Singular is super useful because it brings all our marketing data into one place. It makes it really easy to track performance across different channels and quickly see what’s working and what’s not.

I especially like the flexible reporting and the ability to compare campaigns and ROAS without a lot of manual work. It saves a lot of time and helps us make faster decisions. Review collected by and hosted on G2.com.

Sometimes the platform can be a bit slow, especially when working with larger datasets or more detailed reports. It can slow down the workflow when you need quick insights.

Also, some advanced features like creative analytics require additional upgrades, which can be a downside if you want everything in one place without extra costs. Review collected by and hosted on G2.com.

The number of metrics and dimensions that can be included in a report.

Support team always ready to help with issues that we encounter.

Product is getting tailored to meet our needs.

We have a dedicated account manager who helps to solve our problems even faster. Review collected by and hosted on G2.com.

There are quite some limitations on the amount of data that can be extracted through the website dashboard; especially troublesome is the fact that there is no longer an option to extract Publisher level data across different apps/networks Review collected by and hosted on G2.com.

Singular demonstrates robust marketing analytics and campaigns performance tracking, for business productivity

The tool has remarkable mobile attributions, which gives all stakeholders easy access and manageability

Singular helps in data unification and this happens across multiple platforms and networks

The dashboard has helpful reporting tools and they use the available analytical measures

Singular has magnificent marketing data aggregation and this is automatically generated to bring reliability

The tool provides real time insights concerning spending and campaigns performance tracking

Singular has robust fraud detection solutions and this leads to data accuracy and efficiency Review collected by and hosted on G2.com.

Singular has complex attribution configurations and this leads to operational complexity

The tool has advanced reporting methods and they demands extra learning for easy understanding Review collected by and hosted on G2.com.

I like how Creative IQ in Singular helps me see the creative performance of each of my campaigns, something I would otherwise have to do manually, which saves time and effort. I also appreciate that the team always provided step-by-step guided support for the initial setup of Singular, which makes the process of starting to use the tool much easier. Review collected by and hosted on G2.com.

I don't feel that Singular is very intuitive at the UX level and understanding where to look for each thing. It could be simpler. It could be better if there were descriptions within each section that said what can be done there, or if things were visually well separated and with simple, non-technical language. Review collected by and hosted on G2.com.

You can easily create reports that summarize the impact of your campaigns through all the funnel, analyze the data and trends to get some insights that you may not be able to get using only the data from the platforms (Meta, Google, etc.) Review collected by and hosted on G2.com.

Still a lot of information but the GUI helps a lot to get only what you want, maybe an easy access guide to understand that the metrics mean and their differences with one antoher. Review collected by and hosted on G2.com.

I use Singular for tracking data and attribution for my advertising campaigns, especially for mobile games. I find it very helpful because I don't need an SDK for most of my needs, as Singular provides a solution for that. I like that all the data I need is in one place, which allows me to implement all the metrics and events, as well as analyze my campaign data needed to make the best decisions for my campaigns. One of the things I really appreciate about Singular is the support I get from them. We connect through Slack and email, but on Slack, they reply quickly, are very supportive, and always look for the best possible solutions for me. I also have an account manager and a support team that provide feedback and solutions within a very short time through Slack. The initial setup was straightforward and easy, mainly because we received support from day one. Review collected by and hosted on G2.com.

Maybe the education of users on how to use the features of the tool properly. I did go through training, but maybe I did not ask enough questions. And now I'm trying to figure things out myself, for some things, but it might be actually individual. Review collected by and hosted on G2.com.

I use Singular as my MMP to analyze data related to monetization and user acquisition and to share data that helps optimize my campaigns with various networks. It helps me analyze data more quickly and reach more user acquisition networks. I would highlight the customer service, with an account manager whom I meet with monthly and a Slack group with different people who resolve my queries. Its price is very competitive for companies that scale thanks to user acquisition and monetize through ads. Singular is cheaper than other options on the market. Very simple, we are a small team and in a few days we had everything ready. Review collected by and hosted on G2.com.

The accuracy of the data is high but it lacks collecting, for example, the revenue generated by some networks, such as the Admob waterfall. Review collected by and hosted on G2.com.

A suitable attribution mechanism for all digital channels that provides an overall view of the campaigns, and how we are faring. Push notification attribution is also helpful now Review collected by and hosted on G2.com.

Dashboards can be further refined to measure true incrementality and the cost associated with incremental orders. This can help further optimise the campaign strategy. Review collected by and hosted on G2.com.

I really like how Singular helps us measure, unify, and optimize our acquisition performance across all digital channels. It gives us a clear, reliable view of our growth engine. Also, Singular connects marketing activity with real business outcomes, showing us which channels actually drive quality users and revenue, not just clicks or installs. What stands out is its operational usefulness for the growth team, centralizing data from all our partners and channels into one consistent view. This saves us a lot of manual work and avoids conflicting numbers across platforms. We value the flexibility of the dashboards and the ability to slice performance by cohort, channel, and campaign to understand not just volume but quality. The features that make Singular especially valuable turn data into action, allowing our team to focus on execution instead of reconciliation. The customizable dashboards and automated data pipelines let us monitor performance in near real time and adjust budgets and campaigns quickly. Plus, the support we receive, especially from Eduardo Ochoa, is outstanding since he is always available and proactive. Review collected by and hosted on G2.com.

Overall our experience with Singular has been very positive. Review collected by and hosted on G2.com.

What I like best about Singular is its flexibility and transparency in data analysis. It allows me to quickly connect cost, attribution, and performance metrics in one place, which makes decision-making much faster and more reliable.

I also really value the customizable dashboards and reporting, as well as the ability to deep-dive into performance by source, campaign, and creative. Overall, it’s a very strong tool for daily UA analysis and long-term strategic insights. Review collected by and hosted on G2.com.

What I dislike about Singular is that cost integrations can sometimes be complex and unstable, especially when working with non-standard partners or custom setups. When something breaks, it’s not always immediately clear where the issue is, which can slow down analysis.

Additionally, some workflows and UI elements are not always intuitive, and require extra explanation or support to use efficiently. Review collected by and hosted on G2.com.