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G2 recognized Smarty
Smarty

By Smarty

4.6 out of 5 stars

How would you rate your experience with Smarty?

Smarty Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Smarty Integrations

(8)
Verified by Smarty

Smarty Media

Smarty Demo - Address Autocomplete API Demo
Autocomplete apartments, suites with validated, standardized addresses. https://www.smartystreets.com/products/apis/us-autocomplete-pro-api
Smarty Demo - International Address Autocomplete Demo
Autocomplete and standardize addresses all over the world. https://www.smartystreets.com/products/apis/international-address-autocomplete-api
Smarty Demo - Address Validation Output
Sample output for address validation with 96 records.
Smarty Demo - US Business Plans - Monthly
Plans ranging from free to 50,000 lookups per month.
Smarty Demo - US Business Plans - Yearly
Plans ranging from 60,000 to 600,000 lookups per year.
Smarty Demo - US Enterprise Plans - Monthly
Plans ranging from 100,000 to custom, infinite and on-premise install options.
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Smarty Reviews (315)

Reviews

Smarty Reviews (316)

4.6
316 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Smarty for its ease of use and reliable data quality, making address verification straightforward and efficient. The seamless integration with existing systems and responsive customer support enhance the overall experience, allowing businesses to streamline their workflows. However, some users note that advanced features can require additional time to master.

Pros & Cons

Generated from real user reviews
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IN
CEO and Product Architect
Telecommunications
Small-Business (50 or fewer emp.)
"Reliable Address Verification That Integrates Well with Telecom Systems"
What do you like best about Smarty?

Smarty provides highly accurate and consistent address verification, which is critical for our workflows at Sequoia Wireless. We have used the platform well over 500 times, and it continues to perform quickly and reliably at scale. The API integrates seamlessly with our existing systems and works so well that we have never had to utilize customer support, which speaks to the product’s stability and ease of use. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

Some of the more advanced features and configuration options require additional time to fully understand, especially during initial implementation. More detailed documentation or examples for complex use cases could make the onboarding process even smoother. Review collected by and hosted on G2.com.

Anna D.
AD
Graduate Research Assistant
Enterprise (> 1000 emp.)
"Useful Tool for Quick, In-Depth Results"
What do you like best about Smarty?

It was very fast and easy to get the addresses reviewed. Additionally, the depth of returned material was nice. It is great to know more about addresses, why they may be invalid or their status in addition to just correcting the physical material. Sorting the outputs into categories was incredibly helpful to my analysis, and made decision-making a breeze. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

Smarty returned in depth material, but upon review some of the invalid addresses returned were simple errors of formatting. For example, 123MAIN STREET was deemed invalid. Upon investigation and re-running, 123 MAIN STREET was valid. It was minorly frustrating to have several errors, such as BOB CAT versus BOBCAT, or RED BUD versus REDBUD, completely throw the system off. Review collected by and hosted on G2.com.

Response from Smarty Marketing of Smarty

Thank you for your review! The issues you're having with BOB CAT vs BOBCAT should be solved by using "enhanced" instead of "strict" for your match parameter. Enhanced mode was written specifically to fix these sorts of problems. Don't hesitate to reach out to our support if you have any questions.

See how Smarty improved
JO
CPTO
Small-Business (50 or fewer emp.)
"Effortless Setup and Outstanding Support with Smarty"
What do you like best about Smarty?

I love how easy it was to set up Smarty. The API was the quickest and most user-friendly integration in our entire stack. Since we use it every day, the reliability and simplicity have been fantastic. There are also many valuable use cases we can support with it. And whenever we’ve needed help, customer support has been responsive and genuinely helpful. Overall, it has been simple, effective, and a pleasure to work with. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

So far, there isn't much I don't like about Smarty. It's useful, easy to use and implement and its really helpful! Review collected by and hosted on G2.com.

Response from Smarty Marketing of Smarty

Thanks for your review! We're happy that you're happy, and that you've found our tools simple and effective.

Verified User in Museums and Institutions
AM
Small-Business (50 or fewer emp.)
"Effective Address Verification That Saves Money and Time. Needs for license more options."
What do you like best about Smarty?

We are a volunteer organization that has approximately 2500 members. Quarterly we send out newsletters to our membership via snail mail. Somehow I was roped into helping with mailings since I take care of our online membership and website. I was looking for a rather simple web based program that could verify address since our membership list has address that are approximately 30 years old. With the new bulk mailing rules/process USPS uses we needed something to verify these address and be able to fix them if needed. Smarty was the best option. It is not perfect, but it works to verify and even gives changes to address when needed. We went from approximately 300 address being kicked out by USPS to approximately 20-30 now. With bulk mailing you pay whether it is delivered to an address or not. Smarty definitely saved us money the first few mailings. The best part of Smarty is that I think they are one of the only companies that never tried to upsell us. As a not for profit volunteer organization money can be a bit tight some days.... Review collected by and hosted on G2.com.

What do you dislike about Smarty?

We have to buy two licenses each month of use. They don't have an in between user option. Some address are still kicked out by USPS verification tool, but that is minor. Review collected by and hosted on G2.com.

Response from Smarty Marketing of Smarty

Thank you for your review! We're glad we can help you reduce your returned snail mail.

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"Quick Implementation, Precise Address Solutions"
What do you like best about Smarty?

I appreciate Smarty for its ease of implementation which significantly shortens the development time for integrating address autocomplete features. As an engineer, I find the documentation to be clear and well-written, making the setup process smooth and efficient. I am impressed by the capability of Smarty to provide precise address suggestions from partial inputs, which is crucial in e-commerce flows where customers provide minimal information. The detailed address information functionality, including latitude and longitude data and apartment or suite details, adds significant value to our operations. Additionally, the Smarty dashboard is an excellent tool for monitoring usage and errors, providing me with the necessary insights to ensure smooth functioning. Their testing tools and straightforward API enhance user-friendliness, making it easy to test endpoints and requests. Overall, Smarty stands out as a premium solution for address recommendation tasks. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

I find the pricing of Smarty to be quite aggressive, which can be a challenge, although it seems to be standard across similar address autocomplete services. Review collected by and hosted on G2.com.

Response from Smarty Marketing of Smarty

Thank you for your review! We know that ecommerce requires the best data possible, and we're glad you found that in Smarty.

Verified User in Computer Software
AC
Mid-Market (51-1000 emp.)
"Outstanding Support and Flexible Address Validation Solutions"
What do you like best about Smarty?

Their CS, Sales and Support teams are very good at communicating if we have any questions or issues. They provide good API documentation and can accommodate both address auto-complete and validation requirements for the US and International addresses. They were very responsive to our feedback and added a new requirement we asked for. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

There are some inconsistencies with the accuracy of validations for different countries. There are also quite a lot of detail passed through the API so it's a bit difficult to know how strict we should be with our address validation. If they offered best practices or different "levels" of validation, that would be great. It's nice that now we know commercial vs. residential addresses so we can control the the level of address validation for both use cases. Review collected by and hosted on G2.com.

Response from Smarty Marketing of Smarty

Thank you for your feedback! We're continually working to improve all of our datasets, including international addresses.

Verified User in Financial Services
UF
Small-Business (50 or fewer emp.)
"Developer-Friendly API with Excellent Data Quality"
What do you like best about Smarty?

I really appreciate how Smarty's API is organized to deliver precisely the type of address and place data I need. Compared to other APIs, such as Google, it is much more developer-friendly. Using it is a pleasure. It’s straightforward to implement, and the data quality has consistently been excellent. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

Honestly, if you work extensively with addresses, Smarty can feel somewhat pricey, particularly when it comes to the autocomplete API. Striking the right balance between a responsive user experience and the number of API calls is challenging, and it's easy to hit your usage limits, even during development. Review collected by and hosted on G2.com.

Response from Smarty Marketing of Smarty

Thank you for your review! Our documentation and support team are here to help you set up the most efficient ways to set up your API calls. We're glad you're finding pleasure in using our products!

FM
Human Resources Manager.
Small-Business (50 or fewer emp.)
"Seamless Experience with Smarty"
What do you like best about Smarty?

It is very easy to use and to implement not experts skills needed to conduct functions on this tool.

This tool has great pricing plans hence gives value for money. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

I do not have dislikes. Smarty has been seamless. Review collected by and hosted on G2.com.

Hall B.
HB
Marketing
Small-Business (50 or fewer emp.)
"Effortless to Use with Reliable Data"
What do you like best about Smarty?

The ease of use. I also like the data spit out. AABB, etc. The data I wasn't positive about accuracy, but it seems to be pretty solid! Ease of implementation and integration is also a key function. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

Nothing so far! Seems like a pretty straight forward platform for address verification. Review collected by and hosted on G2.com.

Response from Smarty Marketing of Smarty

Thanks for your review! We're glad you're finding value in the DPV footnotes.

Kateena H.
KH
CEO
Mid-Market (51-1000 emp.)
"Fast, User-Friendly Solution for Bulk Address Verification"
What do you like best about Smarty?

I was looking g for a fast and user friendly way to check a batch of 2,000 addresses for a mailer my nonprofit is putting out. Smarty was exactly what I needed! Review collected by and hosted on G2.com.

What do you dislike about Smarty?

It was a little confusing about the API codes or whatever they were. But once I found what I needed it was easy. Review collected by and hosted on G2.com.

Response from Smarty Marketing of Smarty

Thanks for the review! We're glad you're getting what you need from Smarty.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

8 months

Average Discount

8%

Perceived Cost

$$$$$

How much does Smarty cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 6 purchases.

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Smarty Features
Data Capture
Data Storage
Data Manipulation
Geocoding
Buffer Zone Query
Overlaying
Spatial Analysis
Scheduled Data Checks
Reporting
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Smarty