ThoughtMetric Features

Marketing Operations (6)

ROI Tracking: Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs This feature was mentioned in 20 ThoughtMetric reviews.
Data Collection: Gathers data about the effectiveness, impact, and reach of marketing campaigns 19 reviewers of ThoughtMetric have provided feedback on this feature.
Customer Insights: Collects and reports on data relating to customer journeys, preferences, and history This feature was mentioned in 19 ThoughtMetric reviews.
Multi-User Access: Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results 19 reviewers of ThoughtMetric have provided feedback on this feature.
Spend Management: Based on 18 ThoughtMetric reviews. Includes features for budgeting, forecasting, and managing marketing investments
White Label: Based on 15 ThoughtMetric reviews. Offers a white labeling service for agencies or resellers to customize platform branding

Campaign Insights: Analyzes historical and current marketing campaigns to inform future strategy 20 reviewers of ThoughtMetric have provided feedback on this feature.
Reports and Dashboards: Creates reports and dashboards to analyze results of campaigns This feature was mentioned in 20 ThoughtMetric reviews.
Campaign Stickiness: Identifies which marketing campaigns resolved in open or closed opportunities This feature was mentioned in 17 ThoughtMetric reviews.
Multichannel Tracking: Collects marketing campaign performance data across multiple channels 19 reviewers of ThoughtMetric have provided feedback on this feature.
Brand Optimization: Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback 17 reviewers of ThoughtMetric have provided feedback on this feature.
Predictive Analytics: Based on 16 ThoughtMetric reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Reports: Data collected and analyzed by the platform delivered in an easily digestible format.
Dashboard: Reports and other relevant data housed in a single, easy-to-navigate location.
Web Analytics: Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.
Campaign Tracking: Tools to track the success of various marketing campaigns in order to optimize marketing efforts.
Customer Demographics: The ability to collect and analyze customer data in order to determine which demographics make up a customer base.
Predictive Analytics: Predictions of future behavior based on past and present data.

Single-Touch Attribution: Based on 23 ThoughtMetric reviews. Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.
Multi-Touch Attribution: Based on 24 ThoughtMetric reviews. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
Algorithmic Attribution: Based on 22 ThoughtMetric reviews. Uses machine learning to create an attribution model.
Cross-Device Attribution: Based on 19 ThoughtMetric reviews. Tracks customer interactions across mobile and desktop.
Offline Attribution: Allows users to track touchpoints through offline channels, such as events. 18 reviewers of ThoughtMetric have provided feedback on this feature.
Custom Attribution: Based on 21 ThoughtMetric reviews. Allows the user to create a custom attribution model.

B2B Attribution: Provides features for B2B marketers. This feature was mentioned in 16 ThoughtMetric reviews.
B2C Attribution: Provides features for B2C marketers. This feature was mentioned in 22 ThoughtMetric reviews.
Marketing Channels: Enables marketers to track multiple marketing channels. 24 reviewers of ThoughtMetric have provided feedback on this feature.
Integrations: As reported in 24 ThoughtMetric reviews. Integrates with other sales, marketing, and advertising software.