SRDS
RDS Print Media Circulation helps you find the best markets for newspaper advertising and which newspapers reach those markets best.
SRDS Reviews
"Good for quick information"
Describe the project or task the product helped with
I primarily use SRDS when I'm under the gun for a client deliverable and want to get basic print publication information (circ, on-sale dates, closing dates, and specs). The database is extensive, but I find that it is typically out of date in terms of media kit links.
What do you like best?
quick information, easy to use, industry standards
What do you dislike?
not always up to date, links to media kits don't always work, just the basic information available
"Use for media POVs and consideration sets"
Describe the project or task the product helped with
Used this often for multiple projects including facts for media POVs, rationale/recommendations, as well as consideration set discoveries for niche businesses like b2b, insurance, food, restaurant operations, etc.
What do you like best?
user friendly and has access to most titles and information.
What do you dislike?
some of the publications have outdated information like media kits and occasionally do not come up under broad searches without very specific names.
Recommendations to others considering the product
yes
What Other Marketing Services solution do you use?
There are not enough reviews of SRDS for G2 to provide buying insight. Below are some alternatives with more reviews:
