Salesforce Data 360 (formerly Data Cloud) Reviews & Product Details

Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights and intelligent action. Natively built on the Salesforce Platform, Data Cloud is designed to complement—not replace—your current systems. It acts as a smart data bridge, unifying structured and unstructured data from lakes, warehouses, and business applications using low-code tools. With Zero Copy architecture and deep partnerships with Amazon, Snowflake, Databricks, and Google, you can maximize existing data investments and activate data seamlessly across the Salesforce ecosystem.

Product Website

Seller

Salesforce

Discussions

Salesforce Data 360 (formerly Data Cloud) Community

Overview by

Oleg Kulda

Pricing

Pricing provided by Salesforce Data 360 (formerly Data Cloud).

Consumption Credits

$500.00

100000 Credits

View More Pricing Information

Salesforce Data 360 (formerly Data Cloud) Integrations

(24)

Verified by Salesforce Data 360 (formerly Data Cloud)

Salesforce Data 360 (formerly Data Cloud) Media

Connect and Ingest

Unify and Harmonize Data

Create a Customer 360 Profile

Govern your Data at Scale

Segment Data

Activate Data

Create An Actionable 360 Degree Customer Profile

Official Downloads

(5)

edit

Unlocking Business Growth with Zero Copy Integration.

7 Executive Insights on the AI Agentic Journey

Salesforce Data 360 (formerly Data Cloud) Reviews (208)

View 1 Video Reviews

G2 reviews are authentic and verified.

Here's how.

Pankaj J.

Managing Director

Mid-Market (51-1000 emp.)

10/15/2025

"Great for Centralized Data, but Challenging with Multiple External Sources"

3/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Centralize data collection at one place , both Salesforce as well as external data Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Difficult to grab external data in there, specially when you have multiple sources Review collected by and hosted on G2.com.

Nidhi B.

Enterprise (> 1000 emp.)

10/15/2025

"Versatile Data Support, but Credit Usage Can Add Up in Salesforce Data Cloud"

4/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Supports more data‐types (structured, semi-structured, unstructured) so more kinds of insights are possible. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

In Salesforce Data Cloud, activating lots of data streams or audiences can eat up credits quickly. Review collected by and hosted on G2.com.

Verified User in Education Management

Mid-Market (51-1000 emp.)

10/15/2025

"Easy Integration with Connectors, but Steep Initial Learning Curve"

4.5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

I appreciate how simple it is to use connectors to link with services like Redshift and other storage solutions. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

The learning curve can be somewhat challenging at first. When dealing with large amounts of data, the mapping process and related tasks become a bit more complicated. Review collected by and hosted on G2.com.

Cathy S.

Mid-Market (51-1000 emp.)

10/15/2025

"Great Platform, But Dislike the Extra License Cost"

3.5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Good platform to integrate with other Salesforce products Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Need to buy license for extra cost, transformation is not robust Review collected by and hosted on G2.com.

Sweta N.

Enterprise (> 1000 emp.)

10/16/2025

"Great Customer Insights, but Steep Learning Curve and High Setup Costs"

4/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Unified Customer Profile View, Customer Segmentation view, integration with Salesforce ecosystem Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Challenging setup, learning is steep, resourcig costs are higher Review collected by and hosted on G2.com.

divya m.

Admin

Mid-Market (51-1000 emp.)

10/15/2025

"Great for Data Unification, But Expensive and Lacks Advanced Reporting"

5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

For large data identification, unification is very easy and especially for marketing Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Very expensive not able build sophisticated reports on data cloud need to relay Review collected by and hosted on G2.com.

Christos S.

Principal at Deloitte Digital | Digital Engagement & Marketing Technology Head

Small-Business (50 or fewer emp.)

10/15/2025

"Great for Data Harmonization, but Segmentation Limitations Frustrate"

4.5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

data harmonization is done best as well as usage of dmos Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

limitations in segmenting on object different than individual Review collected by and hosted on G2.com.

Harshitha V.

Salesforce Developer

Small-Business (50 or fewer emp.)

10/15/2025

"Great Performance from Salesforce Data Cloud, but Slows Down at Peak Times"

5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Salesforce data cloud works super good and marvelous. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Sometimes performance issues during peak times Review collected by and hosted on G2.com.

Surabhi A.

Mid-Market (51-1000 emp.)

10/15/2025

"Great Zero Copy Storage, But Data Cloud Placement Is Confusing"

4/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

It’s zero copy data storage and easy to setup pipelines Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

It is difficult to understand where does data cloud fit in the data stack Review collected by and hosted on G2.com.

Pravesh S.

Mid-Market (51-1000 emp.)

10/15/2025

"Great Data Management Features, but Deployment Is Challenging"

3.5/5

What do you like best about Salesforce Data 360 (formerly Data Cloud)?

Lots of good feature to manage and organize the data Review collected by and hosted on G2.com.

What do you dislike about Salesforce Data 360 (formerly Data Cloud)?

Data deployment is tricky part in the data cloid Review collected by and hosted on G2.com.

Trending Discussions related to Salesforce Data 360 (formerly Data Cloud)

What is the benefit of the hub and spoke design of customer 360 Data Manager?

Verified User

about 3 years ago

What is customer 360 Data Manager?

Verified User

over 3 years ago

What does customer 360 Data Manager provide businesses?

Verified User

almost 4 years ago

View all Discussions

Pricing Options

Pricing provided by Salesforce Data 360 (formerly Data Cloud).

Consumption Credits

$500.00

100000 Credits

View More Pricing Information

Salesforce Data 360 (formerly Data Cloud) Comparisons

Twilio Segment

4.5/5

(562)

Compare Now

Insider One

4.8/5

(1,257)

Compare Now

Microsoft Dynamics 365 Customer Insights

4/5

(19)

Compare Now

Salesforce Data 360 (formerly Data Cloud) Features

Data Sourcing

Data Enrichment

Expandability

Content Marketing

Intelligence

Marketing Metrics

Predictive Modeling

Recommendation Engine

Agentic AI - Firewall Software

Autonomous Task Execution

Adaptive Learning

View More Features

Top-Rated Alternatives

Twilio Segment

4.5/5

(551)

Tealium Customer Data Hub

View All Alternatives

Consulting Services for Salesforce Data 360 (formerly Data Cloud)

Deloitte Implementation Services

3.6/5

(15)

Wipro Salesforce Practice

See all Salesforce Data 360 (formerly Data Cloud) Providers

Categories on G2

Customer Data Platform (CDP)

Data Governance

Audience Intelligence Platforms

Explore More

What is the most affordable recruiting automation software for SMBs?

Best tools for combining merchandising with personalization

Top-rated p2p software for small businesses

What is the most affordable recruiting automation software for SMBs?

Best tools for combining merchandising with personalization

Top-rated p2p software for small businesses

Most effective chatbot solutions for marketing

Best AP automation software for small business

Pros and Cons Details

4.3 out of 5 stars

Salesforce Data 360 (formerly Data Cloud) Reviews & Product Details

Pricing

Consumption Credits

Salesforce Data 360 (formerly Data Cloud) Integrations

Salesforce Data 360 (formerly Data Cloud) Media

Official Downloads

Have you used Salesforce Data 360 (formerly Data Cloud) before?

Salesforce Data 360 (formerly Data Cloud) Reviews (208)

Salesforce Data 360 (formerly Data Cloud) Reviews (208)

Pros & Cons

Filter Reviews

What is the benefit of the hub and spoke design of customer 360 Data Manager?

Verified User

What is customer 360 Data Manager?

Verified User

What does customer 360 Data Manager provide businesses?

Verified User

Pricing Options

Consumption Credits

Salesforce Data 360 (formerly Data Cloud) Features

Top-Rated Alternatives

Consulting Services for Salesforce Data 360 (formerly Data Cloud)

Categories on G2

Explore More