--- title: RB2B Reviews meta\_title: 'RB2B Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 284 reviews by the users' company size, role or industry to find out how RB2B works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 284 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation ---

### RB2B Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find RB2B's **responsive and helpful customer support** invaluable for effective online marketing and strategy management. [(7 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209257&qs=pros-and-cons#reviews)

Users value the **automation capabilities** of RB2B, enhancing efficiency in lead generation and prospecting tasks. [(6 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209288&qs=pros-and-cons#reviews)

Users love the **easy setup** of RB2B, enabling seamless integration and quick implementation without any hassle. [(4 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209241&qs=pros-and-cons#reviews)

Users find RB2B's tool extremely **easy to use** , with quick setup and seamless integration enhancing productivity significantly. [(3 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208864&qs=pros-and-cons#reviews)

Users praise RB2B for its **easy integrations** , allowing effortless connections with CRM and Slack to optimize sales outreach. [(3 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208763&qs=pros-and-cons#reviews)

Users struggle with **filtering issues** on RB2B, seeing irrelevant visitors and lacking effective dashboard controls. [(7 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209654&qs=pros-and-cons#reviews)

Users express concerns about **data accuracy** , noting discrepancies between identified profiles and actual website visitors. [(6 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209078&qs=pros-and-cons#reviews)

Users find the **pricing expensive** post-trial, with significant jumps in costs as credits are used. [(5 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209189&qs=pros-and-cons#reviews)

Users find the **limited credits** insufficient for growing needs, especially with tracking multiple profiles effectively. [(3 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209336&qs=pros-and-cons#reviews)

Users find the interface **not intuitive** , requiring technical skills for effective use and causing frustration with certain functions. [(3 mentions)](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208779&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of RB2B

##### 1. Helpful

Users find RB2B's **responsive and helpful customer support** invaluable for effective online marketing and strategy management.
[
See 7 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209257&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Almost too accurate"

What do you like about RB2B?

Really great for identifying potential leads from web traffic. Very helpful format and easy to get started.

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Excellent inbound-led outbound for B2B / Enterprise SaaS"

What do you like about RB2B?

RB2B helps de anonymize website visitors. We've found it to be a helpful tool to provide us with timely intelligence on who we should be targeting for

##### 2. Automation

Users value the **automation capabilities** of RB2B, enhancing efficiency in lead generation and prospecting tasks.
[
See 6 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209288&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"smooth & effective"

What do you like about RB2B?

Simple and the the automation level. Insights are easily funnelable and directed to slack and other programs

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Interesting Insights"

What do you like about RB2B?

I like the slack integration so the alerts land where they can be seen and easily looked into without hassle or manual work.

##### 3. Easy Setup

Users love the **easy setup** of RB2B, enabling seamless integration and quick implementation without any hassle.
[
See 4 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209241&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Sanjay K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanjay K.")
SK

Sanjay K.

Mid-Market (51-1000 emp.)

5.0/5

"Transforming Website Traffic into High-Intent Sales Leads"

What do you like about RB2B?

RB2B stands out by identifying specific people visiting our website, not just anonymous companies. Getting real-time LinkedIn profiles pushed straight

 ![Joey D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joey D.")
JD

Joey D.

Mid-Market (51-1000 emp.)

5.0/5

"Effortless Setup, Powerful Lead Insights"

What do you like about RB2B?

I appreciate RB2B's seamless setup process which was incredibly straightforward, allowing us to easily add the code to our site and integrate with exi

##### 4. Ease of Use

Users find RB2B's tool extremely **easy to use** , with quick setup and seamless integration enhancing productivity significantly.
[
See 3 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208864&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Sanjay K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanjay K.")
SK

Sanjay K.

Mid-Market (51-1000 emp.)

5.0/5

"Transforming Website Traffic into High-Intent Sales Leads"

What do you like about RB2B?

RB2B stands out by identifying specific people visiting our website, not just anonymous companies. Getting real-time LinkedIn profiles pushed straight

 ![Matt S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt S.")
MS

Matt S.

Mid-Market (51-1000 emp.)

5.0/5

"Growth Marketing Lead"

What do you like about RB2B?

Helps us identify our website visitors, allowing our team to respond and take appropriate action. If you understand basic webhooks, Clay.com and if yo

##### 5. Easy Integrations

Users praise RB2B for its **easy integrations** , allowing effortless connections with CRM and Slack to optimize sales outreach.
[
See 3 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208763&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Sanjay K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanjay K.")
SK

Sanjay K.

Mid-Market (51-1000 emp.)

5.0/5

"Transforming Website Traffic into High-Intent Sales Leads"

What do you like about RB2B?

RB2B stands out by identifying specific people visiting our website, not just anonymous companies. Getting real-time LinkedIn profiles pushed straight

 ![Joey D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joey D.")
JD

Joey D.

Mid-Market (51-1000 emp.)

5.0/5

"Effortless Setup, Powerful Lead Insights"

What do you like about RB2B?

I appreciate RB2B's seamless setup process which was incredibly straightforward, allowing us to easily add the code to our site and integrate with exi

### 5 Cons or Disadvantages of RB2B

##### 1. Filtering Issues

Users struggle with **filtering issues** on RB2B, seeing irrelevant visitors and lacking effective dashboard controls.
[
See 7 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209654&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Kirill K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kirill K.")
KK

Kirill K.

Small-Business (50 or fewer emp.)

5.0/5

"A Must-Have for Product Marketers"

What do you dislike about RB2B?

There are two things that I dislike. First, if you integrate RB2B with HubSpot, RB2B will overwrite existing contacts with new data, which is not alwa

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Excellent inbound-led outbound for B2B / Enterprise SaaS"

What do you dislike about RB2B?

Two main problems with the visitor identification today: - Relatively low share of visitors are identified (maybe \<20%) - A lot of noise that's h

##### 2. Data Accuracy

Users express concerns about **data accuracy** , noting discrepancies between identified profiles and actual website visitors.
[
See 6 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209078&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Kirill K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kirill K.")
KK

Kirill K.

Small-Business (50 or fewer emp.)

5.0/5

"A Must-Have for Product Marketers"

What do you dislike about RB2B?

There are two things that I dislike. First, if you integrate RB2B with HubSpot, RB2B will overwrite existing contacts with new data, which is not alwa

 ![Devin W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Devin W.")
DW

Devin W.

Small-Business (50 or fewer emp.)

3.5/5

"Worked ok"

What do you dislike about RB2B?

Only surfaces about 20-30% of website visitors Looks like it pulls from the IP so sometimes I don't believe the visitor it surfaces is the actual per

##### 3. Expensive

Users find the **pricing expensive** post-trial, with significant jumps in costs as credits are used.
[
See 5 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209189&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"A really useful tool for business development"

What do you dislike about RB2B?

The paid rate is grossly overpriced, but there is a free one, it's good enough for a lot of things.

 ![Tyler W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tyler W.")
TW

Tyler W.

Mid-Market (51-1000 emp.)

3.5/5

"Boosted Sales Outreach with Actionable Visitor Insights"

What do you dislike about RB2B?

The credit-based pricing model is a drawback. After the free trial of 700 credits, costs jump from about $100/month for 200 credits to nearly $400/mon

##### 4. Limited Credits

Users find the **limited credits** insufficient for growing needs, especially with tracking multiple profiles effectively.
[
See 3 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1209336&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Abhinav K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhinav K.")
AK

Abhinav K.

Mid-Market (51-1000 emp.)

4.0/5

"Easiest way to detect intent"

What do you dislike about RB2B?

200 credits is way too less, at least give us an option to choose the pages we want to track?

 ![Chip R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chip R.")
CR

Chip R.

Small-Business (50 or fewer emp.)

5.0/5

"Required service for B2B sites"

What do you dislike about RB2B?

Limit of 200 monthly profiles on free tier

##### 5. Not Intuitive

Users find the interface **not intuitive** , requiring technical skills for effective use and causing frustration with certain functions.
[
See 3 mentions
](https://www.g2.com/products/rb2b/reviews?filters%5Bsentiment_snippet%5D=1208779&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Rohit A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rohit A.")
RA

Rohit A.

Mid-Market (51-1000 emp.)

0.5/5

"Best Software"

What do you dislike about RB2B?

We likes overall support. Its the great tool lor lead gen. At this time the User interface is not that amazing. I can expect a much better response on

 ![Teobaldo G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Teobaldo G.")
TG

Teobaldo G.

Small-Business (50 or fewer emp.)

5.0/5

"Increased cold inbound leads 10x"

What do you dislike about RB2B?

For proper marketing automation technical skills or tech expert required. The tool can seamlessly connect with Slack, but other integrations are lacki

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 ![Stacey R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stacey R.")
SR

Stacey R.

Franchise Matchmaker

Small-Business (50 or fewer emp.)

8/14/2024

"Game Changer for Prospecting!"

5/5

What do you like best about RB2B?

You get to know WHO visited your site, what page(s) they visited and if they're on LinkedIn, their profile. Review collected by and hosted on G2.com.

What do you dislike about RB2B?

Perhaps not having their phone number. That would be helpful. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

RB2B is a game changer. Now we know WHO is visiting our website, which gives us a sense of what they might be interested in, so we can tailor responses to them. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Matthew M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew M.")
MM

Matthew M.

Co-Founder

Small-Business (50 or fewer emp.)

9/25/2024

"Gets us leads we would otherwise miss out on"

5/5

What do you like best about RB2B?

Easy to set up, easy to try with the free plan. Review collected by and hosted on G2.com.

What do you dislike about RB2B?

Nothing really, does what we want it to do for Coldlytics! Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

We automatically reach out to our website visitors via email now and we never used to do that. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Heather S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heather S.")
HS

Heather S.

Chief Marketing Officer

Small-Business (50 or fewer emp.)

9/24/2024

"Some hidden gems of data, but a lot of inaccuracies too."

2.5/5

What do you like best about RB2B?

Provides some golden nuggets of insights into web visitors that are not captured by our marketing automation or other web tracking software. Review collected by and hosted on G2.com.

What do you dislike about RB2B?

Most of the data seems to be inaccurate or unreliable. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

I have found it is able to identify some website visitors that other tracking software does not. We were able to engage with a targeted account that was found from their site activity on RB2B, but all of our other software missed identifying that individual. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/29/2024

"Useful for discovering your exact website visitors."

4/5

What do you like best about RB2B?

RB2B is useful in identifying the exact person who's visitng your website. Compared to other similar tools, RB2B helps us with the exact persona, which helps in our sales outreach. It also has integrations with Hubspot, Slack, Clay etc, which helps us organise the data properly Review collected by and hosted on G2.com.

What do you dislike about RB2B?

RB2B is limited to visitors from US. The visitors data can also be presented in much better ways, with more options of filtering. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

RB2B helps us identify website visitors on an individual level. It helps us personalize our outreach in an effective way Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Michel L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michel L.")
ML

Michel L.

CEO

Small-Business (50 or fewer emp.)

6/9/2024

"should be implemented on every B2B website"

5/5

What do you like best about RB2B?

The fact that I can get information on people visiting my website... as soon as they do. Review collected by and hosted on G2.com.

What do you dislike about RB2B?

Not much. The software is pretty new, thus many helpful features still have to be built. (E.g: getting history of how many pages people visited, to get more context) Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

The de-anonymize website traffic in the US.

It helps us capture information on high-intent leads that didn't book a meeting with our clients.

With the information, we can tailor our messaging better and re-engage visitors. These campaigns convert 4X better than pure cold outbound campaigns. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Patrick H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patrick H.")
PH

Patrick H.

VP of Marketing

Mid-Market (51-1000 emp.)

9/24/2024

"Great linkedin profile lead identification tool!"

4.5/5

What do you like best about RB2B?

How simple it is to install, connect to slack, and start seeing website leads that visit Review collected by and hosted on G2.com.

What do you dislike about RB2B?

Wish it could identify EVERY anonymouse visitor! Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

Not knowing who is visiting your site that doesn't fill out a contact us form. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail")
UR

Verified User in Retail

Mid-Market (51-1000 emp.)

9/25/2024

"Best tool to identify the site traffic and timely act upon it"

5/5

What do you like best about RB2B?

The tool is simple to use, easy to integrate and works along with LinkedIn. Saves time and effort Review collected by and hosted on G2.com.

What do you dislike about RB2B?

I have been using the tool for over 6 months not and don't see any reason to dislike it. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

It's a Sales Person's confidant. The ability to see potential buyers spending time on which web page and reaching out to them at the right time is a win-win. RB2B has made it look so simple and acheivable. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Patrick H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patrick H.")
PH

Patrick H.

VP of Marketing

Small-Business (50 or fewer emp.)

8/16/2024

"Marketing Team’s Secret Weapon"

4.5/5

What do you like best about RB2B?

I love how easy it is to get started, drop a script on the site, connect your slack, and boom you're getting leads. Review collected by and hosted on G2.com.

What do you dislike about RB2B?

I wish it could identify every visitor with 100% accuracy even if I know that's not realistic. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

Identifying anonymous visitors on our website so we can reach out to them and nurture leads. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Seller invite

 ![Taylor T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Taylor T.")
TT

Taylor T.

2023-25 Strategic Alliance Partner Board Chair EONYC + Member since 2015

Small-Business (50 or fewer emp.)

9/24/2024

"RB2B gives us actionable leads"

5/5

What do you like best about RB2B?

We push the website visitors directly into a Slack channel that my sales team looks at throughout each day. Review collected by and hosted on G2.com.

What do you dislike about RB2B?

I wish it was less expensive for a Slack only option :) Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

Gives us leads from visitor data Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Nick W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nick W.")
NW

Nick W.

Director of Growth

Small-Business (50 or fewer emp.)

4/16/2024

"Great tool for B2B SaaS GTM teams"

5/5

What do you like best about RB2B?

It's straightforward, easy to get running, and immediately valuable. I haven't seen anything quite like it. It's awesome. I, Nick Warner, use this tool at Together Software to identify website visitors in a GDPR compliant manner. RB2B enables me, and my team, to improve our outbound selling motion and gather valuable insights about our inbound selling motion. Review collected by and hosted on G2.com.

What do you dislike about RB2B?

If it identified 100% of visitors and gave super robust analytics, I'd be doing jumping jacks. Oh - and more analytics and integrations would be super slick. Review collected by and hosted on G2.com.

Recommendations to others considering RB2B:

It's straightforward, easy to get running, and immediately valuable. I haven't seen anything quite like it. It's awesome. Review collected by and hosted on G2.com.

What problems is RB2B solving and how is that benefiting you?

Great tool, almost immediately valuable for sales with icing on the cake for marketing. RB2B reveals website visitors who hit key pages and gives us the information we need to act on it. We use this data for sales outbound and marketing targeting. This is a professional use case, I use this at a B2B SaaS company. I, Nick Warner, use this tool at Together Software to identify website visitors in a GDPR compliant manner. RB2B enables me, and my team, to improve our outbound selling motion and gather valuable insights about our inbound selling motion. We've been working with RB2B for 3 months now and love it so far. Review collected by and hosted on G2.com.

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4/23/2024
Validated ReviewerSource: Organic

##### Categories on G2

[Visitor Identification](https://www.g2.com/categories/visitor-identification)

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