Tanj Pricing Overview

A focused, expert gut-check on your naming challenge. We review your intake form, walk through your constraints and options, and give you a clear-eyed take on risks, tradeoffs, and next steps. No fluff, no over-process. Just experienced perspective when you need it most. Best for founders and CMOs who need clarity before the internal debate gets louder.

Intake form review and preparation by a senior naming expert
1-hour video call session focused on your specific naming challenge
Review of constraints, options, and possible decision paths
Expert perspective on naming risks and tradeoffs
Clear guidance on recommended next steps
Delivered within your chosen scheduling window
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A complete, end-to-end naming engagement for companies, products, and platforms. We handle everything from strategic foundation to final name, giving you a decision you can stand behind and a name built to hold up under real-world pressure. Every engagement is custom. No templates, no house style, no safe plays. Just rigorous process and experienced thinking applied to one of the most consequential decisions your brand will make. Best for founders, CEOs, and CMOs naming or renaming at a pivotal moment.

Kickoff session and project scoping
Competitive and category landscape audit
Naming strategy development (construct, expression, and tone)
Large-scale creative exploration across multiple naming directions
Preliminary trademark screening and URL availability review
Linguistic and cultural risk assessment
Scored shortlist with clear rationale for each candidate
Stakeholder presentation and facilitated review session
Decision support and final name recommendation
Name rationale and origin story documentation
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