The unified real-time customer profiles. ingesting data from any source and activating segments instantly across all Salesforce tools. Review collected by and hosted on G2.com.

The pricing and complexity of data credit consumption is opaque and hard to predict, making budget planning difficult especially as data volumes scale. Review collected by and hosted on G2.com.

I like that Salesforce Data 360 is operating at a very good speed. It's improved a lot over the last two years. I think this is the next big thing with the Salesforce platform. Without using Salesforce Data 360, staying relevant in the ecosystem would be challenging, as it's very important. Review collected by and hosted on G2.com.

I think it's pricing model. It's a little confusing. It has a lot of variability in that. Review collected by and hosted on G2.com.

Zero Copy is great. So we do not have to worry about coping data from our data warehouse. Data kit makes easier to implement and map everything. Review collected by and hosted on G2.com.

The platform is too slow when it comes to building segments and activating them. Review collected by and hosted on G2.com.

Unified profiles and clear visibility into what’s going on across the organization. Review collected by and hosted on G2.com.

There are still a lot of references in the system to Data Cloud on the backend. Review collected by and hosted on G2.com.

I really like the flexibility. In a legacy org, we have a lot of systems that aren’t aligned with each other, so having something adaptable makes a big difference and helps us work around those gaps. Review collected by and hosted on G2.com.

What I enjoy least is the lack of technical documentation, as well as the support team’s limited understanding of best practices. Review collected by and hosted on G2.com.

It’s a highly functional data lake that brings our clients’ complex, disconnected data together and makes it work. Review collected by and hosted on G2.com.

I don’t like that it requires so much development work to get all the data mapped properly and to build householding. Review collected by and hosted on G2.com.

I think it's great that Salesforce Data 360 puts all the data together for me, allowing me to make some creative decisions. I also use reports and dashboards mostly from Salesforce Data 360, which I find valuable. Review collected by and hosted on G2.com.

I think it would be more helpful if I could get more insights from other external systems that are related to the same account. Review collected by and hosted on G2.com.

The zero-copy functionality has proved its value time and time again. Allowing a seamless, cheap and easy way to bring data into your Salesforce instance for segmentation, analytics, AI, or any other purpose. Review collected by and hosted on G2.com.

The party identifcation DMO proves rather difficult to break down and understand, and a good technical understanding of this and the 360 model is needed in order to properly drive unification. At the time we implementated, the documentation was somewhat poor however since then, it has significantly improved, and the online communities such as Data Blazer proved a fruitful source of infomration. Review collected by and hosted on G2.com.

What stands out most is how seamlessly Data Cloud integrates with both Salesforce-native and external data sources like Amazon S3. The platform’s ability to harmonize disparate datasets into a unified customer profile has been a game-changer. Its real-time segmentation and activation capabilities allow us to respond to customer behavior with agility, while the intuitive UI and strong governance features make it scalable across teams. The identity resolution engine is particularly impressive—it’s helped us reduce duplication and improve personalization across channels. Review collected by and hosted on G2.com.

While the platform is robust, the initial onboarding and data modeling phases require a steep learning curve, especially for teams new to CDPs. Some UI components can lag when handling large datasets, and a few connectors for niche third-party tools require custom development. Additionally, documentation around advanced orchestration flows could be more detailed to support complex use cases. Review collected by and hosted on G2.com.

I like the ease of access that Salesforce Data 360 offers, it makes using the platform straightforward. I find the validation feature valuable, which supports my work effectively. The initial setup was easy for my team, which made the transition smooth. Review collected by and hosted on G2.com.

I find dealing with duplication a bit frustrating. There could be improvements in how duplicates are managed, specifically making it easier to merge them. Review collected by and hosted on G2.com.