--- title: Tatango Reviews meta_title: 'Tatango Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 176 reviews by the users' company size, role or industry to find out how Tatango works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 176 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Tatango Reviews **Vendor:** Tatango **Category:** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 176 ## About Tatango Since 2007, nonprofit organizations have used Tatango's best-in-class software to create meaningful text message conversations with donors, resulting in hundreds of millions of dollars being fundraised. Made to serve the needs of high-volume senders, Tatango's easy-to-use technology ensures that every client has the features and functionality to fully realize the power of text messaging within their organization and maximize their fundraising results. ## Tatango Pros & Cons **What users like:** - Users commend the **exceptional customer support** at Tatango, noting their promptness and expertise in campaign optimization. (1 reviews) - Users praise Tatango's **exceptional support team** for being prompt, professional, and knowledgeable in campaign optimization. (1 reviews) **What users dislike:** - Users feel **misled about features** of the NXT interface, though customer service helps mitigate concerns. (1 reviews) - Users report experiencing **poor customer support** , leading to frustration and disappointment with Tatango's responsiveness. (1 reviews) ## Tatango Reviews ### 1. Easy Engagement, User Friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Nina C. | D, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2020 **What do you like best about Tatango?** Tatango is very user friendly and makes it easy to engage with supporters. Adding pictures couldn't be easier, it's easy to send to segments, and add new subscribers. It's also VERY easy to get support from the Tatango team. They always make sure that users are made aware of any ongoing issues and promptly send update along the way. **What do you dislike about Tatango?** I wish I could search already sent messages. You can easily search and peruse drafts, but looking for specific sent messages take a lot of clicking through. I don't dislike the adding images feature, but it would be awesome to be able to edit images in the platform, and maybe even add quick titles and graphics. **Recommendations to others considering Tatango:** You'll learn and catch on very quickly to the platform. Once you get the hang of it, you'll be engaging with supporters in real time before you know it. I've recently begun utilizing segments to increase our ROI and it's been so helpful! Don't be afraid to ask for help. **What problems is Tatango solving and how is that benefiting you?** How to best engage supporters FAST and effectively. One major benefit is being able to see responses. It lets us know how they're feeling and what messaging does well beyond just engagement and donations. Another benefit is the activity feed, where you can see numbers unsubscribing in real time. The subscriber growth on the home page helps us to know how much our list is growing at a glance, and reminding us when it might be time to add to the list and meet some new names! ### 2. Tatango Does Everything I Need It To Do **Rating:** 5.0/5.0 stars **Reviewed by:** Adam F. | Digital Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2020 **What do you like best about Tatango?** Tatango sends texts out to relatively large lists very quickly. It also has a simple interface for loading texts and analyzing relevant statistics. Using Tatango, I can load, sample, and send out a text to my entire list (or a specific subset of it) in a very quick timeframe. Multiple users can access the same Tatango database to edit, sample, or send each other's texts which makes it easier for the various members of my team to collaborate with one another. Additionally, Tatango's support team is always quick to respond to any questions or concerns that I or a member of my team has. **What do you dislike about Tatango?** Sometimes it takes a bit too long to send sample texts or receive 2-factor authentication codes, but they always show up eventually. I've recently learned that this is moreso an issue on the part of the cell networks than Tatango. Additionally, now that the 2020 Election cycle is coming to an end I expect this issue to disappear almost completely. **Recommendations to others considering Tatango:** Be prepared to wait a bit to log into Tatango and receive sample texts on occasion. Whenever you have a question or concern, reach out to the customer service team - they're always quick to reply with something helpful. **What problems is Tatango solving and how is that benefiting you?** Sending out fundraising and non-fundraising texts to a growing mailing list is what Tatango is being used for. We've been able to use it to diversify out income stream and bring in substantially more revenue than before. Tatango has integrated seamlessly with the other tools and platforms we use, which is fantastic. ### 3. Best Broadcast SMS Admin Interface! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Tatango?** It's by far the most accessible broadcast tool in terms of user experience on the admin side. Writing messages, scheduling them, and sending them out is so easy! Also, the customer service is excellent! The folks who work at Tatango are the friendliest and are so eager to help. **What do you dislike about Tatango?** I do wish that the list importing and tag system was a bit more customizable. It's not too big a deal to have to format my list with tags and such before uploading, but it would be nice to have a better segmenting tool post-upload. **What problems is Tatango solving and how is that benefiting you?** We're reaching our subscribers quickly and efficiently. It's low cost and allows us to test out all different kinds of messages and tactics. The benefits of graphics, emojis, and special formatting are all realized with Tatango! ### 4. Onboarding review for Momentum Campaigns! (Also used Tatango in previous political work) **Rating:** 5.0/5.0 stars **Reviewed by:** Jacob S. | Digital Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** The back-end of the program feels very user-friendly. Onboarding is super helpful, of course, but it seems like a program that someone who has done opt-in texting before could figure out regardless. **What do you dislike about Tatango?** I may be wrong, but to my knowledge, Tatango focuses on mass texting and then we have to use other programs for peer-to-peer. I think working towards offering all types of texting in one program would be helpful for smaller campaigns that can't work with too many organizations simultaneously. **Recommendations to others considering Tatango:** Mass texting and peer-to-peer texting are the new wave! Much easier than email and still churns out engagement & fundraising. **What problems is Tatango solving and how is that benefiting you?** We're definitely streamlining a lot of our organic acquisition through Tatango and the benefits of using opt-in short codes are immeasurable since it's so easy to put it practically everywhere. ### 5. Constant Communication, Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Vittoria D. | Digital Director & Communications Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2021 **What do you like best about Tatango?** It's so easy to contact Tatango and get a quick response. If their team doesn't have an answer right away, they'll help us figure it out. Being able to reach out whenever we encounter a question or roadblock is so helpful. **What do you dislike about Tatango?** Some of the trainings may have been better if they were broken up into bite-sized chunks focused on account set up, how to send your first text, etc. rather than lumped all in one. **What problems is Tatango solving and how is that benefiting you?** No problem solving, but exploring another avenue to engage our supporters. ### 6. Experience w/ Tatango (Political Client) **Rating:** 4.5/5.0 stars **Reviewed by:** Caroline S. | Digital Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2021 **What do you like best about Tatango?** Tatango is simple to use with intuitive features that allow troubleshooting to be easily resolved and handled. It is a user-friendly platform that enhances our text-based fundraising programs. **What do you dislike about Tatango?** I wish that you could toggle between managing multiple clients. For a firm like ours, which manages multiple clients, it gets rather annoying to switch between accounts with different login info every single time. We have issues where special characters in texts show up in previews weird, so we have to work around that to. ensure no punctuation or character messes up our text copy. **What problems is Tatango solving and how is that benefiting you?** We are working to target and reach specific segments of our subscriber lists. Tatango allows us to create individual constituent groups that better activate the names in our client lists. ### 7. Great data, great service! **Rating:** 5.0/5.0 stars **Reviewed by:** Maddie B. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2020 **What do you like best about Tatango?** Easy to use and customize! We can include images, links, and more. It also allows us to get great data. **What do you dislike about Tatango?** Making sure reports look and behave correctly. **What problems is Tatango solving and how is that benefiting you?** Reaching more people through marketing ### 8. Tatango is the leader for Political Text Messaging **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Tatango?** Tatango is super easy to get started; they are not a "start-up" bootstrap group where you don't get replies for days on end, nor cut corners to be successful. I have direct access to my customer success manager, who has no problem telling me how to succeed over and over again, as well as tips to make my campaigns more successful. They are extremely by the book regarding compliance issues because they want to ensure your company has the major carriers all on board, using the best disclaimer language, the website for texting, etc. Tatango is very customer service detailed oriented and want you to succeed, not just take your monthly fee monthly. I cannot recommend them enough. **What do you dislike about Tatango?** Nothing so far. I would only say the 4 major carriers take their time getting you approved, but that's not Tatango's fault. I just needed to add characters to press next on this survey. **Recommendations to others considering Tatango:** Look no where else. No one is as robust, compliant, resourceful, helpful than Tatango. The President of the company even recorded a "welcome aboard" video just for us. Not a generic template. **What problems is Tatango solving and how is that benefiting you?** In my opinion, long before I reached out to Tatango, was that fundraising for political purposes via texting is the next/new wave. 2020 and beyond will be the dynamic shift from traditional to texting. Tatango has successfully capitalized on the marketplace, becoming the #1 political text messaging service out there. And with good reason... ### 9. Great UI, great customer service, minor improvements could make them unstoppable **Rating:** 3.5/5.0 stars **Reviewed by:** Austin F. | Fundraising Coordinator (SMS), Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about Tatango?** The variety of ways in which subscriber lists can be segmented; and, that the "Refresh Segment" button allows you to verify the number of subscribers you are sending to when segmenting without having to save and reload the message editor page. Additionally, when uploading new tags to Tatango, and creating A/B testing tags, the system is incredibly fast in comparison to other similar providers with whom I have worked in the past. Customer service has always been very quick to respond to inquiries, regardless of their importance. Overall, it is a pleasure to use Tatango due to its simple, client-forward interface. **What do you dislike about Tatango?** When added rules for segmentation, the dropdown menus are long (due to having so many options). For user experience, would be beneficial to have most recently used segmentation options populate at the top of the dropdown menu OR permit the dropdown menus to be typed into (i.e. if I want to segment by First Name, i should be able to select the menu and type, Fir.. and First Name would automatically populate). Additionally, if multiple messaging reports could be generated simultaneously and if the reports could be sent via email (as opposed to waited for one to complete and then downloading from Tatango website). **Recommendations to others considering Tatango:** Tatango is a great product and would be a powerful tool for any organization with a large, nationwide subscriber list. **What problems is Tatango solving and how is that benefiting you?** We are able to target our audience more effectively due to the plethora of segmentation options available. In particular, having the ability to easily segment based on zip code, or even allowing for send times to be scheduled for a "Subscriber's Timezone" have been tremendously beneficial. Further, the ability to manage a multitude of opt-in keywords and segment lists based on most recent opt-in keywords has permitted us to target our audiences with content that we know they will be interested in or concerned about. ### 10. Tatango upped our digital marketing game significantly! **Rating:** 5.0/5.0 stars **Reviewed by:** Erik P. | Director of Campaigns, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2020 **What do you like best about Tatango?** Its easy to use and flexible for our applications. **What do you dislike about Tatango?** Their API and reporting features could be improved. **What problems is Tatango solving and how is that benefiting you?** We're reaching our supporters in a new way, we've brought in hundreds of thousands of more dollars and been able to capitalize on key moments quickly. ### 11. Love using Tatango! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** It is such a great way to communicate with supporters. And can basically convert emails into little texts because it allows for all sorts of formatting and images. **What do you dislike about Tatango?** The bolded text made using unicode does not match the font on iphones so it can look a little off (but that's really just a personal thing, so not a big deal) **What problems is Tatango solving and how is that benefiting you?** some people are more likely to donate from a text bc its more personal than an email blast ### 12. Tatango Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2021 **What do you like best about Tatango?** One of my favorite features on Tatango is how it allows you to save messages as a draft before scheduling. This allows me to go back in and make edits as needed. Before sending out texts to large audiences, I like to be able to go back in with a fresh set of eyes and double check as I need to. **What do you dislike about Tatango?** When I am trying to find a subscriber, it would be helpful if I were able to match the phone number with more details, such as their first and last name. Builiding a stronger profile for each subscriber would allow me to easily search for our subscribers based off something more than just their phone number. **What problems is Tatango solving and how is that benefiting you?** Current problems revolve around issues with subscribers claiming they have opted out, yet they still receive our text messages. Some benefits include the ability to find what carriers our subscribers use, if they have been opted out, as well as the last message they received from us. ### 13. Easy to use, Great customer service! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Tatango?** Tatango really cares about their customers and goes out of their way to help fix any issues that may arise. Their customer service is top notch and responds almost immediately, even when crises arise outside of normal working hours (which they tend to in politics) The chat feature is unmatched in terms of being helpful and willing to go the extra mile. They also work to make sure we have the most up to date info on compliance and have recently implemented features that make it even easier for us to be compliant without having to put in any extra work (for example, adding STOP2END to the bottom of every text automatically) It's also a breeze to upload names and manage subscribers which is a relief! **What do you dislike about Tatango?** I wish there were more personalization options and fallback options for personalization. Additionally images/graphics sometimes are still blurry coming out of Tatango even when trying to follow the helpful image guidelines they share. I don't think this is necessarily Tatango's fault since they do give a great guide to go by, but it is something I have noticed recently. Otherwise I haven't had any major issues with Tatango or they service they provide, I would definitely recommend it to anyone else needing similar services. **Recommendations to others considering Tatango:** Go for it! They're constantly innovating and working to make the user experience better. **What problems is Tatango solving and how is that benefiting you?** We're able to connect with thousands of Grassroots donors because of Tatango and raise money for political campaigns and causes that can make a big impact. Tatango is fast, easy to use, and responsive which is key in the digital political world. ### 14. Incredibly helpful! **Rating:** 5.0/5.0 stars **Reviewed by:** Dan W. | Account Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** The Tatango help is always helpful and quick to respond to any questions we may have. If my account rep doesn't have the answer to a question, they are great about doing research and asking around to get me the answer. **What do you dislike about Tatango?** I have not experienced anything I dislike so far, but it did take me a good bit of time to fully understand each type of campaign and the pros and cons associated with each of them. I'm still in the process of setting up my first short code campaign so I have not been able to get a log-in to the platform and I'm not sure what the reporting set up is like. **What problems is Tatango solving and how is that benefiting you?** We're assisting the Unclaimed Property Division of the Indiana Attorney General's office and helping folks claim their property! We're thrilled to be able to help get money back in the hands of Hoosiers. ### 15. Intuitive and powerful **Rating:** 4.5/5.0 stars **Reviewed by:** Dmitry B. | Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** November 23, 2020 **What do you like best about Tatango?** Tatango is a powerful and intuitive tool that allows us to communicate with our customers in effective and, most importantly, track-able way. The GUI is super easy to understand, and the whole learning curve of this product is pretty gradual, especially in comparison with some other tools on the market. The other thing I like is the customer support. There were literally no situations whatsoever when I had to wait longer than a few minutes to get contacted by Tatango's representative, and the actual technical improvements/support are top-tier. Alexis is especially fast on jumping in the chat in case there are some questions from my side - keep doing the great work! **What do you dislike about Tatango?** The only real thing I dislike in Tatango is the necessity of subscribing the customers to their appropriate campaigns manually. It's not that big of a deal when one has just a couple or even dozen a campaigns, but it is definitely cumbersome to handle when you have 60+ campaigns. **What problems is Tatango solving and how is that benefiting you?** Tatango helps my organization to reach out to our customers effectively, both in form of text and MMS messages, and keep track of every contact, subscriber, and type of send we have. One of the most handy features in Tatango, in my experience, is Mobile/Double Opt-in, which allows user to create or remove keywords for their campaigns literally in one click. ### 16. User friendly texting platform **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel M. | Content Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Tatango?** Tatango is relatively straightforward and easy to use. It is easy to train new users on. Because of its ease of use, it's easy to launch programs quickly and immediately see high ROI on the product. It also syncs nicely with our internal software, making it even easier to track performance. Loading and sending texts is incredibly easy, and the targeting mechanisms are some of the most straightforward I've dealt with. Tatango's customer service is also great, they've been very helpful for me when I've had issues with a program and just keeping us up to date with new compliance rules and potential issues with the networks. **What do you dislike about Tatango?** Some of the UI is not the best. For instance, I have trouble finding some of the settings and admin tasks I need to do like adding users or even editing my profile. In addition, it's really not that useful to have it take me straight to the page of already sent messages, it would be much more useful to be taken to the drafts page when you go into messages. While overall, the UI is very user friendly, there are a few tweaks that could make it better. Utilizing more drop downs so there are fewer steps to get from page to page would be helpful. For instance you have to click on subscribers to get to the import feature. However, it would be faster and easier if this was in a dropdown form. Aside from UI, my biggest frustration is that there aren't integrated log-ins. While many people only use tatango for one client, as a consultant I have multiple clients who use tatango. Having to have multiple log-ins with a different email address rather than one that works across all chapters is very frustrating. **Recommendations to others considering Tatango:** If you're working with multiple clients, be sure you have plenty of email addresses to use. Otherwise, this is a very easy product to learn and the customer support is very good. **What problems is Tatango solving and how is that benefiting you?** Prior to using Tatango, our programs raised money entirely through email. However, that suffers from lower open and click through rates because it's easy to ignore an email. Our texting programs through Tatango, however, have high open and engagement rates. Texts also faster to send than email. This has allowed us to engage with our donors more, raise more money for our clients, and respond faster to breaking news moments. Overall, I've been quite pleased with what we've been able to do with tatango and the benefits we've seen. It has allowed us to grow programs to heights we had not previously imagined, and it's thanks to texting. ### 17. Tatango - Perfect Communication Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Hussain M. | Senior Business Systems Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about Tatango?** its helps sends sms to our customers along with other messages based on subscription, keep the subscription list within the app, very well documented. UI is user friendly for both developers and admins. Moreover if there is any help needed, prompt customer service from Tatango. **What do you dislike about Tatango?** our developers face an un-processable entity error with random numbers. Not sure why this error occurs. Tatango support helps with clearing those numbers. It would be good if this can be managed at our end and avoid these random errors. These numbers gets stuck at the error and as it is random it gets difficult to find the use case for such errors. **Recommendations to others considering Tatango:** Ensure that all types of SMS messages are configured in tatango and correctly managed in your code so that the correct messages are sent out to customers. Advantage of tatango is that these are placeholders, so it makes it easy to change the verbiage when we need to rather than going into a development cycle. **What problems is Tatango solving and how is that benefiting you?** We use tatango to monitor messages sent to customers. Also to ensure customers are informed if they subscribing again and provide the correct verbiage to them. Keeps the customers informed in a timely manner, and obviously allowing them to stop or unsubscribe to messages. ### 18. Great platform overall **Rating:** 3.5/5.0 stars **Reviewed by:** Trevor T. | Digital Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Tatango?** Switching between SMS and MMS is very quick and easy. You can often do this with one click, which adds flexibility and helps to ensure that messages sent through Tatango are fully customizable. It's also very quick and easy to use -- everything from name uploads to sending graphics with our messages works smoothly most of the time, and it is very, very user friendly. I would recommend Tatango to anyone who want to get started with or improve their SMS or MMS messaging capabilities. **What do you dislike about Tatango?** Sometimes Tatango slows down send times with MMS messages. This is definitely frustrating at times since it can delay our content, but their support team is great, overall. They always flag problems quickly and work fast to ensure that messages can be sent again. One other thing that could be improved, is that it is difficult to find specific text messages when there are multiple saved drafts in one Tatango account. Sometimes I'll find myself clicking into and back out of one, two, or more messages before I get to the message I want. While this is definitely manageable, it has been far from ideal in my experience. **Recommendations to others considering Tatango:** I would label your messages simply, so that you don't lose them in a sea of similar-looking messages. **What problems is Tatango solving and how is that benefiting you?** We use Tatango to keep in touch with our recipients and it works great! We're able to send many, many messages per day across multiple clients. The platform is also fast and easy to use, since there is no code involved at the user level. I really like how easy it is to simply put your text and links into a message and click send! ### 19. People **Rating:** 5.0/5.0 stars **Reviewed by:** Matt W. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2021 **What do you like best about Tatango?** The people at Tatango are terrific, down to earth, and available. **What do you dislike about Tatango?** there are no downsides to using tatango that we know of. **What problems is Tatango solving and how is that benefiting you?** We just started using the platform and are excited to offer this service to our clients, and we do so understanding that we have a great team, platform, and instructions re: case studies, of what works and what does not work. ### 20. Tatango Review **Rating:** 5.0/5.0 stars **Reviewed by:** Carl S. | COO, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Tatango?** Tatango is a cost-effective means of reaching our audience in an engaging manner. **What do you dislike about Tatango?** It would be great if we could better manage the responses to our sends so we don't get excessive charges on people replying just to reply. **What problems is Tatango solving and how is that benefiting you?** Ability to communicate, engage and mobilize our audience. ### 21. Tatango is a trusted partner for sending text messages. **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler C. | VP, IT, Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Tatango?** As a call center company we understand that there are a number of compliance requirements surrounding reaching out to customers. We selected Tatango because they had the same careful operation parameters as ourselves which really set them apart from some other services that have a we'll just send your message, we don't care if you get into legal trouble attitude. **What do you dislike about Tatango?** Base rates are a higher entry barrier if you don't have a lot of messages to send. **Recommendations to others considering Tatango:** If you need a SMS or MMS solution that is both easy to use and has strong TCPA compliance, give Tatango a try. We have been happy with the results and can recommend them to others without hesitancy. **What problems is Tatango solving and how is that benefiting you?** Tatango has helped us reach out to customers and assisted us in sending more unusual problems like sending contact cards via MMS. ### 22. Only great things to say about Tatango! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Tatango?** Super user-friendly, easy communication with customer service team. **What do you dislike about Tatango?** The only change I'd make to Tatango is allowing multiple clients to be accessible under the same account without having to log out. **What problems is Tatango solving and how is that benefiting you?** We've realized that SMS texts are a quick and effective fundraising method. ### 23. Tough set up, but a great team! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Tatango?** Everyone on the team is SUPER helpful and responsive. Our set up process has been full of issues (mostly on our end, not on Tatango), but the team there has been patient and helpful every step of the way, making sure to check in regularly. **What do you dislike about Tatango?** I don't find the back end of the site to be particularly intuitive, and some of the language is very confusing. The biggest hurdle has been getting used to the term "campaign," not meaning the same thing as it does on literally all other communications platforms. In any meeting with our team or our programmers, we have to build that clarification into the intro now because no one has ever seen the term used to describe the audience. **What problems is Tatango solving and how is that benefiting you?** TBD once it launches! ### 24. Convenient Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2021 **What do you like best about Tatango?** Minute-by-minute scheduling, tags, and quick and personalized customer service. **What do you dislike about Tatango?** No complaints here! Customer service is personable as well. **What problems is Tatango solving and how is that benefiting you?** Seemless SMS and MMS deployment that doesn't have any downtime. ### 25. Highly Recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Tatango?** Outstanding customer support and user-friendly platform **What do you dislike about Tatango?** No dislikes - everything has been great so far **What problems is Tatango solving and how is that benefiting you?** Tatango has given our digital program the ability to reach more people, respond to relevant content in real-time, and build a longstanding relationship with our subscribers. ### 26. Going the extra mile **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick M. | Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** Tantago has been super helpful onboarding our clients onto an easy to use texting program. They have been giving great advice dealing with the latest carrier regulations and helpful developing the strategy to build a successful texting program. Their customer service is great. They are willing to take the time to explain everything multiple times and they're always going the extra mile. **What do you dislike about Tatango?** Nothing. They even changed their pricing model to work better for our clients. **What problems is Tatango solving and how is that benefiting you?** Tantago helps us get our message out and drive donations for political candidates during urgent moments during their campaigns. ### 27. Easy to sign up, thorough service. **Rating:** 4.0/5.0 stars **Reviewed by:** Cara J. | Social media manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** I like the ability to set it and forget it, and it's a modern way to reach our target audience and collect donations for our cause. **What do you dislike about Tatango?** I would like more audience insight. What kind of people refuse or decline the service so that we have more insight into why. **What problems is Tatango solving and how is that benefiting you?** We've been able to collect from a group of users who may not use the internet frequently outside of their phones. It provides a seamless experience to those users and we are able to collect information as well as create donor relationships. ### 28. Absolutely amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Tatango?** Extremely easy to use and navigate for first-time users! **What do you dislike about Tatango?** It could be a bit more efficient on the back-end in terms of communicating/pulling data **Recommendations to others considering Tatango:** N/A **What problems is Tatango solving and how is that benefiting you?** Reaching and engaging more recipients in new ways. ### 29. Excited to use but the process so far has had glitches **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about Tatango?** User interface seems pretty intuitive and easy to use **What do you dislike about Tatango?** The month-long glitch where we could not upload our whole SMS list and the integration with WinRed was not working was frustrating. **Recommendations to others considering Tatango:** If you are juggling a bunch of things, you will need someone focused on utilizing this product. Too much to lean to be a small side thing. **What problems is Tatango solving and how is that benefiting you?** FInding an easy, quick, simple way to communicate with our folks that gets a good ROI ### 30. Tatango does it all - easy user interface, quick send times, responsive customer service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Tatango?** The user interface is really intuitive to use! **What do you dislike about Tatango?** The targeting options could be more complex **What problems is Tatango solving and how is that benefiting you?** Reaching customers en masse. We have seen a large spike in revenue for clients. ### 31. Unmatched product and customer service! **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica E. | Principal, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** Tatango is incredibly user friendly and makes it easy for us to fundraise for our clients **What do you dislike about Tatango?** We have no complaints! We love Tatango and have not found any other solutions that work as well as Tatango does **Recommendations to others considering Tatango:** Tatango is the best! Their customer service is always available and helpful. They are so easy to work with and the platform is really easy to use **What problems is Tatango solving and how is that benefiting you?** Fundraising via text! We also have lots of targeting options to customize to maximize our client's texting budgets ### 32. Good service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Tatango?** Very user-friendly, the team is very responsive to issues or suggestions, I appreciate how they actually listen to user feedback! **What do you dislike about Tatango?** I wish I could look up a text based on parts of the refcode if I don't know the full refcode but I know what the content is about. **What problems is Tatango solving and how is that benefiting you?** I like how they recently updated the reply feature, I know that's helpful for my org ### 33. Tatango has been extremely useful for me in completing the requirements for my job. **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan L. | SMS Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2021 **What do you like best about Tatango?** The mechanism to set up a new message is very useful. I enjoy how it is cleanly set up and easy to manipulate. **What do you dislike about Tatango?** Some minor details. I would like to see the dropdown menus have a type option ability. I would also like to see the send date be the current date instead of the date of tomorrow. **What problems is Tatango solving and how is that benefiting you?** The platform allows us to quickly change a message regarding the recipients or content following any short-notice developments we may receive. ### 34. Tatango Review - Texting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** Ease of use, ability to easily target audiences, and the speed of receiving samples. **What do you dislike about Tatango?** It would be great if each message automatically saved as a draft. I often find myself forgetting I have to hit "save" and lose all my work. **What problems is Tatango solving and how is that benefiting you?** I'm easily able to connect to my donor universe and raise more money. I've also tested my lists, which has maximized profits. ### 35. Initial Thoughts -- Onboarding Process **Rating:** 5.0/5.0 stars **Reviewed by:** Lilly S. | Senior Digital Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** The personalized training/onboarding process. **What do you dislike about Tatango?** Nothing -- the onboarding is very in-depth. **Recommendations to others considering Tatango:** When they offer you opportunities to learn more about the product via Zoom meetings, take them and engage during them. **What problems is Tatango solving and how is that benefiting you?** Having only done P2P for texting, there's so much space to experiment with SMS/MMS that I am excited to explore more (v cards, videos in messages, etc.). Most companies do not provide live trainings and onboarding, so that is also a unique benefit of Tatango. ### 36. I really enjoy using Tatango! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2021 **What do you like best about Tatango?** I feel like the platform is easy to navigate, and I like how simple creating a message is. Having a visual of how your messgae will look on a phone is great as well. **What do you dislike about Tatango?** I don't like that there isnt a drop down option when picking multiple tags, instead the platform makes the user type the exact name of each tag and hitting enter. I feel like this process could be faster. **What problems is Tatango solving and how is that benefiting you?** We wanted an easy platform to send text campaigns for our client. For us having a strong analytics and data section of the platform was a must. I feel like Tatango has a good analytics section that meets our needs. ### 37. New Tatango User **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2021 **What do you like best about Tatango?** Simplified platform. Informative descriptions. **What do you dislike about Tatango?** I haven't run into anything I dislike yet. **What problems is Tatango solving and how is that benefiting you?** Unified messaging solutions. Simple opt-in capabilities through other platforms. ### 38. Shop Steward **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Tatango?** The ease to use the system and the way the employees can receive it **What do you dislike about Tatango?** Nothing it’s very easy to use, the only downside is having to type it **Recommendations to others considering Tatango:** Get it if you have to reach a multitude of people **What problems is Tatango solving and how is that benefiting you?** Helping get important information out to our members ### 39. Very good product overall and definite business values. **Rating:** 4.5/5.0 stars **Reviewed by:** Pawan A. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2021 **What do you like best about Tatango?** APIs.. has good APIs and works well UI is good as well. Easy to set up campaigns. 2 step verifications is a good feature and over all product security aspect is good. **What do you dislike about Tatango?** Pricing model could be made better with a credit system. System could be more stable... sometimes cannot login with errors that don't tell you much **Recommendations to others considering Tatango:** Use for reaching out to your customer base and works great with your custom built apps. Make great use of the APIs available. Its also great to get started with. **What problems is Tatango solving and how is that benefiting you?** Problems solved: customer communications and mass communication using SMS and channel. Communicating with the larger team for urgent affairs. ### 40. Tatango review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** I like how simplistic the platform is and how you can't send a text without plugging in your password first. **What do you dislike about Tatango?** I'd like to see more options for merge fields (specifically State) and the ability to input a text that would replace the merge field if it isn't filled in. I know you can segment based on the data you have but it'd be great to only send one text. **Recommendations to others considering Tatango:** I would say it's good for getting started and has excellent customer service but more customization options would be nice! **What problems is Tatango solving and how is that benefiting you?** It helps to reach a different audience and keep people engaged. ### 41. Very easy to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Brenda A. | Enterprise (> 1000 emp.) **Reviewed Date:** November 23, 2020 **What do you like best about Tatango?** It's really simple and user friendly. Customer service is great! I'd recommend using Tatango to more potential customers! I started using Tatango some months ago and in a matter of a few days I was able to work with it in a very simple way. **What do you dislike about Tatango?** I'd like to have more options for texts scheduling and make it faster to add zip codes. When I'm scheduling, I sometimes feel like Tatango could learn from my other texts and find a faster way to create campaigns, for example when adding url's, I'd like to be able to submit a data spreadsheet with all the information, and have the texts created, or have a simple faster way for creating campaigns. I need to schedule more than 100's texts every 2/3 days and I find it hard and repetitive just keep adding all the information, when some other platforms allow to upload spreadsheets to create texts. **What problems is Tatango solving and how is that benefiting you?** Problems solving: very easy to use, and fast customer service. Tatango makes it faster to learn and to implement campaigns in an easy mode. Right now using Tatango, we can solve the problem of reaching wide audiences in a quick way, and being able to scheduling fast. Also, we have had some new people being added to our team, and it has been pretty easy the way we can explain how to use Tatango and onboard them quickly. With other platforms, this process of onboarding people could take more time, and Tatango makes it faster. It's really easy to use, ### 42. Intuitive but frustrating **Rating:** 4.5/5.0 stars **Reviewed by:** Simon H. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2020 **What do you like best about Tatango?** Tatango staff is incredibly responsive, and are a huge help when it comes to fixing any problems in relation to the software. **What do you dislike about Tatango?** There are often many problems with Tatango, coming to text messages completely disappearing or info not being pulled from sends. Talking to the staff is the only way to get these things fixed. They are very responsive and things are usually fixed within the hour, but if things happen in off-peak hours then things might just not get fixed. Tatango is also used by many, many companies and platforms, meaning that if everyone is sending texts about the same thing at the same time (i.e. Presidential debates, election days) texts just don't send, regardless. It is easy to miss out on peak moments due to this, which is frustrating. However, I do understand that there's not much that can be done about this. It's a popular platform, and that's not their "fault." **Recommendations to others considering Tatango:** Look into alternatives, but if there's nothing else that seems to really fit what you're looking for, Tatango can be a good option. Just be used to asking support for help if something happens that you're not expecting, as there isn't really another option to get things helped or fixed. **What problems is Tatango solving and how is that benefiting you?** I am not the main user of Tatango within my company so I don't feel confident in answering this question. But it is our main texting platform - so in terms of "problems" it solves the problem of not being able to send texts otherwise. ### 43. It works and has some great features but also can be improved **Rating:** 4.0/5.0 stars **Reviewed by:** Siming H. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2020 **What do you like best about Tatango?** Concatenated SMS function is really great for instant deliverability! I also like the data reporting feature for analytics. **What do you dislike about Tatango?** Not intuitive or user-friendly tagging and A/B testing system (only 4 variables at a time), no place to see comparative results other than to click into each individual messages. **What problems is Tatango solving and how is that benefiting you?** Getting messages out to people instantly and seeing returns at a fast rate. ### 44. Great team with a great product that's constantly innovating **Rating:** 5.0/5.0 stars **Reviewed by:** Josh P. | Social Media Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Tatango?** How quick and easy it is to reach people in a way that they're likely to see the content you want. **What do you dislike about Tatango?** Nothing that's the fault of Tatango. It could be difficult to work with carrier requirements from time to time but Tatango makes it easy to comply! **What problems is Tatango solving and how is that benefiting you?** This is one of the fastest and most efficient ways to reach out to individuals who have shown an interest. The only real problem to work through is how to work through an automated "conversation" flow without having to have an actual 1-to-1 conversaiton. ### 45. Everyone was super helpful throughout this process! **Rating:** 4.5/5.0 stars **Reviewed by:** Faith R. | Email + SMS Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** The Tatango team ensured that the lift on our end was minimal, was always willing to answer our (somewhat ridiculous) questions, and was super clear with expectations, timelines, and what they needed from us **What do you dislike about Tatango?** Honestly, I thought the onboarding process was really strong and I appreciated that all of the shortcode/set up stuff was handled for us behind the scenes -- that was great and super helpful! **What problems is Tatango solving and how is that benefiting you?** We're planning to use it to bolster our fundraising. We haven't started using it yet (shortcode was just approved!) but it seems really user friendly ### 46. Tatango is a user friendly texting platform with a communicative staff **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2020 **What do you like best about Tatango?** I like that it's very intuitive. I also like that there are security measures to ensure a text isn't accidentally sent. The chat is always active if I ever need help, which is awesome. **What do you dislike about Tatango?** Sometimes message samples take a really long time to send. You also can't control F and search mailings on the draft page. Also graphics and targeting/audience are finicky. **Recommendations to others considering Tatango:** no search feature. expect delays **What problems is Tatango solving and how is that benefiting you?** As mentioned above, the timing takes a long time. But it's really easy to use and the staff is awesome and helpful. ### 47. Our campaign loves Tatango! **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel D. | Deputy Campaign Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** Ease of use! Especially the opt in process. The on boarding process for our organization was smooth and efficient as well! **What do you dislike about Tatango?** I wish Tatango would allow for direct data collection. **What problems is Tatango solving and how is that benefiting you?** We are organizing our volunteers and supporters through Tatango. It allows us to easily communicate updates to our supporters. ### 48. Caroline's Tatango Review **Rating:** 4.0/5.0 stars **Reviewed by:** Caroline S. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2020 **What do you like best about Tatango?** Simple and seamless UX that's simple to use. When I log into Tatango, I know exactly where to go to complete my tasks and monitor the success and analytics of my individual campaign. **What do you dislike about Tatango?** There's quite a few limitations on the ability to oversee multiple accounts. For example, on our team, we have multiple clients who have a texting program through Tatango, but we have to utilize different login credentials for each client. I wish we were able to access both campaigns for both clients within the same login account. Additionally, I'd like to be able to switch seamlessly between the two. Additionally, I think there should be more flexibility in terms of scheduling content. I should be able to schedule messages to go out besides in 15 minute increments like our email hosting clients. **Recommendations to others considering Tatango:** Nothing specific, just understand the layout and scheduling tools. **What problems is Tatango solving and how is that benefiting you?** Benefits - easy to sort and keep track of campaigns ### 49. Thank you Tatango **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Tatango?** As peer-to-peer texting was struggling, our organization sought out other solutions for fundraising through text message. We met with multiple campaigns about broadcast texting and had Tatango recommended to us. Broadcast texting is going to be a critical tool for us moving forward and we are glad to have Tatango supporting that effort. **What do you dislike about Tatango?** It sounds like Tatango partners with GOP orgs **What problems is Tatango solving and how is that benefiting you?** As P2P becomes more and more difficult, Tatango/broadcast texting has been a great resource. ### 50. Great Program **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2020 **What do you like best about Tatango?** Very easy to navigate, beneficial to my team, and very user friendly. **What do you dislike about Tatango?** I dislike that I am not able to type in the segments I want to use on my draft messages. instead, i have to scroll and select each segment **Recommendations to others considering Tatango:** This is a great product that will benefit your team/company greatly! **What problems is Tatango solving and how is that benefiting you?** This product has allowed my team to reach large target audiences and expand our brand, leading to a growth in revenue. ## Tatango Discussions - [How does Tatango's pricing tier out over different SMS volume packages?](https://www.g2.com/discussions/pricing-in-bulk) - 1 comment, 1 upvote - [View Tatango pricing details and edition comparison](https://www.g2.com/products/tatango/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-23+12%3A12%3A14+-0500&secure%5Bsession_id%5D=396e2ed0-7770-4af4-b103-037c271c2885&secure%5Btoken%5D=fe81ec06beaa493ae89dc67da89662d3406bdb35ede81aad52fb4691507f6cf5&format=llm_user) ## Tatango Features **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **AI Content Generation - SMS Marketing** - AI SMS ## Top Tatango Alternatives - [EZ Texting](https://www.g2.com/products/ez-texting/reviews) - 4.5/5.0 (728 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,471 reviews) - [Textedly](https://www.g2.com/products/textedly/reviews) - 4.6/5.0 (1,379 reviews)