Easy to collect audience data to retarget. Easy to retarget who visited specific landing pages, article pages. Their tech support is pretty quick and accurate. Review collected by and hosted on G2.com.

There's a significant discrepancy when I send data to Facebook Ads. A primary reason for this is that Facebook's audience primarily uses their mobile app, whereas the data we collect comes mainly from desktop and mobile web browsers. Review collected by and hosted on G2.com.

Working in media and intelligence for over 20 years, I have used many different tools in my time. What makes Permutive so good is not only the ease when building segmentation but the mass of insights, data and intelligence it brings which benefits multiple areas of our business not only the commercial stakeholders. Permutive software goes so much further than other DMP's in helping to understand and build large or even niche audiences using multiple different identifiers. Justification has never been more important for buyers and being able to provide the intelligence of who the audience is and how they behave gives the buyers and ourselves as a media owner peace of mind. Review collected by and hosted on G2.com.

There are very few things to dislike about Permutive. Probably the only frustration is that Permutive are so good in looking at audiences and intelligence for standard display campaigns, I want to be able to do this for all areas of the business especially in brand/native solutions, so I maximize the insights I get across a wider area of my business. Review collected by and hosted on G2.com.

- 1st party driven DNA, independent of 3rd party vendors (no "legacy DMP")

- Lean and clean architecture, similar to a data analytics platform, focused on different event types, giving you a clear understanding of where your data comes from and what you can do with it (no marketing data gobbledygook)

- A well-designed and structured platform with good UX

- Transparent and complex cohort modelling, giving publishers complete control over segmentation. You need to be at least a little experienced in audience segmentation and spend some time in the initial setup at the beginning

- Real-time data processing at the edge (not just on paper), good performance in the ad tech stack (even in a GDPR environment)

- Event streaming to data warehouse (Google Cloud) gives your BI many more possibilities (e.g. for product development or real-time dashboard for editors).

- Supports a wide range of platforms and integrations (web and app, TV SDK), server side and ad technology frameworks (Prebid)

- Slim, customisable script ready to handle additional publisher parameters

- Integration with GAM works perfectly

- Excellent and proactive support team - monitor traffic for anomalies

- Feature development based on publisher input

- bringing in demand opportunities Review collected by and hosted on G2.com.

- Batch data import very basic when it comes to more advanced configurations (e.g. ingesting structured 1st party data)

- Could provide more publisher specific best practices (share smart segment how to's, etc) Review collected by and hosted on G2.com.

Great and versatile DMP. It offers lots of integrations out of the box, intuitive dashboards, and basically endless opportunities for fine-tuning, experimenting, and improving both direct and open market campaigns.

Premium customer support and ease of implementation are among the best on the market, and you also benefit from the expertise of Permutive teams. It's great to have access to their know-how in building custom audiences and increasing eCPMs, especially if you are at the beginning of your first-party data utilization journey.

I especially like the premium and innovative feel when working with Permutive. The product is constantly improving with new features launching regularly, mostly based on customer feedback.

Permutive is a great tool that does exactly what it is supposed to do if you know how to use it. Review collected by and hosted on G2.com.

Like all products working with huge amounts of data occasionally you will experience bugs or parts of the system not working as advertised. But usually these errors are resolved quickly and efficiently. Review collected by and hosted on G2.com.

Permutive is a complete DMP with exceptional features for audience development such as easy implementation, integration with ad platforms, great insights across audience, campaigns and revenue. With game changing tools like prospecting it is helping publishers to move their advertising partners from open marketplace to PMP and increase eCPM for best results on monetization. Teams at Permutive are great with customer support and marketing communications. Ease of use, great features, monetization at scale and continuous improvement in insights are a combination that works in Publisher favor. Plans feature help our sales team to go better prepared for conversations with clients and succeed. Review collected by and hosted on G2.com.

There are so many positives about Permutive but to be fair, they can grow their clean room capabilities soon to match the industry standards and support publishers at scale. Review collected by and hosted on G2.com.

Both the platform's user interface and user experience are very intuitive, making it easy for people from different backgrounds to create relevant audiences.

The response time from the support team is pretty quick, and the cohort creation process using first-party data is simple.

The development documentation is straightforward and helpful when implementing the SDKs and integrations.

As a recent addition, I have to say that the Connectivity feature enabling Permutive to connect directly with datasets from different cloud providers was one of their greatest achievements. Review collected by and hosted on G2.com.

I feel like the Permutive team could evolve their ways of offline communication so that their clients aren't limited to communicating only via e-mail but could resort to other faster methods.

Also, I believe that the financial model related to events could improve in the sense that charging should be focused on the volume of events, and not on the amount of schemas.

One other thing that can improve on a more foundational level is the terminology used throughout different features, which sometimes mix themselves together, making it easier for some concepts to get confusing. Review collected by and hosted on G2.com.

The support from Permutive's technical and client teams is excellent. The software is well-balanced, covering insight and targeting use cases, while remaining intuitive. Review collected by and hosted on G2.com.

Access to certain types of data are restricted and charged as add-ons. Review collected by and hosted on G2.com.

I've been using this platform for over four years across multiple companies, and I find that the DMP's interface and user experience are incredibly intuitive, making it easy to onboard new employees and quickly extract insights. Unlike many other platforms that make data retrieval a lengthy process, Permutive simplifies everything.

The customer success team is outstanding—quick to respond and highly knowledgeable. Shout out to Brendon and Gillian for their strategic guidance! Review collected by and hosted on G2.com.

When optimizing campaigns in Google Ad Manager performance by segment we only see the ID # and not the full segment name. Have to build a dashboard or use a VLOOKUP to identify the segment. Beta delivery insights tool should solve this. Review collected by and hosted on G2.com.

The different types of cohorts to be able to impact the user and the insights Review collected by and hosted on G2.com.

There is nothing I don't like in particular. If I had to say something it would be the precision of the models, which are very low. Review collected by and hosted on G2.com.

The performance and sophistication of the offering. Review collected by and hosted on G2.com.

It is an expensive product, which may be prohibitive to some companies. Review collected by and hosted on G2.com.