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Proactive Campaigns for Zendesk Pros and Cons: Top Advantages and Disadvantages

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Users find the ease of use in Proactive Campaigns exceptional, enhancing their marketing and customer service efforts. (2 mentions)
Users value the effective contact management in Proactive Campaigns, enhancing customer service notifications seamlessly. (1 mentions)
Users value the personalization capabilities of Proactive Campaigns, enhancing customer communication through tailored messages. (1 mentions)
Users find the limited features of Proactive Campaigns frustrating, particularly the inability to import data into ticket forms. (1 mentions)

Top Pros or Advantages of Proactive Campaigns for Zendesk

Top Cons or Disadvantages of Proactive Campaigns for Zendesk

Proactive Campaigns for Zendesk Reviews (6)

Reviews

Proactive Campaigns for Zendesk Reviews (6)

4.3
6 reviews
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RB
Ross B.
Customer Service Representative
Music
Mid-Market (51-1000 emp.)
Originally submitted 10/3/2025
"Excellent for General Customer Service, too."
4.5/5
What do you like best about Proactive Campaigns for Zendesk?

Whilst the bulk of ProActive Campaigns is clearly meant for marketing purposes, we've found great use for it with Zendesk for bulk-notifications for Customer Service notices. The ability to import lists of customers from Excel and keep track of the tickets for each campaign has been of great help to us, as well as being able to personalise the messages using the imported data. Review collected by and hosted on G2.com.

What do you dislike about Proactive Campaigns for Zendesk?

At the moment, there isn't a way to populate Zendesk Ticket Form Fields using imported data (such as imported customer order numbers etc), which would be a feature we'd greatly appreciate. Review collected by and hosted on G2.com.

Verified User in Education Management
AE
Verified User in Education Management
Small-Business (50 or fewer emp.)
"Good performance and easy to use"
5/5
What do you like best about Proactive Campaigns for Zendesk?

We have been working with Proactive Campaigns for over three years and are very satisfied with the application's performance. It is also easy to use. Review collected by and hosted on G2.com.

What do you dislike about Proactive Campaigns for Zendesk?

So far, we have found everything we need to work with Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation
UA
Verified User in Airlines/Aviation
Small-Business (50 or fewer emp.)
"Effective tool for campaigns and mass mailings within Zendesk"
4/5
What do you like best about Proactive Campaigns for Zendesk?

What I like the most is the direct integration with Zendesk. It allows us to easily segment our users according to custom fields, tags, or ticket history, and launch campaigns. The ability to schedule sends and perform automatic follow-ups is also a great advantage for saving time and maintaining constant communication with our customers. Review collected by and hosted on G2.com.

What do you dislike about Proactive Campaigns for Zendesk?

In general, we are quite satisfied. If I had to mention something, I would say that the template editor could be a bit more intuitive or visual, especially for those who have no experience in design or HTML. It would also be useful to have more advanced customization options within the email content. Review collected by and hosted on G2.com.

Jahn Jerenz B.
JB
Jahn Jerenz B.
Zendesk Expert
Mid-Market (51-1000 emp.)
Originally submitted 5/2/2024
"If you are sending bulk emails on a daily basis then Proactive Campaign is the app for it."
4.5/5
What do you like best about Proactive Campaigns for Zendesk?

It helps the team to send out campaigns and bulk email easily given that there's no native way to send bulk email in Zendesk. Very easy to integrate and very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Proactive Campaigns for Zendesk?

1. There's a limitation with the template you can save. I believe it's only 3 template at least for our plan Review collected by and hosted on G2.com.

Moriessa J.
MJ
Moriessa J.
Customer Service Representative
Mid-Market (51-1000 emp.)
"Proactive Campaigns for Zendesk"
4/5
What do you like best about Proactive Campaigns for Zendesk?

I like the fact that it's so easy to send follow ups and so forth via Zendesk itself Review collected by and hosted on G2.com.

What do you dislike about Proactive Campaigns for Zendesk?

What I dislike the most about this is that we're actually unable to add tables into macros. It would be very convenient if this could be integrated Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Zendesk is the best tool I have worked with"
4/5
What do you like best about Proactive Campaigns for Zendesk?

Customization // this is the best part of this tool we can modify things according to our way which suits us or for our customers Review collected by and hosted on G2.com.

What do you dislike about Proactive Campaigns for Zendesk?

Interface, not that much dislike but yes it can be improved. Review collected by and hosted on G2.com.