TrafficGuard Features
Metrics (14)
Engagement
Configures and accurately measures an appropriate measure of engagement, such as average session length.
Exit Tracking
Accurately determines where users close the app during their sessions.
Retention
Accurately measures bounce rate.
Return
Tracks user return rates and related metrics.
Conversions
Tracks what proportion of users convert via a certain action.
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Uninstall Tracking
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Location Tracking
Identify the physical location of an individual, asset, device, etc.
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Retention Tracking
Measures the retention rate and satisfaction of customers.
Visitor Tracking
Track visitors and purpose of visits
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Revenue Tracking
User Identification (4)
Demographics
Identifies user demographics like gender or age.
User Segmentation
Enables the view of analytic data based on user segment.
Geolocation
Identifies users locations.
Predictive Analytics
Predict future data based on historical data sets
Tracking & Reporting (8)
Custom Event Tracking
Enables you to define custom events for analysis.
Real-Time Insights
Provides real-time reports.
Attribution
Measures user acquisition analytics.
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
User Path Tracking
Displays a users progress throughout specific paths in an application.
User Activity History
Displays a users activity history.
Multi-Channel Attribution
A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey
In-App Events Tracking
Track user activities and events within an application.
Trading (9)
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Keyword Tracking
Ties click activity to specific keywords to identify fraud trends.
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Refund Management
Features to help defend and manage refunds from ad networks.
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Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Click Tracking
Track the amount of clicks on individual products to measure campaign results
Time on Site Tracking
Track the amount of time users spend on websites
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Visitor Tracking
Track visitors and purpose of visits
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Threat Detection (9)
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Account Alerts
Sends real-time notifications of suspicious activity.
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Threat Detection
Identifies and alerts to click fraud threats.
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IP Address Monitoring
Tracks clicks by IP address and monitors behavior based on IP.
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Rules
Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type.
Email Alerts
Receive and/or send email notifications for urgent updates, requests, or other information
Activity Monitoring
Track and report on everything that happens within the system or network
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
VPN Detection
Ability to determine if a device is using a VPN
Bot Detection
Identify bot traffic
Blocking (4)
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Manual IP Blocking
Allows users to block IPs of suspicious users.
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Automated IP Blocking
Audits every click and automatically blocks suspicious IPs.
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Cross-Campaign Blocking
Enables users to block an IP across all campaigns account-wide.
Multi-Campaign
Manage multiple campaigns in one system
Link Options (3)
Custom Links
Allows affiliates to create custom links for products
Referral Link Generator
Able to generate affiliate links
Smart Link
Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc.
Tracking Options (4)
Email Updates
Provides both companies and affiliates with email updates on campaign performance
Activity Tracking
Track and document all activities across devices, networks, and other systems
Cookieless Tracking
Allows for tracking without the use of cookies
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Attribution Modeling (7)
Single-Touch Attribution
Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.
Multi-Touch Attribution
Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
Algorithmic Attribution
Uses machine learning to create an attribution model.
Cross-Device Attribution
Tracks customer interactions across mobile and desktop.
Offline Attribution
Allows users to track touchpoints through offline channels, such as events.
Custom Attribution
Allows the user to create a custom attribution model.
Cross Channel Attribution
Track user conversions from all digital sources
Marketing (5)
B2B Attribution
Provides features for B2B marketers.
B2C Attribution
Provides features for B2C marketers.
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Reporting (3)
Dashboards
Provides customizable dashboards that allow users to view and manage data.
Data Visualizations
Displays attribution data through easy-to-interpret charts and graphs.
Custom Reporting
Allows users to build custom reports.
Affiliate Management (3)
Affiliate Network
Provides companies with access to a network of affiliates for recruiting
Commissions and Payouts
Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc.
Customization
Supports the customization and management of affiliate campaigns and promotional links
Agentic AI - Attribution (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Click Fraud (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Affiliate Marketing (9)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Campaign Planning
Plan and strategize marketing campaigns
Additional Functionality (129)
Campaign Analytics
Track and interpret campaign performance metrics
Geolocation
Determines the location of a device using GPS or an IP address
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Session Recording
Record active support and chat sessions for auditing and training
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Threat Intelligence
Information to prevent, understand and identify cyber threats
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Website Analytics
Track and analyze information regarding website visitors
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Device Fingerprinting
Identify a device using a combination of attributes provided by the device's configuration
Web Traffic Reporting
Collect and analyze traffic data about website visitors
API
Application programming interface that allows for integration with other systems/databases
Real-Time Analytics
Analyze and gain insights into data in real-time
Mobile Access
Access software remotely via mobile devices
GDPR Compliance
Ensure compliance with the General Data Protection Regulation protocols
Keyword Analysis
Analyzing keywords to receive insights on search data and other trends
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Bot Mitigation
Reduce or block bot traffic
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Multi-Channel Management
Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels
Multi-Campaign
Manage multiple campaigns in one system
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
Channel Management
Manage various distribution channels, build relations with channel partners, and track their performance
Advertising Management
Manage advertising space and its sales within your network or publication
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Campaign Planning
Plan and strategize marketing campaigns
Customer Activity Tracking
A report showing what actions customers perform
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
API
Application programming interface that allows for integration with other systems/databases
Data Import/Export
Import and export data to and from software applications
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Affiliate Management
Track an affiliate partner's promotion of a product or service and any associated sales
Predictive Analytics
Predict future data based on historical data sets
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Lead Capture
Automatically identify and save contact information of potential customers
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Attribution Modeling
Analyzes the amount of credit that should be assigned to sales and conversion touchpoints.
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Campaign Analytics
Track and interpret campaign performance metrics
Visitor Tracking
Track visitors and purpose of visits
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Customizable Reports
Alter the layout and content of reports
Dashboard Creation
Creation and customization of dashboards
Website Analytics
Track and analyze information regarding website visitors
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Lead Qualification
Score a lead on their quality or likelihood to buy based on certain behaviors
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Push Notifications
Trigger clickable pop-up messages
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Data Modeling
Conceptual model of how data items relate to each other
Funnel Analysis
Method of analysis that visualizes the series of events that lead towards a defined goal.
For Marketers
For the intention to be used by marketing teams
Single Sign On
Allow users to access multiple services after entering their login credentials once
Workflow Management
Create, design and manage workflows for repetitive tasks
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Mobile Access
Access software remotely via mobile devices
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Alerts/Escalation
System alerts about the need to escalate an issue or request
Data Import/Export
Import and export data to and from software applications
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Session Recording
Record active support and chat sessions for auditing and training
Data Visualization
Graphical representation of data
Root Cause Analysis
Identify and analyse the reasons behind accidents
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Cohort Analysis
Analytics that breaks the data in a data set into related groups/categories.
Issue Management
Identify and respond to unexpected problems or failures (ie. "negative events")
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Heatmaps
A visual display that uses a color spectrum to show how visitors interact with areas of a web page
Customizable Branding
Add customized logos and colors to align with company branding
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
API
Application programming interface that allows for integration with other systems/databases
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Affiliate Management
Track an affiliate partner's promotion of a product or service and any associated sales
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Real-Time Data
Receive data and information in real time
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
Campaign Analytics
Track and interpret campaign performance metrics
Rewards Management
Strategize and implement rewards for returning customers, employees and other members
Advertising Management
Manage advertising space and its sales within your network or publication
Email Templates
Pre-made examples and templates for emails
Real-Time Analytics
Analyze and gain insights into data in real-time
Electronic Payments
Electronically collect payments for goods or services
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
API
Application programming interface that allows for integration with other systems/databases
Multi-Campaign
Manage multiple campaigns in one system
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Multi-Language
Manage and support multiple languages
Influencer Discovery
Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks
Real-Time Reporting
Active reporting of data and metrics
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Customizable Branding
Add customized logos and colors to align with company branding
Lead Generation
Manage the process of attracting and converting business prospects into leads
Customizable Reports
Alter the layout and content of reports
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Multi Level Marketing (MLM)
The process of affiliates referring more than just sales leads to you, but also searching for new affiliates
Social Promotion
Market event via social media tools
Data Import/Export
Import and export data to and from software applications
Banner Management
Manage digital banner ads on company websites or affiliate partner websites
Commission Management
Tracking, calculating, and paying commissions and earnings to employees
Email Marketing
Create and send email blasts/campaigns
Real-Time Monitoring
Active monitoring of systems, applications, or networks
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Geotargeting
Geographic location of visitors determines behavior of the software
Fraud Detection
Identify and prevent suspicious activity
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Contact Management
Manage, organize, and store contact information


