PAQATO Reviews & Product Details

PAQATO is a post-purchase platform for B2C and B2B online retailers. It covers customer communication between checkout, delivery and returns and keeps it with the retailer instead of the carrier. PAQATO GmbH was founded in 2015 in Münster, Germany, and has been part of the easybill group since 2024. More than 2,500 online retailers use PAQATO, including Thalia, KoRo and ROSE Bikes. The platform is built from four modules that can be combined. - SPEAQ (shipping notifications) sends updates by email, SMS or WhatsApp in the shop's own design. More than 60 shipping events can trigger a message, including proactive alerts when a delivery is delayed. - TRAQ (branded tracking page) adds order tracking inside the retailer's own online shop, so shoppers follow their parcel on the shop's site instead of the carrier's. The page offers room for product placements and vouchers. - RETURN (returns portal) is a portal where customers register returns themselves. Retailers set rules for return windows, reasons, cart values and countries, and return reasons are analyzed automatically. - QONTROL (carrier analytics) measures and compares transit times and delivery quality of DHL, DPD, GLS, Hermes, UPS and other carriers, so logistics teams spot problems early. Two add-ons extend the platform: primeguard monitors shipping times for on-time delivery on Amazon Seller Fulfilled Prime, and the AI Service Agent for Zendesk answers where-is-my-order tickets automatically using AI and live tracking data. PAQATO connects all major parcel carriers and freight forwarders. Ready-made connectors exist for Shopware, Shopify, Magento, plentymarkets, Xentral, Klaviyo and Zendesk, and other shop, ERP or warehouse systems connect via API or CSV. Setup usually takes a few days. All data is hosted exclusively in Germany and processed in compliance with the GDPR. Shipping communication and the tracking page (SPEAQ and TRAQ) come in three plans: Starter from 249 euros per month, Professional from 599 euros per month and Premium on request. Carrier analytics (QONTROL) and the returns portal (RETURN) can be booked separately or combined and are included in Premium. All plans run on an annual contract, with 15 percent off for annual payment.