Pulley Pricing Overview

No. According to G2 data, Pulley does not offer a free plan or free trial. Users need to purchase a paid plan to access the product. Visit the seller's official pricing page for current pricing details and plan options.

According to G2 data, Pulley pricing in 2026 starts at $1,200.00 and can reach $3,500.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Pulley's official pricing page for the most current details.

Pulley's pricing is best suited for early-stage and seed-stage startups, with the vast majority of G2 reviewers coming from small businesses with 50 or fewer employees across industries including computer software, financial services, biotechnology, and information technology. The Startup plan fits founders managing basic cap tables and SAFEs without dedicated equity administrators. G2 reviewers indicate the Growth plan is ideal for venture-backed startups needing 409A valuations, board approvals, and option exercises — particularly those comparing against Carta. Pulley's Enterprise plan suits larger or more complex organizations, though mid-market and enterprise reviewers on G2 represent a smaller share of the user base.

Pulley does not offer a free version. Based on G2's pricing data for Pulley, the entry-level Startup plan begins at $1,200.00/year and covers cap table management, SAFE issuance, fundraising modeling, and concierge onboarding. Pulley's Growth plan at $3,500.00/year adds critical features including 409A valuations, electronic option exercises, board approvals, HRIS integration, and Form 3921 — capabilities G2 reviewers frequently cite as key upgrade drivers. Pulley's Enterprise tier adds ASC 718 compliance, priority onboarding, and unlimited custom reports. One G2 reviewer noted that issuing stock purchase agreements requires upgrading beyond the Startup tier, highlighting meaningful feature gating between plans.

Pulley is broadly considered good value, particularly for early-stage startups. G2 reviewers frequently highlight its competitive pricing compared to Carta, with multiple users noting they switched and saved significantly — one reviewer citing 40% cost savings. The Growth Plan's inclusion of 409A valuations is repeatedly praised as a standout value driver. While some G2 reviewers acknowledge Pulley is not the cheapest option and a few flag per-stakeholder pricing as a concern at scale, the overwhelming majority of high ratings paired with positive pricing sentiment indicate strong cost-to-value satisfaction. G2 reviews of Pulley consistently describe its pricing as founder-friendly relative to the feature depth offered.