I love the versatility StackAdapt provides in inventory, allowing us to serve a variety of different ad types. The wide array of audience and prospecting tools, like third-party segments, is something I really appreciate as it helps us reach segments we couldn't on other platforms. I also like the creative builder and reporting functionalities. The ability to build display ads directly in the platform without requiring extensive effort to build inventory is a significant plus. Additionally, our account team is super helpful in navigating any hurdles, which made the setup experience great. Review collected by and hosted on G2.com.

I think it could be super helpful for the platform to have some type of AI integration that would allow some kind of optimizationn scoring on the campaign to help us drive more useful creatives and strategies. Review collected by and hosted on G2.com.

I use StackAdapt for planning and placing programmatic ads for my social impact agency, and I appreciate the planning and forecasting tool function which allows me to plan quickly in tight turnaround situations. I like working with the StackAdapt team; they are incredibly responsive, helpful, and make sense of the confusing tools in the platform. I really like that we can place digital OOH with StackAdapt, which is a unique selling point we can offer clients without tons of back and forth. The initial setup of StackAdapt was very easy. Review collected by and hosted on G2.com.

The forecasting tool reach does not feel reflective of reality. Also, when combining data segments, the time feels very long to get an audience count. Review collected by and hosted on G2.com.

What I like best about StackAdapt is the balance between targeting precision and usability.

From a paid media standpoint, the intent data and company-level targeting are extremely valuable for B2B campaigns. Being able to layer job function, industry, and recent intent signals allows me to build audiences that feel strategic rather than broad. That’s especially important when I’m working with niche verticals or event-driven campaigns where we need to reach the right decision-makers quickly.

I also appreciate how intuitive the platform is. The UI makes it easy to launch, duplicate, segment, and optimize campaigns without unnecessary friction. When timelines are tight or we’re testing new audience variations, that efficiency really matters.

And lastly, the reporting is clean and flexible. I can quickly pull performance insights, compare segments, and make informed optimization decisions without spending hours exporting and manipulating data.

Overall, it gives me both the control and clarity I need to confidently manage client budgets. Review collected by and hosted on G2.com.

If I’m being candid, there are a couple areas where I think StackAdapt could improve:

1. Audience overlap visibility.

When running multiple intent or company segments, it’s not always easy to see how much overlap exists between audiences. For event-driven campaigns with tight timelines, clearer overlap diagnostics would make planning and budget allocation more efficient.

2. Attribution clarity across platforms.

Like most upper- and mid-funnel platforms, proving downstream impact can be challenging. While the reporting is clean, tying performance directly to CRM pipeline or SQLs sometimes requires additional manual reconciliation.

3. Creative workflow limitations.

Asset management is solid, but when juggling multiple creative variations across campaigns, it can feel slightly less streamlined than platforms built purely around social.

That said, none of these are deal-breakers. The targeting capabilities and flexibility still outweigh the friction points for the types of B2B campaigns I manage. Review collected by and hosted on G2.com.

I work for an agency, and we find StackAdapt's product makes setting up campaigns easy. They have an amazing support team, which is great for the rare occasions when we need assistance. I love the bulk editor feature and appreciate how we can effortlessly copy different campaign types into new channels. This capability saves us an immense amount of time during campaign setup. I also like that campaigns generally go live the next day, and it's comforting to know that they are monitoring our campaigns for pacing and performance issues, as we discuss during our review calls. Review collected by and hosted on G2.com.

I found the system a little challenging to pick up initially. There are so many different options and offerings that it can feel overwhelming when trying to learn how to set up different products at first. Although it's likely more on me for not utilizing the available trainings, time constraints made it difficult to dedicate to them. Also, there have been rare instances where campaign setups weren't exactly clear on how to setup properly, especially for campaigns we're not accustomed to (unique setups). A notification system for takeovers in advertised products might be helpful, but I realize this may be hard to implement. Review collected by and hosted on G2.com.

I find the StackAdapt interface quite intuitive and greatly admire the quality of the targeting. Additionally, I notice that the number of programmatic auctions I can enter with StackAdapt is better than other platforms available in the Brazilian market. The initial setup was easy and the documentation is quite comprehensive. Review collected by and hosted on G2.com.

Something that could be improved is the availability of data and data export, especially in the area of reports. I would like to have more customization options and for it to be easier to create an automation routine. These reports could be sent to my email, combining different information beyond daily investment and daily delivery indicators, reach, and frequency. I want to have more data available and for it to be easy to use reports. Review collected by and hosted on G2.com.

I like the amount of tools available to have proof of awareness results and how granular I can get in reporting. The variety of placements and campaign types is great, and I appreciate that I can self-manage the campaigns. Plus, the StackAdapt reps are great too. It makes it easier to show the awareness value to clients and helps in getting clients on board with investing in awareness, which means a better overall marketing strategy performance. The initial setup of StackAdapt was quite easy. Review collected by and hosted on G2.com.

The platform has some glitches and sometimes it's hard to find specific data. Navigating on the main dashboard, it happened multiple times that going back and forth from the dashboard to campaign specific details some columns would disappear. Review collected by and hosted on G2.com.

I like that StackAdapt centralizes access to a range of channels like display, video, CTV, and native without needing different ad accounts with different vendors. It helps me craft relevant audiences across different channels for a cohesive approach. I particularly like the audiences section, especially the access to third-party segments. It makes it easy for me to find professionals from different industries to target in my employer brand or recruitment marketing campaigns, rather than just relying on interest-based targeting. The initial setup was fairly easy for my team. Review collected by and hosted on G2.com.

Ivy, the chat assistant, tends to not work for me and usually gives me an error unless I clear up cookies every time. Review collected by and hosted on G2.com.

I find StackAdapt easy to use, and their team is always very helpful and responsive. I really like having access to their self-service platform, which is great for making quick changes. They've got a great array of third-party audiences and data, and their tracking setups are impressive. Working with StackAdapt's team during onboarding was very easy, as they are attentive and made sure everything was up and running quickly. Additionally, using StackAdapt alongside Google Analytics and for retargeting on Meta ad platforms is very helpful, especially with the ability to set up a pixel for building retargeting audiences. Review collected by and hosted on G2.com.

Nothing comes to mind Review collected by and hosted on G2.com.

I love using StackAdapt for running programmatic campaigns as it provides excellent client service, saving precious time and allowing me to focus on strategic planning and decision-making. Their client services always deliver best-in-class support to all accounts, which makes a significant difference in managing campaigns. I am particularly impressed with StackAdapt's Dynamic Creative Optimization (DCO) capabilities that are available at no cost, offering easy reporting integration and actionable insights. The initial setup of StackAdapt was very easy for my team, and it provides better scalability with DOOH campaigns, which has been a significant advantage. I also greatly appreciate the seamless reporting integration, which makes extracting and applying insights straightforward and efficient. StackAdapt's emphasis on providing truly outstanding client services combined with their effective tech solutions makes it a standout choice for my business needs. Review collected by and hosted on G2.com.

I find the inventory access to be lacking, particularly when it comes to platforms like Netflix. Although there have been improvements, there is still room for growth in this area. Review collected by and hosted on G2.com.

I really appreciate that the team at StackAdapt, especially Kerry and Ryan, feels like an extension of our team. They're proactive with their insights and recommendations, which helps us achieve maximum efficiency for our clients' budgets and deliver brilliant results in quality environments. The expert support is another big plus for me. Also, the initial setup of StackAdapt was very easy. Review collected by and hosted on G2.com.

The team capacity to support can be limiting with things like PCAs or technical support. Review collected by and hosted on G2.com.