---
title: ServiceNow Software Asset Management Reviews
meta_title: 'ServiceNow Software Asset Management Reviews 2026: Details, Pricing,
  & Features | G2'
meta_description: Filter 59 reviews by the users' company size, role or industry to
  find out how ServiceNow Software Asset Management works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 59
  scale: '5'
date_modified: '2026-08-07'
parent_category:
  name: IT Management
  url: https://www.g2.com/categories/it-management
---


# ServiceNow Software Asset Management Reviews
**Vendor:** ServiceNow  
**Category:** [Software Asset Management (SAM) Tools](https://www.g2.com/categories/software-asset-management-tools)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 59
## About ServiceNow Software Asset Management
Track and manage software licenses across the enterprise from a unified platform. Reduce costs, stay compliant, and align use to business need. SAM runs on the Now Platform®, a single system of action for the enterprise.



## ServiceNow Software Asset Management Pros & Cons
**What users like:**

- Users find ServiceNow Software Asset Management to have a **user-friendly interface** , making it easy to track and manage incidents. (4 reviews)
- Users appreciate the **easy-to-use interface** of ServiceNow, enhancing their experience in task tracking and coordination. (2 reviews)
- Users find the **performance tracking** in ServiceNow easy and efficient for managing internal tasks and incidents. (2 reviews)
- Users praise the **user-friendly interface** of ServiceNow, enhancing task tracking and team coordination effortlessly. (2 reviews)
- Users value the **excellent customer support** from ServiceNow Software Asset Management that enhances workflow standardization. (1 reviews)
- Ease of Learning (1 reviews)
- Features (1 reviews)
- Helpful (1 reviews)
- Learning (1 reviews)
- Learning Ease (1 reviews)

**What users dislike:**

- Users find the **access issues** problematic, particularly with authentication and SSO not supporting smartphones. (1 reviews)
- Users experience **connectivity issues** with ServiceNow Software Asset Management, especially concerning SSO access on smartphones. (1 reviews)
- Users often struggle with **difficult navigation** in ServiceNow, wishing for simpler interactions and a more intuitive UI. (1 reviews)
- Users face **integration issues** with external systems, requiring skilled administrators for optimal functionality of ServiceNow SAM. (1 reviews)
- Users find the **mobile compatibility lacking** , particularly due to challenges with authentication and SSO access on smartphones. (1 reviews)
- Navigation Difficulty (1 reviews)
- Poor Interface Design (1 reviews)
- UX Improvements (1 reviews)

## ServiceNow Software Asset Management Reviews
  ### 1. Revised: A+ Customer Care

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kelsey B. | Legal Operations Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** February 28, 2018

**What do you like best about ServiceNow Software Asset Management?**

VendorHawk looks like it will be a pretty slick tool once we can get all of our vendor data loaded into it. Its analytics are quite powerful and insightful. 

**What do you dislike about ServiceNow Software Asset Management?**

Loading vendors into the tool is quite time-consuming and occasionally difficult. Admittedly, we didn't have a robust vendor management tool before, but it's important for potential buyers to note that getting this tool up and running can be quite a time sink. (But I think it's worth it.) -- Please also note, Vendor Hawk will assist you in loading your contracts and information into the tool for a fee. 

**Recommendations to others considering ServiceNow Software Asset Management:**

I had the company send me some demo videos; they weren't the most beautiful things to watch, but they helped me understand the platform better. They were missing some features that VendorHawk has (we want to upload paper contracts into the system for reference). That feature DOES exist, and I had a call with their team to walk me through that process.

Biggest piece of advice: just talk to these guys. They are very helpful and eager to assist you in any way you might need. I appreciated their sincere desire to help me use their tool as effectively as possible. 

**What problems is ServiceNow Software Asset Management solving and how is that benefiting you?**

Vendor management/review of vendors, licenses, and terms. Futuristically, once we've got everything loaded and let it analyze a few months of data, we intend to use the analytics to cull our vendor list and licenses to improve our vendor dollar spend efficiency. 

  ### 2.  One of the best AMS's

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** January 14, 2019

**What do you like best about ServiceNow Software Asset Management?**

The tech support is fantastic and the GUI is easy to learn for the employees who only use this from a user level.

**What do you dislike about ServiceNow Software Asset Management?**

LONG implementation and the price point is a little on the high side.

**What problems is ServiceNow Software Asset Management solving and how is that benefiting you?**

Create internal/operational efficiencies
Drive innovation
Drive revenue growth
Enhance decision making
Improve compliance & risk management
Improve customer relations/service

  ### 3. Awesome Product - and Keeps Getting Better

**Rating:** 5.0/5.0 stars

**Reviewed by:** Joel C. | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 29, 2018

**What do you like best about ServiceNow Software Asset Management?**

VendorHawk has enabled us to track and manage our multi-million dollar vendor spend but more importantly has added full transparency and accountability to our business processes, allowing each business unit and department to forecast and control their own opex through a common, intuitive interface and platform.   No. More. Spreadsheets. 

**What do you dislike about ServiceNow Software Asset Management?**

Nothing to dislike so far. The VendorHawk team has been responsive to product feature feedback, and their monthly release cycle has resulted in new enhancements being added in a very rapid pace - a very good thing.

**What problems is ServiceNow Software Asset Management solving and how is that benefiting you?**

Managing vendor spend, especially in an increasing SaaS world, has become very complex.  Previous methods of using Excel to track terms, renewal dates, etc., do not scale  - even with a small enterprise, much less a large company with multiple departments and decentralized IT governance.  VendorHawk enables all of these expenses to be tracked and forecasted centrally, but still allows decentralized management by departments who are truly accountable for the cost.  A win-win.

  ### 4. Vendor management to the XTREME!!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jared B. | Senior Security Engineer, Computer & Network Security, Enterprise (> 1000 emp.)

**Reviewed Date:** January 26, 2018

**What do you like best about ServiceNow Software Asset Management?**

VendorHawk's platform provides us a central location for our various departments (i.e. IT, Security, Accounting, Finance, Legal, etc) to collaborate about vendors in general, store all kinds of documents, optimize budgets across departments, keep track of contract details, and be alerted about expiring contracts, software licenses, etc.

I have had members of every department with access to VendorHawk praise the ease of use, the idea of centrally locating and storing important vendor information, and how application/license usage information helps drive informed budget decisions in relation to renewing and/or renegotiating software license contracts.

The support has also been PHENOMENAL!! They are great at accepting suggestions for improvement and always willing to make changes based on those suggestions (not necessarily exactly what is suggested, but generally some sort of variant that accomplishes the same thing as the suggestion).

**What do you dislike about ServiceNow Software Asset Management?**

That VendorHawk didn't exist earlier, because it has been fantastic!

**Recommendations to others considering ServiceNow Software Asset Management:**

Try this solution out if you want a great and easy way to manage all your vendor details and contacts!

**What problems is ServiceNow Software Asset Management solving and how is that benefiting you?**

Coordination between departments for anything and everything vendor related. So, the legal team can upload the contract and specify the details of the contract (including redline variations of the contract kept throughout the negotiation process).

Emails about software license expirations and due dates for bills is extremely helpful and useful. That way we don't have anything fall through the cracks. The ability to integrate with other software is amazing, because it does all the heavy lifting for you by pulling all the data into VendorHawk without you needing to do much of anything.

Overall, the product is new so it may be missing a few components, but the support response time and their willingness to add features and components is second to none. Everything I felt was missing has been addressed, and addressed in a way that fit my use case. I haven't seen this much excitement between all these different departments over a single product in a very long time.

  ### 5. Visually Intuitive and Insightful

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 20, 2018

**What do you like best about ServiceNow Software Asset Management?**

The interface of VendorHawk provides a visually intuitive and insightful platform to get insight on your SaaS subscriptions and understand both where SaaS spend is going, and how much use your company is getting out of each software.

**What do you dislike about ServiceNow Software Asset Management?**

The interface can feel a little simplistic and it might not be immediately obvious how to drill down to get more detail, but ultimately minor problems. The iconography of the platform can be a little confusing when trying to find a specific function, but there are item titles when hovering that make up for this.

**Recommendations to others considering ServiceNow Software Asset Management:**

The team at VendorHawk is very responsive and helpful when implementing the tool. Having a visual platform to utilize to analyze software spend makes a huge difference, since you don't have to take the time to parse data from either accounting or other departments before creating your own reporting and graphs.

**What problems is ServiceNow Software Asset Management solving and how is that benefiting you?**

VendorHawk provides a good platform to analyze SaaS spend in one tool, without going back and forth between different data sources and analytics.

  ### 6. Mid Level Market - Fortune 100 level Software

**Rating:** 2.5/5.0 stars

**Reviewed by:** Joe E. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 03, 2018

**What do you like best about ServiceNow Software Asset Management?**

They have a beautiful straightforward offering of how they help your business compete with the big boys - they help companies that buy a lot of software they don’t end up using and help companies use what they bought, save money where possible, and plan smarter for the future.

**What do you dislike about ServiceNow Software Asset Management?**

I couldn't say a negative word about these guys. They have great heads on their shoulders and an awesome product team. 

**What problems is ServiceNow Software Asset Management solving and how is that benefiting you?**

Cutting through all of the noise to understand what we need to do to scale our business effectively and keep  unneeded costs low. 

  ### 7. Best in class!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** September 18, 2018

**What do you like best about ServiceNow Software Asset Management?**

ServiceNow Software Asset Management is the best program there is for the job.

**What do you dislike about ServiceNow Software Asset Management?**

A bit hard to use at first, but really powerful and useful!

**What problems is ServiceNow Software Asset Management solving and how is that benefiting you?**

It keeps track of everything, and saves so much time and enhances my productivity!

  ### 8. Vendor Hawk is a great product.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 26, 2018

**What do you like best about ServiceNow Software Asset Management?**

Its ease of use and user interface, love all the custom fields you can add.

**What do you dislike about ServiceNow Software Asset Management?**

They have been responsive to suggestions, nothing I dislike. I was invited to be a beta customer early on so I've seen the evolution of their software and really like what direction they are heading in.

**What problems is ServiceNow Software Asset Management solving and how is that benefiting you?**

Tracking renewals on a spreadsheet has been replaced by this robust product.  We've utilized some of the connected products to see SaaS licenses that were stale that could be reduced to save money.  I also use it to track all my other hardware and software renewal contracts which provides even more value to be as a user.

  ### 9. VendorHawk saved my job- I had no idea my department was wasting so much budget

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.)

**Reviewed Date:** November 10, 2017

**What do you like best about ServiceNow Software Asset Management?**

These guys are honest straight-up people who genuinely care about the success of their customers

**What do you dislike about ServiceNow Software Asset Management?**

We've made several attempts to solve this problem with other vendors in the past only the resulting failure with vendorhawk we have experienced only success



**What problems is ServiceNow Software Asset Management solving and how is that benefiting you?**

Eliminate triple paying for software licenses that are no longer in use


## ServiceNow Software Asset Management Discussions
  - [Is software asset management part of ITSM?](https://www.g2.com/discussions/is-software-asset-management-part-of-itsm)
  - [What does software asset management do?](https://www.g2.com/discussions/what-does-software-asset-management-do)
  - [What is the best way to calculate Oracle consumption?](https://www.g2.com/discussions/what-is-the-best-way-to-calculate-oracle-consumption) - 1 upvote
  - [If publisher packs are available then why add-on are required??](https://www.g2.com/discussions/if-publisher-packs-are-available-then-why-add-on-are-required) - 1 upvote
  - [What is the best way to enhance table responsiveness when data is much and table is busy](https://www.g2.com/discussions/what-is-the-best-way-to-enhance-table-responsiveness-when-data-is-much-and-table-is-busy) - 1 upvote

- [View ServiceNow Software Asset Management pricing details and edition comparison](https://www.g2.com/products/servicenow-software-asset-management/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-08-09+04%3A33%3A26+-0500&secure%5Bsession_id%5D=b55a0168-74af-463c-9851-8e0c76276e58&secure%5Btoken%5D=201fe95e1bfba3b966e28927cabe316e81c501e477a93ab3bf8e409db9cc9199&format=llm_user)

## ServiceNow Software Asset Management Features
**Functionality**
- Software inventory and lifecycle management
- License entitlement and usage management
- Vendor management and compliance
- Automated end user license provisioning
- Approved app catalogue
- Customized alerts

**Agentic AI - Software Asset Management Tools**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Risk assessment**
- Shadow IT detection
- Software vulnerability assessment
- Redundant software functionality identification

## Top ServiceNow Software Asset Management Alternatives
  - [FlexNet Manager](https://www.g2.com/products/flexnet-manager/reviews) - 4.1/5.0 (65 reviews)
  - [Snow Commander](https://www.g2.com/products/snow-commander/reviews) - 4.2/5.0 (20 reviews)
  - [Oomnitza](https://www.g2.com/products/oomnitza/reviews) - 4.6/5.0 (139 reviews)

