--- title: Prime 360 Reviews meta_title: 'Prime 360 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 24 reviews by the users' company size, role or industry to find out how Prime 360 works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 24 scale: '5' date_modified: '2026-11-11' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech ---

Prime 360 Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users benefit from the efficient performance tracking of Prime 360, streamlining processes and boosting sales effectively. (7 mentions)
Users find Prime 360 to be easy to use, appreciating its intuitive dashboard and efficient performance tracking. (6 mentions)
Users commend the 24/7 customer support from Prime 360, ensuring prompt help whenever issues arise. (4 mentions)
Users love the feature versatility of Prime 360, making project management easy and efficient with everything in one dashboard. (4 mentions)
Users benefit from the effective marketing campaigns of Prime 360, maximizing ROI and streamlining lead management. (4 mentions)
Users find the high cost of Prime 360 to be a significant drawback, especially for small businesses. (3 mentions)
Users find the complexity of Prime 360 overwhelming, especially those unfamiliar with digital marketing tools. (2 mentions)
Users report a difficult setup, requiring significant time and effort to fully customize the Prime 360 experience. (2 mentions)
Users find the poor support services of Prime 360 frustrating, citing limited assistance when needed. (2 mentions)
Users find the difficult learning curve frustrating due to extensive initial setup and non-responsive mobile interface. (1 mentions)

5 Pros or Advantages of Prime 360

5 Cons or Disadvantages of Prime 360

Prime 360 Reviews (24)

Reviews

Prime 360 Reviews (24)

4.3
24 reviews
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
CY
Chatchapon Y.
Junior Project Manager
Mid-Market (51-1000 emp.)
"Free up precious team resources"
4/5
What do you like best about Prime 360?

I can say that Prime360 has enhanced the efficiency in identifying customers within the shortest time possible. The real-time entity search is over a massive database, so we can hopefully get our potential matches and prevent creating duplicates. Review collected by and hosted on G2.com.

What do you dislike about Prime 360?

Prime360 does not grant significant control over the data sources that the application searches. In some cases, it was disadvantageous not to eliminate certain sources or prioritizing some on the basis of the verification environment. Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Verified User in Education Management
Small-Business (50 or fewer emp.)
"Advertising Agent"
4/5
What do you like best about Prime 360?

Centralizes the creation, deployment, and management of advertising campaigns across multiple platforms. Review collected by and hosted on G2.com.

What do you dislike about Prime 360?

The platform can be overwhelming for users unfamiliar with digital marketing tools. Review collected by and hosted on G2.com.

VP
Victor P.
Chief Content Officer
Information Technology and Services
Mid-Market (51-1000 emp.)
"Reducing manual verification tasks"
4/5
What do you like best about Prime 360?

We have found some value in the ability of Prime360 to search and recommend similar customer entities in real-time. It undertakes rapid identity verification by searching a large database and expedited client on-boarding. Review collected by and hosted on G2.com.

What do you dislike about Prime 360?

Prime360 did not integrate well with our existing CRM system as was made to believe by the software’s developers. It needs to be done individually and with the help of Prime360 support team assistance. Review collected by and hosted on G2.com.

Balkrishna K.
BK
Balkrishna K.
Senior Analyst
Small-Business (50 or fewer emp.)
"Best tool for customer verification"
5/5
What do you like best about Prime 360?

This tool helps you in the search and customer identity verification from a large source of collated data Review collected by and hosted on G2.com.

What do you dislike about Prime 360?

No free trial available....some free trial should be available Review collected by and hosted on G2.com.