# PushSpring Reviews
**Vendor:** PushSpring  
**Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 20
## About PushSpring
PushSpring offers accurate and relevant audience data for mobile targeting.




## PushSpring Reviews
  ### 1. Pushspring review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 13, 2026

**What do you like best about PushSpring?**

Best place to find analytics tools, hands down.

**What do you dislike about PushSpring?**

I did not have a bad experience with them.

**What problems is PushSpring solving and how is that benefiting you?**

I was looking for a way to create and plan new audiences for my Meta ads.

  ### 2. It's best mobile marketing software in the field but still has room for improvement

**Rating:** 4.5/5.0 stars

**Reviewed by:** Peter . | The Million Dollar Training by Robert Rolih, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 28, 2023

**What do you like best about PushSpring?**

It's super mobile focused which really stands out. You get precise data and device-level targeting tools for better marketing campaigns. There are many data providers within Pushspring and they are adding more and more expanding and improving their database.

**What do you dislike about PushSpring?**

I see just a few drawbacks. One is privacy data concerns, where did this data come from and extracted from? Also not sure about the correctness of the data. It can become very complex and not everyone can manage the app if not used to the mobile marketing place.

**What problems is PushSpring solving and how is that benefiting you?**

Pushsring helps us create more accurate and effective marketing campaigns. With their extensive data, we can make better decisions on campaigns and target the most potential costumers.

  ### 3. Audience insights unleashed

**Rating:** 4.5/5.0 stars

**Reviewed by:** Shilpa G. | Operations Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** July 04, 2023

**What do you like best about PushSpring?**

PushSpring provides a data management platform allowing us to collect, organise and analyse audience data from various sources. They provide insights on demographics, interests, and app usage patterns to help us target our audience in a better manner.

**What do you dislike about PushSpring?**

While it's a great tool, having onboarding manuals with videos will be helpful in getting the team efficient with Pushspring. Data accuracy can be further improved.

**What problems is PushSpring solving and how is that benefiting you?**

PushSprint has reduced the TAT to reach out to users as we know our users better and plan campaigns to target them as per demographics and behaviour. The acquisition cost has also gone down due to the preciseness of targeting users.

  ### 4. Next Gen of Advertising

**Rating:** 4.5/5.0 stars

**Reviewed by:** Yash G. | Fullstack Developer, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 27, 2023

**What do you like best about PushSpring?**

The PushSpring features a marketing analytics tool which is a benchmark in the market at the moment. Living upto its promise, it makes a cake walk to understand all the heavy data by breaking into small chunks which is easy to understand.

**What do you dislike about PushSpring?**

I think the interactive UI has a scope of improvement and transparency in the area of area of data collection can be clarified. All in all, there's hardly any better option in the market.

**What problems is PushSpring solving and how is that benefiting you?**

PushSpring has made it possible for us to target our specific customers and thus spend most of our resources keeping them in mind and working, creating solutions for them.

  ### 5. Seriously helps understanding your target audience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Prateek C. | Campaign Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 22, 2023

**What do you like best about PushSpring?**

Helps us get valuable insights into user's  demographics, interests, and behavior, based on which we effectively target our campaigns.

**What do you dislike about PushSpring?**

Sometimes the in in depth detailed data is not correct so we can't completely rely on the data points. Have to test it out ourselves and then conclude.

**What problems is PushSpring solving and how is that benefiting you?**

It helps us target our audience set with improved ROI, personalized messaging, market insights, optimise ad wastage, multi-platform consistency, and diversify our revenues.

  ### 6. Empowering Mobile Advertising with Data Insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Andra R. | Teacher, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 08, 2023

**What do you like best about PushSpring?**

PushSpring's user interface is intuitive and user-friendly. Navigating through the platform and accessing various features is a seamless experience. The dashboard provides comprehensive analytics and reporting tools that enable advertisers to track campaign performance and make data-driven decisions with ease. The platform's simplicity contributes to a streamlined workflow and efficient campaign management.

**What do you dislike about PushSpring?**

While PushSpring offers a comprehensive suite of features, it would be beneficial to see further expansion of their data offerings and audience segmentation options. Additionally, providing more educational resources and tutorials could enhance the onboarding process for new users

**What problems is PushSpring solving and how is that benefiting you?**

Integration and Compatibility

  ### 7. PushSpring manages our ad campaign data efficiently

**Rating:** 5.0/5.0 stars

**Reviewed by:** Deepak D. | Digital Marketing - Team Lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 29, 2023

**What do you like best about PushSpring?**

The pushpsring tool helps me in managing ad campaign data for e-commerce projects related to the fashion industry. It helps in tracking the audience for a particular product in a list of more than 100 products effectively.

**What do you dislike about PushSpring?**

Its App Lifecycle Marketing features help us in managing our app marketing but sometimes its insights analysis is not that accurate for the app demographics audience.

**What problems is PushSpring solving and how is that benefiting you?**

Besides managing our ad campaigns, it improves our project's engagement reach for the audience through its video ad feature.

  ### 8. The experience is amazing

**Rating:** 4.0/5.0 stars

**Reviewed by:** Atul S. | Guest Speaker, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 05, 2023

**What do you like best about PushSpring?**

PushSpring is a market-leading marketing analytics tools and data services provider, offering a full range of audience planning, creation, and optimization solutions. The PushSpring Audience Marketplace offers PushSpring branded App Graph data and deterministic partner data generated from privacy-compliant providers.

**What do you dislike about PushSpring?**

The thing I disliked was the signup thing. I was expecting to get some details by email as soon as possible. But I could not get any account creation confirmation email from the company. It should be fast.

**What problems is PushSpring solving and how is that benefiting you?**

Advertisers can complement their targeting approaches across display, mobile, video, and social advertising by integrating detailed app ownership data and analytics with audience segments from the PushSpring Audience Marketplace's vast array of 3rd party data partners.

  ### 9. Fantastic company!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Shivesh S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 22, 2023

**What do you like best about PushSpring?**

I like how easy it is to use the PushSpring platform. The UI is great and makes the process so much easier!

**What do you dislike about PushSpring?**

There is not much to dislike regarding this company. Only positive comments based on my experience!

**What problems is PushSpring solving and how is that benefiting you?**

Helped me market products efficiently and optimally for my company.

  ### 10. Positive experience with PushSpring - great advertising support

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 22, 2023

**What do you like best about PushSpring?**

PushSpring (under the T-Mobile umbrella) helped my client drive exceptional advertising results and build a broader upper-funnel. Their team support is exceptional!

**What do you dislike about PushSpring?**

Pricing was a bit high compared to a few others that submitted and RFP. I certainly feel it was money well spent, but for clients with smaller budgets it may be a challenge.

**What problems is PushSpring solving and how is that benefiting you?**

My client had challenges converting on mobile devices, which is a strategy we honed in on to ensure our ads were engaging and meeting performance expectations comparable to desktop traffic.

  ### 11. Advertiser

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 04, 2023

**What do you like best about PushSpring?**

PushSpring software offers precise audience targeting, enhanced campaign performance through data-driven insights, efficient data management capabilities, and seamless integration with ad networks and DSPs, empowering advertisers to maximize their reach and engagement.

**What do you dislike about PushSpring?**

PushSpring include limited reach on certain platforms, data privacy concerns due to user data collection, reliance on data accuracy for effective targeting, and competition from other audience targeting platforms. Advertisers should carefully evaluate these factors to determine suitability for their campaigns.

**What problems is PushSpring solving and how is that benefiting you?**

PushSpring benefits you by enabling precise targeting, improving campaign performance, and maximizing resource utilization through data management. This leads to higher engagement, better ROI, and effective utilization of your advertising resources.

  ### 12. Audience Data & Advertising Solution Platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Subash B. | Co-founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 30, 2023

**What do you like best about PushSpring?**

Advanced audience data & ad targeting possibilities on a single platform. It is like all-in-one - audience targeting planning, advertising execution & analytics rolled into one. This helps in media planning and decisions easier.

**What do you dislike about PushSpring?**

It's part of T Mobile now - it works both ways I guess. Sometimes you wonder if all the audiences are opted in - especially in today's world of ad blockers & people willing to pay to not see ads.

**What problems is PushSpring solving and how is that benefiting you?**

It gives a great window to run awareness and activation campaigns, especially for app downloads & promotions that can be run with QR codes. Everything is on one platform from planning, campaign implementation & analytics.

  ### 13. Very effective in defining my audience's needs.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 22, 2023

**What do you like best about PushSpring?**

I like PushSpring based on the effectiveness and fast results for generating analytics based on my sales and market channels.

**What do you dislike about PushSpring?**

There isn't anything I particularly dislike about PushSpring, the service is something I look forward to when finding my data.

**What problems is PushSpring solving and how is that benefiting you?**

PushSpring is solving my incomplete data that we make in-house to something more focused and detailed and it helps finding what we need to move forward with the marketing data.

  ### 14. Pushspring data services

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jessica W. | Onboarding Team Lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 22, 2023

**What do you like best about PushSpring?**

What I find most helpful about Pushspring is the way they bridge the gap for marketing analytics tools and data services. They make it easy for us  for us to understand in a fast-paced data driven world.

**What do you dislike about PushSpring?**

What I dislike is that Pushspring was acquired by T-Mobile. Not saying this is bad, it just makes me wonder why it happened.They use a lot of different types of technology and it makes me wonder why that happened.

**What problems is PushSpring solving and how is that benefiting you?**

They are solving the problem of bridging the gaps for us. They use different types of technologies such as HTML5, jQuery, and Google Analytics which is impressive.

  ### 15. Good Marketing Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ragini S. | Executive, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 29, 2023

**What do you like best about PushSpring?**

I like the features that enable an opportunity to reach the right audience.

**What do you dislike about PushSpring?**

I am still implementing and exploring the application. Nothing for now.

**What problems is PushSpring solving and how is that benefiting you?**

PushSprinng helps you to market your product with an ease from your phone.

  ### 16. Review of pushSpring

**Rating:** 4.5/5.0 stars

**Reviewed by:** Titiksha s. | System Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 22, 2023

**What do you like best about PushSpring?**

PushSpring helps to provide better customer targeting and better support for them. It provide insight that helps to provide better customer support.

**What do you dislike about PushSpring?**

PushSpring is an amazing tool and yet I haven't find anything wrong with this tool. It helps to manage customers and didn't find anything wrong.

**What problems is PushSpring solving and how is that benefiting you?**

It is helping to target audience easily and it also recommend what to choose and what not.

  ### 17. enticing and reliable.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jill Daly Lepler S. | Retail Merchandise Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 01, 2023

**What do you like best about PushSpring?**

makes online searching easier for clients to search for the items that they are looking for.

**What do you dislike about PushSpring?**

I dont dislike this at all. I think it is reliable,

**What problems is PushSpring solving and how is that benefiting you?**

It is giving hones information for my customer reviews,

  ### 18. Getting data with audience data is great

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 24, 2022

**What do you like best about PushSpring?**

Getting data for our Ios and Andriod audience has been great, recently we have used this to plan and make strategic decisions on what to do to inprove CX, push spring has been great.

**What do you dislike about PushSpring?**

I find the ui a little put of date and some of the data that push spring provides is not necessary, there is definitely some data that works but there are some things that just don't make business sense.

**What problems is PushSpring solving and how is that benefiting you?**

The understanding our audience and giving us insights on what they like and what they don't is helping us become more efficient in our decision maling and giving us great ROI

  ### 19. PushSpring is a good platform for targeted marketing

**Rating:** 3.5/5.0 stars

**Reviewed by:** Junaid M. | Partnerships Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 22, 2022

**What do you like best about PushSpring?**

How easy the UI/Ux is, thus allowing users to very easily get trained

**What do you dislike about PushSpring?**

Sometimes the feature set can seem like a bit less.

**Recommendations to others considering PushSpring:**

Try it out before comitting

**What problems is PushSpring solving and how is that benefiting you?**

helping monitor the reaction of customers and providing the analytics tools needed.

  ### 20. Review for PushSpring

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 22, 2022

**What do you like best about PushSpring?**

PushSpring is a fantastic tool for market analysis tools and data services

**What do you dislike about PushSpring?**

They are a bit sneaky about their data collection methods.

**What problems is PushSpring solving and how is that benefiting you?**

PushSpring provides valuable insight to advertisers and mobile app publishers.


## PushSpring Discussions
  - [What is PushSpring used for?](https://www.g2.com/discussions/what-is-pushspring-used-for)

- [View PushSpring pricing details and edition comparison](https://www.g2.com/products/pushspring/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-01+13%3A44%3A44+-0500&secure%5Bsession_id%5D=bd952672-8557-4715-92b7-51fa162f29d6&secure%5Btoken%5D=a963c2127a2ac7ecef0894f7da812ede557efcbdb4a104a480bb5608fefaf469&format=llm_user)

## PushSpring Features
**Analysis**
- Application Attribution
- Campaign Analysis
- Uninstall Tracking
- Custom Dashboards

**Campaigns**
- Proximity Marketing
- Push Notifications
- Bulk SMS
- Two-Way Text Messaging
- Email Campaigns
- Audience Segmentation

**Engagement**
- Coupons and Promotions

**Platform**
- Optimization
- Integrations - Mobile Marketing
- Internationalization

**Agentic AI - Mobile Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

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