Piwik PRO Reviews & Product Details

Piwik PRO Analytics Suite is an advanced platform providing a suite of modules centered around analytics that easily connects with other parts of the client’s tech stack. One of its distinctive features is free access to the Customer Analytics Platform as part of the freemium Core version. Piwik PRO Analytics Suite unifies marketing insights, provides a comprehensive view of performance, and facilitates data-driven actions to achieve better results. It offers flexible hosting options and ensures compliance with strict data protection laws, including the GDPR, CCPA, PIPEDA, and HIPAA. Piwik PRO customers can count on support at every step of the journey, from implementation and onboarding, through product training, to analytics consulting and custom integrations. Piwik PRO Analytics Suite ANALYTICS Track customer behavior across websites, mobile apps, digital products and post-login areas without compromising on user privacy. Get your data with no delays or processing issues, regardless of the scope of information you want to analyze. Easy-to-create audience, acquisition and behavior reports let your data tell its story without any extra visualization tools. TAG MANAGER Effortlessly manage tags, pixels and JavaScript codes for websites, digital products and secure member areas without involving your IT team. Expand your analytics capabilities with a vast library of tag templates, triggers and conditions. Remain compliant with privacy laws by defining which tags require prior consent and adjust your tracking according to user privacy preferences. CUSTOMER DATA PLATFORM See all your clients’ data in one place and understand them better, as both groups and individuals. Import and aggregate data from CRM, e-commerce platforms, offline, web forms, mobile apps and other sources, to achieve a single customer view. Improve your cross-channel marketing efforts and run effective campaigns. CONSENT MANAGER Collect and process consents and data requests to respect user privacy rights around the world. Get your tools and websites up to speed with the EU's GDPR, California’s CCPA, Brazil’s LGPD and other laws around the world. Discover what we can do for your organization. Visit: https://piwik.pro/

Seller

Piwik PRO

Discussions

Piwik PRO Community

Languages Supported

German, English, Finnish, French, Japanese, Dutch

Solution Type

All-in-One

Overview by

Szymon Grzesiak

Pricing

Pricing provided by Piwik PRO.

Business Plan

Free Trial

Piwik PRO Enterprise

Starting at €366.00

Per Month

View More Pricing Information

Top-Rated Alternatives

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User Insights

Average based on 49 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

Per Month

Verified User in Consulting

Enterprise (> 1000 emp.)

4/28/2025

"Great Google Analytics alternative"

4.5/5

What do you like best about Piwik PRO?

- Option of hosting your data on Swedish cloud service ElastX

- Easy to use, especially if you're used to Google Analytics 3

- Very professional customer support Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

I'm hoping for even more tools in their suite moving forward. Such as A/B-testing or built in survey tool. Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

Piwik PRO is a European web analytics tool with the option of European hosting. From a GDPR perspective, this is very valuable. It is also solving the need for being a user friendly tool. If you're used to GA3, you will quickly feel at home with Piwik PRO. They also offer a solid SLA with uptime guarantees and support hours for Enterprise customers. Review collected by and hosted on G2.com.

Karel Theodor B.

Online marketing consultant

Small-Business (50 or fewer emp.)

3/29/2025

"Better than GA4"

4.5/5

What do you like best about Piwik PRO?

really current campaign data - the same day / part real-time conversion etc.

dashboards system - simply widgets

simple installation using GTM

session log - great for debugging

user flow board

currently I do not use tag manager / consent tools. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

there is not pageValue like in Universal analytics was

I have to learn something else than GA4 I was used to :-) Review collected by and hosted on G2.com.

Verified User in Professional Training & Coaching

Small-Business (50 or fewer emp.)

4/4/2025

"My go-to tracking tool"

5/5

What do you like best about Piwik PRO?

One of the best things about Piwik Pro is that it's EU based. No support to Trump & America. Plus I feel much more safe about the data security. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

I need a much more simple dashboard in the beginning. I always build one myself for my clients.

Tracking cross domain is not working and I can't get any support solving the issues. That needs to be fixed ASAP. Review collected by and hosted on G2.com.

Verified User in Insurance

Mid-Market (51-1000 emp.)

3/31/2025

"Great GDPR-compliant tracking tool, however UI could be better"

4.5/5

What do you like best about Piwik PRO?

Tracking events is easy and GDPR-compliant Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

UI is oldschool and confusing to navigate Review collected by and hosted on G2.com.

Dirk Z.

Small-Business (50 or fewer emp.)

11/14/2023

"Using Piwik Pro Core for Small Business Websites as a SEO writer"

4.5/5

What do you like best about Piwik PRO?

Mainly Piwik Pro Core is easy to handle. You get a quick overview on the most important stats. I used Google Analytics for over 10 years and I feel comfortable with Piwik. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

Integrations and goals are not so easy to handle for me as a writer with low programming know-how. Review collected by and hosted on G2.com.

Dmitri N.

Small-Business (50 or fewer emp.)

1/10/2024

"Great web analytics tool"

5/5

What do you like best about Piwik PRO?

1. Ease of setting it up

2. Ease of use and available reports

3. Customization options

4. Support and documentation

I'm sure Piwik Pro will become even better since their team is constantly rolling out new features. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

There isn't anything that bothers me about Piwik Pro. Review collected by and hosted on G2.com.

Pablo S.

Small-Business (50 or fewer emp.)

1/25/2024

"What GA was"

5/5

What do you like best about Piwik PRO?

Super easy to use, fast loading. Straight to the point. Reminds me of the early versions of GA. F Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

Better cohort visualisation and better integrations with media channels such as LinkedIn, Meta, etc. Review collected by and hosted on G2.com.

florent s.

Natnure Vie

Small-Business (50 or fewer emp.)

5/22/2023

"Piwik PRO is very useful"

5/5

What do you like best about Piwik PRO?

The tool's ability to extract precise data on user behavior on our website, know the time spent on each page, and especially the sequences of clicks, allows us to subsequently review the interface to facilitate the use of the site. And especially the statistics provided. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

Some interfaces, like the visitor section, which is sometimes a bit messy for my taste, but by using it frequently, one understands the interest of all the information there. Perhaps explaining the statistics better would be a solution? Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

better adapt the keywords according to user searches and also allow for better ranking in natural referencing. Know the times when visits are at their maximum and minimum to adapt communication campaigns at the right moment. The same goes for flash sales. Know the customers' searches before their purchases as well... Review collected by and hosted on G2.com.

João V.

Metrics & Digital Analytics Tutor

Mid-Market (51-1000 emp.)

3/22/2023

"It has a lot of potential to grab Google Analytics users but still has a long way to go."

3.5/5

What do you like best about Piwik PRO?

It is very similar to Google Universal Analytics in terms of dashboards and data model. That makes for a quick transition.

It has cool features like Abandoned Cart and anonymous tracking and also app tracking.

It is very GDPR compliance focused. If you have a simple business to track, go for it! Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

- Its tag manager is still far from GTM, so I did the entire setup of PiwikPro Analytics using GTM.

- Google Analytics 4 allows to choose default attribution model, while PiwikPro does not. You are stuck with Last Click Attribution which can mess your metrics vs Last non direct click or data-driven in Google Analytics 4.

- Limited Ecommerce tracking (no product and promo impressions, checkout, payment, remove from cart, wishlist,...) Review collected by and hosted on G2.com.

Wilco W.

Digital Marketeer

Mid-Market (51-1000 emp.)

7/19/2022

"Slowly but surely becoming a good alternative"

4/5

What do you like best about Piwik PRO?

The ease of use, simple but clear screens. The all in one package with tag manager, consent management and analytics with a much better privacy friendly design. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

There are still some things not possible like a few missing tags/triggers. But also the 'secondary dimension' is not working as fine as I would expect yet. Also I would like a more progressive pricing plan with more smaller steps, so you can ease in more easily into Piwik Pro. Also It would be nice to do upgrades on site level instead of account level. So site A can stay on the core plan and a other can go onto a paid plan within the same account. Review collected by and hosted on G2.com.