--- title: RB2B Reviews meta\_title: 'RB2B Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 284 reviews by the users' company size, role or industry to find out how RB2B works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 284 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation ---

### RB2B Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find RB2B's **responsive and helpful customer support** invaluable for effective online marketing and strategy management. [(7 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209257&qs=pros-and-cons#reviews)

Users value the **automation capabilities** of RB2B, enhancing efficiency in lead generation and prospecting tasks. [(6 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209288&qs=pros-and-cons#reviews)

Users love the **easy setup** of RB2B, enabling seamless integration and quick implementation without any hassle. [(4 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209241&qs=pros-and-cons#reviews)

Users find RB2B's tool extremely **easy to use** , with quick setup and seamless integration enhancing productivity significantly. [(3 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208864&qs=pros-and-cons#reviews)

Users praise RB2B for its **easy integrations** , allowing effortless connections with CRM and Slack to optimize sales outreach. [(3 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208763&qs=pros-and-cons#reviews)

Users struggle with **filtering issues** on RB2B, seeing irrelevant visitors and lacking effective dashboard controls. [(7 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209654&qs=pros-and-cons#reviews)

Users express concerns about **data accuracy** , noting discrepancies between identified profiles and actual website visitors. [(6 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209078&qs=pros-and-cons#reviews)

Users find the **pricing expensive** post-trial, with significant jumps in costs as credits are used. [(5 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209189&qs=pros-and-cons#reviews)

Users find the **limited credits** insufficient for growing needs, especially with tracking multiple profiles effectively. [(3 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209336&qs=pros-and-cons#reviews)

Users find the interface **not intuitive** , requiring technical skills for effective use and causing frustration with certain functions. [(3 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208779&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of RB2B

##### 1. Helpful

Users find RB2B's **responsive and helpful customer support** invaluable for effective online marketing and strategy management.
[
See 7 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209257&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Almost too accurate"

What do you like about RB2B?

Really great for identifying potential leads from web traffic. Very helpful format and easy to get started.

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Excellent inbound-led outbound for B2B / Enterprise SaaS"

What do you like about RB2B?

RB2B helps de anonymize website visitors. We've found it to be a helpful tool to provide us with timely intelligence on who we should be targeting for

##### 2. Automation

Users value the **automation capabilities** of RB2B, enhancing efficiency in lead generation and prospecting tasks.
[
See 6 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209288&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"smooth & effective"

What do you like about RB2B?

Simple and the the automation level. Insights are easily funnelable and directed to slack and other programs

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Interesting Insights"

What do you like about RB2B?

I like the slack integration so the alerts land where they can be seen and easily looked into without hassle or manual work.

##### 3. Easy Setup

Users love the **easy setup** of RB2B, enabling seamless integration and quick implementation without any hassle.
[
See 4 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209241&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Sanjay K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanjay K.")
SK

Sanjay K.

Mid-Market (51-1000 emp.)

5.0/5

"Transforming Website Traffic into High-Intent Sales Leads"

What do you like about RB2B?

RB2B stands out by identifying specific people visiting our website, not just anonymous companies. Getting real-time LinkedIn profiles pushed straight

 ![Joey D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joey D.")
JD

Joey D.

Mid-Market (51-1000 emp.)

5.0/5

"Effortless Setup, Powerful Lead Insights"

What do you like about RB2B?

I appreciate RB2B's seamless setup process which was incredibly straightforward, allowing us to easily add the code to our site and integrate with exi

##### 4. Ease of Use

Users find RB2B's tool extremely **easy to use** , with quick setup and seamless integration enhancing productivity significantly.
[
See 3 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208864&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Sanjay K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanjay K.")
SK

Sanjay K.

Mid-Market (51-1000 emp.)

5.0/5

"Transforming Website Traffic into High-Intent Sales Leads"

What do you like about RB2B?

RB2B stands out by identifying specific people visiting our website, not just anonymous companies. Getting real-time LinkedIn profiles pushed straight

 ![Matt S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt S.")
MS

Matt S.

Mid-Market (51-1000 emp.)

5.0/5

"Growth Marketing Lead"

What do you like about RB2B?

Helps us identify our website visitors, allowing our team to respond and take appropriate action. If you understand basic webhooks, Clay.com and if yo

##### 5. Easy Integrations

Users praise RB2B for its **easy integrations** , allowing effortless connections with CRM and Slack to optimize sales outreach.
[
See 3 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208763&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Sanjay K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanjay K.")
SK

Sanjay K.

Mid-Market (51-1000 emp.)

5.0/5

"Transforming Website Traffic into High-Intent Sales Leads"

What do you like about RB2B?

RB2B stands out by identifying specific people visiting our website, not just anonymous companies. Getting real-time LinkedIn profiles pushed straight

 ![Joey D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joey D.")
JD

Joey D.

Mid-Market (51-1000 emp.)

5.0/5

"Effortless Setup, Powerful Lead Insights"

What do you like about RB2B?

I appreciate RB2B's seamless setup process which was incredibly straightforward, allowing us to easily add the code to our site and integrate with exi

### 5 Cons or Disadvantages of RB2B

##### 1. Filtering Issues

Users struggle with **filtering issues** on RB2B, seeing irrelevant visitors and lacking effective dashboard controls.
[
See 7 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209654&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Kirill K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kirill K.")
KK

Kirill K.

Small-Business (50 or fewer emp.)

5.0/5

"A Must-Have for Product Marketers"

What do you dislike about RB2B?

There are two things that I dislike. First, if you integrate RB2B with HubSpot, RB2B will overwrite existing contacts with new data, which is not alwa

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Excellent inbound-led outbound for B2B / Enterprise SaaS"

What do you dislike about RB2B?

Two main problems with the visitor identification today: - Relatively low share of visitors are identified (maybe \<20%) - A lot of noise that's h

##### 2. Data Accuracy

Users express concerns about **data accuracy** , noting discrepancies between identified profiles and actual website visitors.
[
See 6 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209078&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Kirill K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kirill K.")
KK

Kirill K.

Small-Business (50 or fewer emp.)

5.0/5

"A Must-Have for Product Marketers"

What do you dislike about RB2B?

There are two things that I dislike. First, if you integrate RB2B with HubSpot, RB2B will overwrite existing contacts with new data, which is not alwa

 ![Devin W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Devin W.")
DW

Devin W.

Small-Business (50 or fewer emp.)

3.5/5

"Worked ok"

What do you dislike about RB2B?

Only surfaces about 20-30% of website visitors Looks like it pulls from the IP so sometimes I don't believe the visitor it surfaces is the actual per

##### 3. Expensive

Users find the **pricing expensive** post-trial, with significant jumps in costs as credits are used.
[
See 5 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209189&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"A really useful tool for business development"

What do you dislike about RB2B?

The paid rate is grossly overpriced, but there is a free one, it's good enough for a lot of things.

 ![Tyler W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tyler W.")
TW

Tyler W.

Mid-Market (51-1000 emp.)

3.5/5

"Boosted Sales Outreach with Actionable Visitor Insights"

What do you dislike about RB2B?

The credit-based pricing model is a drawback. After the free trial of 700 credits, costs jump from about $100/month for 200 credits to nearly $400/mon

##### 4. Limited Credits

Users find the **limited credits** insufficient for growing needs, especially with tracking multiple profiles effectively.
[
See 3 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209336&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Abhinav K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhinav K.")
AK

Abhinav K.

Mid-Market (51-1000 emp.)

4.0/5

"Easiest way to detect intent"

What do you dislike about RB2B?

200 credits is way too less, at least give us an option to choose the pages we want to track?

 ![Chip R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chip R.")
CR

Chip R.

Small-Business (50 or fewer emp.)

5.0/5

"Required service for B2B sites"

What do you dislike about RB2B?

Limit of 200 monthly profiles on free tier

##### 5. Not Intuitive

Users find the interface **not intuitive** , requiring technical skills for effective use and causing frustration with certain functions.
[
See 3 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208779&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Rohit A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rohit A.")
RA

Rohit A.

Mid-Market (51-1000 emp.)

0.5/5

"Best Software"

What do you dislike about RB2B?

We likes overall support. Its the great tool lor lead gen. At this time the User interface is not that amazing. I can expect a much better response on

 ![Teobaldo G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Teobaldo G.")
TG

Teobaldo G.

Small-Business (50 or fewer emp.)

5.0/5

"Increased cold inbound leads 10x"

What do you dislike about RB2B?

For proper marketing automation technical skills or tech expert required. The tool can seamlessly connect with Slack, but other integrations are lacki

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 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
AI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

6/11/2024

"Easy to implement - incorrect data sometimes"

2/5

What do you like best about RB2B?

RB2B was easy to implement. No tech person needed. The integration worked perfectly out of the box, no mapping or filters needed. It is SO easy to connect with our website visitors on LinkedIn from the Slacks. The built-in alerts and Slack channel are perfect for out-of-box use with no lag time. We can see the relevant information immediately and know what to put in our first email based on their title and the pages they visited.

[Update]

You can now filter which visitors get pushed through to alerts/Slack and your CRM/MAP, so that's really nice not having your reps wade through non-ICP visitors. Review collected by and hosted on G2.com.

What do you dislike about RB2B?

I'm finding that visitor emails that R2B is providing can bounce, or LinkedIn profile URLs are empty/lead to a 404 linkedin page. We burn through our credits on non-ICP traffic. I wish we could only be charged for our ICP traffic. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

We can't typically see WHO is on our website unless we've cookied them before... so we can usually just know what company is on the site, which honestly isn't helpful. Review collected by and hosted on G2.com.

Show More

4/3/2025
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Max K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Max K.")
MK

Max K.

Managing Partner

Small-Business (50 or fewer emp.)

6/5/2025

"Found exactly what we were looking for"

5/5

What do you like best about RB2B?

ability to get the insight on the type of a company website visitors. it was a breeze setting the whole thing up. free trial on all the features was extremely useful to try the product live and figure out the plan that would meet our needs. customer support was great, Slack integration was flawless. and Adam's content has helped steer our usage of the product in the right direction Review collected by and hosted on G2.com.

What do you dislike about RB2B?

there is no downfall or shortcoming in what the product promises. obviously we'd like to be able to identify worldwide visitors, but this constraint was stated loud and clear upfront - no issues there Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

understanding the nature of our site visitors Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

 ![Tyler W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tyler W.")
TW

Tyler W.

Director of Marketing

Mid-Market (51-1000 emp.)

9/27/2024

"Boosted Sales Outreach with Actionable Visitor Insights"

3.5/5

What do you like best about RB2B?

RB2B has become an invaluable tool for our sales and BDR teams. With its real-time visitor identification, we can now see who is engaging with our website, allowing us to reach out proactively and personalize our follow-ups. This has been a game-changer for us, especially since we’ve faced challenges with website conversion rates. Now, instead of guessing who might be interested, we have clear, actionable data that helps us target high-intent prospects and improve our outreach efforts significantly.

RB2B’s ability to capture detailed visitor data and directly deliver LinkedIn profiles to Slack empowers our team to act quickly. This streamlined approach has enhanced our lead generation process, saving time and improving efficiency. Review collected by and hosted on G2.com.

What do you dislike about RB2B?

The credit-based pricing model is a drawback. After the free trial of 700 credits, costs jump from about $100/month for 200 credits to nearly $400/month for 700 credits, which can run out quickly depending on traffic.

Additionally, we’ve noticed discrepancies in some profile data—occasionally, the profiles RB2B identifies don’t match when those same visitors fill out forms on our website, making it challenging to trust the accuracy fully. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

RB2B helps us identify anonymous website visitors, turning them into actionable leads for our sales and BDR teams. By delivering real-time LinkedIn profiles directly to our communication channels, it allows us to proactively reach out to prospects who are interacting with our site but not converting.

Benefits: This insight helps us bridge the gap in our sales funnel, improves our outreach timing and personalization, and ultimately boosts engagement rates by targeting high-intent prospects, addressing our issues with low conversion rates. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
UI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

7/29/2025

"Great tool for flagging visitors"

4.5/5

What do you like best about RB2B?

I like how you get the email of the people visiting, in addition to which website redirected them! Review collected by and hosted on G2.com.

What do you dislike about RB2B?

It sometimes flags people like "school principal" which are really not relevant. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

seeing which people visit our website Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Organic

 ![Jennifer M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jennifer M.")
JM

Jennifer M.

Marketing Consultant

Small-Business (50 or fewer emp.)

9/28/2024

"A Game-Changer for Our Sales Pipeline: How RB2B’s Leads Boosted Our Conversions"

5/5

What do you like best about RB2B?

Partnering with RB2B has been one of the most effective decisions we've made to elevate our sales strategy. Their leads are not just names on a list—they are high-quality opportunities that have helped us streamline our sales process and focus our efforts. With RB2B, we’re able to qualify potential clients earlier, saving time and energy for more meaningful interactions. Their data has been instrumental in guiding our outreach and has ultimately contributed to a significant increase in our conversion rates. I couldn’t be more impressed with how their service has strengthened our ability to pursue and close new business. Review collected by and hosted on G2.com.

What do you dislike about RB2B?

I wish they offered discounted pricing for non-profits Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

RB2B allows us to gain insights on who is visiting our website and what pages are being seen. For those visiting our membership pages, we now have a qualified list of leads to pursue. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Taylor J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Taylor J.")
TJ

Taylor J.

Business Development Manager

Mid-Market (51-1000 emp.)

9/13/2024

"Manager Business Development"

4/5

What do you like best about RB2B?

I like the visibility and tracking of the individuals visiting our website. It's helpful to receive the notification in real-time to reach out to a prospect looking into similar technologies to our product offering since they tend to be buyers. It's also helpful to see how much traction we are getting to our site so we can continue to find way to improve traction to our website. Review collected by and hosted on G2.com.

What do you dislike about RB2B?

There isn't anything I dislike about RB2B in my short time utilizing the software. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

RB@B is solving which companies and prospects we can be reaching out to for a warmer introduction as they are looking at software. It also helps us see how many individuals are coming to our website and what their role/ responsibilities are so we can continue to improve the number & quality of individuals coming to our website. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

MW

Michael W.

Director of Marketing

Small-Business (50 or fewer emp.)

9/24/2024

"RB2B Highlights Unique Users"

5/5

What do you like best about RB2B?

It's hard to find a service that is able to track the users - not just the company - who land on your website. RB2B accomplishes this and the results are instant. What's more, it dives in deep to show you the exact pages that they land on, helping with page pathing and understanding user behavior. Review collected by and hosted on G2.com.

What do you dislike about RB2B?

I wish that it was able to capture more people, as well as set up parameters (maybe it can?) to omit tracking of certain users who don't meet specific criteria. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

We were able to find tools that tracked the companies landing on our website, but not specific users. RB2B was able to address this for us. It helped us with lead generation and reaching out to the right people at the companies we wanted to market to. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Harry S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harry S.")
HS

Harry S.

CEO/ Founder

Small-Business (50 or fewer emp.)

6/3/2025

"A must need tool for B2B Marketing"

5/5

What do you like best about RB2B?

~ Onboarding is smooth/ easy

~ Works great

~ Tracking is great

~ Integrations

~ Support Review collected by and hosted on G2.com.

What do you dislike about RB2B?

~ Some more tutorials

~ More clarity on referral channels Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

It's helping me track users who visit our website. Ultimately helping us improve our B2B marketing efforts. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Chuck M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chuck M.")
CM

Chuck M.

Chief Marketing Officer

Small-Business (50 or fewer emp.)

8/6/2024

"Almost Too Good to Be True?"

4.5/5

What do you like best about RB2B?

Seeing the specific individuals coming to our website (and what content they are consuming) is a game changer for our outbound prospecting as well as insights for knowing who's coming to the website, what's driving them, etc.

The Slack integration makes it easy to see in real time. (Almost addicting to be honest!)

Ability to see what pages the user goes to during the visit (not just the first page). You just have to log in to see that. Review collected by and hosted on G2.com.

What do you dislike about RB2B?

Inability to exclude certain pages (e.g., customer login, 3-year-old blog post that drives a huge amount of unqualified traffic to the site, etc.).

Slack integration only shows you one page (first I think?) so have to log in to see how much content some consumes...big difference between someone going to a heavily trafficked blog post and bouncing vs. someone going to multiple platform pages.

Doesn't identify everyone. (I think they claim about 20% of US visitors). I know of people visiting it doesn't pick up so it does provide an incomplete picture of your traffic. But it's still better than anonymous company level data other solutions provide. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

It's really solving two distinct challenges:

1. Understanding who is visiting our website at a granular level that we care about. We've had company-level tracking but our target customers are huge so knowing someone from Walmart visited isn't super helpful for outbound prospecting. But allows us to identify the exact people with the right titles consuming the right content to know who to target with outbound prospecting efforts (vs. 300 potential prospects in the Walmart example above.)

2. Understanding who is visiting our website that we don't care about. With company-level data we see great ICP fits and assume that someone who could influence or buy our solution is checking us out. What surprises me is how many of the people we see coming, even from great ICP companies. are people definitely unable to influence a purchase (sales reps from a company that wants to pitch us, the restaurant manager from a huge QSR brand who is likely researching a project for their child, etc.). Allows us to filter out false positives and get a better handle on who/what/why. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
AC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

10/17/2024

"Game Changer Product"

5/5

What do you like best about RB2B?

The best thing is how easy/quick it was to set up. Just add the RB2B script to your website, and it works instantly. I started getting linkedin profiles to my slack within 10mins (I just launched my Startup's MVP, so don't have too much traffic, I imagine sites with more traffic see profile almost instantly). Review collected by and hosted on G2.com.

What do you dislike about RB2B?

I have been using RB2B for a few days now and have no compliants! This product is a game changer.

If I could suggest an improvement, it would be to add another tier to their membeship for early stage start ups like mine in the future ($10-20 per month). They do have an awsome free tier with 200 tokens monthly (get linkedin profiles pushed to slack). But it doesn't provide emails. I would pay 10-20 bucks a month to get emails in addition to linkedin. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

RB2B solves the problem of identifying visitors for my startup. I can then use the profiles and email to reach out to users and get feedback/develop new features they would be interested in. I am not using it for sales currently, but I can see how it is an extremely powerful tool for it. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

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[Visitor Identification](https://www.g2.com/categories/visitor-identification)

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