# EZ Texting vs Tatango Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Tatango excels in customer support, with users praising the team for being "exceptional – always prompt, professional, and knowledgeable." This level of support can be invaluable for businesses looking to optimize their SMS marketing campaigns.
- **Users say** that EZ Texting offers a user-friendly interface that simplifies the process of managing contacts. Reviewers appreciate how easy it is to "add, group, change, and edit contacts," making it a practical choice for those who need quick and efficient communication tools.
- **According to verified reviews** , Tatango is recognized for its robust reporting capabilities, with users noting that it has "good reporting capabilities" that help in tracking campaign performance. This feature is crucial for businesses that rely on data-driven decisions.
- **Reviewers mention** that EZ Texting's mass texting feature is a standout, allowing users to customize messages effortlessly. One user highlighted the ability to "customize messages with just a click of a button," which can save time and enhance engagement with recipients.
- **Users highlight** that Tatango's platform is quick to onboard new users, making it easy for teams to get started. The intuitive interface is often mentioned as a key factor in reducing the learning curve for new users.
- **G2 reviewers note** that while Tatango has strong features for bulk SMS and support, EZ Texting shines in its overall usability and ease of setup, with many users finding the initial setup "very easy" and appreciating the ability to send video messages, which adds a dynamic element to their communications.




| | EZ Texting | Tatango | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 744 | 176 | 
| **Largest Market Segment** | Small-Business (65.1% of reviews) | Small-Business (50.3% of reviews) | 
| **Entry Level Price** | Free Trial | No pricing available | 

---
## Top Pros & Cons

### EZ Texting

Pros:
- Ease of Use (62 reviews)
- User-Friendly (23 reviews)

Cons:
- Expensive (20 reviews)
- Not Intuitive (8 reviews)

### Tatango

Pros:
- Customer Support (1 reviews)
- Helpful (1 reviews)

Cons:
- Missing Features (1 reviews)
- Poor Customer Support (1 reviews)

---
## Ratings Comparison
| Rating | EZ Texting | Tatango | 
|---|---|---|
  | **Meets Requirements** | 9.0 (618 reviews) | 9.0 (117 reviews) | 
  | **Ease of Use** | 9.2 (626 reviews) | 8.8 (121 reviews) | 
  | **Ease of Setup** | 9.1 (469 reviews) | 8.5 (56 reviews) | 
  | **Ease of Admin** | 9.2 (420 reviews) | 8.8 (59 reviews) | 
  | **Quality of Support** | 8.7 (557 reviews) | 9.5 (118 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (415 reviews) | 9.4 (59 reviews) | 
  | **Product Direction (% positive)** | 8.4 (609 reviews) | 8.8 (112 reviews) | 

---
## Pricing

### EZ Texting

#### Entry-Level Pricing

Plan: 14-Day Trial

Price: Free Trial

Description: Experience the full power of EZ Texting

Key Features:
- No credit card needed: Start risk-free
- Effortless setup: Get up and running in minutes
- Unlimited contacts: Easily organize and manage your audience

[Browse all 5 editions](https://www.g2.com/products/ez-texting/pricing)

#### Free Trial

Yes

### Tatango

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **EZ Texting** | 7.9/10 | 438 |
| **Tatango** | 8.1/10 | 99 |

#### Text Messaging

| Feature | EZ Texting | Tatango | 
|---|---|---|
| **Bulk SMS** | 9.4 (403 reviews) ✓ Verified | 9.3 (93 reviews) | 
| **Two-Way Text Messaging** | 8.6 (339 reviews) ✓ Verified | 6.7 (55 reviews) | 
| **Text Scheduler** | 9.0 (329 reviews) ✓ Verified | 8.6 (83 reviews) | 
| **Automatic Replies** | 8.5 (284 reviews) ✓ Verified | 8.0 (64 reviews) | 
| **Automatic URL Shortening** | 8.5 (303 reviews) ✓ Verified | 8.8 (84 reviews) | 
| **MMS Marketing** | 8.6 (308 reviews) ✓ Verified | 8.7 (87 reviews) | 
| **Personalization** | 8.7 (257 reviews) ✓ Verified | 8.2 (90 reviews) | 
| **Transactional SMS** | 8.0 (188 reviews) | 8.0 (54 reviews) | 
| **Link Shortening** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Scheduled Messaging** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **2-Way Messaging** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | EZ Texting | Tatango | 
|---|---|---|
| **Reporting** | 8.5 (307 reviews) ✓ Verified | 7.9 (68 reviews) | 
| **Marketing Automation** | 8.6 (285 reviews) ✓ Verified | 7.8 (62 reviews) | 
| **White Label** | Feature Not Available | 8.1 (38 reviews) | 
| **Text-to-Landline** | 7.0 (164 reviews) ✓ Verified | 6.8 (28 reviews) | 
| **Short Codes** | 7.7 (200 reviews) ✓ Verified | 9.2 (71 reviews) | 
| **API Integration** | 7.5 (163 reviews) ✓ Verified | 7.6 (47 reviews) | 
| **QR Codes** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | EZ Texting | Tatango | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (34 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (33 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (34 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.0 (35 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (34 reviews) | Not enough data | 
| **Decision Making** | 7.3 (34 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | EZ Texting | Tatango | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | EZ Texting | Tatango | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | EZ Texting | Tatango | 
|---|---|---|
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Polls/Voting** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Text-to-Win** | Not enough data | Not enough data | 
| **Mobile Coupons** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Mass Texting** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Consent Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Open Rate Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Builder** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **MMS** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Mobile Keywords** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **EZ Texting** | N/A | N/A |
| **Tatango** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | EZ Texting | Tatango | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | EZ Texting | Tatango | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | EZ Texting | Tatango | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | EZ Texting | Tatango | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to EZ Texting (1):** [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)



---
## Reviewer Demographics

### By Company Size

| Segment | EZ Texting | Tatango | 
|---|---|---|
| **Small-Business** | 65.1% | 50.3% | 
| **Mid-Market** | 29.1% | 42.5% | 
| **Enterprise** | 5.7% | 7.2% | 

### By Industry

#### EZ Texting

- **Non-Profit Organization Management:** 10.6%
- **Real Estate:** 7.9%
- **Religious Institutions:** 6.2%
- **Marketing and Advertising:** 5.9%
- **Health, Wellness and Fitness:** 4.9%
- **Retail:** 4.8%
- **Construction:** 4.1%
- **Financial Services:** 3.9%
- **Education Management:** 3.1%
- **Hospital & Health Care:** 2.8%
- **Other:** 45.8%

#### Tatango

- **Political Organization:** 51.5%
- **Marketing and Advertising:** 12.6%
- **Fund-Raising:** 10.8%
- **Non-Profit Organization Management:** 4.8%
- **Broadcast Media:** 1.8%
- **Public Relations and Communications:** 1.8%
- **Retail:** 1.2%
- **Public Policy:** 1.2%
- **Primary/Secondary Education:** 1.2%
- **Transportation/Trucking/Railroad:** 1.2%
- **Other:** 12.0%

---
## Alternatives

### Alternatives to EZ Texting

- [SlickText](https://www.g2.com/products/slicktext/reviews) — 4.8/5 stars (1919 reviews)
- [Avochato](https://www.g2.com/products/avochato/reviews) — 4.4/5 stars (199 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2729 reviews)
- [Textedly](https://www.g2.com/products/textedly/reviews) — 4.6/5 stars (1438 reviews)
- [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) — 4.7/5 stars (647 reviews)
- [Twilio](https://www.g2.com/products/twilio/reviews) — 4.1/5 stars (529 reviews)
- [Attentive](https://www.g2.com/products/attentive/reviews) — 4.5/5 stars (1489 reviews)
- [Textmagic](https://www.g2.com/products/textmagic/reviews) — 4.4/5 stars (128 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4235 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2109 reviews)

### Alternatives to Tatango

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2729 reviews)
- [Textedly](https://www.g2.com/products/textedly/reviews) — 4.6/5 stars (1438 reviews)
- [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) — 4.7/5 stars (647 reviews)
- [SlickText](https://www.g2.com/products/slicktext/reviews) — 4.8/5 stars (1919 reviews)
- [Attentive](https://www.g2.com/products/attentive/reviews) — 4.5/5 stars (1489 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4235 reviews)
- [TextUs](https://www.g2.com/products/textus/reviews) — 4.7/5 stars (630 reviews)
- [Textline](https://www.g2.com/products/textline/reviews) — 4.7/5 stars (386 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2109 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (948 reviews)

---
## Top Discussions

### EZ Texting

- Title: [What is EZ Texting used for?](https://www.g2.com/discussions/what-is-ez-texting-used-for) — 2 comments *(includes official response)*
  > **Top comment:** "EZ Texting is a top-rated cloud-based platform that includes mass texting, MMS texting, delivery reports, reminder campaigns, text polls, keywords, textable..."
- Title: [Is EZ Texting free?](https://www.g2.com/discussions/is-ez-texting-free) — 1 comment
  > **Top comment:** "No"
- Title: [What is EZ Texting?](https://www.g2.com/discussions/what-is-ez-texting) — 1 comment
  > **Top comment:** "A mass and group texting platform "
- Title: [How can I get more help setting up campaigns?](https://www.g2.com/discussions/30796-how-can-i-get-more-help-setting-up-campaigns) — 1 comment, 1 upvote
  > **Top comment:** "Hi Baeth! We'd love to help you set up some campaigns. You can contact our Support Team here: https://www.eztexting.com/help#contact-support 

In the..."
- Title: [Is there a way to integrate with Square?](https://www.g2.com/discussions/is-there-a-way-to-integrate-with-square) — 1 comment, 1 upvote
  > **Top comment:** "Hi Victor! Currently, EZ Texting supports integrations with the following applications: SalesForce, Aweber, iContact, Constant Contact. Eventbrite, and..."

### Tatango

- Title: [How does Tatango's pricing tier out over different SMS volume packages?](https://www.g2.com/discussions/pricing-in-bulk) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi! At this time we offer the same low rates to all our customers, no matter what volumes they're doing."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ez-texting-vs-tatango)