Smarter Ecommerce Features
Agentic AI - Cross-Channel Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Retail Intelligence (8)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Shelf Planning
Process of arrangement and optimization of product placement on retail shelves using data-driven insights
Generative AI (1)
AI Text Generation
Allows users to generate text based on a text prompt.
Additional Functionality (65)
Sales Activity Management
Define, track, and/or automate sales activities and sales processes
Business Intelligence
Technological processes and strategies used for collecting, managing, and analyzing organizational data
Heatmaps
A visual display that uses a color spectrum to show how visitors interact with areas of a web page
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Price Optimization
Track factors that affect pricing and adjust prices accordingly to increase sales
Dynamic Pricing
Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc.
Supplier Management
Manage all supplier data and operations
Predictive Analytics
Predict future data based on historical data sets
Customer Data Management
Searchable repository of information about clients
Retail Analytics
Analysis of retail data to provide actionable insights for optimizing store performance and brand presence
Competitive Benchmarking
Compare brand frequency and position versus competitors in AI content.
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Personalization and Recommendation
Generative AI models can create personalized recommendations for users based on their preferences and behavior.
Sales Analytics
Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)
Supply Chain Management
Manage the planning and execution of supply chain activities
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Customer Touchpoints
Identify specific interactions between customers and brands
eCommerce Management
Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products
Integration Management
Identify which applications need to exchange data and enable these data connections
Invoice Management
Captures invoice data and maintains comprehensive records for auditing and reporting purposes
Retail Inventory Management
Tracking, organizing, and controlling retail inventory throughout the supply chain and sales process
Customizable Reports
Alter the layout and content of reports
Distributor Management
Managing salespeople/distributors who sell products for direct sales companies
Space Management
Manage occupancy and space utilization in facilities and buildings
Data Visualization
Graphical representation of data
Order Management
Manage and track customer orders for goods, investments, or any other purchases
Merchandising
The activity of promoting the sale of goods at retail
For eCommerce
Intended to be used by online stores
Retail Management
Manage sales in retail stores
For Retail
For Retail Stores
Retail auditing
Evaluation of retail operations to ensure outlets follow operational, merchandising, and compliance standards.
Brand Management
The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience.
Data Classification
Grouping log entries based on similar attributes.
Sales Automation
Automate processes to manage leads, contacts, opportunities and sales activities
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Real-time Alerts
Receive notification of issues as soon as they occur
Data Governance
Collection of processes, policies, and standards to manage the storage & usability of enterprise data
Behavior Analytics
Track and analyze user behavior within a system or network
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Account Alerts
Informs of any account changes and notifications
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
For PPC Campaigns
To be used for PPC specific marketing campaigns
Data Import/Export
Import and export data to and from software applications
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Geotargeting
Geographic location of visitors determines behavior of the software
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Data Visualization
Graphical representation of data
Fraud Detection
Identify and prevent suspicious activity
Real-Time Analytics
Analyze and gain insights into data in real-time
Multi-Campaign
Manage multiple campaigns in one system
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Real-Time Updates
Receive system updates as soon as any changes are made
Keyword Research Tools
Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns
URL Builder
Real-Time Reporting
Active reporting of data and metrics
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Campaign Analytics
Track and interpret campaign performance metrics
Web Traffic Reporting
Collect and analyze traffic data about website visitors
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Analytics (6)
Forecasting
Generate forecasts using historical data and market trends
KPIs
Include standard key performance indicators (KPIs) for retail and e-commerce
Dashboards
Provide customizable dashboards to display KPIs and forecasts
Integration
Integrate with bsiness intelligence and analytics software
Demand Forecasting
Forecast customer demand using historical insights and simulations
Third-Party Integration
Addition of necessary external data, applications, tools, or features
Platform (14)
APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Notifications
Able to set custom alerts to notify you of changes to key performance indicators.
Customization
Able to customize metrics and other platform features based on personalized needs.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
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Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
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Enterprise Scalability
Provides features to allow scaling for large organizations.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to view and transact business with the same content in multiple languages and currencies.
Performance Management
Organize and manage the accomplishments and development of employees or performance of applications or systems
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Bid Management
Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Advertising Management
Manage advertising space and its sales within your network or publication
Budget Management
Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure
Campaign Management & Optimization (16)
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Paid Keyword Optimization
Helps find the right keywords to drive relevant traffic to your website.
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Bid Rules
Able to set rules to minimize pay per click cost or maximize conversions from your keywords.
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Ad Creation and Editing
Can manage and bulk upload changes to multiple platforms.
Ad and Landing Page Scheduling
Automate copy changes by scheduling changes in advance.
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Scenario Planning
Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.
Portfolio Bid Optimization
Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.
Advanced Targeting Options
Target customers by options beyond keywords such as location, time of day or week, or by devices.
Extensions
Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.
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Product Listing Ads
Supports product listing ads, allowing users to edit ads and track PLA performance.
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Budget Execution & Monitoring
Set a budget plan and automate it’s execution with monitoring capabilities.
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Web Traffic Monitoring
Monitor the IP addresses of the incoming traffic
Real-Time Monitoring
Active monitoring of systems, applications, or networks
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
Campaign Planning
Plan and strategize marketing campaigns
Data Management (9)
Data Types
Gather multiple types of data from various sources
Consolidation
Consolidates data from multiple sources
Cleansing
Detect innacurate, incomplete, or duplicate commerce data
Validation
Ensure that the data complies with internal quality standards
Correction
Allow users to update the data to nesure its accuracy and validity
Market Data Analysis
Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies
Data Aggregation
Collect, process and structure data from multiple sources for further analysis
Real-Time Data
Receive data and information in real time
Data Verification
Process of checking different types of data for accuracy to avoid errors or inconsistencies
Analytics & Administration (9)
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Ad and Conversion Tracking
Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.
Attribution
Able to track click path of users that come to your site via paid search and if they convert to customers.
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Reports
Reports created by the user to cater to specific metrics and key performance indicators.
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Goal Setting/Tracking
Establish measurable goals and objectives and track their progress over a specific period of time
Keyword Tracking
Track and monitor a specific set of keywords
Scheduled/Automated Reports
Set a time to generate routine reports automatically
Click Tracking
Track the amount of clicks on individual products to measure campaign results
