# Loqate vs Smarty Comparison | | Loqate | Smarty | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | | **Total Reviews** | 46 | 316 | | **Largest Market Segment** | Small-Business (54.3% of reviews) | Small-Business (51.3% of reviews) | | **Entry Level Price** | Pay As You Go 200 Lookups Per Month | Free Trial Per Month | --- ## Top Pros & Cons ### Loqate Pros: - Ease of Use (6 reviews) - Address Validation (5 reviews) Cons: - Expensive (5 reviews) - High Cost (3 reviews) ### Smarty Pros: - Ease of Use (50 reviews) - Address Validation (43 reviews) Cons: - Address Issues (13 reviews) - API Issues (7 reviews) --- ## Ratings Comparison | Rating | Loqate | Smarty | |---|---|---| | **Meets Requirements** | 8.9 (45 reviews) | 9.2 (234 reviews) | | **Ease of Use** | 8.8 (45 reviews) | 9.3 (238 reviews) | | **Ease of Setup** | 8.6 (30 reviews) | 9.1 (189 reviews) | | **Ease of Admin** | 8.3 (25 reviews) | 9.1 (154 reviews) | | **Quality of Support** | 8.8 (40 reviews) | 9.1 (194 reviews) | | **Has the product been a good partner in doing business?** | 8.8 (22 reviews) | 9.3 (155 reviews) | | **Product Direction (% positive)** | 8.9 (44 reviews) | 8.5 (221 reviews) | --- ## Pricing ### Loqate #### Entry-Level Pricing Plan: Start-up Price: Pay As You Go 200 Lookups Per Month Key Features: - Address capture - Address verification - 24/5 support [Browse all 5 editions](https://www.g2.com/products/gbg-plc-loqate/pricing) #### Free Trial Yes ### Smarty #### Entry-Level Pricing Plan: US Autocomplete Pro Price: Free Trial Per Month Description: Lighting fast US autocomplete API that suggests real, standardized and validated addresses. Key Features: - Predicts PO Boxes, APOs, FPOs - Predicts apartment numbers, suites, unit numbers - Immediately provides address suggestions beginning with first keystroke [Browse all 5 editions](https://www.g2.com/products/smarty-smarty/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Business Intelligence | Product | Score | Reviews | |---|---|---| | **Loqate** | N/A | N/A | | **Smarty** | N/A | N/A | #### Reports | Feature | Loqate | Smarty | |---|---|---| | **Reports Interface** | Not enough data | Not enough data | | **Steps to Answer** | Not enough data | Not enough data | | **Graphs and Charts** | Not enough data | Not enough data | | **Score Cards** | Not enough data | Not enough data | | **Dashboards** | Not enough data | Not enough data | #### Self Service | Feature | Loqate | Smarty | |---|---|---| | **Calculated Fields** | Not enough data | Not enough data | | **Data Column Filtering** | Not enough data | Not enough data | | **Data Discovery** | Not enough data | Not enough data | | **Search** | Not enough data | Not enough data | | **Collaboration / Workflow** | Not enough data | Not enough data | | **Automodeling** | Not enough data | Not enough data | #### Advanced Analytics | Feature | Loqate | Smarty | |---|---|---| | **Predictive Analytics** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Big Data Services** | Not enough data | Not enough data | #### Building Reports | Feature | Loqate | Smarty | |---|---|---| | **Data Transformation** | Not enough data | Not enough data | | **Data Modeling** | Not enough data | Not enough data | | **WYSIWYG Report Design** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | #### Platform | Feature | Loqate | Smarty | |---|---|---| | **Mobile User Support** | Not enough data | Not enough data | | **Customization ** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | ### GIS | Product | Score | Reviews | |---|---|---| | **Loqate** | N/A | N/A | | **Smarty** | 9.3/10 | 15 | #### Data Management | Feature | Loqate | Smarty | |---|---|---| | **Data Capture** | Not enough data | 9.5 (14 reviews) | | **Data Storage** | Not enough data | 9.2 (13 reviews) | | **Data Manipulation** | Not enough data | 9.1 (13 reviews) | | **Data Visualization** | Not enough data | 9.0 (13 reviews) | #### Map Creation | Feature | Loqate | Smarty | |---|---|---| | **Geocoding** | Not enough data | 9.7 (15 reviews) | | **Buffer Zone Query** | Not enough data | 9.0 (12 reviews) | | **Overlaying** | Not enough data | 9.4 (12 reviews) | | **Publishing** | Not enough data | 9.4 (12 reviews) | #### Analysis | Feature | Loqate | Smarty | |---|---|---| | **Spatial Analysis** | Not enough data | 9.2 (12 reviews) | | **Reporting ** | Not enough data | 9.7 (12 reviews) | | **Real-Time Streaming ** | Not enough data | 9.6 (12 reviews) | ### Location Intelligence | Product | Score | Reviews | |---|---|---| | **Loqate** | 8.3/10 | 11 | | **Smarty** | N/A | N/A | #### Cartography | Feature | Loqate | Smarty | |---|---|---| | **Map Design** | 8.5 (11 reviews) | Not enough data | | **Vector Mapping ** | 8.3 (11 reviews) | Not enough data | | **Data Visualization** | 8.2 (11 reviews) | Not enough data | | **Overlaying** | 8.5 (11 reviews) | Not enough data | #### Analysis | Feature | Loqate | Smarty | |---|---|---| | **Predictive Analysis** | 7.7 (11 reviews) | Not enough data | | **Distance Analysis ** | 8.5 (11 reviews) | Not enough data | | **Spatial Analysis** | 8.2 (11 reviews) | Not enough data | | **Data Stream** | 8.3 (11 reviews) | Not enough data | #### Reporting | Feature | Loqate | Smarty | |---|---|---| | **Data Transformation** | 8.2 (11 reviews) | Not enough data | | **WYSIWYG Design** | 8.3 (10 reviews) | Not enough data | | **API Integrations** | 8.5 (11 reviews) | Not enough data | ### Store Locator | Product | Score | Reviews | |---|---|---| | **Loqate** | N/A | N/A | | **Smarty** | N/A | N/A | #### Business Tools | Feature | Loqate | Smarty | |---|---|---| | **Bulk Uploading** | Not enough data | Not enough data | | **CMS Agnostic** | Not enough data | Not enough data | | **CMS Specific** | Not enough data | Not enough data | | **Traffic Analytics** | Not enough data | Not enough data | | **Customer Analytics** | Not enough data | Not enough data | #### Customer Tools | Feature | Loqate | Smarty | |---|---|---| | **Location Listing** | Not enough data | Not enough data | | **Product and Category Filters** | Not enough data | Not enough data | | **Mobile Support** | Not enough data | Not enough data | | **Automatic Geolocation** | Not enough data | Not enough data | #### Agentic AI - Revenue Operations & Intelligence (RO&I) | Feature | Loqate | Smarty | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Address Verification | Product | Score | Reviews | |---|---|---| | **Loqate** | 7.5/10 | 15 | | **Smarty** | 8.3/10 | 184 | #### Management | Feature | Loqate | Smarty | |---|---|---| | **Scheduled Data Checks** | 7.4 (12 reviews) | 8.0 (98 reviews) | | **Reporting** | 7.2 (13 reviews) | 7.9 (100 reviews) | #### Functionality | Feature | Loqate | Smarty | |---|---|---| | **Address Verification** | 8.3 (15 reviews) | 9.2 (177 reviews) | | **Automation** | 7.6 (12 reviews) | 8.9 (140 reviews) | | **Cleansing** | 8.2 (13 reviews) | 8.5 (133 reviews) | | **International Verification** | 7.6 (13 reviews) | 7.5 (101 reviews) | ### Email Verification | Product | Score | Reviews | |---|---|---| | **Loqate** | N/A | N/A | | **Smarty** | N/A | N/A | #### Generative AI | Feature | Loqate | Smarty | |---|---|---| | **AI Text Generation** | Feature Not Available | Not enough data | | **AI Text-to-Speech** | Feature Not Available | Not enough data | #### Agentic AI - Email Verification | Feature | Loqate | Smarty | |---|---|---| | **Decision Making** | Not enough data | Not enough data | ### Phone Verification | Product | Score | Reviews | |---|---|---| | **Loqate** | N/A | N/A | | **Smarty** | N/A | N/A | #### Platform Basics - Phone Verification | Feature | Loqate | Smarty | |---|---|---| | **Accuracy** | Not enough data | Not enough data | | **Call Screening** | Not enough data | Not enough data | | **Scalability** | Not enough data | Not enough data | | **Security Measures** | Not enough data | Not enough data | | **Reliable Delivery** | Not enough data | Not enough data | | **Customizable Workflows** | Not enough data | Not enough data | #### Additional Features - Phone Verification | Feature | Loqate | Smarty | |---|---|---| | **Integration Abilities** | Not enough data | Not enough data | | **Compliance with Regulations** | Not enough data | Not enough data | | **Reporting and Analytics** | Not enough data | Not enough data | #### Agentic AI - Phone Verification | Feature | Loqate | Smarty | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | ### SAP Store | Product | Score | Reviews | |---|---|---| | **Loqate** | N/A | N/A | | **Smarty** | N/A | N/A | #### Agentic AI - SAP Store | Feature | Loqate | Smarty | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Local Marketing | Product | Score | Reviews | |---|---|---| | **Loqate** | N/A | N/A | | **Smarty** | N/A | N/A | #### Platform | Feature | Loqate | Smarty | |---|---|---| | **Internationalization** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Reporting and Dashboards** | Not enough data | Not enough data | | **Mobile User Support** | Not enough data | Not enough data | ### Data Quality | Product | Score | Reviews | |---|---|---| | **Loqate** | 9.2/10 | 5 | | **Smarty** | N/A | N/A | #### Functionality | Feature | Loqate | Smarty | |---|---|---| | **Identification** | 9.3 (5 reviews) | Not enough data | | **Correction** | 9.0 (5 reviews) | Not enough data | | **Normalization** | 9.7 (5 reviews) | Not enough data | | **Preventative Cleaning** | 9.0 (5 reviews) | Not enough data | | **Data Matching** | 8.7 (5 reviews) | Not enough data | #### Management | Feature | Loqate | Smarty | |---|---|---| | **Reporting** | Not enough data | Not enough data | | **Automation** | Not enough data | Not enough data | | **Quality Audits** | 9.7 (5 reviews) | Not enough data | | **Dashboard** | Not enough data | Not enough data | | **Governance** | Not enough data | Not enough data | #### Generative AI | Feature | Loqate | Smarty | |---|---|---| | **AI Text Generation** | Feature Not Available | Not enough data | | **AI Text Summarization** | Feature Not Available | Not enough data | --- ## Categories **Shared Categories (2):** [Address Verification Tools](https://www.g2.com/categories/address-verification), [GIS Software](https://www.g2.com/categories/gis) **Unique to Loqate (6):** [Phone Verification Software](https://www.g2.com/categories/phone-verification), [Store Locator Software](https://www.g2.com/categories/store-locator), [Location Intelligence Software](https://www.g2.com/categories/location-intelligence), [Data Quality Tools](https://www.g2.com/categories/data-quality), [Email Verification Software](https://www.g2.com/categories/email-verification), [SAP Store Software](https://www.g2.com/categories/sap-store) --- ## Reviewer Demographics ### By Company Size | Segment | Loqate | Smarty | |---|---|---| | **Small-Business** | 54.3% | 51.3% | | **Mid-Market** | 28.3% | 37.8% | | **Enterprise** | 17.4% | 10.9% | ### By Industry #### Loqate - **Marketing and Advertising:** 8.7% - **Information Technology and Services:** 6.5% - **Hospitality:** 6.5% - **Retail:** 6.5% - **Consulting:** 6.5% - **Telecommunications:** 4.3% - **Consumer Electronics:** 4.3% - **Consumer Services:** 4.3% - **Apparel & Fashion:** 4.3% - **Internet:** 4.3% - **Other:** 43.5% #### Smarty - **Computer Software:** 10.3% - **Financial Services:** 8.3% - **Non-Profit Organization Management:** 6.4% - **Retail:** 5.8% - **Telecommunications:** 5.1% - **Insurance:** 4.8% - **Hospital & Health Care:** 4.5% - **Information Technology and Services:** 3.5% - **Real Estate:** 3.5% - **Consumer Services:** 2.6% - **Other:** 45.2% --- ## Alternatives ### Alternatives to Loqate - [Melissa Data Quality Suite](https://www.g2.com/products/melissa-data-quality-suite/reviews) — 4.4/5 stars (79 reviews) - [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) — 4.5/5 stars (539 reviews) - [Google Maps Platform](https://www.g2.com/products/google-maps-platform/reviews) — 4.8/5 stars (60 reviews) - [BatchGeo](https://www.g2.com/products/batchgeo/reviews) — 4.7/5 stars (1047 reviews) - [Google Earth Pro](https://www.g2.com/products/google-earth-pro/reviews) — 4.6/5 stars (385 reviews) - [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1124 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9106 reviews) - [SalesRabbit](https://www.g2.com/products/salesrabbit/reviews) — 4.5/5 stars (433 reviews) - [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4618 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25842 reviews) ### Alternatives to Smarty - [PostGrid Address Verification](https://www.g2.com/products/postgrid-address-verification/reviews) — 5.0/5 stars (178 reviews) - [Melissa Global Address Verification](https://www.g2.com/products/melissa-global-address-verification/reviews) — 4.4/5 stars (184 reviews) - [Lob](https://www.g2.com/products/lob/reviews) — 4.3/5 stars (268 reviews) - [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) — 4.5/5 stars (539 reviews) - [BatchGeo](https://www.g2.com/products/batchgeo/reviews) — 4.7/5 stars (1047 reviews) - [Google Earth Pro](https://www.g2.com/products/google-earth-pro/reviews) — 4.6/5 stars (385 reviews) - [AutoCAD](https://www.g2.com/products/autocad/reviews) — 4.4/5 stars (1937 reviews) - [Badger Maps](https://www.g2.com/products/badger-maps/reviews) — 4.7/5 stars (329 reviews) - [Geopointe](https://www.g2.com/products/geopointe/reviews) — 4.2/5 stars (284 reviews) - [Google Maps Platform](https://www.g2.com/products/google-maps-platform/reviews) — 4.8/5 stars (60 reviews) --- ## Top Discussions ### Loqate - Title: [Do you provide a Service Level Agreement?](https://www.g2.com/discussions/service-level-agreement) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "Yes, if you choose a Premium plan (for large volumes), you will automatically have access to our SLA." ### Smarty - Title: [How do we set up Smarty Street with our tool so we can validate addresses automatically](https://www.g2.com/discussions/12100-how-do-we-set-up-smarty-street-with-our-tool-so-we-can-validate-addresses-automatically) — 1 comment, 2 upvotes > **Top comment:** "Hey Xander, I work for SmartyStreets, and we can help you to get this incorporated into your dashboard. We can help you over the phone, via chat or email..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gbg-plc-loqate-vs-smarty-smarty)