting you?** By using the PURE Dataset my company has the ability to understand human mobility. Where and when people move in certain locations of interest. Can not disclose any further information. ### 3. All-in-all a great company to work with **Rating:** 5.0/5.0 stars **Reviewed by:** John O. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Unacast?** Quick to respond Friendly contacts Always willing to help /problem solve **What do you dislike about Unacast?** Have yet to have anything bad to say about Unacast. **What problems is Unacast solving and how is that benefiting you?** Our media is not digital, it is retailer place based. Having a physical conusmer facing media makes it a challenge to measure the impression impact of our programs. Unacast and their geolocation data is our solution to our unique issue. They have been instrumental in our efforts to quantify the impact of our media. ### 4. Great/flexible data, awesome support, company goes above and beyond as a whole. **Rating:** 5.0/5.0 stars **Reviewed by:** Brent B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Unacast?** We left our last data provider because of the support and lack of accessibility; Unacast's team has done everything to make us feel like a priority. **What do you dislike about Unacast?** NA . **What problems is Unacast solving and how is that benefiting you?** At a basic level, Unacast helps us create a conversion funnel for our clients and a demographic snapshop of who is shopping at a location. ### 5. A great company to work with and dataset to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Unacast?** Great customer service, with fast response to your questions. The team was always willing to help me with my many questions. The ability to bring in our own polygons was a game-changer for foot traffic data for us. **What do you dislike about Unacast?** I have no major dislikes or downsides to using Unacast at the moment. It's been a pretty smooth transition from our previous data provider. **What problems is Unacast solving and how is that benefiting you?** The Traffic Trends dataset from Unacast gives our clients another dimension for making the difficult and analytical decisions that come with retail site selection. ### 6. We utilize POI geolocation data for downstream marketing applications **Rating:** 5.0/5.0 stars **Reviewed by:** Rob B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Unacast?** The work done to ensure the quality of the data instills confidence that the results of the downstream work using the data are reliable. **What do you dislike about Unacast?** My experience has been very positive. Everyone we work with at Unacast is eager to help us find solutions. **What problems is Unacast solving and how is that benefiting you?** Retail footfall ### 7. Solid geolocation partner with great account support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2022 **What do you like best about Unacast?** Unacast has been receptive to changes we needed in how they deliver their data and insights to our team. In general, the team is very responsive and easy to work with. **What do you dislike about Unacast?** The worst thing about Unacast is the same flaw with most geolocation companies which is that the data is derived from SDKs over which they have little control. **What problems is Unacast solving and how is that benefiting you?** Unacast is part of our data backbone which is used for activation, measurement, and analysis across our digital and in-store media products. It's helped us get more sophisticated in the solutions we deliver. ### 8. Reliable data feed and an awesome support team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2022 **What do you like best about Unacast?** The daily data feed reliably arrived with appropriate metadata for us to perform ETL actions and begin analysis. The Unacast team was always promptly responsive to any questions. If our primary contact didn't immediately know the answer to one of our questions, he communicated within Unacast and provided us with an answer promptly. From a cost perspective, utilizing an existing source of relevant data was more cost-effective than designing and launching a new data collection process. **What do you dislike about Unacast?** There is nothing to dislike about the Unacast team. All data sets have strengths and weaknesses; that is reality and has nothing to do with Unacast in particular. Some data labeling changed, but it was telegraphed in advance so we could adjust the ETL procedure slightly. **What problems is Unacast solving and how is that benefiting you?** At Stanford we utilize Unacast data for epidemiological studies. A daily feed of mobility and granular venue visit data has the potential to assist with forecasting disease spread. There is significant potential for mobility data to contribute to public health efforts in the future. ### 9. Unacast Data solves media questions **Rating:** 5.0/5.0 stars **Reviewed by:** Jay H. | President and CEO **Reviewed Date:** December 16, 2021 **What do you like best about Unacast?** The data is exactly what we need to help clients understand consumer behavior. The best part is not the data but the people of Unacast. Their client success teams are involved and help with solutions. **What do you dislike about Unacast?** There are not a lot of things I dislike about Unacast. I do wish there were some online ways to manipulate their data. We currently take a data excerpt for the work we do. **What problems is Unacast solving and how is that benefiting you?** We are solving for people movement as it relates to media usage. Meaning, we are looking at the digital and broadcast behaviors of the consumers visiting certain retailers to help those retailers and media properties better serve their consumers. ### 10. Great visitor information source **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa E. | Principal, Director of Community Design Services **Reviewed Date:** December 23, 2021 **What do you like best about Unacast?** Visitor information for the project would not have been available without Unacast, it provided a solid understanding of who is visiting our sites. **What do you dislike about Unacast?** Nothing comes to mind. We did have a bit of back on some aspects of the data but that was sorted out. **What problems is Unacast solving and how is that benefiting you?** Understanding who visits these sites without having to do actual visitor counts which wouldn't be practical given the number nor would it provide the additional demographics ## Unacast Discussions - [What is Unacast used for?](https://www.g2.com/discussions/what-is-unacast-used-for) - [View Unacast pricing details and edition comparison](https://www.g2.com/products/unacast/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-08+17%3A48%3A07+-0500&secure%5Bsession_id%5D=257f107a-35d7-4a98-a50c-7fee202f9bfb&secure%5Btoken%5D=60600f4ae630c83552bdc0a18dede47bfad5d076c6ba6fb31057cd1e4080921b&format=llm_user) ## Unacast Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards - Customizable Reports - Marketing Reports - Sales Reports - Activity Dashboard - Interactive Reports - Customizable Reports - Customizable Reports - Activity Dashboard - Customizable Dashboard **Data Management** - Data Capture - Data Storage - Data Manipulation - Data Visualization - Data Capture and Transfer **Cartography** - Geographic Maps - Vector Mapping - Data Visualization - Overlaying - Data Mapping **Analytics** - Reporting - Segmentation analysis - Product lifecycle - Simulation - Historical Forecast - Sales Trend Analysis **Audience Data - Audience Data Providers** - Third-Party Data Access - Audience Segmentation - Audience Insights - Custom Audience Creation **Map Creation** - Geocoding - Buffer Zone Query - Overlaying - Publishing **Analysis** - Predictive Analytics - Distance Analysis - Spatial Analysis - Data Stream - Demographic Data - Trend Analysis - Trade Area Analysis **Collaboration** - Integrations - Multiple users - Forecast collaboration - Inventory collaboration - ERP integration **Activation - Audience Data Providers** - Cross-Channel Targeting - DSP Integration - Data Enrichment - Audience Activation **Analysis** - Spatial Analysis - Reporting - Real-Time Streaming - Trend Analysis - Statistical Analysis **Reporting** - Data Transformation - WYSIWYG Design - API Integrations - Third-Party Integrations **Planning** - Activity Dashboard - Capacity Planning - Assortment Planning - Business functions - Goal planning - Comprehensive Planning - Workflow - Scenario Planning - Strategic Planning **AI Capabilities - Audience Data Providers** - Predictive Audience Modeling **Additional Functionality** - Monitoring - Reporting & Statistics - Color Codes/Icons - Map Creation - Geographic Maps - Location Tracking - AI Copilot - Internet Mapping - API - Map Sharing - Third-Party Integrations - Interoperability - Reporting/Analytics - Image Management - Activity Dashboard - Geotargeting - Labeling - Data Collection - Route Optimization - Geolocation - Generative AI - Data Import/Export - Multi-Location - Census Data Integration - 3D Imaging - Data Mapping **Additional Functionality** - Visual Analytics - Purchase Order Management - Customizable Reports - Alerts/Notifications - Collaboration Tools - Inventory Management - Demand Forecasting - Real-Time Analytics - Data Import/Export - Stock Management - Planning Tools - Supply Chain Management - Real-Time Data - Distribution Management - AI Copilot - API - Retail Inventory Management - "What If" Scenarios - Promotions Management - Cost Tracking - Multi-Channel Management - Reporting & Statistics - Data Synchronization - Data Visualization - Performance Metrics - Multi-Location - Warehouse Management - Generative AI - Inventory Replenishment **Additional Functionality** - Customizable Reports - Geotargeting - Ad hoc Reporting - Search/Filter - Role-Based Permissions - Alerts/Notifications - Real-Time Analytics - Reporting & Statistics - Activity Tracking - Geocoding - Widgets - Communication Management - Behavioral Analytics - Data Synchronization - Data Import/Export - Multi-Location - Database Support - 2D/3D Designing - Customer Segmentation - Geofencing - Collaboration Tools - Single Sign On - CAD Tools - Activity Dashboard - AI Copilot - Generative AI - Location Tracking - Reporting/Analytics - Mobile Access - Access Controls/Permissions - User Management - Real-Time Notifications - Heatmaps - Route Optimization **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling - Natural Language Search - Visual Discovery - Data Blending - Data Blending **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services - Real-Time Analytics - Reporting/Analytics - Real-Time Analytics - Reporting/Analytics - Visual Analytics **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs - Real-Time Data - Real-Time Data - Third-Party Integrations - Third-Party Integrations **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications - Mobile Access - Metadata Management **Additional Functionality** - Customizable Branding - Natural Language Processing - Data Extraction - AI Copilot - Ad hoc Reporting - Real-Time Reporting - Publishing/Sharing - Collaboration Tools - Strategic Planning - Self Service Data Preparation - Trend Analysis - Text Analysis - Real-Time Monitoring - Data Synchronization - Widgets - Benchmarking - Performance Metrics - Data Mapping - Generative AI - Trend/Problem Indicators - Customizable Templates - Access Controls/Permissions - Data Import/Export - Profitability Analysis - OLAP - Alerts/Notifications - Search/Filter - Drag & Drop - Data Connectors - Multiple Data Sources - Key Performance Indicators - Dashboard Creation - Role-Based Permissions - Data Mining - Forecasting - Ad hoc Query ## Top Unacast Alternatives - [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) - 4.5/5.0 (516 reviews) - 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