TrueClicks Features
Campaign Management & Optimization (6)
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Paid Keyword Optimization
Helps find the right keywords to drive relevant traffic to your website.
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Ad Creation and Editing
Can manage and bulk upload changes to multiple platforms.
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Scenario Planning
Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.
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Extensions
Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.
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Product Listing Ads
Supports product listing ads, allowing users to edit ads and track PLA performance.
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Budget Execution & Monitoring
Set a budget plan and automate it’s execution with monitoring capabilities.
Analytics & Administration (2)
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Ad and Conversion Tracking
Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.
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Reports
Reports created by the user to cater to specific metrics and key performance indicators.
Platform (8)
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APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
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Notifications
Able to set custom alerts to notify you of changes to key performance indicators.
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Customization
Able to customize metrics and other platform features based on personalized needs.
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User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
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Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
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Enterprise Scalability
Provides features to allow scaling for large organizations.
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Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
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Internationalization
Enables users to view and transact business with the same content in multiple languages and currencies.






