--- title: SplitMetrics Acquire Reviews meta_title: 'SplitMetrics Acquire Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 48 reviews by the users' company size, role or industry to find out how SplitMetrics Acquire works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 48 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # SplitMetrics Acquire Reviews **Vendor:** SplitMetrics, Inc. **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.8/5.0 **Total Reviews:** 48 ## About SplitMetrics Acquire SplitMetrics Acquire is an advanced data-driven platform to optimize, automate and scale Apple Ads with unmatched efficiency. Designed for app and game developers, the combination of advanced technology, AI-powered optimization and deep automation, and market intelligence, enables teams to streamline campaign management and boost ROI faster. An Apple Ads Partner, SplitMetrics was the 1st company to build the Apple Ads management platform (early in 2017). SplitMetrics Acquire is trusted by top global publishers to drive sustainable app growth. - $730M+ ad spend managed annually through the platform - 8M+ automated campaign changes done monthly - 10M+ bid changes done monthly - 4X productivity boost - 2X ROAS growth - 10X Apple Ads campaign results ## SplitMetrics Acquire Pros & Cons **What users like:** - Users rave about the **ease of use** of SplitMetrics Acquire, appreciating the intuitive setup and automation features. (7 reviews) - Users praise the **responsive and helpful customer support** team of SplitMetrics Acquire for their quick issue resolution. (6 reviews) - Users love the **clear visibility and easy integration** of SplitMetrics Acquire, enhancing campaign management and data-driven decisions. (6 reviews) - Users value the **time-saving automation** features of SplitMetrics Acquire, making campaign management significantly more efficient. (6 reviews) - Users appreciate the **automation features** of SplitMetrics Acquire, significantly reducing manual work and enhancing campaign management efficiency. (5 reviews) - Users admire the **quick value delivery** from SplitMetrics Acquire, appreciating its efficiency in scaling campaigns effortlessly. (5 reviews) - Users benefit from the **time-saving automation** features of SplitMetrics Acquire, streamlining Apple Ads campaign management significantly. (5 reviews) - User Interface (5 reviews) - Campaign Management (3 reviews) - Data Accuracy (3 reviews) **What users dislike:** - Users note the **limited features** of SplitMetrics Acquire, particularly with the less useful Keyword Discovery tool. (3 reviews) - Users experience **data inaccuracy** with the Keyword Discovery tool, as it often misses key keywords and shows irrelevant ones. (2 reviews) - Users find the **keyword recommendations ineffective** , often highlighting irrelevant suggestions and missing crucial search terms. (2 reviews) - Users note a **lack of detail** in certain features of SplitMetrics Acquire, indicating room for improvement in functionality. (2 reviews) - Users seek better **budget management** through improved bid strategies to avoid exceeding set limits and impacting overall control. (1 reviews) - Users note a serious issue with **data overload** , as irrelevant keywords hinder effective optimization efforts with SplitMetrics Acquire. (1 reviews) - Inaccurate Data (1 reviews) - Users note that the **ineffective advertising** leads to missed opportunities for optimizing automation processes in SplitMetrics Acquire. (1 reviews) - Inefficient Reporting (1 reviews) - Users find the **inefficient search functionality** in SplitMetrics Acquire limits the value of its Keyword Discovery tool. (1 reviews) - [View SplitMetrics Acquire pricing details and edition comparison](https://www.g2.com/products/splitmetrics-acquire/reviews?page=3&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+12%3A24%3A45+-0500&secure%5Bsession_id%5D=4dd5df17-9611-4f29-a6a1-4b61accf19f0&secure%5Btoken%5D=ae44ba8085dc852038c0e571b2880e4a64b632a70875f9257f46fc7fc3eb6dd1&format=llm_user) ## SplitMetrics Acquire Integrations - [Apphud](https://www.g2.com/products/apphud/reviews) - [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Singular](https://www.g2.com/products/singular/reviews) ## SplitMetrics Acquire Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Budget Execution & Monitoring - Audience Targeting - Social Media Monitoring - Web Traffic Monitoring - Real-Time Monitoring - Conversion Rate Optimization - Campaign Planning **Platform Basics** - Centralized Platform - Web Tracking - Activity Tracking - Keyword Tracking - Engagement Tracking **Platform Interoperability** - Close Ecosystem API **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports - ROI Tracking - Engagement Tracking - Goal Setting/Tracking - Keyword Tracking - Scheduled/Automated Reports - Click Tracking **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization - Performance Management - SEO Management - Bid Management - Campaign Management - Advertising Management - Budget Management **Platform Content ** - Battlecards **Additional Functionality** - Activity Dashboard - Account Alerts - Campaign Segmentation - For PPC Campaigns - Data Import/Export - Performance Metrics - A/B Testing - Geotargeting - Visual Analytics - Trend Analysis - Data Visualization - Fraud Detection - Real-Time Analytics - Multi-Campaign - Landing Pages/Web Forms - Real-Time Updates - Keyword Research Tools - URL Builder - Real-Time Reporting - AI Copilot - Generative AI - Campaign Analytics - Web Traffic Reporting - Third-Party Integrations **Mobile Functionality** - Mobile Functionality **Platform Reporting** - Customizable Dashboard - Benchmark Reporting - Multiple Data Sources - Web Traffic Reporting **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Real-Time Data - Monitoring - Campaign Analytics - Customizable Reports - Customer Profiles - Campaign Management - Generative AI - Mobile Alerts - Trend Analysis - Data Visualization - Forecasting - Benchmarking - Search/Filter - AI Copilot - Customer Segmentation - Real Time Comparisons - Website Monitoring - Tagging - Data Import/Export - SEO Management - Performance Metrics - Reporting/Analytics - Social Media Integration - Third-Party Integrations - Competitive Analysis - Customizable Templates - API - Social Media Monitoring - Real-Time Analytics - Alerts/Notifications - Sentiment Analysis - Cost Analysis - Custom Pricing Rules - Discount Management - Profitability Analysis - Repricing engine - Scenario Planning - Dynamic Pricing - Strategic Planning - Multi-Currency - Market Data Analysis - Product Data Management - Pricing Analytics - Product Catalog - Promotions Management - Price List Management - Automatic Adjustments - Predictive Pricing Models - Competitor Monitoring **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top SplitMetrics Acquire Alternatives - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,163 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) - 4.6/5.0 (453 reviews)