SRDS Reviews & Provider Details

Name: SRDS
Rating: 3.2 (3 reviews)

SRDS: Where Media Decisions Are Made. SRDS is the industry standard for media planning, providing agencies and brands with comprehensive and efficient means to incorporate digital and traditional media into modern audience-first buying practices. SRDS has the highest selection of media across magazines, digital media, newspapers, television, direct marketing, out-of-home, radio, and influencers. For over 100 years, brands and agencies have relied on SRDS and its extensive U.S. media data to make informed decisions and plan smarter campaigns. With SRDS, they are able to find everything needed to identify, evaluate and connect with the right audience, all within one platform. For publishers, SRDS is a powerful revenue driver that helps them to connect with media buyers efficiently and effectively. Its platform is comprised of inventory from over 125,000 media brands.

Seller

WPP

Discussions

SRDS Community

Overview by

Mike Neerhof (Marketing Director at SRDS | Videographer)

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GM

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

6/29/2021

"Used for planning POVs, print"

3.5/5

Describe the project or task SRDS helped with:

Needed to incorporate print plans into buying schedule and SRDS helped with the planning of those practices Review collected by and hosted on G2.com.

What do you like best about SRDS?

Interface is easy to follow and good for getting quick info Review collected by and hosted on G2.com.

NH

Nicole H.

Mid-Market (51-1000 emp.)

1/22/2018

"Good for quick information"

2.5/5

Describe the project or task SRDS helped with:

I primarily use SRDS when I'm under the gun for a client deliverable and want to get basic print publication information (circ, on-sale dates, closing dates, and specs). The database is extensive, but I find that it is typically out of date in terms of media kit links. Review collected by and hosted on G2.com.

What do you like best about SRDS?

quick information, easy to use, industry standards Review collected by and hosted on G2.com.

ND

Nicole D.

Customer Engagement Manager II - Planning

Marketing and Advertising

Mid-Market (51-1000 emp.)

3/24/2017

"Use for media POVs and consideration sets"

3.5/5

Describe the project or task SRDS helped with:

Used this often for multiple projects including facts for media POVs, rationale/recommendations, as well as consideration set discoveries for niche businesses like b2b, insurance, food, restaurant operations, etc. Review collected by and hosted on G2.com.

What do you like best about SRDS?

user friendly and has access to most titles and information. Review collected by and hosted on G2.com.