The analytics part of Eloqua is very helpful when making marketing decisions. Review collected by and hosted on G2.com.

There are so many capabilities, it's a little oversaturated and there's definitely a learning curve. Review collected by and hosted on G2.com.

form creation, its integration with email campaigns Review collected by and hosted on G2.com.

creating landing pages on Eloqua requires backend knowledge Review collected by and hosted on G2.com.

Easy and straightforward integrations with different data stores Review collected by and hosted on G2.com.

Front end not so intuitive overly complex troubleshooting tools Review collected by and hosted on G2.com.

The workflow workspace is amazing. And the integration space with other CRM tools is seamless. Review collected by and hosted on G2.com.

The user experience can be improved, it's a bit complex to use compared to other tools like marketo and emarsys Review collected by and hosted on G2.com.

It is efficient and powerful. Eloqua has good features to integrate with all types of lead sources and collate all leads. This is very important so that you are able to implement common automations and effectively utilise all leads. Further target the leads and for drip campaigns. Drips can be setup and automated using easy to define rules and scenarios. And basis reactions the further steps are strategised and implemented. Goals can be setup and viewed if they are being achieved. The lead scoring methodology is quite effective. The lead scoring has very simple and logical definition. Simple steps and rules can be defined and 3X3 grid if lead scoring can be created. You may setup up further automatic steps basis lead scoring achieved. Easy to export and import data. Review collected by and hosted on G2.com.

You need to negotiate for long term and for incremental lead base. Your lead base increases with time and thus you need to plan for future. As in general rate of increase of leads is higher than the rate by which you exclude them. Thus your lead base grows by the years. Commercials are basis leadbase consumed per annum. Thus you may want to negotiate a multi-year deal with higher volumes every year. They have slabs for lead volumes and incremental costs are much higher. Thus the requirement of plan long term and negotiate for higher volumes. Else renewals make it too costly and sometimes make it a drain rather than a gain. It can be more user friendly, the user interface and how you are able to visualise the drips can be improved. It has good variety of integrations which are possible. The integrated is also suggested and arranged if required. But setup and integration is a time consuming task. There is interaction required with your lead source providers and managers and the integrator. In addition, the use case and the purpose for the use has to be clearly defined in the onset so that the integrator can design the process and make it useful. There are 3rd party solution providers available but it is difficult to sign up with them. Review collected by and hosted on G2.com.

I like Campaign Management, Lead Management, Marketing Effectiveness, and CRM Integration-related features. Review collected by and hosted on G2.com.

Usage limits in some cases will lead to planning solutions basis our subscription. I would suggest giving introductory access to all the features so that one can explore everything and then subscribe accordingly. Review collected by and hosted on G2.com.

Drag and drop campaign canvas is a great feature for anyone new to Marketing Automation--requires no programming skills for even the more complicated campaign setups Review collected by and hosted on G2.com.

Customer support is almost non-existent. Scoring models can use some work. Even things that are easy in other MAS platforms take extra steps in Eloqua. Review collected by and hosted on G2.com.

The thing I like most about Eloqua is that I am able to customize my email campaigns. The analytics on each email and campaign is also super helpful to give us great insight as to how they're performing. Review collected by and hosted on G2.com.

What I dislike the most is that the style of the platform looks very old, and doesn't look very user friendly. Review collected by and hosted on G2.com.

The simplicity of Eloqua, and that everything is so easy to find (either email building, segment building or setting up the email to send). The UI is simple and easy to manoeuvre, especially when building emails - so you don't have to be a HTML whizz to put together a great marketing email. Review collected by and hosted on G2.com.

To be honest? Absolutely nothing! I've used half a dozen email marketing platforms over the years, and this one is by far the best. Review collected by and hosted on G2.com.

What I like most about Eloqua is the ease that a Campaign can be configured on the Campaign screen. Eloqua has a user-friendly interface and lets you quickly set up a campaign with just a few clicks. It has a wide affluence and a perfect interaction between the components that the tool has, shape, segments, everything joins and connects in Canvas. The way it allows you to create advanced, highly customized campaign products is perfect. Review collected by and hosted on G2.com.

Oracle Eloqua doesn't have a lot of support for developers to customize how companies use it. I would love the ability to build my own code module library for emails and still use it within their WYSIWYG email editor. Review collected by and hosted on G2.com.