# SRDS Reviews
**Vendor:** WPP  
**Category:** [Other Marketing Services Providers](https://www.g2.com/categories/other-marketing-services)  
**Average Rating:** 3.2/5.0  
**Total Reviews:** 3
## About SRDS
SRDS: Where Media Decisions Are Made. SRDS is the industry standard for media planning, providing agencies and brands with comprehensive and efficient means to incorporate digital and traditional media into modern audience-first buying practices. SRDS has the highest selection of media across magazines, digital media, newspapers, television, direct marketing, out-of-home, radio, and influencers. For over 100 years, brands and agencies have relied on SRDS and its extensive U.S. media data to make informed decisions and plan smarter campaigns. With SRDS, they are able to find everything needed to identify, evaluate and connect with the right audience, all within one platform. For publishers, SRDS is a powerful revenue driver that helps them to connect with media buyers efficiently and effectively. Its platform is comprised of inventory from over 125,000 media brands.




## SRDS Reviews
  ### 1. Used for planning POVs, print

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** June 29, 2021

**Describe the project or task SRDS helped with:**

Needed to incorporate print plans into buying schedule and SRDS helped with the planning of those practices

**What do you like best about SRDS?**

Interface is easy to follow and good for getting quick info

**What do you dislike about SRDS?**

Info available is not always updated so I end up having to weed through extra info

**What problems is SRDS solving and how is that benefiting you?**

Problem: Out of date info 
Benefit: Lots of titles available for print to helpnwith planning

  ### 2. Good for quick information

**Rating:** 2.5/5.0 stars

**Reviewed by:** Nicole H. | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 22, 2018

**Describe the project or task SRDS helped with:**

I primarily use SRDS when I'm under the gun for a client deliverable and want to get basic print publication information (circ, on-sale dates, closing dates, and specs). The database is extensive, but I find that it is typically out of date in terms of media kit links.

**What do you like best about SRDS?**

quick information, easy to use, industry standards

**What do you dislike about SRDS?**

not always up to date, links to media kits don't always work, just the basic information available

  ### 3. Use for media POVs and consideration sets

**Rating:** 3.5/5.0 stars

**Reviewed by:** Nicole D. | Customer Engagement Manager II - Planning , Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 24, 2017

**Describe the project or task SRDS helped with:**

Used this often for multiple projects including facts for media POVs, rationale/recommendations, as well as consideration set discoveries for niche businesses like b2b, insurance, food, restaurant operations, etc. 

**What do you like best about SRDS?**

user friendly and has access to most titles and information.

**What do you dislike about SRDS?**

some of the publications have outdated information like media kits and occasionally do not come up under broad searches without very specific names.

**Recommendations to others considering SRDS:**

yes


## SRDS Discussions
  - [How do you use Srds?](https://www.g2.com/discussions/how-do-you-use-srds)
  - [What is SRDS media planning?](https://www.g2.com/discussions/what-is-srds-media-planning)
  - [What does SRDS do?](https://www.g2.com/discussions/what-does-srds-do)

- [View SRDS pricing details and edition comparison](https://www.g2.com/products/srds/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-20+16%3A05%3A27+-0500&secure%5Bsession_id%5D=9d6c57af-5cf5-4085-a770-54dc72f9df2b&secure%5Btoken%5D=d2ca887d204e987fe018c1f2c8d44411757a79d6c5c32eb93b9ec0c12c7ab42b&format=llm_user)

## SRDS Features
**Planning**
- Needs Assessment
- Resource Allocation
- Stayed within Budget
- Statement of Work
- Best Practices

**Delivery**
- Technical Expertise
- Met Deadlines
- Meeting Management
- Project Updates
- Scope Management
- Roll-out

**Team Quality**
- Change Management Skills
- Executive Presence
- Vertical Expertise
- Technology Partnerships

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