Generated from real user reviews
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Keaton S.
Enterprise (> 1000 emp.)
5.0/5
"User-Friendly Platform with Insightful Audience Data"
What do you like about StatSocial?
The platform is user-friendly, with data that is easy to interpret. I also appreciate the wide range of categories available for exploring audience be
Verified User
Mid-Market (51-1000 emp.)
5.0/5
"Quick, Comprehensive Audience Intelligence"
What do you like about StatSocial?
I love the ability to create a custom audience based on so many options from demographics to followers to affinities. The StatSocial taxonomy of inter
See Related User Reviews
Keaton S.
Enterprise (> 1000 emp.)
5.0/5
"User-Friendly Platform with Insightful Audience Data"
What do you like about StatSocial?
The platform is user-friendly, with data that is easy to interpret. I also appreciate the wide range of categories available for exploring audience be
Verified User
Mid-Market (51-1000 emp.)
5.0/5
"Quick, Comprehensive Audience Intelligence"
What do you like about StatSocial?
I love the ability to create a custom audience based on so many options from demographics to followers to affinities. The StatSocial taxonomy of inter
See Related User Reviews
Keaton S.
Enterprise (> 1000 emp.)
5.0/5
"User-Friendly Platform with Insightful Audience Data"
What do you like about StatSocial?
The platform is user-friendly, with data that is easy to interpret. I also appreciate the wide range of categories available for exploring audience be
Verified User
Small-Business (50 or fewer emp.)
4.5/5
"Built for Complex Audience Analysis"
What do you like about StatSocial?
I like getting in-depth insights with StatSocial to better understand audience data, which often helps validate a hypothesis. The ability to export ra
See Related User Reviews
Verified User
Small-Business (50 or fewer emp.)
4.5/5
"Built for Complex Audience Analysis"
What do you like about StatSocial?
I like getting in-depth insights with StatSocial to better understand audience data, which often helps validate a hypothesis. The ability to export ra
Verified User
Mid-Market (51-1000 emp.)
5.0/5
"Quick, Comprehensive Audience Intelligence"
What do you like about StatSocial?
I love the ability to create a custom audience based on so many options from demographics to followers to affinities. The StatSocial taxonomy of inter
See Related User Reviews
Verified User
Small-Business (50 or fewer emp.)
4.5/5
"Built for Complex Audience Analysis"
What do you like about StatSocial?
I like getting in-depth insights with StatSocial to better understand audience data, which often helps validate a hypothesis. The ability to export ra
Verified User
Mid-Market (51-1000 emp.)
5.0/5
"Quick, Comprehensive Audience Intelligence"
What do you like about StatSocial?
I love the ability to create a custom audience based on so many options from demographics to followers to affinities. The StatSocial taxonomy of inter
See Related User Reviews
Verified User
Small-Business (50 or fewer emp.)
4.0/5
"Effortless Persona Building, Room for Improvement"
What do you dislike about StatSocial?
I would say delivery time. Audience delivery specifically, it takes much longer for an audience to deploy to our DSP, sometimes 2 weeks.
Peter F.
Mid-Market (51-1000 emp.)
4.0/5
"Impressive Audience Reach Across Multiple Platforms"
What do you dislike about StatSocial?
We primarily use the Twitter follower aspect when creating exports so I wish we would have better reach using Instagram/Youtube etc.
See Related User Reviews
Nicklaus L.
3.5/5
"Insightful Audience Analysis, But Limited Access"
What do you dislike about StatSocial?
I find it challenging that there are limited seats, which makes it hard to navigate staffing. Only certain people have access to build audiences and e
Verified User
Mid-Market (51-1000 emp.)
4.0/5
"Effortless Audience Targeting and Outstanding Support"
What do you dislike about StatSocial?
The main challenge is that highly specific audience segments can sometimes be smaller than expected, which occasionally requires adjusting our targeti
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Keaton S.
Enterprise (> 1000 emp.)
5.0/5
"User-Friendly Platform with Insightful Audience Data"
What do you dislike about StatSocial?
You need to upload a large number of influencers to the platform in order to collect data, but the processing time is much too long.
Verified User
Small-Business (50 or fewer emp.)
4.0/5
"Effortless Persona Building, Room for Improvement"
What do you dislike about StatSocial?
I would say delivery time. Audience delivery specifically, it takes much longer for an audience to deploy to our DSP, sometimes 2 weeks.
See Related User Reviews
Leslie R.
Enterprise (> 1000 emp.)
5.0/5
"StatSocial -Great Platform-Great Customer Service"
What do you dislike about StatSocial?
I do not like that they updated their demo targeting so we cannot target by ethnicity. This is a big demo for our clients. There are ways to work a
Giana F.
Mid-Market (51-1000 emp.)
4.0/5
"Hands-On Support and Valuable Insights Drive Audience Engagement"
What do you dislike about StatSocial?
The website organization could be a little cleaner. An AI integration with summaries or suggestions could be helpful. Most times when we send audience
See Related User Reviews
law y.
5.0/5
"Valuable Audience Insights with Minor Clarity Needed"
What do you dislike about StatSocial?
The clusters are slightly confusing. It would be better if there were clearer explanations or tooltips on how the clusters are created.
Verified User
Mid-Market (51-1000 emp.)
3.5/5
"Dynamic Sourcing, But UI and Audience Parameter Setup Need Improvement"
What do you dislike about StatSocial?
I think the UI can be a little laggy and slow. Or changes don't always seem to take.. I also wish you could combine your audience parameters different
Insuring alignment between influencers' audiences and programmes' personas. Review collected by and hosted on G2.com.
The user experience can be slightly clunky. Review collected by and hosted on G2.com.
Platform is very user-friendly and customer service is top-notch. Ability to create custom segments and uploads to match against database. Audience intel like you can't get anywhere else, deep data to inform programming. Review collected by and hosted on G2.com.
Would be great to have more influencer features to map audiences to key influencers across channels. Review collected by and hosted on G2.com.
All the different data points - lots of good variety; I like how often updates are made to improve the platform; Easy to use interface; Customizable audiences are great; Pre-built audiences are also great Review collected by and hosted on G2.com.
The influencer data seems limited often and I haven't always found it to be helpful for identifying influencers that our audiences actually follow; and the influencer percentages seem very very low sometimes. To me, the influencer section is the biggest limitation of the tool and I usually take it with a grain of salt. Review collected by and hosted on G2.com.
StatSocial is an excellent tool for gathering interesting insights on different social audiences. It is easy to use and the results are laid out in an easily digestible format allowing you to understand audiences on a deeper level. The team is very responsive and great about doing training, releasing new features and even jumping in to help craft audiences if you're looking to do something complex. Review collected by and hosted on G2.com.
large audiences can take a while to generate and I wish there was LinkedIn data as well. Review collected by and hosted on G2.com.
- The clustering feature is nice to work on the fly
- Generally straightforward UI to navigate screens
- Omni compatibility Review collected by and hosted on G2.com.
- Sometimes audience creation can take a bit long Review collected by and hosted on G2.com.
StatSocial is constantly improving their core product while also testing the waters. It's great to see new features that we never thought of needing come to life and realize how useful/helpful they are. Review collected by and hosted on G2.com.
Not much to dislike so far, the team is great to work with. If there is something to dislike, it is the use of their API. I wish it was easier to use. Review collected by and hosted on G2.com.
It's easy to build audiences, and to refine them in specific ways. The size of the taxonomy and breadth of affinities is great. The insights report is easy to navigate. Review collected by and hosted on G2.com.
It would be helpful to be able to see custom audience clusters or to define clusters yourself to compare audiences to. There's also some duplicate or outdated affinities in the taxonomy that slow me down. Review collected by and hosted on G2.com.
Thank you for leaving a review and providing feedback! I've shared this feedback with our product team for continual improvements of Silhouette. I am excited to share that on October 3, you will have access to newly added persona clusters!
Stat social is super helpful in learning about social audiences, as well as influencer identification based on actual data. Review collected by and hosted on G2.com.
Talent with younger insights do not have big trackable audiences in stat social. Review collected by and hosted on G2.com.
I like the end output of StatSocial and the available variables. Review collected by and hosted on G2.com.
The variables for the audience creator isn't always straight forward although the function does allow to search. The outputs sometime stall and take a while. The And/Or function is sometimes confusing. Review collected by and hosted on G2.com.
I love the new setup of StatSocial and how easy it is to navigate. Review collected by and hosted on G2.com.
Sometime I have trouble believing the audience results Review collected by and hosted on G2.com.