--- title: RB2B Reviews meta\_title: 'RB2B Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 284 reviews by the users' company size, role or industry to find out how RB2B works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 284 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation ---

### RB2B Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find RB2B's **responsive and helpful customer support** invaluable for effective online marketing and strategy management. [(7 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209257&qs=pros-and-cons#reviews)

Users value the **automation capabilities** of RB2B, enhancing efficiency in lead generation and prospecting tasks. [(6 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209288&qs=pros-and-cons#reviews)

Users love the **easy setup** of RB2B, enabling seamless integration and quick implementation without any hassle. [(4 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209241&qs=pros-and-cons#reviews)

Users find RB2B's tool extremely **easy to use** , with quick setup and seamless integration enhancing productivity significantly. [(3 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208864&qs=pros-and-cons#reviews)

Users praise RB2B for its **easy integrations** , allowing effortless connections with CRM and Slack to optimize sales outreach. [(3 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208763&qs=pros-and-cons#reviews)

Users struggle with **filtering issues** on RB2B, seeing irrelevant visitors and lacking effective dashboard controls. [(7 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209654&qs=pros-and-cons#reviews)

Users express concerns about **data accuracy** , noting discrepancies between identified profiles and actual website visitors. [(6 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209078&qs=pros-and-cons#reviews)

Users find the **pricing expensive** post-trial, with significant jumps in costs as credits are used. [(5 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209189&qs=pros-and-cons#reviews)

Users find the **limited credits** insufficient for growing needs, especially with tracking multiple profiles effectively. [(3 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209336&qs=pros-and-cons#reviews)

Users find the interface **not intuitive** , requiring technical skills for effective use and causing frustration with certain functions. [(3 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208779&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of RB2B

##### 1. Helpful

Users find RB2B's **responsive and helpful customer support** invaluable for effective online marketing and strategy management.
[
See 7 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209257&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Almost too accurate"

What do you like about RB2B?

Really great for identifying potential leads from web traffic. Very helpful format and easy to get started.

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Excellent inbound-led outbound for B2B / Enterprise SaaS"

What do you like about RB2B?

RB2B helps de anonymize website visitors. We've found it to be a helpful tool to provide us with timely intelligence on who we should be targeting for

##### 2. Automation

Users value the **automation capabilities** of RB2B, enhancing efficiency in lead generation and prospecting tasks.
[
See 6 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209288&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"smooth & effective"

What do you like about RB2B?

Simple and the the automation level. Insights are easily funnelable and directed to slack and other programs

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Interesting Insights"

What do you like about RB2B?

I like the slack integration so the alerts land where they can be seen and easily looked into without hassle or manual work.

##### 3. Easy Setup

Users love the **easy setup** of RB2B, enabling seamless integration and quick implementation without any hassle.
[
See 4 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209241&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Sanjay K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanjay K.")
SK

Sanjay K.

Mid-Market (51-1000 emp.)

5.0/5

"Transforming Website Traffic into High-Intent Sales Leads"

What do you like about RB2B?

RB2B stands out by identifying specific people visiting our website, not just anonymous companies. Getting real-time LinkedIn profiles pushed straight

 ![Joey D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joey D.")
JD

Joey D.

Mid-Market (51-1000 emp.)

5.0/5

"Effortless Setup, Powerful Lead Insights"

What do you like about RB2B?

I appreciate RB2B's seamless setup process which was incredibly straightforward, allowing us to easily add the code to our site and integrate with exi

##### 4. Ease of Use

Users find RB2B's tool extremely **easy to use** , with quick setup and seamless integration enhancing productivity significantly.
[
See 3 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208864&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Sanjay K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanjay K.")
SK

Sanjay K.

Mid-Market (51-1000 emp.)

5.0/5

"Transforming Website Traffic into High-Intent Sales Leads"

What do you like about RB2B?

RB2B stands out by identifying specific people visiting our website, not just anonymous companies. Getting real-time LinkedIn profiles pushed straight

 ![Matt S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt S.")
MS

Matt S.

Mid-Market (51-1000 emp.)

5.0/5

"Growth Marketing Lead"

What do you like about RB2B?

Helps us identify our website visitors, allowing our team to respond and take appropriate action. If you understand basic webhooks, Clay.com and if yo

##### 5. Easy Integrations

Users praise RB2B for its **easy integrations** , allowing effortless connections with CRM and Slack to optimize sales outreach.
[
See 3 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208763&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Sanjay K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanjay K.")
SK

Sanjay K.

Mid-Market (51-1000 emp.)

5.0/5

"Transforming Website Traffic into High-Intent Sales Leads"

What do you like about RB2B?

RB2B stands out by identifying specific people visiting our website, not just anonymous companies. Getting real-time LinkedIn profiles pushed straight

 ![Joey D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joey D.")
JD

Joey D.

Mid-Market (51-1000 emp.)

5.0/5

"Effortless Setup, Powerful Lead Insights"

What do you like about RB2B?

I appreciate RB2B's seamless setup process which was incredibly straightforward, allowing us to easily add the code to our site and integrate with exi

### 5 Cons or Disadvantages of RB2B

##### 1. Filtering Issues

Users struggle with **filtering issues** on RB2B, seeing irrelevant visitors and lacking effective dashboard controls.
[
See 7 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209654&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Kirill K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kirill K.")
KK

Kirill K.

Small-Business (50 or fewer emp.)

5.0/5

"A Must-Have for Product Marketers"

What do you dislike about RB2B?

There are two things that I dislike. First, if you integrate RB2B with HubSpot, RB2B will overwrite existing contacts with new data, which is not alwa

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Excellent inbound-led outbound for B2B / Enterprise SaaS"

What do you dislike about RB2B?

Two main problems with the visitor identification today: - Relatively low share of visitors are identified (maybe \<20%) - A lot of noise that's h

##### 2. Data Accuracy

Users express concerns about **data accuracy** , noting discrepancies between identified profiles and actual website visitors.
[
See 6 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209078&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Kirill K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kirill K.")
KK

Kirill K.

Small-Business (50 or fewer emp.)

5.0/5

"A Must-Have for Product Marketers"

What do you dislike about RB2B?

There are two things that I dislike. First, if you integrate RB2B with HubSpot, RB2B will overwrite existing contacts with new data, which is not alwa

 ![Devin W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Devin W.")
DW

Devin W.

Small-Business (50 or fewer emp.)

3.5/5

"Worked ok"

What do you dislike about RB2B?

Only surfaces about 20-30% of website visitors Looks like it pulls from the IP so sometimes I don't believe the visitor it surfaces is the actual per

##### 3. Expensive

Users find the **pricing expensive** post-trial, with significant jumps in costs as credits are used.
[
See 5 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209189&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"A really useful tool for business development"

What do you dislike about RB2B?

The paid rate is grossly overpriced, but there is a free one, it's good enough for a lot of things.

 ![Tyler W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tyler W.")
TW

Tyler W.

Mid-Market (51-1000 emp.)

3.5/5

"Boosted Sales Outreach with Actionable Visitor Insights"

What do you dislike about RB2B?

The credit-based pricing model is a drawback. After the free trial of 700 credits, costs jump from about $100/month for 200 credits to nearly $400/mon

##### 4. Limited Credits

Users find the **limited credits** insufficient for growing needs, especially with tracking multiple profiles effectively.
[
See 3 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209336&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Abhinav K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhinav K.")
AK

Abhinav K.

Mid-Market (51-1000 emp.)

4.0/5

"Easiest way to detect intent"

What do you dislike about RB2B?

200 credits is way too less, at least give us an option to choose the pages we want to track?

 ![Chip R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chip R.")
CR

Chip R.

Small-Business (50 or fewer emp.)

5.0/5

"Required service for B2B sites"

What do you dislike about RB2B?

Limit of 200 monthly profiles on free tier

##### 5. Not Intuitive

Users find the interface **not intuitive** , requiring technical skills for effective use and causing frustration with certain functions.
[
See 3 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208779&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Rohit A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rohit A.")
RA

Rohit A.

Mid-Market (51-1000 emp.)

0.5/5

"Best Software"

What do you dislike about RB2B?

We likes overall support. Its the great tool lor lead gen. At this time the User interface is not that amazing. I can expect a much better response on

 ![Teobaldo G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Teobaldo G.")
TG

Teobaldo G.

Small-Business (50 or fewer emp.)

5.0/5

"Increased cold inbound leads 10x"

What do you dislike about RB2B?

For proper marketing automation technical skills or tech expert required. The tool can seamlessly connect with Slack, but other integrations are lacki

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 ![Yehuda K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yehuda K.")
YK

Yehuda K.

Product Marketing Manager

Small-Business (50 or fewer emp.)

9/24/2024

"Real-time intent data of website visitors"

5/5

What do you like best about RB2B?

Having a dedicated channel to see these visitors to our site and gaining an understanding of who they are, how they got there, and what role they hold in their organization. Review collected by and hosted on G2.com.

What do you dislike about RB2B?

We have a very specific ICP and RB2B casts a wide net and doesn't filter out what is irrelevant for us. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

We are now able to capture audience data of website visitors without them filling out a form. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Caroline M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Caroline M.")
CM

Caroline M.

Marketing Manager

Small-Business (50 or fewer emp.)

8/6/2024

"Fantastic web traffic tool"

4/5

What do you like best about RB2B?

Seeing in real time who is visiting our site and specifically our 'hot pages' is incredibly helpful to shift our strategy for the market needs. We requested an extension on our free trial to sort out an integration and they were very quick and helpful! Review collected by and hosted on G2.com.

What do you dislike about RB2B?

There are some features I wish they had, but I am hoping in the future there will be an option. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

Understanding who is visiting our site and where they are coming from. The ability to sync directly to our CRM is very helpful to curb manual operations tasks. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Arnav N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arnav N.")
AN

Arnav N.

Founder

Small-Business (50 or fewer emp.)

6/14/2024

"Clean user experience and clear proposition"

4/5

What do you like best about RB2B?

No-nonsense, delivers what it promises. Very easy to set up and use.

Upcoming integrations should make it even more useful.

Possibility of adding automated workflows to engage with the contacts.

Makes good sense to activate this alongside a running PPC Ads campaign. Review collected by and hosted on G2.com.

What do you dislike about RB2B?

We were only able to set it up on our primary website domain, but our landing page is on a sub-domain - so all the landing page clicks were not attributed.

Attribution % is still less, so you get a small subset of your website visitors, and that too only for US.

The personal email IDs we get are not very useful, professional email IDs are what we actually need. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

De-anonymizing website visits at an individual level. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Wayd D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wayd D.")
WD

Wayd D.

Ecommerce Business Owner

Small-Business (50 or fewer emp.)

9/24/2024

"See who is actually visiting your site, not just at a company level"

5/5

What do you like best about RB2B?

Seeing who is actually visiting our site, in real time, is super helpful for our prospecting efforts Review collected by and hosted on G2.com.

What do you dislike about RB2B?

Sometimes they miss visitors, but this might be due to me not understanding the tools total implementation Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

RB2B is helping us identify the actual visitors to our website, as opposed to just being notified that ACME corp viewed our website, we get to see the actual end user. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Al N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Al N.")
AN

Al N.

Head of Special Projects

Small-Business (50 or fewer emp.)

5/21/2024

"Great for getting insight into which prospects are hitting our website, and reacting accordingly"

4.5/5

What do you like best about RB2B?

- Super simple, and the Slack integration is great

- The free Pro trial and the free plan

- Individual person level insights is so much better than alternatives Review collected by and hosted on G2.com.

What do you dislike about RB2B?

- Sometimes the data sent over Slack is outdated (i.e. shows a person's old role) Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

- Identifying visitors to the website and turning them into leads

-Identifying which of our active deals/prospects are hitting the website Review collected by and hosted on G2.com.

Show More

9/24/2024
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Parv S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Parv S.")
PS

Parv S.

Director Digital Marketing

Mid-Market (51-1000 emp.)

5/21/2024

"Powerful B2B lead generation tool"

5/5

What do you like best about RB2B?

Getting to know who visited my website on a user level is almost like a dream come true for a B2B marketer.

They now have a feature where you can simply export all the leads that have been generated in the last 30 days. That is a real timesaver as I can import all of those in my CRM directly Review collected by and hosted on G2.com.

What do you dislike about RB2B?

They are still short of integrations in general, but cool progress for a new solution.. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

RB2B is identifying who visited our site and was viewing the information. Our sales team can then simply reach out to the people on LinkedIn and other platforms and check if they have any requirements. This has greatly helped our B2B lead generation channel. Review collected by and hosted on G2.com.

Show More

6/6/2024
Current UserValidated ReviewerIncentivizedSource: Seller invite

DC

Dom C.

Director of Demand Generation

Small-Business (50 or fewer emp.)

8/6/2024

"I didn't believe it until I tried it. Add RB2B to your site ASAP"

5/5

What do you like best about RB2B?

Love the ability to monitor visitors to your site. It's easy to use and integrate and takes almost 0 effort to get working. Review collected by and hosted on G2.com.

What do you dislike about RB2B?

Wish we had the ability to have a negative list of pages that we didn't want to collect user profiles on. As an example we don't want user profiles created on our log in screen at this time. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

We have the ability thanks to RB2B to see who is visiting our site down to a LinkedIn profile. We even have the ability to see what they interacted with on our site and if they are new or repeat visitors. The integaration with Slack allows us to scan new profiles instantly to see if our SDR team should assess the visit as well. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

CM

caroline m.

Marketing Manager

Small-Business (50 or fewer emp.)

10/1/2024

"Easy to implement, easy to use"

5/5

What do you like best about RB2B?

Almost instant data. Easy to set up and easy to use. Even the people who typically struggle with tech can use it. Great insights into website visitors. Review collected by and hosted on G2.com.

What do you dislike about RB2B?

The dashboard isn't interactive. It doesn't show who is a recurring visit so you have to go to your CRM. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

Understanding who is visiting our site, specifically traffic on our camapign pages. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
AC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

6/14/2024

"Cool tool, excited for expansion"

3.5/5

What do you like best about RB2B?

I'm impressed with the entire concept and its dedication to solving challenges for businesses. It offers a meaningful solution for connecting with website traffic that might otherwise remain unidentified by traditional marketing services and tools. Review collected by and hosted on G2.com.

What do you dislike about RB2B?

For businesses in their early stages or with low search volume, this tool may not be very beneficial. It only identifies a portion of US traffic, which is a small fraction of our international audience. For instance, capturing 30% of US traffic equates to about 1 to 2 people per week for us. While it's intriguing to monitor and we appreciate its functionality, our decision to upgrade isn't tied to this tool since our traffic growth is independent of it. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

This tool identifies our US website visitors, enabling us to engage with them promptly, thereby enhancing the likelihood of converting these prospects for our company. It's an innovative concept, and I'm hopeful that its growth will bring more benefits, especially considering its current limitations for small startups with low initial traffic. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Anubhav N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anubhav N.")
AN

Anubhav N.

RevOps and Inbound Marketing Manager

Small-Business (50 or fewer emp.)

11/7/2024

"Great product!"

5/5

What do you like best about RB2B?

It's very easy to setup and implement on the website Review collected by and hosted on G2.com.

What do you dislike about RB2B?

Nothing as such. I wish they quickly expand to other markets and not just India Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

To help uncover which visitors are coming to the website and revealing their identity. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

##### Categories on G2

[Visitor Identification](https://www.g2.com/categories/visitor-identification)

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