Structured Features
Platform Basics (3)
Lead Management
Ability to upload and automatically distribute leads, as well as lead nurturing and scoring capabilities.
Content Management
Allows channel partners to create co-branded or locally customized content from centrally managed templates.
Group and User Management
Ability to assign groups and users different levels of access depending on the role of those groups and users.
Campaign Execution (6)
Email Marketing
Ability for channel partners to create personalized emails, newsletters, or announcements using your branding and content.
Search Marketing
Allow channel partners to generate traffic and enhance visibility via search engines through both paid and unpaid activities.
Web Syndication Management
Ability to distribute and showcase your product and solutions via your channel partners’ websites.
Social Media Management
Ability for partners to schedule and manage content across social media channels.
Events
Provides partners with pre-built event templates that include automated email workflows for event management (i.e. webinars, in-person event registration, etc.).
Microsite Management
Ability to setup and personalize co-branded microsites or landing pages.
Reporting (3)
Campaign Performance
Provides visibility into marketing campaign performance to then optimize strategy moving forward.
Partner Performance
Identifies high performing channel partners to be able to target them with more content, campaigns, and marketing development funds.
Fund Tracking
Provides the ability to track marketing development funds (MDF), like funds uploaded, funds claimed, and funds dispersed.
Additional Features (1)
Partner Engagement
Ability to enourage partners to use your platform, which can involve learning and engagement (i.e. leaderboards, gamification, etc.).
Planning (1)
Collaborative Editorial Calendars / Scheduling Content
Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.
Agentic AI - Secure Email Gateway (1)
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Content Distribution (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives





