Find the fact it is straightforward to use and intuitive, a great help, especially when first starting out. Review collected by and hosted on G2.com.
Can sometimes be slow or won't load creatives when building a segment, meaning I have to log out and start again. Review collected by and hosted on G2.com.
Multichannel campaign / data management tool all in one place makes it easy to proudce impactful campaigns in close to real time. I enjoy the fact that the team are able to produce marketing campaigns on the fly as opposed to waiting for an analyst to create a selection for them, thus slowing the process down. Review collected by and hosted on G2.com.
Dynamic content in template builder could use an update so its more intuative, and does not rely on coding in creative manager. Review collected by and hosted on G2.com.
Hi Damien, thank you for taking the time to write a comprehensive review on the RedEye platform. It's great to read that your marketing campaigns are much more agile based on real time data and that your marketing team has more control over the segmentation to speed up activity.
The Redeye platform is great for catering to the way you want to work, whether you use the built-in email designer or build your emails externally, whether you want to control every detail of your scheduling or allow the predictive and automated systems to lead your comms. The drag and drop interface for campaign setup is easy to use and features many options in order to create effective customer journeys. The built-in rendering preview is amazing! Reporting on results is extremely extensive, giving both numerical and visual representations of campaign performance. The team are friendly and always available for support and advice, whatever the issue! Review collected by and hosted on G2.com.
I find that the interface as a whole can be a bit clunky and unintuitive, with multiple paths to the same functions, from opening campaigns to viewing results. Some menu options seem completely redundant, like the 'email' option under campaigns (I'm not sure what this does or how this differs to the 'campaign list') or the template manager which doesn't seem to be useful for anything. Other options seem broken or in need of an overhaul, like the image manager which only allows one image to be uploaded at a time and then won't let you preview it or view the image URL to copy and paste into external HTML docs. Managing dynamic content can be tricky without applying it to an email first, and managing dynamic content rules can be difficult, especially when working in teams of multiple users. I also feel like the Redeye team have the capability to do so much more than the frontend of the platform will allow, but the only way to uncover these services is to ask or wait to be told about them (although the team does tend to be very proactive in communicating with clients!) Review collected by and hosted on G2.com.
Thank you for providing such a detailed review on the RedEye platform! It's great you're seeing the benefits of segmentation and how much time it's freed up. It's also great to know how much you appreciate the drag and drop functionality of the campaign journey builder, segmentation and email builders. We hope you continue to get to the most out of the reporting suite, especially with the new features launching in spring 2021.
We really value your feedback on what could be improved. We're always improving the platform through a regular release cycle. We are in the start of a new UI and UX rollout which will address many of the legacy items you've identified. If at any point you feel you are not using all the features available please contact your dedicated account manager who will be more than happy to run through some 1-2-1 training.
The segmentation software works effectively enough to allow very detailed parameters to be targeted, and the ability to export directly to Google Ads / Optimize / Socials is also a bonus for easy retargeting within campaigns. Account support is also good. Review collected by and hosted on G2.com.
Exporting segments could be easier with a 'custom template' that pre-selects certain popular parameters to export, and more integrated data channels that are compatible with each other to allow cross-examination of segmented data within campaigns. The UI could be improved on the email builder, folder system & especially on the dynamic content blocks. Some amends & improvements to the marketing automation package are quite costly and were not documented explicitly in initial contract talks. Review collected by and hosted on G2.com.
Redeye has enabled us to move our email strategy on to the next level. The system is rock solid and designed by UX professionals to provide an inuitive and user friendly interface. Template creation is made easy using drag and drop to provide emails that are target device independent - something that was unattainable under our last blue chip company marketing system. We are looking forward to untilising the many benefits of the behavioural data gathering aspect from Redeye. Review collected by and hosted on G2.com.
There are a few niggles around click allocation but the team at Redeye are uniquely responsive and are helping us run diagnostics to remdedy. Review collected by and hosted on G2.com.
Hi Karl, thank you for providing us with such great feedback on the RedEye platform. We're delighted to hear you've been able to take your emails to the next level and find template creation easy with the drag-and-drop editor. Keep utilising your account management team for that added personal support and experience!
Easy access, amend and create new emails. Review collected by and hosted on G2.com.
Testing emails is not the most intuitive. Review collected by and hosted on G2.com.
Super easy to add and amend code. Freedom of structuring folders and content to your own preference. Review collected by and hosted on G2.com.
Sometimes can be glitchy when switching between creatives. Review collected by and hosted on G2.com.
The ability to use the Intelligence Suite to run various campaign and schedule reports offers in-depth analysis. There are multiple options of displays for reports available such as dashboards and heat maps. Review collected by and hosted on G2.com.
Errors can occur when images are uploaded that include spaces in the name Review collected by and hosted on G2.com.
The visual aspect of the platform being easy to use. Easy access across the team Review collected by and hosted on G2.com.
It can something be long winded to change one spelling error on an email then having to re-load the creative Review collected by and hosted on G2.com.
they are supportive and always available Review collected by and hosted on G2.com.
not always aligned with your business priorities in terms of sla Review collected by and hosted on G2.com.
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