snöball Reviews & Product Details

Snöball is a word-of-mouth marketing & audience growth solution that mobilizes your event’s existing audience into becoming influential promoters in referring the right audience to your event. Uniquely offering peer-to-peer referrals across thirteen social networks to amplify your content reach, and grow your audience, without increasing your budget. With limited time and resources on your hands, Snöball’s event marketing experts fully manage and run personalized referral marketing campaigns for you.

Seller

snöball event influencer marketing

Discussions

snöball Community

Languages Supported

Arabic, German, English, French, Spanish, Thai, Vietnamese, Chinese (Simplified)

Overview by

Rachel Stephan

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User Insights

Average based on 6 real user reviews.

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DJ

Deanne J.

Marketing Director Events and Member

Mid-Market (51-1000 emp.)

8/27/2025

"The platform was easy to use, and the team was fantastic to work with."

5/5

What do you like best about snöball?

Snoball was an invaluable partner for APEX EXPO 2025! The platform was easy to use, and the team was fantastic to work with. They helped us expand our reach, connect with new attendees, and track real conversions. Snoball’s tools boosted visibility, engagement, and excitement—delivering measurable results that exceeded our expectations. Review collected by and hosted on G2.com.

What do you dislike about snöball?

There is nothing I didn't like about using Snoball. Review collected by and hosted on G2.com.

AF

Verified User in Food & Beverages

Small-Business (50 or fewer emp.)

9/3/2025

"Great experience, friendly staff"

5/5

What do you like best about snöball?

The platform saves our team time while boosting visibility and trust with clients. Highly recommend for anyone looking to scale word-of-mouth marketing. Review collected by and hosted on G2.com.

What do you dislike about snöball?

Nothing, the team was helpful and the platform easy to use. Review collected by and hosted on G2.com.

EM

Erin M.

Marketing Director

Small-Business (50 or fewer emp.)

8/21/2024

"Great Partners, Boosting Awareness and Sales!"

5/5

What do you like best about snöball?

Rachel and the team at Snoball are fantastic partners to work with. They have been, and continue to be, highly adaptable and attentive to our business goals, always open to discussing new ideas and opportunities. The collaborative relationship our teams have built makes everything seamless, from set-up to execution and ongoing review and analysis.

We've seen great success with Snoball in increasing overall event awareness and ticket sales. Additionally, we've gained valuable insights from the dashboard about how our attendees communicate, allowing us to adapt not only our Snoball campaigns but our overall marketing approach. Review collected by and hosted on G2.com.

What do you dislike about snöball?

The experience so far has been nothing but positive and collaborative. Review collected by and hosted on G2.com.

AI

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

6/18/2025

"Quick and effective!"

4/5

What do you like best about snöball?

The ease of use and lack of worry for us busy marketing/event team members! Review collected by and hosted on G2.com.

What do you dislike about snöball?

The databases can be a bit tedious and time consuming with the spreadsheets. Review collected by and hosted on G2.com.

LS

Leah S.

Portfolio Director

Mid-Market (51-1000 emp.)

6/19/2024

"Easy to implement for you and seamless to use for your attendee!"

5/5

What do you like best about snöball?

Snoball is a great tool to increase your show attendance passively, it literally does all the work for you. Implementation guided by Rachel and her team could not be easier. Snoball is an exceptional tool has truly revolutionized the way you are able to use your current database to amplify your audience.

Along the way Rachel and team sent us weekly updates and options to further optimize our campaign. In conclusion, I cannot recommend Snoball highly enough for anyone looking to increase their attendance through their audience’s social media presence effortlessly. Review collected by and hosted on G2.com.

What do you dislike about snöball?

There is nothing to dislike about Snoball. Even if your team or audience isn't tech savvy - the Snoball team is able to accommodate. Review collected by and hosted on G2.com.

What problems is snöball solving and how is that benefiting you?

From the moment I started using Snoball, I was blown away by its user-friendly interface and powerful features. From one centralized dashboard with easy to read charts and metrics you are able to analyze exactly what social media platform your audience is using to promote their attendance to your show. While we had extensive data on our audiences behaviors’ Snoball’s data showed us that they had different sharing patterns that we were able to then take advantage of in our other marketing efforts. Review collected by and hosted on G2.com.

EW

Emma W.

Mid-Market (51-1000 emp.)

9/12/2024

"Brilliant software, brilliant partners"

5/5

What do you like best about snöball?

Snoball is a truly unique software, which has helped us boost our event attendance massively. The team at Snoball were helpful at every stage, creating personalised assets for each of our campaigns. The team is always on hand to help and i couldn't recommend them more. Review collected by and hosted on G2.com.

What do you dislike about snöball?

i have nothing negative to say about Snoball or the team. Review collected by and hosted on G2.com.