Synthesio Reviews & Product Details

It helps us navigate all the data we need so we can take a more strategic approach to understanding the market, and it also supports us in being creative with social media posts for engagement and similar tasks. I personally use it most when I’m preparing to present our current social media metrics, including the percentage of engagement we’ve gathered across different platforms, as well as the strategies we’re going to implement to increase engagement compared with the previous metrics. Review collected by and hosted on G2.com.

None so far, since I’m still exploring this application. I want to gather better data first so it can genuinely help me think through strategies for boosting our social media engagement. Review collected by and hosted on G2.com.

A good tool for me is a practical tool. The easiness of use of Synthesio is different from other tools on the market, anyone with or without experience in social intelligence and social listening can use this tool and its ready-to-use features. Review collected by and hosted on G2.com.

I think the drawback of Synthesio is the interface: you have to click and click and click to activate some features (for example, how to select a period, set it again when you leave the widget, etc). It's not such a disturbing element in itself, it's just that it can make the smallest tasks a bit tedious. The colors are also quite dull and the shapes very "blocky", everything is in the form of spaced gray "brick". Review collected by and hosted on G2.com.

The classifiers functionality

Embedded topic modeling

Social Reputation Score

Widget Options

Reveal function to export data in any shape in pivot table form Review collected by and hosted on G2.com.

No custom metric can be created so far, but it's coming. So excited for that! Review collected by and hosted on G2.com.

Through Synthesio we were able to do great social listening about consumer opinions on different topics, Synthesio helps us to make amazing analysis of these topics and therefore have actionable consumer insights, also it is a very intuitive tool but at the same time super complete, it's a great tool for us, and it has become a fundamental part of the business! Review collected by and hosted on G2.com.

The dashboard setup is laborious and can be time consuming but in the end it is completely worth it. Review collected by and hosted on G2.com.

The comprehensiveness of its searches. Synthesio can collect a couple years' worth of mentions for me to analyse. Review collected by and hosted on G2.com.

Some of its prepackaged analyses: I prefer my own, thanks. But for those who haven't a clue what to do with the data, the prepackaged analyses offer useful insight right off the bat. Review collected by and hosted on G2.com.

The fact that Synthesio has a broad coverages in terms of the social media and web sources, geographies and provides possibility to track data for the past period of time. This is a big plus. Possibility to sort mentions by interactions, engagement rate etc is also very helpful. Review collected by and hosted on G2.com.

The system of setting queries for the dashboard is extremely complex, especially if we need to cover very broad scope and diversity of the topics we need to track on social media. The dashboard is not user friendly both from functionality and look & feel point of view. Too many features, overcomplicated and not straightforward to find what you need to find. The interface of the dashboard has been changed several times in one year, no proper communication / trainings on the changes. Every time I find by surprise that something has been changed and I need to learn again how to use it and find info. The new system with Reports - when you need to build each time an individual report, widget by widget is really difficult and time consuming. Analytics should be connected directly with Listening part, so you could do your filtering and look for analytics directly. Instead of you need to build a report, where you need to create every widget, copy paste your query multiple times, adjust time period for every widget etc. If I need to make changes in the report, I have to change again widget by widget, as widgets are not connected between each other in one report. Overall simple analytics can take hours of your time. Review collected by and hosted on G2.com.

Strong account management, taking a consultative approach and allowing clients to input into the shaping of the tool. Flexible and client-centric set-up process and dashboards created bespoke to our needs. Growing sophistication of the tool as more and more features are regularly added as part of the technical development roadmap. Relevant webinars. The bolt-on Profiler tool in particular is fantastic. Review collected by and hosted on G2.com.

As with any social listening tool, the data universe is not perfect. Sometimes there is a bit of over-promise in terms of the level of sophisticated analysis a lay-person can really do using the self-service, vs what some paid for analytics from Synthesio or Ipsos teams would be able to deliver. Some of the features are launched while still glitchy. The automation is still not optimal. Review collected by and hosted on G2.com.

Our team has be extremely happy with Synthesio's social listening capabilities. Their query builder makes understanding social sentiment on both broad and niche topics easy. Their wide range of tools always provides our team with important insights. Another important factor is their excellent customer service. Anytime we've needed help their team is there. Review collected by and hosted on G2.com.

As with anything, there's definitely a learning curve but as I wrote above there's nothing I have't been able to clarify with their team. Review collected by and hosted on G2.com.

The amount of metrics available, the user interface for reports –very similar to a BI platform. The alerting system, topic & subtopic array and Signals module is one of the most significant strengths of the product. Review collected by and hosted on G2.com.

Data coverage instability. Even though Synthesio collects data from an incredible number of sources, I cannot trust in the absolute data coverage. In fact, in the meantime I don't understand how Synthesio collects data. Review collected by and hosted on G2.com.

Synthesio makes it easy to comb social posts and get a better idea of what consumers are saying about our brand, our competitors' brands, and many other topics. Review collected by and hosted on G2.com.

Steep learning curve to use the platform means that in the initial use I often felt like I was confused. Review collected by and hosted on G2.com.