top notch customer service, white glove treatment. the data/privacy space is tricky enough to navigate without an innovative partner helping guide the way Review collected by and hosted on G2.com.

Permutive is a very innovative platform/product offering. Other DMP-like platforms have been able to iterate off Permutive's firsts in the space. Review collected by and hosted on G2.com.

I really like Permutive's UI. It makes it very simple to create, select and/or compare data and audience cohorts. I also love the customer support we receive from our team at Permutive. Alex, Claire and Brendan have been a dream to work with. Review collected by and hosted on G2.com.

I don't always love the index metrics. I find them tough to read at times. Review collected by and hosted on G2.com.

Permutive helps us better monetize our first and second party data. While I am not the one that builds the segments, the team that does is able to turn them around very quickly, and it is easy for us to build the segments and implement them into our ad stack. Finally, the customer support team is excellent, and very easy to work with, with quick response times. Review collected by and hosted on G2.com.

While I do think the segments are easy to build and implement, they do take some time to populate (not uncommon) so any improvements there would be great. Review collected by and hosted on G2.com.

Constant and useful product evolutions, simple integration. Review collected by and hosted on G2.com.

Interaction with support not always clear Review collected by and hosted on G2.com.

Great Customer Support; Creating cohorts is straightforward and easy to edit. Review collected by and hosted on G2.com.

Population time for new cohorts can be slow at times and predicted audience size can sometimes be inaccurate. Review collected by and hosted on G2.com.

In a fairly saturated market, Permutive stands out as a future-ready DMP constantly looking to innovate based on customer feedback. Equally as important, they provide incredible high-touch customer service. This is a winning combination that sets them apart. Review collected by and hosted on G2.com.

While Permutive has best-in-class first-party data features and capabilities, their third-party data support can be better. Review collected by and hosted on G2.com.

The support team: Everyone we have interacted with are fantastic, both technical and account managers. Review collected by and hosted on G2.com.

The cost maybe, but outside of that it fits its purpose well. Review collected by and hosted on G2.com.

As discussed above, it is a very user-friendly module. Everything is very accessible and digestible. Previously, I have used modules such as Simmons Insights that take months of training and longer to understand. It was as if every step you took towards finding the data had to be relearned entirely each time it was used unless detailed notes were taken. This is very straightforward. It was very well taught over the course of an hour, and by the end of the hour, not only myself but the other team members felt comfortable and capable with the module. On top of that, when I have had questions or inquiries regarding Permutive, and its data, there has been a timely response from the support team as well as replys thereafter. Another thing that makes the module far more digestible is the help page. I have not yet used a module that has such a comprehensive help page, with definitions or breakdowns readily available for practically everything that has been presented. Review collected by and hosted on G2.com.

There seems to be a lack of benchmarks to measure some of the third-party data. Because it comes from an outside source, some questions are left unknown such as what determines an affluent household and why indexes may be higher for certain groups with higher total percentages. Though these answers are not urgently needed, they would still be useful. One other issue I have noticed, though it is a very minuscule issue, is load times. With a new Mac laptop and good connection, some pages take what feels like a very extensive time to load. As I am frequently switching between each tab to gather data, it would be nice for the load times on some of the data points to be improved. Once again, though this is a very small issue, the load times seem to be longer than any other module I use. Review collected by and hosted on G2.com.

Audience targeting for very specific segments. Insights on campaigns for recaps. Review collected by and hosted on G2.com.

It can be a little confusing understanding the language on how to explain the insights, in regards to the index. Or how to pull the data on impressions served with audience insights. Review collected by and hosted on G2.com.

Justin communicated well and resolved all of my problems with absolutely no issues or confusion Review collected by and hosted on G2.com.

I honestly didn't see any downsides, the service was excellent Review collected by and hosted on G2.com.