--- title: RB2B Reviews meta\_title: 'RB2B Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 284 reviews by the users' company size, role or industry to find out how RB2B works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 284 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- ### RB2B Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find RB2B's **responsive and helpful customer support** invaluable for effective online marketing and strategy management. [(7 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209257&qs=pros-and-cons#reviews) Users value the **automation capabilities** of RB2B, enhancing efficiency in lead generation and prospecting tasks. [(6 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209288&qs=pros-and-cons#reviews) Users love the **easy setup** of RB2B, enabling seamless integration and quick implementation without any hassle. [(4 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209241&qs=pros-and-cons#reviews) Users find RB2B's tool extremely **easy to use** , with quick setup and seamless integration enhancing productivity significantly. [(3 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208864&qs=pros-and-cons#reviews) Users praise RB2B for its **easy integrations** , allowing effortless connections with CRM and Slack to optimize sales outreach. [(3 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208763&qs=pros-and-cons#reviews) Users struggle with **filtering issues** on RB2B, seeing irrelevant visitors and lacking effective dashboard controls. [(7 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209654&qs=pros-and-cons#reviews) Users express concerns about **data accuracy** , noting discrepancies between identified profiles and actual website visitors. [(6 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209078&qs=pros-and-cons#reviews) Users find the **pricing expensive** post-trial, with significant jumps in costs as credits are used. [(5 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209189&qs=pros-and-cons#reviews) Users find the **limited credits** insufficient for growing needs, especially with tracking multiple profiles effectively. [(3 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209336&qs=pros-and-cons#reviews) Users find the interface **not intuitive** , requiring technical skills for effective use and causing frustration with certain functions. [(3 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208779&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of RB2B ##### 1. Helpful Users find RB2B's **responsive and helpful customer support** invaluable for effective online marketing and strategy management. [ See 7 mentions ](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209257&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Almost too accurate" What do you like about RB2B? Really great for identifying potential leads from web traffic. Very helpful format and easy to get started. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "Excellent inbound-led outbound for B2B / Enterprise SaaS" What do you like about RB2B? RB2B helps de anonymize website visitors. We've found it to be a helpful tool to provide us with timely intelligence on who we should be targeting for ##### 2. Automation Users value the **automation capabilities** of RB2B, enhancing efficiency in lead generation and prospecting tasks. [ See 6 mentions ](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209288&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "smooth & effective" What do you like about RB2B? Simple and the the automation level. Insights are easily funnelable and directed to slack and other programs ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.0/5 "Interesting Insights" What do you like about RB2B? I like the slack integration so the alerts land where they can be seen and easily looked into without hassle or manual work. ##### 3. Easy Setup Users love the **easy setup** of RB2B, enabling seamless integration and quick implementation without any hassle. [ See 4 mentions ](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209241&qs=pros-and-cons#reviews) See Related User Reviews ![Sanjay K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanjay K.") SK Sanjay K. Mid-Market (51-1000 emp.) 5.0/5 "Transforming Website Traffic into High-Intent Sales Leads" What do you like about RB2B? RB2B stands out by identifying specific people visiting our website, not just anonymous companies. Getting real-time LinkedIn profiles pushed straight ![Joey D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joey D.") JD Joey D. Mid-Market (51-1000 emp.) 5.0/5 "Effortless Setup, Powerful Lead Insights" What do you like about RB2B? I appreciate RB2B's seamless setup process which was incredibly straightforward, allowing us to easily add the code to our site and integrate with exi ##### 4. Ease of Use Users find RB2B's tool extremely **easy to use** , with quick setup and seamless integration enhancing productivity significantly. [ See 3 mentions ](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208864&qs=pros-and-cons#reviews) See Related User Reviews ![Sanjay K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanjay K.") SK Sanjay K. Mid-Market (51-1000 emp.) 5.0/5 "Transforming Website Traffic into High-Intent Sales Leads" What do you like about RB2B? RB2B stands out by identifying specific people visiting our website, not just anonymous companies. Getting real-time LinkedIn profiles pushed straight ![Matt S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt S.") MS Matt S. Mid-Market (51-1000 emp.) 5.0/5 "Growth Marketing Lead" What do you like about RB2B? Helps us identify our website visitors, allowing our team to respond and take appropriate action. If you understand basic webhooks, Clay.com and if yo ##### 5. Easy Integrations Users praise RB2B for its **easy integrations** , allowing effortless connections with CRM and Slack to optimize sales outreach. [ See 3 mentions ](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208763&qs=pros-and-cons#reviews) See Related User Reviews ![Sanjay K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanjay K.") SK Sanjay K. Mid-Market (51-1000 emp.) 5.0/5 "Transforming Website Traffic into High-Intent Sales Leads" What do you like about RB2B? RB2B stands out by identifying specific people visiting our website, not just anonymous companies. Getting real-time LinkedIn profiles pushed straight ![Joey D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joey D.") JD Joey D. Mid-Market (51-1000 emp.) 5.0/5 "Effortless Setup, Powerful Lead Insights" What do you like about RB2B? I appreciate RB2B's seamless setup process which was incredibly straightforward, allowing us to easily add the code to our site and integrate with exi ### 5 Cons or Disadvantages of RB2B ##### 1. Filtering Issues Users struggle with **filtering issues** on RB2B, seeing irrelevant visitors and lacking effective dashboard controls. [ See 7 mentions ](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209654&qs=pros-and-cons#reviews) See Related User Reviews ![Kirill K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kirill K.") KK Kirill K. Small-Business (50 or fewer emp.) 5.0/5 "A Must-Have for Product Marketers" What do you dislike about RB2B? There are two things that I dislike. First, if you integrate RB2B with HubSpot, RB2B will overwrite existing contacts with new data, which is not alwa ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "Excellent inbound-led outbound for B2B / Enterprise SaaS" What do you dislike about RB2B? Two main problems with the visitor identification today: - Relatively low share of visitors are identified (maybe \<20%) - A lot of noise that's h ##### 2. Data Accuracy Users express concerns about **data accuracy** , noting discrepancies between identified profiles and actual website visitors. [ See 6 mentions ](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209078&qs=pros-and-cons#reviews) See Related User Reviews ![Kirill K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kirill K.") KK Kirill K. Small-Business (50 or fewer emp.) 5.0/5 "A Must-Have for Product Marketers" What do you dislike about RB2B? There are two things that I dislike. First, if you integrate RB2B with HubSpot, RB2B will overwrite existing contacts with new data, which is not alwa ![Devin W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Devin W.") DW Devin W. Small-Business (50 or fewer emp.) 3.5/5 "Worked ok" What do you dislike about RB2B? Only surfaces about 20-30% of website visitors Looks like it pulls from the IP so sometimes I don't believe the visitor it surfaces is the actual per ##### 3. Expensive Users find the **pricing expensive** post-trial, with significant jumps in costs as credits are used. [ See 5 mentions ](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209189&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "A really useful tool for business development" What do you dislike about RB2B? The paid rate is grossly overpriced, but there is a free one, it's good enough for a lot of things. ![Tyler W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tyler W.") TW Tyler W. Mid-Market (51-1000 emp.) 3.5/5 "Boosted Sales Outreach with Actionable Visitor Insights" What do you dislike about RB2B? The credit-based pricing model is a drawback. After the free trial of 700 credits, costs jump from about $100/month for 200 credits to nearly $400/mon ##### 4. Limited Credits Users find the **limited credits** insufficient for growing needs, especially with tracking multiple profiles effectively. [ See 3 mentions ](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209336&qs=pros-and-cons#reviews) See Related User Reviews ![Abhinav K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhinav K.") AK Abhinav K. Mid-Market (51-1000 emp.) 4.0/5 "Easiest way to detect intent" What do you dislike about RB2B? 200 credits is way too less, at least give us an option to choose the pages we want to track? ![Chip R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chip R.") CR Chip R. Small-Business (50 or fewer emp.) 5.0/5 "Required service for B2B sites" What do you dislike about RB2B? Limit of 200 monthly profiles on free tier ##### 5. Not Intuitive Users find the interface **not intuitive** , requiring technical skills for effective use and causing frustration with certain functions. [ See 3 mentions ](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208779&qs=pros-and-cons#reviews) See Related User Reviews ![Rohit A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rohit A.") RA Rohit A. Mid-Market (51-1000 emp.) 0.5/5 "Best Software" What do you dislike about RB2B? We likes overall support. Its the great tool lor lead gen. At this time the User interface is not that amazing. I can expect a much better response on ![Teobaldo G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Teobaldo G.") TG Teobaldo G. Small-Business (50 or fewer emp.) 5.0/5 "Increased cold inbound leads 10x" What do you dislike about RB2B? For proper marketing automation technical skills or tech expert required. The tool can seamlessly connect with Slack, but other integrations are lacki ## Top-Rated Alternatives [ ![Warmly](https://images.g2crowd.com/uploads/product/hd_favicon/61003edf2794c78d3dc0be02bfb0c530/warmly-warmly.svg "Warmly") Warmly 4.5/5(250) ](https://www.g2.com/products/warmly-warmly/reviews) [ ![Lead Forensics](https://images.g2crowd.com/uploads/product/hd_favicon/49ed9d567cb7c6545edeb2ef2826bb44/lead-forensics.svg "Lead Forensics") Lead Forensics 4.4/5(1,154) ](https://www.g2.com/products/lead-forensics/reviews) [ ![Snitcher](https://images.g2crowd.com/uploads/product/hd_favicon/3a9c441be83a2a15be14a8bc9b47a8ae/snitcher.svg "Snitcher") Snitcher 4.8/5(236) ](https://www.g2.com/products/snitcher/reviews) [ View All Alternatives ](https://www.g2.com/products/rb2b/competitors/alternatives) ![Sahul H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sahul H.") SH Sahul H. Director Growth Marketing Mid-Market (51-1000 emp.) 7/31/2024 "Director Growth Marketing @ Prezent | ABM | SaaS growth marketer" 5/5 What do you like best about RB2B? RB2B has been a game-changer for us. One of our biggest challenges was harnessing the vast amount of organic and paid traffic we generate, particularly in terms of identifying person-level intent data. With RB2B, we've effectively overcome this hurdle. The insights and precision provided by their platform have significantly boosted our ability to build a robust pipeline. Their solution has streamlined our process and enhanced our overall efficiency, making a notable impact on our business growth. Additionally, the ease of use is remarkable, with leads being seamlessly pushed to Slack, and the implementation process was straightforward and efficient. Review collected by and hosted on G2.com. What do you dislike about RB2B? While RB2B has been incredibly beneficial in solving our challenges with person-level intent data, we are eagerly awaiting the promised integrations. The announcement of these integrations has been made, but they have yet to go live. We look forward to these updates, as they will further enhance the platform's capabilities and streamline our workflows even more. Review collected by and hosted on G2.com. What problems is RB2B solving and how is that benefiting you? RB2B is solving the critical problem of harnessing the vast amount of organic and paid traffic we generate by identifying person-level intent data. This has been particularly challenging for us, but with RB2B, we've effectively overcome this hurdle. The platform's insights and precision have significantly boosted our ability to build a robust pipeline. Additionally, RB2B has streamlined our process and enhanced our overall efficiency by seamlessly pushing leads to Slack and offering an easy implementation process. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 10/10/2024 "Excellent inbound-led outbound for B2B / Enterprise SaaS" 4/5 What do you like best about RB2B? RB2B helps de anonymize website visitors. We've found it to be a helpful tool to provide us with timely intelligence on who we should be targeting for outbound propsecting. We've compared other tools, and find RB2B to be significantly ahead of the competition and are impressed by their overall pace of development. Fwiw, the tool was very easy to set up and start using. Review collected by and hosted on G2.com. What do you dislike about RB2B? Two main problems with the visitor identification today: - Relatively low share of visitors are identified (maybe \<20%) - A lot of noise that's hard to filter out. For example, we've turned off RB2B tracking on our Jobs and Careers page, but these people are still showing up on our RB2B reports, as they visit other web pages General dashboarding within the RB2B site could be much improved: - While other integrations are nice, the core dashboarding of visitors in the RB2B site could be greatly improved. For example, it's not possible to filter all your visitors cleanly there based on the fields tracked in RB2B. If this was improved, we would be very grateful. Review collected by and hosted on G2.com. What problems is RB2B solving and how is that benefiting you? Before using RB2B, we were not able to identify web visitors. RB2B has helped us de anonymize these visitors, allowing us to conduct informed outbound campaigns that have been helpful for our prospecting motion. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 5/24/2024 "Maybe has potential, but right now low coverage compared to other services we use" 1/5 What do you like best about RB2B? Of course, it’s enticing to know the actual contact from an account who visited. Review collected by and hosted on G2.com. What do you dislike about RB2B? Very low coverage and low accuracy compared to Clearbit, Leadfeeder and Apollo. RB2B identifies mostly very irrelevant contacts at accounts that are not picked up by any of the other three - so in this case, the "net new" is not a good thing! For us, so far, there's a lot of noise. I edited this review and downgraded my rating as I continue to use RB2B. I'd suggest, triangulate the RB2B data with your form fills, demo appointments, etc. Test the data and see how many of the contacts are truly valid. I have seen wildly incorrect matching in RB2B. It seems like a cool concept if they can improve the matching. I see other people say they're getting results from RB2B and that's great for them, but for us, 90% of the few relevant and accurate contacts identified by RB2B are people we're already talking and demoing with. Review collected by and hosted on G2.com. What problems is RB2B solving and how is that benefiting you? Not enough relevant and accurate data beyond what we get from competitor services, to see enough benefits yet. Review collected by and hosted on G2.com. Show More 9/24/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Paul A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paul A.") PA Paul A. Director of Marketing Small-Business (50 or fewer emp.) 5/23/2025 "True visitor deanonymization at a great value!" 5/5 What do you like best about RB2B? - Value - Contact-level traffic deanonymization - Responsive team Review collected by and hosted on G2.com. What do you dislike about RB2B? - We've had issues with the Salesforce integration Review collected by and hosted on G2.com. What problems is RB2B solving and how is that benefiting you? Before RB2B we didn't know who was visiting our site, and now we're able to unmask 25-40% of site visitors. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Kirill K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kirill K.") KK Kirill K. Senior Product Marketing Manager Small-Business (50 or fewer emp.) 10/21/2024 "A Must-Have for Product Marketers" 5/5 What do you like best about RB2B? RB2B is awesome because it gives person-level data on website visitors (names, titles, and emails). We have a bunch of other tools for intent and company info, but RB2B’s ability to capture visitor details is unmatched. It is super valuable. Review collected by and hosted on G2.com. What do you dislike about RB2B? There are two things that I dislike. First, if you integrate RB2B with HubSpot, RB2B will overwrite existing contacts with new data, which is not always accurate and we can't make that happen. There's a way to set up webhooks to pull the info only when a new contact is created but that really limits us. Second, the ICP filtering isn’t ideal—you can’t apply all the filters consistently, so you'll end up getting irrelevant signals. Despite these, I love RB2B and think fixing these points would make it even better. Review collected by and hosted on G2.com. What problems is RB2B solving and how is that benefiting you? Identify website visitors and add them to HubSpot email sequences Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Wes M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wes M.") WM Wes M. Director of Sales and Marketing Mid-Market (51-1000 emp.) 10/1/2024 "Easy Setup and Onboarding, but Not 100% Accurate" 4.5/5 What do you like best about RB2B? Love the slack integration out of the box. Makes it easy to see when new visitors are on your website. Very easy to implement with quality guidance as well. Review collected by and hosted on G2.com. What do you dislike about RB2B? Accuracy and scope. Granted, like any tool of this ilk, they will never have perfect coverage of anonymous web traffic, so I understand the problem, but it feels like we ID so few of our users that it's difficult to see a significant ROI. It falls into the interesting, nice-to-have category, but not a must have. Review collected by and hosted on G2.com. What problems is RB2B solving and how is that benefiting you? Letting us know who some of the anonymous visitors are that are hitting our site, and then distributing that knowledge to our Sales & Marketing Teams. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Rohit A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rohit A.") RA Rohit A. Founder & CEO Mid-Market (51-1000 emp.) 9/24/2024 "Best Software" 0.5/5 What do you like best about RB2B? We recommed RB2B to all our clients, its the best software we have used so far. Its the one of the best tool I have used so far. I am recommending to my clients too. Review collected by and hosted on G2.com. What do you dislike about RB2B? We likes overall support. Its the great tool lor lead gen. At this time the User interface is not that amazing. I can expect a much better response on that. Review collected by and hosted on G2.com. What problems is RB2B solving and how is that benefiting you? We were getting more leads daily and prospecting new leads and closing them. Its a great tool. Amazing tool for any company size to scale the sales processes and fill up the pipeline. Its worth the investment and spend on this tool. Review collected by and hosted on G2.com. Show More 10/8/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 9/27/2024 "Solid tool with room for growth" 3.5/5 What do you like best about RB2B? RB2B excels in identifying individual visitors on our website, not just the companies, which significantly enhances our outreach efforts. The setup process is straightforward, and the integration with Slack for real-time alerts is particularly helpful for our sales team. The free plan is also a good introduction to the platform’s capabilities, making it accessible for initial trials. Review collected by and hosted on G2.com. What do you dislike about RB2B? The main downside is the limited coverage, as it often identifies only a small percentage of visitors, primarily from the US. This limits its usefulness for businesses with a global audience. Additionally, the pricing jump from the free plan to the paid versions is quite significant, which might be a hurdle for smaller businesses. Lastly, while they have many integrations, some key ones are still in development, limiting its functionality in more complex tech stacks. Review collected by and hosted on G2.com. What problems is RB2B solving and how is that benefiting you? RB2B is tackling the challenge of anonymous website visitors, which has traditionally made it difficult for businesses to identify potential leads. By providing detailed, person-level identification, RB2B helps us turn anonymous traffic into actionable insights. This allows our sales team to focus on high-value prospects who have already shown interest in our offerings, leading to more effective and personalized outreach. As a result, we’ve seen improvements in our lead conversion rates and a more efficient sales process overall. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Nate T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nate T.") NT Nate T. Director of Marketing Small-Business (50 or fewer emp.) 6/6/2024 "Great insight into your website's visitors" 4.5/5 What do you like best about RB2B? RB2B is very easy to install, starts capturing users immediately, and provides good insights into who is visiting your site. I love the feature that identifies LinkedIn profiles and lets you easily connect. I'm also a huge fan of RB2B's free tier model since we don't get enough traffic to justify paying a high-cost for this software. The matchrate is about 20% of our users, which is pretty standard for this type of tool. We have already had one conversation with a user from RB2B that has led to a proposal. Review collected by and hosted on G2.com. What do you dislike about RB2B? The biggest downside is that not all contacts showing in the platform are accurate. We have run a few tests and done a few outreaches that indicate the people identified in the platform are not the actual people visiting the site, but there is someone from that company visiting the site. So a little wires getting crossed, but still worth it. Review collected by and hosted on G2.com. What problems is RB2B solving and how is that benefiting you? RB2B helps us better identify the users coming to our website. The biggest benefits have been growing our LinkedIn networks and we have gotten one proposal conversation out of the tool in 45 days of usage. Review collected by and hosted on G2.com. Show More 9/26/2024 Validated ReviewerIncentivizedSource: Seller invite ![Thomas C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thomas C.") TC Thomas C. Marketing Lead Small-Business (50 or fewer emp.) 6/6/2024 "Great, easy to deploy website visitor intelligence platform" 5/5 What do you like best about RB2B? Extremely easy to set up and the support has been out of this world. Once we were set up and integrated with slack, we immediately started seeing notifications coming in every day. Extremely valuable to see who is visiting our website so we can help them get the services they need. Review collected by and hosted on G2.com. What do you dislike about RB2B? Honestly nothing I can think of right now. Everything has been extremely useful for us. They have a free trial. If you're skeptical, go ahead and give that a try. Review collected by and hosted on G2.com. What problems is RB2B solving and how is that benefiting you? One of SaaS' most consistent pain points is identifying your target audience. RB2B helps with that by showing you who is actually visiting your site so you can build profiles around them Review collected by and hosted on G2.com. Show More 9/24/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ##### Categories on G2 [Visitor Identification](https://www.g2.com/categories/visitor-identification) ##### Explore More [Best live chat software for increasing conversion rates](https://www.g2.com/discussions/best-live-chat-software-for-increasing-conversion-rates)[Which solution supports secure transcription for confidential documents?](https://www.g2.com/discussions/which-solution-supports-secure-transcription-for-confidential-documents)[What .NET IDE solutions offer the fastest implementation path and shortest time to value for development teams?](https://www.g2.com/discussions/what-net-ide-solutions-offer-the-fastest-implementation-path-and-shortest-time-to-value-for-development-teams) [How accurately does the platform track SaaS licenses, including per-user, per-feature, or tiered licensing models?](https://www.g2.com/discussions/how-accurately-does-the-platform-track-saas-licenses-including-per-user-per-feature-or-tiered-licensing-models)[Best-rated platform for social media monitoring](https://www.g2.com/discussions/best-rated-platform-for-social-media-monitoring)[Pros and Cons Details](https://www.g2.com/products/rb2b/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)