Link copied to clipboard # Loqate vs Smarty Comparison - What are their main differences? Share [ Export ](/compare/gbg-plc-loqate/smarty-smarty/export.csv) LoqateSmarty[+ Add Product](#) Reviews **Loqate** [ 4.4/5(46) ](https://www.g2.com/products/gbg-plc-loqate/reviews#reviews) **Smarty** [ 4.6/5(353) ](https://www.g2.com/products/smarty-smarty/reviews#reviews) Pricing **Loqate** Free Trial **Pay As You Go** 200 Lookups Per Month · Start-up **Smarty** Free Trial **Free Trial** Per Month · US Autocomplete Pro **Pricing Insights** from reviews Time to Implement **Loqate** 1 month Based on 5 responses **Smarty** 1 month Based on 65 responses Return on Investment **Loqate** 9 months Based on 8 responses **Smarty** 7 months2 months sooner Based on 57 responses Perceived Cost **Loqate** $$$$$ **Smarty** $$$$$ Average Discount **Loqate** 10%1% more **Smarty** 9% Pros & Cons **Loqate** [ Ease of Use (6) ](https://www.g2.com/products/gbg-plc-loqate/reviews?filters%5Bsentiment_snippet%5D=1914712&qs=pros-and-cons#reviews)[ Address Validation (5) ](https://www.g2.com/products/gbg-plc-loqate/reviews?filters%5Bsentiment_snippet%5D=1914564&qs=pros-and-cons#reviews)[ Expensive (5) ](https://www.g2.com/products/gbg-plc-loqate/reviews?filters%5Bsentiment_snippet%5D=1914144&qs=pros-and-cons#reviews)[ High Cost (3) ](https://www.g2.com/products/gbg-plc-loqate/reviews?filters%5Bsentiment_snippet%5D=1914447&qs=pros-and-cons#reviews) **Smarty** [ Ease of Use (14) ](https://www.g2.com/products/smarty-smarty/reviews?filters%5Bsentiment_snippet%5D=1040127&qs=pros-and-cons#reviews)[ Address Validation (12) ](https://www.g2.com/products/smarty-smarty/reviews?filters%5Bsentiment_snippet%5D=1040096&qs=pros-and-cons#reviews)[ Integration Issues (5) ](https://www.g2.com/products/smarty-smarty/reviews?filters%5Bsentiment_snippet%5D=1040549&qs=pros-and-cons#reviews)[ Address Issues (4) ](https://www.g2.com/products/smarty-smarty/reviews?filters%5Bsentiment_snippet%5D=1040189&qs=pros-and-cons#reviews) Integrations **Loqate** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d837503958995208571cbb1094c3f8fb/shopify-plus.png "Product Avatar Image") Shopify Plus ](https://www.g2.com/products/shopify-plus/reviews)[ View all ](https://www.g2.com/products/gbg-plc-loqate/integrations) **Smarty** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_38bb83e5f2ed81b8ec4462d274ff04fd/blackbaud-luminate-online.jpg "Product Avatar Image") Luminate ](https://www.g2.com/products/blackbaud-luminate-online/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d08938b2bcd0f8cc93eb9321f26c74c4/claude-2025-12-11.jpeg "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3a1fa602142a9638bc278c815df3eea/django.png "Product Avatar Image") Django ](https://www.g2.com/products/django/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_daa70f243ba14ba3baee83c9bf1e4a22/godaddy.png "Product Avatar Image") GoDaddy Domains ](https://www.g2.com/products/godaddy-godaddy-domains/reviews)[ View all ](https://www.g2.com/products/smarty-smarty/integrations) Screenshots **Loqate** ![Loqate screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1914020/Loqate_Capture.jpg) **Smarty** ![Smarty screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/171381/address-autocomplete-api-with-building-numbers.gif) Ratings Meets Requirements **Loqate** 8.9 8.945 **Smarty** 9.2 9.2268 Ease of Use **Loqate** 8.8 8.845 **Smarty** 9.3 9.3272 Ease of Setup **Loqate** 8.6 8.630 **Smarty** 9.1 9.1223 Ease of Admin **Loqate** 8.3 8.325 **Smarty** 9.2 9.2176 Quality of Support **Loqate** 8.8 8.840 **Smarty** 9.1 9.1223 Has the product been a good partner in doing business? **Loqate** 8.8 8.822 **Smarty** 9.4 9.4177 Product Direction (% positive) **Loqate** 8.9 8.944 **Smarty** 8.6 8.6246 Features Address Verification[Hide 36 FeaturesShow 36 Features](javascript:void(0);) 7.5 15 8.6 220 Management Scheduled Data Checks 7.4 12 8.0(won by 0.6) 98 (There is a greater than 0.5 difference between this product's rating and its competitors) Reporting 7.2 13 8.0(won by 0.8) 101 (There is a greater than 0.5 difference between this product's rating and its competitors) Functionality Address Verification 8.3 15 9.2(won by 0.9) 203 (There is a greater than 0.5 difference between this product's rating and its competitors) Automation 7.6 12 8.9(won by 1.3) 145 (There is a greater than 0.5 difference between this product's rating and its competitors) Cleansing 8.2 13 8.6(won by 0.4) 140 International Verification 7.6(tied score) 13 7.6(tied score) 103 Additional Functionality Automatic Formatting Not enough data 8.5(won by default) 8 API Not enough data 9.3(won by default) 12 Autocomplete Not enough data 8.6(won by default) 7 Address Validation Not enough data 9.7(won by default) 20 For eCommerce Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Location Tracking Not enough data Not enough data Generative AI Not enough data Not enough data Contact Database Not enough data Not enough data Data Security Not enough data Not enough data Metadata Management Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Search/Filter Not enough data Not enough data Contact Management Not enough data Not enough data Proof of Delivery Not enough data Not enough data AI Copilot Not enough data Not enough data Match & Merge Not enough data Not enough data Data Profiling Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Electronic Forms Not enough data Not enough data Geolocation Not enough data Not enough data Data Quality Control Not enough data Not enough data Delivery Estimate Not enough data Not enough data Data Enrichment Not enough data Not enough data Multi-Language Not enough data Not enough data Recipient Validation Not enough data Not enough data Data Discovery Not enough data Not enough data Data Import/Export Not enough data Not enough data Geographic Maps Not enough data Not enough data Compliance Management Not enough data Not enough data GIS[Hide 40 FeaturesShow 40 Features](javascript:void(0);) Not enough data 9.4 17 Data Management Data Capture Not enough data 9.6(won by default) 16 Data Storage Not enough data 9.2(won by default) 13 Data Manipulation Not enough data 9.1(won by default) 13 Data Visualization Not enough data 9.0(won by default) 13 Data Capture and Transfer Not enough data Not enough data Map Creation Geocoding Not enough data 9.7(won by default) 17 Buffer Zone Query Not enough data 9.0(won by default) 12 Overlaying Not enough data 9.4(won by default) 12 Publishing Not enough data 9.4(won by default) 12 Analysis Spatial Analysis Not enough data 9.2(won by default) 13 Reporting Not enough data 9.7(won by default) 12 Real-Time Streaming Not enough data 9.6(won by default) 12 Trend Analysis Not enough data Not enough data Statistical Analysis Not enough data Not enough data Additional Functionality Monitoring Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Color Codes/Icons Not enough data Not enough data Map Creation Not enough data Not enough data Geographic Maps Not enough data Not enough data Location Tracking Not enough data Not enough data AI Copilot Not enough data Not enough data Internet Mapping Not enough data Not enough data API Not enough data Not enough data Map Sharing Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Interoperability Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Image Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data Geotargeting Not enough data Not enough data Labeling Not enough data Not enough data Data Collection Not enough data Not enough data Route Optimization Not enough data Not enough data Geolocation Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Multi-Location Not enough data Not enough data Census Data Integration Not enough data Not enough data 3D Imaging Not enough data Not enough data Data Mapping Not enough data Not enough data Location Intelligence[Hide 50 FeaturesShow 50 Features](javascript:void(0);) 8.3 11 Not enough data Cartography Geographic Maps 8.5(won by default) 11 Not enough data Vector Mapping 8.3(won by default) 11 Not enough data Data Visualization 8.2(won by default) 11 Not enough data Overlaying 8.5(won by default) 11 Not enough data Data Mapping Not enough data Not enough data Analysis Predictive Analytics 7.7(won by default) 11 Not enough data Distance Analysis 8.5(won by default) 11 Not enough data Spatial Analysis 8.2(won by default) 11 Not enough data Data Stream 8.3(won by default) 11 Not enough data Demographic Data Not enough data Not enough data Trend Analysis Not enough data Not enough data Trade Area Analysis Not enough data Not enough data Reporting Data Transformation 8.2(won by default) 11 Not enough data WYSIWYG Design 8.3(won by default) 10 Not enough data API Integrations 8.5(won by default) 11 Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Customizable Reports Not enough data Not enough data Geotargeting Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Search/Filter Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Geocoding Not enough data Not enough data Widgets Not enough data Not enough data Communication Management Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Data Synchronization Not enough data Not enough data Data Import/Export Not enough data Not enough data Multi-Location Not enough data Not enough data Database Support Not enough data Not enough data 2D/3D Designing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Geofencing Not enough data Not enough data Collaboration Tools Not enough data Not enough data Single Sign On Not enough data Not enough data CAD Tools Not enough data Not enough data Activity Dashboard Not enough data Not enough data AI Copilot Not enough data Not enough data Generative AI Not enough data Not enough data Location Tracking Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Mobile Access Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data User Management Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Heatmaps Not enough data Not enough data Route Optimization Not enough data Not enough data Data Quality[Hide 49 FeaturesShow 49 Features](javascript:void(0);) 9.2 5 Not enough data Functionality Identification 9.3(won by default) 5 Not enough data Correction 9.0(won by default) 5 Not enough data Normalization 9.7(won by default) 5 Not enough data Preventative Cleaning 9.0(won by default) 5 Not enough data Data Matching 8.7(won by default) 5 Not enough data Real-Time Data Not enough data Not enough data Management Quality Audits 9.7(won by default) 5 Not enough data Reporting Not enough data Not enough data Automation Not enough data Not enough data Dashboard Not enough data Not enough data Governance Not enough data Not enough data Generative AI AI Text Generation Feature Not Available Not enough data AI Text Summarization Feature Not Available Not enough data Generative AI Not enough data Not enough data Additional Functionality Metadata Management Not enough data Not enough data Collaboration Tools Not enough data Not enough data Search/Filter Not enough data Not enough data Workflow Management Not enough data Not enough data AI Copilot Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Data Synchronization Not enough data Not enough data Data Import/Export Not enough data Not enough data Customizable Rules Not enough data Not enough data Master Data Management Not enough data Not enough data Monitoring Not enough data Not enough data Data Transformation Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Self Service Portal Not enough data Not enough data Customer Database Not enough data Not enough data Data Verification Not enough data Not enough data Data Migration Not enough data Not enough data Multi-Language Not enough data Not enough data Single Sign On Not enough data Not enough data Duplicate Detection Not enough data Not enough data Email Address Extraction Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Profiling Not enough data Not enough data Data Extraction Not enough data Not enough data Data Mapping Not enough data Not enough data Address Validation Not enough data Not enough data Match & Merge Not enough data Not enough data Performance Metrics Not enough data Not enough data Visual Analytics Not enough data Not enough data Version Control Not enough data Not enough data API Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Compliance Management Not enough data Not enough data Data Discovery Not enough data Not enough data Show 6 feature categories with incomplete data Business Intelligence[Hide 85 FeaturesShow 85 Features](javascript:void(0);) Not enough data Not enough data Reports Reports Interface Not enough data Not enough data Steps to Answer Not enough data Not enough data Graphs and Charts Not enough data Not enough data Score Cards Not enough data Not enough data Dashboards Not enough data Not enough data Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Self Service Calculated Fields Not enough data Not enough data Data Column Filtering Not enough data Not enough data Data Discovery Not enough data Not enough data Search Not enough data Not enough data Collaboration / Workflow Not enough data Not enough data Automodeling Not enough data Not enough data Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Advanced Analytics Predictive Analytics Not enough data Not enough data Data Visualization Not enough data Not enough data Big Data Services Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Building Reports Data Transformation Not enough data Not enough data Data Modeling Not enough data Not enough data WYSIWYG Report Design Not enough data Not enough data Integration APIs Not enough data Not enough data Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Platform Mobile User Support Not enough data Not enough data Customization Not enough data Not enough data User, Role, and Access Management Not enough data Not enough data Internationalization Not enough data Not enough data Sandbox / Test Environments Not enough data Not enough data Performance and Reliability Not enough data Not enough data Breadth of Partner Applications Not enough data Not enough data Mobile Access Not enough data Not enough data Metadata Management Not enough data Not enough data Additional Functionality Customizable Branding Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data AI Copilot Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Collaboration Tools Not enough data Not enough data Strategic Planning Not enough data Not enough data Self Service Data Preparation Not enough data Not enough data Trend Analysis Not enough data Not enough data Text Analysis Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Data Synchronization Not enough data Not enough data Widgets Not enough data Not enough data Benchmarking Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Trend/Problem Indicators Not enough data Not enough data Customizable Templates Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Data Import/Export Not enough data Not enough data Profitability Analysis Not enough data Not enough data OLAP Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Search/Filter Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Connectors Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Key Performance Indicators Not enough data Not enough data Dashboard Creation Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Data Mining Not enough data Not enough data Forecasting Not enough data Not enough data Ad hoc Query Not enough data Not enough data Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Third-Party Integrations Not enough data Not enough data To-Do List Not enough data Not enough data @mentions Not enough data Not enough data Single Sign On Not enough data Not enough data File Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data Drag & Drop Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Prioritization Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Screen Sharing Not enough data Not enough data Content Management Not enough data Not enough data Brainstorming Not enough data Not enough data AI Copilot Not enough data Not enough data File Transfer Not enough data Not enough data Calendar Management Not enough data Not enough data Status Tracking Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Version Control Not enough data Not enough data Task Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Real Time Editing Not enough data Not enough data Communication Management Not enough data Not enough data Chat/Messaging Not enough data Not enough data Tagging Not enough data Not enough data Generative AI Not enough data Not enough data Assignment Management Not enough data Not enough data Task Scheduling Not enough data Not enough data Project Management Not enough data Not enough data Collaboration Tools Not enough data Not enough data Workflow Management Not enough data Not enough data Secure Data Storage Not enough data Not enough data File Sharing Not enough data Not enough data Document Storage Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Discussions/Forums Not enough data Not enough data Commenting/Notes Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Contact Management Not enough data Not enough data Video Conferencing Not enough data Not enough data Progress Tracking Not enough data Not enough data Mobile Access Not enough data Not enough data API Not enough data Not enough data Document Management Not enough data Not enough data Customizable Branding Not enough data Not enough data Store Locator[Hide 61 FeaturesShow 61 Features](javascript:void(0);) Not enough data Not enough data Business Tools Bulk Uploading Not enough data Not enough data CMS Agnostic Not enough data Not enough data CMS Specific Not enough data Not enough data Traffic Analytics Not enough data Not enough data Customer Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Customer Tools Location Listing Not enough data Not enough data Product and Category Filters Not enough data Not enough data Mobile Access Not enough data Not enough data Automatic Geolocation Not enough data Not enough data Multi-Location Not enough data Not enough data Customizable Categories Not enough data Not enough data Search/Filter Not enough data Not enough data Additional Functionality Activity Dashboard Not enough data Not enough data Multi-Language Not enough data Not enough data Content Management Not enough data Not enough data Geocoding Not enough data Not enough data Customizable Templates Not enough data Not enough data Lead Capture Not enough data Not enough data Communication Management Not enough data Not enough data Widgets Not enough data Not enough data Automatic Location Detection Not enough data Not enough data API Not enough data Not enough data Duplicate Detection Not enough data Not enough data SEO Management Not enough data Not enough data Product Catalog Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Categorization/Grouping Not enough data Not enough data Directions Not enough data Not enough data Product Search Not enough data Not enough data Route Optimization Not enough data Not enough data User Management Not enough data Not enough data Data Synchronization Not enough data Not enough data Preview Functionality Not enough data Not enough data Geotargeting Not enough data Not enough data Ratings/Reviews Not enough data Not enough data Data Import/Export Not enough data Not enough data Mapping Not enough data Not enough data Drag & Drop Editor Not enough data Not enough data Real-Time Notifications Not enough data Not enough data AI Copilot Not enough data Not enough data Generative AI Not enough data Not enough data Email Alerts Not enough data Not enough data Event Promotions Not enough data Not enough data Behavior Tracking Not enough data Not enough data Monitoring Not enough data Not enough data Multiple User Accounts Not enough data Not enough data Autocomplete Not enough data Not enough data Distance Calculation Not enough data Not enough data Customizable Fields Not enough data Not enough data White Label Not enough data Not enough data Geographic Maps Not enough data Not enough data Agentic AI - Revenue Operations & Intelligence (RO&I) Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Website Integration Not enough data Not enough data Email Verification[Hide 55 FeaturesShow 55 Features](javascript:void(0);) Not enough data Not enough data Generative AI AI Text Generation Feature Not Available Not enough data AI Text-to-Speech Feature Not Available Not enough data Generative AI Not enough data Not enough data Agentic AI - Email Verification Decision Making Not enough data Not enough data Additional Functionality Email Management Not enough data Not enough data CRM Not enough data Not enough data Fraud Detection Not enough data Not enough data Data Verification Not enough data Not enough data Lead Management Not enough data Not enough data Contact Database Not enough data Not enough data Spam Detection Not enough data Not enough data A/B Testing Not enough data Not enough data Email Distribution Not enough data Not enough data Disposable Email Detection Not enough data Not enough data Activity Dashboard Not enough data Not enough data Unsubscribe Database Not enough data Not enough data Syntax Check Not enough data Not enough data AI Copilot Not enough data Not enough data Data Import/Export Not enough data Not enough data Spam Analysis Not enough data Not enough data Subscription Management Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Secure Data Storage Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Duplicate Detection Not enough data Not enough data Email Templates Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Contact Management Not enough data Not enough data Anti Spam Not enough data Not enough data Recipient Validation Not enough data Not enough data Drag & Drop Not enough data Not enough data Delivery Tracking Not enough data Not enough data Email Marketing Not enough data Not enough data Email Alerts Not enough data Not enough data Bulk Email Verification Not enough data Not enough data Drip Campaigns Not enough data Not enough data Activity Tracking Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Bounce Rate Analysis Not enough data Not enough data Catch-all Server Detection Not enough data Not enough data Customer Database Not enough data Not enough data Single Email Verification Not enough data Not enough data Monitoring Not enough data Not enough data Bulk Send Not enough data Not enough data Spam Blocker Not enough data Not enough data Mailing List Management Not enough data Not enough data Email Tracking Not enough data Not enough data Reporting & Statistics Not enough data Not enough data File Transfer Not enough data Not enough data Real-Time Data Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Compliance Management Not enough data Not enough data API Not enough data Not enough data Domain Check Not enough data Not enough data Email Address Extraction Not enough data Not enough data Phone Verification[Hide 10 FeaturesShow 10 Features](javascript:void(0);) Not enough data Not enough data Platform Basics - Phone Verification Accuracy Not enough data Not enough data Call Screening Not enough data Not enough data Scalability Not enough data Not enough data Security Measures Not enough data Not enough data Reliable Delivery Not enough data Not enough data Customizable Workflows Not enough data Not enough data Additional Features - Phone Verification Integration Abilities Not enough data Not enough data Compliance with Regulations Not enough data Not enough data Reporting and Analytics Not enough data Not enough data Agentic AI - Phone Verification Autonomous Task Execution Not enough data Not enough data Local Marketing[Hide 5 FeaturesShow 5 Features](javascript:void(0);) Not enough data Not enough data Platform Internationalization Not enough data Not enough data User, Role, and Access Management Not enough data Not enough data Performance and Reliability Not enough data Not enough data Reporting and Dashboards Not enough data Not enough data Mobile User Support Not enough data Not enough data User Insights Reviewers' Company Size [![Loqate](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d0e3c5c21a2a76fdde3ab6eeb0898ce0/gbg-plc-loqate.png "Loqate")](https://www.g2.com/products/gbg-plc-loqate/reviews) Loqate Small-Business(50 or fewer emp.) 54.3% Mid-Market(51-1000 emp.) 28.3% Enterprise(\> 1000 emp.) 17.4% [![Smarty](https://images.g2crowd.com/uploads/product/hd_favicon/251a81397d6350006a5839aece7e32b1/smarty-smarty.svg "Smarty")](https://www.g2.com/products/smarty-smarty/reviews) Smarty Small-Business(50 or fewer emp.) 50.6% Mid-Market(51-1000 emp.) 38.8% Enterprise(\> 1000 emp.) 10.6% Small-Business (50 or fewer emp.) 54.3% 50.6% Mid-Market (51-1000 emp.) 28.3% 38.8% Enterprise (\> 1000 emp.) 17.4% 10.6% Reviewers' Industry [![Loqate](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d0e3c5c21a2a76fdde3ab6eeb0898ce0/gbg-plc-loqate.png "Loqate")](https://www.g2.com/products/gbg-plc-loqate/reviews) Loqate Marketing and Advertising 8.7% Information Technology and Services 6.5% Hospitality 6.5% Retail 6.5% Consulting 6.5% Other 65.2% [![Smarty](https://images.g2crowd.com/uploads/product/hd_favicon/251a81397d6350006a5839aece7e32b1/smarty-smarty.svg "Smarty")](https://www.g2.com/products/smarty-smarty/reviews) Smarty Computer Software 11.0% Financial Services 8.4% Non-Profit Organization Management 6.6% Retail 5.5% Telecommunications 4.6% Other 64.0% FAQs ## Loqate vs Smarty FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Loqate vs Smarty? Smarty stands out from Loqate with higher reviewer satisfaction across all major dimensions, especially in ease of use and support. | [Loqate](https://www.g2.com/products/gbg-plc-loqate/reviews) | [Smarty](https://www.g2.com/products/smarty-smarty/reviews) | | --- | --- | | 4.4/5 (46 reviews) | 4.6/5 (316 reviews) | | Small-Business | Small-Business | | 8.6 | 9.1 | | 8.8 | 9.1 | | Ease of Use (6 all-time mentions) | Ease of Use (50 all-time mentions) | ### How do the pricing models of Loqate and Smarty compare? Smarty is rated as the stronger value on pricing satisfaction, with a higher Price/Cost-related score than Loqate. - **Loqate:** In recent reviews, several reviewers cite high or expensive pricing as a drawback, with 5 all-time mentions of "Expensive" and 3 of "High Cost." - **Smarty:** Reviewers frequently highlight affordable pricing and value for money, with 15 all-time mentions of "Affordable Pricing." - **Switching Reason:** Recent reviewers mention migrating from Google lookup to Smarty for better value and pricing flexibility. ### What are the best alternatives to Loqate and Smarty? The top 3 alternatives to Loqate and Smarty are Melissa Data Quality Suite, PostGrid Address Verification, and Esri ArcGIS. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Loqate](https://www.g2.com/products/gbg-plc-loqate/reviews) | 4.4/5 (46) | Small-Business | Pricing is often cited as high | Ease of Use | | [Smarty](https://www.g2.com/products/smarty-smarty/reviews) | 4.6/5 (316) | Small-Business | Affordable pricing and value for money | Ease of Use | | [Melissa Data Quality Suite](https://www.g2.com/products/melissa-data-quality-suite/reviews) | 4.4/5 (82) | Small-Business | — | Data Quality | | [PostGrid Address Verification](https://www.g2.com/products/postgrid-address-verification/reviews) | 5.0/5 (178) | Mid-Market | — | Accuracy | | [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) | 4.5/5 (540) | Mid-Market | — | Mapping Capabilities | ### Which Address Verification features should I prioritize when comparing Loqate and Smarty? Buyers should prioritize ease of use, address validation accuracy, integration capabilities, pricing satisfaction, and customer support when comparing Loqate and Smarty. - **Ease of Use:** Loqate 8.8, Smarty 9.3; 6 all-time mentions for Loqate, 50 for Smarty. - **Address Validation:** Loqate 5 all-time mentions, Smarty 43 all-time mentions. - **Integration Capabilities:** Loqate 3 all-time mentions, Smarty 24 all-time mentions for easy integration and 45 for Make integration. - **Pricing Satisfaction:** Loqate 5 all-time mentions of "Expensive", Smarty 15 all-time mentions of "Affordable Pricing". - **Customer Support:** Loqate 8.8, Smarty 9.1; 4 all-time mentions for Loqate, 18 for Smarty. ### What are the pros and cons of Loqate vs Smarty? Smarty's headline strength is ease of use and integration, while Loqate is recognized for address validation and data accuracy. - **Loqate strengths:** Ease of Use (6 all-time mentions), Address Validation (5), Accuracy (4), Customer Support (4), Data Accuracy (4), Time-saving (4), Easy Implementation (3), Excellent Service (3), Features (3), Flexibility (3), Integrations (3). - **Loqate trade-offs:** Expensive (5), High Cost (3). - **Smarty strengths:** Ease of Use (50), Address Validation (43), Data Accuracy (27), Easy Integration (24), Customer Support (18), Affordable Pricing (15), Excellent Service (15), Easy Implementation (14), API Efficiency (13), Fast Performance (9), Documentation Quality (8). - **Smarty trade-offs:** Address Issues (13), API Issues (7), High Cost (7), Feature Limitations (5), Integration Issues (5), Learning Curve (4), Pricing Issues (4). ### Is Loqate or Smarty better for small businesses? Smarty is the better fit for small businesses, with higher satisfaction scores and more positive small-business reviewer sentiment. - **Loqate:** Largest segment is Small-Business; reviewers note ease of use and address validation but frequently mention high pricing as a drawback. - **Smarty:** Largest segment is Small-Business; reviewers consistently highlight ease of use, affordable pricing, and easy integration as key benefits for small businesses. ### Which Address Verification platform has better integrations? Smarty is favored for integrations, with more reviewer-cited integration mentions and specific third-party tool support. - **Loqate:** Reviewers mention integrations in 3 all-time reviews, with qualitative mentions of CRM and platform integrations. - **Smarty:** Make integration is cited in 45 all-time reviews, and reviewers frequently mention easy integration with various platforms and APIs. ### How do Loqate and Smarty compare on customer support? Smarty and Loqate are rated in near-parity on Quality of Support, with Smarty at 9.1 and Loqate at 8.8, a difference below the materiality threshold. - **Loqate:** Reviewers highlight excellent customer support and prompt responses, with 4 all-time mentions of customer support. - **Smarty:** Reviewers cite responsive and helpful support, with 18 all-time mentions of customer support and positive experiences with onboarding and troubleshooting. ### Which is easier to implement, Loqate or Smarty? Smarty is rated higher for Ease of Setup, with a score of 9.1 versus Loqate's 8.6, a difference of 0.5 points. - **Loqate:** Reviewers describe setup as straightforward and easy, but some mention challenges with integration and higher complexity for new developers. - **Smarty:** Reviewers consistently report very easy and quick setup, with many citing implementation in under five minutes and clear documentation. ### Which product has better Address Verification? Smarty is rated higher for Address Verification, with more reviewer-cited mentions and a higher satisfaction score. - **Loqate:** Address Verification is cited in 5 all-time reviews; Ease of Use score is 8.8. - **Smarty:** Address Verification is cited in 43 all-time reviews; Ease of Use score is 9.3. 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