--- title: Oracle Eloqua Reviews meta_title: 'Oracle Eloqua Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 626 reviews by the users' company size, role or industry to find out how Oracle Eloqua works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 626 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Oracle Eloqua Reviews **Vendor:** Oracle **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 3.9/5.0 **Total Reviews:** 626 ## About Oracle Eloqua Oracle Eloqua allow marketers to intrigue and win over audiences with personalized campaigns across multiple channels. Eloqua’s marketer friendly platform equips marketing organizations with intelligent campaign management, flexible data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel. Marketers use Oracle Eloqua to: • Create sophisticated nurture experiences for adaptive journeys, at scale • Target and segment audiences using real-time data to create personalized experiences • Implement ABM strategies that engage, convert and expand target accounts • Connect data from any system with an extensible, open framework • Maintain clean and complete data across multiple regions and instances ## Oracle Eloqua Pros & Cons **What users like:** - Users find the **powerful and reliable marketing automation** capabilities of Oracle Eloqua ideal for complex campaigns. (3 reviews) - Users value the **powerful automation and segmentation capabilities** of Oracle Eloqua, enhancing efficiency for marketing campaigns. (2 reviews) - Users appreciate the **extensive feature variety** of Oracle Eloqua, enabling detailed campaign analysis unmatched by other platforms. (2 reviews) - Users value the **powerful automation and segmentation capabilities** of Oracle Eloqua for effective marketing campaigns. (2 reviews) - Users appreciate the **powerful automation and segmentation features** of Eloqua, enhancing their campaign effectiveness and team scalability. (1 reviews) - Customer Engagement (1 reviews) - Users praise the **reliable customer support** of Oracle Eloqua, enhancing their experience and ensuring effective campaign management. (1 reviews) - Users value the **customizability** of Oracle Eloqua, enhancing personalized interactions based on comprehensive customer data analysis. (1 reviews) - Users value the **customization capabilities** of Oracle Eloqua, enhancing customer interactions with timely and relevant messaging. (1 reviews) - Ease of Use (1 reviews) **What users dislike:** - Users find the **learning curve steep** and often need additional admin support for complex tasks. (3 reviews) - Users find Oracle Eloqua to be **expensive** , especially for advanced features, impacting overall affordability. (2 reviews) - Users express frustration over the **limited customization** options in Oracle Eloqua, affecting tailored reporting and features. (2 reviews) - Users express frustration with **limited features** of Oracle Eloqua, feeling their specific needs aren't adequately met. (2 reviews) - Users find the **interface not intuitive** , making navigation challenging and less user-friendly than modern alternatives. (2 reviews) - Users find **dashboard issues** in Oracle Eloqua, noting outdated elements and a lack of intuitive reporting and design flexibility. (1 reviews) - Users express frustration with **difficult customization** options in Oracle Eloqua, finding it hard to meet specific needs. (1 reviews) - Users find **editing issues** challenging, needing admin help for advanced tasks and feeling tools are outdated. (1 reviews) - Expertise Required (1 reviews) - Users find Oracle Eloqua to be **highly complex** , making the initial setup challenging and costly. (1 reviews) ## Oracle Eloqua Reviews ### 1. Best Marketing Automation solution for Medium sized and enterprise businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Jan-Pieter F. | Senior OMC Consultant at Spindrift | DigitasLBi OSG, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2017 **What do you like best about Oracle Eloqua?** The integration options makes it easy to connect Eloqua with other products within the marketing landscape. The fact that you have standard integrations with several major CRM systems but at the same time are able to build your own integration is very nice. Next to this, you can build your own connections using the AppCloud Developer framework which gives you the possibility to build feeder, decision action and some other services. Next to the integration, I like the campaign canvas more and more, it gives a very clear overview of your campaign and with the easy drag and drop solution you can expand your campaign within seconds. **What do you dislike about Oracle Eloqua?** Oracle needs some time to get back up to speed after they purchased Eloqua. The roadmap has some promising things on it, but it still takes a while before they arrive. Some of the features that are planend for the future are already standard within the competitor solution **Recommendations to others considering Oracle Eloqua:** make sure that the product fits your needs before you take the decision. Eloqua itself has a lot of features that might be overwhelming. Also, make sure you actually need the specific features of Eloqua. In case you have a short sales cycle, it might be more interesting to look at Oracle Responsys instead of Eloqua. Are you a multinational and looking for a solid Marketing Automation solution, no need to look further! **What problems is Oracle Eloqua solving and how is that benefiting you?** Automated campaigns that can run over extended periods, and personalisation of outgoing messages (both emails and text messages) making the customer feel more valued ### 2. Complex marketing automation tool **Rating:** 3.0/5.0 stars **Reviewed by:** Ali B. | Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2017 **What do you like best about Oracle Eloqua?** Oracle Eloqua is a fascinating product given the depth and breadth of marketing automation capabilities. Recent UI enhancements have made the system visually more appealing. The Campaign Canvas makes the set up and execution of campaigns easy, and the integration with Salesforce and cloud apps available (GoToWebinar) speed campaign tracking. **What do you dislike about Oracle Eloqua?** We're a SME business and the tool is just too big for our organization. We have four administrators worldwide and Eloqua is only part of our roles. If Eloqua were our sole responsibility I'm sure we would use the more to our advantage. **What problems is Oracle Eloqua solving and how is that benefiting you?** Enables our organization to engage with customers and prospects via email marketing, allows the creation of landing pages and forms, and is the single location where all of our marketing prospect data is stored. ### 3. It’s a killer database, exactly what we needed to get us started with marketing automation. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2018 **What do you like best about Oracle Eloqua?** Eloqua was our first “major” fully integrated marketing automation system and it really helped us launch a more cohesive and planned content marketing program. We’re a B2B company with a Complex structure of clients and prospects—and our CRM didn’t offer communication. Eloqua helped us organize and enable a marketing plan that dramatically increased our MQL recognition and truly drive leads to sales. **What do you dislike about Oracle Eloqua?** FYI, Q2 2017 was our last use of Eloqua, this doesn’t account for new features rolled out. 1. Not a great design editor. And, small in-house teams don’t have html folks really. We just need to produce at high volume. 2. It’s not (wasn’t) a cohesive digital tool. So other tools brought it website reporting and digital campaign tools that make reporting efforts more comprehensive. 3. When we signed on in early 2015, Training was limited to Eloqua University and CRAZY expensive per license. It also featured an outdated unfriendly user interface and restrictive viewing formats. We would not pay for that again. Eloqua’s open website community/FAQ is great. Use that! License money was wasted. **Recommendations to others considering Oracle Eloqua:** One of my favorite things about Eloqua is the account management structure. My team had a bi-weekly call with a really smart Eloqua team member, dedicated to us, which was used as a chance to walk through our real life work and projects. Our account reps were the equivalent of ongoing trainers, client services, and advocates within Oracle. Invaluable. **What problems is Oracle Eloqua solving and how is that benefiting you?** Helped us Organize and launch a serious B2B marketing program by helping us understand and reach our prospects (a group that also includes clients). ### 4. Time and Time again **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Individual & Family Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2018 **What do you like best about Oracle Eloqua?** It is old, and has undergone numerous revisions. It runs very smoothly. **What do you dislike about Oracle Eloqua?** I dislike how it doesn't come in a greater variety of languages. **Recommendations to others considering Oracle Eloqua:** It is a gamechanging software to help marketers design their campaigns and plans. **What problems is Oracle Eloqua solving and how is that benefiting you?** It helps us engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights. ### 5. Oracle Eloqua offers a good mix of intuitive design and powerful tools **Rating:** 4.5/5.0 stars **Reviewed by:** Andy M. | Enterprise (> 1000 emp.) **Reviewed Date:** March 29, 2018 **What do you like best about Oracle Eloqua?** The rich feature set is powerful and easy to use. **What do you dislike about Oracle Eloqua?** The lack of a test environment can be challenging. **What problems is Oracle Eloqua solving and how is that benefiting you?** Our marketing teams are gaining greater insight into how our customers interact with the company digitally. ### 6. Eloqua for Sales **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2017 **What do you like best about Oracle Eloqua?** Eloqua is an easy way for me to send emails to as many or as few contacts as I need in a quick and efficient but personalized manner. It's great to be able to see the responsiveness and opens of what attracts our customers, or what they are interested in. **What do you dislike about Oracle Eloqua?** Sometimes it still comes off as an automated message, which is fine, but solutions like mail merge make it look more personalized. **Recommendations to others considering Oracle Eloqua:** Make sure you get some good training as to how you use the product, but then embrace and use it for a wise variety of applications and emails. **What problems is Oracle Eloqua solving and how is that benefiting you?** Blasting targeted emails to specific customers to help raise awareness and generate sales. It is a quicker use of my time to target large audiences while tracking the interest of them. ### 7. Good segmentation and integration **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2018 **What do you like best about Oracle Eloqua?** It's fairly easy to create campaigns and segments. The integration to the CRM (Salesforce) works well and can be managed by someone with mid-level tech skills. **What do you dislike about Oracle Eloqua?** Setting up email content is difficult. Building HTML is difficult and not scaleable **Recommendations to others considering Oracle Eloqua:** Assess the tool completely against your needs. As a tech person, I'm pretty happy with what it can do and how it integrates with Salesforce. But the email designer finds this to be a very difficult tool to use. Assess how frequently you will be sending emails as this can be quite a challenge. **What problems is Oracle Eloqua solving and how is that benefiting you?** Increased member engagement and renewal. ### 8. Decent tool, poor support **Rating:** 3.0/5.0 stars **Reviewed by:** Matt M. | Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2018 **What do you like best about Oracle Eloqua?** Tool is good - more, better data. It has allowed us to better segment and to think of our end users in a more meaningful way. **What do you dislike about Oracle Eloqua?** Oracle support is so poor. Full value of the tool has been not been realized. Dealing with Oracle has been an ongoing struggle. **What problems is Oracle Eloqua solving and how is that benefiting you?** Customer journeys, better data, better segmentation, improved automation/efficiency and better control of messages/audiences. ### 9. High powered Marketing Automation but sometimes hard to use **Rating:** 3.5/5.0 stars **Reviewed by:** Jeffrey B. | Digital Marketing Manager , and Field Marketing Manager - Autodesk, Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2017 **What do you like best about Oracle Eloqua?** The campaign and reporting functions are very powerfiul and easy to use. Reports can be exported to Excel files and can be easily converted into Pivot Tables for further drill down. Campaigns are visual and easy to build and execute. **What do you dislike about Oracle Eloqua?** creating html emails is difficult using the internal editor. To make it (much) easier I create and copy and paste with Adobe DreamWeaver and Eloqua. **Recommendations to others considering Oracle Eloqua:** Powerful program and accomplishes what I want, just remember that the creation of html emails is not easy and may require an outside editor. **What problems is Oracle Eloqua solving and how is that benefiting you?** Effective and efficient email marketing and communications with our customers and prospects. We accomplish this with one off emails as well as specific campaigns and general drip campaigns. ### 10. Super confusing **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2018 **What do you like best about Oracle Eloqua?** I like that you can do a lot I suppose and it's highly customizable and can integrate with CRM/sales platforms. **What do you dislike about Oracle Eloqua?** There's so much you can do that it gets overwhelming. And even with a training it's hard to learn it all. **Recommendations to others considering Oracle Eloqua:** N/A **What problems is Oracle Eloqua solving and how is that benefiting you?** Email marketing strategies and lead nurturing/campaign strategies ### 11. Eloqua review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2018 **What do you like best about Oracle Eloqua?** The journey builder is so easy to use, anyone can do it! **What do you dislike about Oracle Eloqua?** Their reporting isn’t the best. Often times I had to “hack” the system to get what I wanted. **What problems is Oracle Eloqua solving and how is that benefiting you?** We’re automating our emails and keeping engagement with our customers. ### 12. Great for single landing pages and Email campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** John V. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2017 **What do you like best about Oracle Eloqua?** The tracking in eloqua is great, you can track every page, every email and campaign easily **What do you dislike about Oracle Eloqua?** The platform itself seems to be outdated and slugish, its kinda a mish mash of another platform. **Recommendations to others considering Oracle Eloqua:** This is a good platform with good metrics, but it does take some time to understand it and can be confusing at times especially when doing drip nurture campaigns. If considering this platform be prepared for lots of training to understand the ins and outs of the platform. You many not need to know everything, it depends on your area of marketing. **What problems is Oracle Eloqua solving and how is that benefiting you?** I create ppc landing pages using eloqua and also email campaigns ### 13. Eloqua Helps **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** January 05, 2018 **What do you like best about Oracle Eloqua?** What I like best about Eloqua, it the integration with our CRM and the quick access to email analysis infomration as soon as a campaign is activated. **What do you dislike about Oracle Eloqua?** The email builder is what I like the least. There are so many graphic limitations for design. I personally feel that the landing page builder is easier to use than the email builder. **Recommendations to others considering Oracle Eloqua:** If you need a comprehensive solution for marketing automation with ROI reporting, Eloqua is a solution you should consider. **What problems is Oracle Eloqua solving and how is that benefiting you?** We are able to promote our events and services from one location and tracking all events within one space. Which then allows us to prepare reports to share with our teams. ### 14. Eloqua Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2017 **What do you like best about Oracle Eloqua?** Eloqua can be a very powerful tool if you have someone who's main job it is to learn all the ins and outs of the tool. I like it's campaign management but there are things that are lacking. **What do you dislike about Oracle Eloqua?** It lacks several things less powerful marketing tools have like A/B testing and decent reports. The dashboard is not pretty or user friendly. **Recommendations to others considering Oracle Eloqua:** Oracle has started focusing on improving Eloqua. The tool is extremely powerful if you have the time to work with it and learn the ins and outs. This is not going to be your run of the mill Mailchimp, it will take a dedicated resource to manage. **What problems is Oracle Eloqua solving and how is that benefiting you?** We have started to use it for drip campaigns that are helping our sales funnel! ### 15. Great marketing automation platform **Rating:** 4.0/5.0 stars **Reviewed by:** Stephanie S. | Marketing Programs Manager - Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2018 **What do you like best about Oracle Eloqua?** Eloqua has a lot of great out-of-the-box capabilities but it also offers user's the flexibility to build solutions that work best for them. **What do you dislike about Oracle Eloqua?** Editors are not super comprehensive, however, I know they are coming out with new capabilities to address this on the email development front. **What problems is Oracle Eloqua solving and how is that benefiting you?** Along with our CRM, it fully manages our contact database. ### 16. Streamline marketing automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Machinery | Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2018 **What do you like best about Oracle Eloqua?** If you can dream it, you can do it with Eloqua. We started out using the system at a very basic level, but have since grown to create multiple personas and campaigns to better target our customers. **What do you dislike about Oracle Eloqua?** Eloqua can be a bit of a challenge to learn the ins and outs. We use the help of an agency so we had an expert on hand. **Recommendations to others considering Oracle Eloqua:** Team up with a certified Oracle user to help you ease into the tool. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua helps us send targeted value messaging to the right customer at the right time. Through Eloqua we've seen considerable growth in leads to our sales team and those leads have converted to sales. I've also started integrating Eloqua with an App Data Room product for event marketing. This allows me to better track the interaction with leads after events and see where they land on our website. ### 17. Eloqua empowers marketers and relationship managers to provide connected client experiences **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 06, 2018 **What do you like best about Oracle Eloqua?** I like range of the platform in being able to provide email journey, customer profile building (forms) and personal web experiences (landing pages) while providing key insights into the performance of those campaigns (insight) **What do you dislike about Oracle Eloqua?** The technical support services can sometimes be slow to resolution. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua empowers the firm to provide personalized experiences for our clients by delivering the right message at the right time. ### 18. Buggy Interface, Difficult to Use **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2018 **What do you like best about Oracle Eloqua?** The integrations with Salesforce as a lead generation tool, being able to sync campaign data, we only use it because it's an existing platform. **What do you dislike about Oracle Eloqua?** horribly buggy, code lags and skips for email creation, no cross platform testing capabilities, reporting is often inaccurate and crashes, the entire system crashes at times for no reason. There are plenty of other tools we use that are already connected to Eloqua which is why we use it. **Recommendations to others considering Oracle Eloqua:** look at other software **What problems is Oracle Eloqua solving and how is that benefiting you?** Email marketing to large prospect and customer segments, being able to build segments based on industry and title information. ### 19. Integration and Tracking for Marketing Success **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2018 **What do you like best about Oracle Eloqua?** Tool integration, targeted campaign creation, sales and marketing alignment **What do you dislike about Oracle Eloqua?** Weak email editor, steep learning curve, long implementation **What problems is Oracle Eloqua solving and how is that benefiting you?** Email automation, tracking, targeting ### 20. System requires more learning but is worth the extra effort **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2018 **What do you like best about Oracle Eloqua?** Campaign canvas & segmentation abilities **What do you dislike about Oracle Eloqua?** Support & help resources can be hard to use with outdated articles **Recommendations to others considering Oracle Eloqua:** Train multiple team members and invest the money in continued training **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua allows us to automate campaigns that would take hours each month manually to target very specific groups of people. Additionally, it allows us to easily send transactional emails. ### 21. Review of Oracle Eloqua **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2018 **What do you like best about Oracle Eloqua?** The ability to create, import and edit a campaign all in one screen. **What do you dislike about Oracle Eloqua?** The ever changing platform of the program. **What problems is Oracle Eloqua solving and how is that benefiting you?** The ability to communicate with prospects and applicants ### 22. Robust Marketing Automation Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Oracle Eloqua?** Very robust marketing automation platform with tons of functionality. Canvases are easy to understand. **What do you dislike about Oracle Eloqua?** This is not the most user friendly tool and in my opinion really takes a COE or SME to build out campaigns. **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing automation, segmenting/targeting and campaign canvases ### 23. From email blast to nurturing **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley D. | Associate Digital Marketing Manager, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2017 **What do you like best about Oracle Eloqua?** I love the canvas. You can tell a story rather than blasting your prospects/customers with one off emails. **What do you dislike about Oracle Eloqua?** The integration for data was so much harder to implement than we anticipated. We are still working through it. We work with SalesForce and were told it would be easy and its been extremely difficult. **Recommendations to others considering Oracle Eloqua:** Look at the data aspect **What problems is Oracle Eloqua solving and how is that benefiting you?** Trying to nurture our leads and delight them vs. frustrate them with our same message and constant emailing. ### 24. Robust System With Alot of Functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Oracle Eloqua?** I like the options Eloqua provides. It's a system that has many features that people may never even get around to using, but it has what you need to conduct effective lead generation/nurturing and it's all in one system. Campaign Canvas! This the best method for building campaigns and it's a nice, empty canvas and you build what you need. If you need to build email campaigns or nurture campaigns, this is the selling point. **What do you dislike about Oracle Eloqua?** - It can be buggy. I used Eloqua at my last job and the system was incredibly buggy. - No Autosave! I don't know how a system like this doesn't have autosave (maybe it's changed by now) but I lost so much work because of no autosave and the system kicks you out very fast. - Not much dedicated support, I relied on the Eloqua community to answer questions and figure out problems. **Recommendations to others considering Oracle Eloqua:** This system is best for large companies. If you're just starting out with marketing automation, you're probably best going with something else initially and upgrading to Eloqua later because it's a robust system. **What problems is Oracle Eloqua solving and how is that benefiting you?** Some CRM, but primarily used for marketing automation, lead scoring and conversions on landing pages. ### 25. Nothing is done quickly in Eloqua **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2018 **What do you like best about Oracle Eloqua?** Absolutely nothing. I hate this program with a passion along with everyone else i work with that has to use this program. **What do you dislike about Oracle Eloqua?** Everything. Trying to send out a quick email to a mass quantity of people?? Nope not happening. There is no quick way to do anything in Eloqua. Make sure to click save after every click tok make because its highly likely Eloqua will crash on you. **What problems is Oracle Eloqua solving and how is that benefiting you?** There are no benefits from this program ### 26. Review of Oracle Eloqua **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2018 **What do you like best about Oracle Eloqua?** Ease of sending email campaigns and uploading segments to campaigns **What do you dislike about Oracle Eloqua?** The constant change of the interface of the program **What problems is Oracle Eloqua solving and how is that benefiting you?** Communicating to prospective students ### 27. Eloqua new user **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2018 **What do you like best about Oracle Eloqua?** Ability to track campaign progress, tracking email open rates, and target clients better. **What do you dislike about Oracle Eloqua?** Turnaround time to release invitations and other materials. **Recommendations to others considering Oracle Eloqua:** Learn all that it has to offer. **What problems is Oracle Eloqua solving and how is that benefiting you?** Able to use it to track open rates which provides opportunities to target clients in various ways. ### 28. More intuitive than ever **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2017 **What do you like best about Oracle Eloqua?** Segmenting is probably the best feature they have. The UX is very intuitive and helps you think through the basic structure of your campaign. **What do you dislike about Oracle Eloqua?** The design feature is limiting. Sometimes I find myself losing assets on the page if I drag them out of the email by accident, then they will show up in the actual email. I always test my emails, so this has never been a huge problem, but it is rather annoying. **Recommendations to others considering Oracle Eloqua:** Invest in your employees' training! I can't stress that enough. I had to learn through one-on-one sessions, booklets, a colleague's notes, videos, etc. It was a very long learning curve that could have been avoided through their formal training program. **What problems is Oracle Eloqua solving and how is that benefiting you?** We are using this for general solicitation and event reach-out. Since we can A/B test subject lines, layouts, etc., it's helped us learn how to better serve our audience. ### 29. Powerful but quirky **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** July 05, 2018 **What do you like best about Oracle Eloqua?** The robust and powerful tools and functionality that are possible. **What do you dislike about Oracle Eloqua?** The quirky nature of the software does not make it the most user friendly **What problems is Oracle Eloqua solving and how is that benefiting you?** We use it for marketing automation. We now have much better handle on interactions with clients based on the reporting functionality. ### 30. Marketing automation with Oracle helps us, to nurture prospects with highly personalized content **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2017 **What do you like best about Oracle Eloqua?** The UX and interface are really user-friendly and intuitive. You easily set up campaigns with drag and drop options. Eloqua integrates seamlessly with several apps like, Linkedin, Facebook and also Compendium. **What do you dislike about Oracle Eloqua?** Working on one instance with several countries limits the possibilities with Eloqua. Especially in regards to apps. **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing automation with Oracle helps us, to nurture prospects with highly personalized, useful content that helps convert leads into MQL's and turn MQL's in SQL's, opportunities and finally customers. We suspect that the applied techniques in combination with this type of marketing automation will generate significantly more new revenue and will increase our return on the investment. ### 31. Clunky but Advanced **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Oracle Eloqua?** This platform may not be as easy on the eye as say a Pardot however it has more advanced workflows and integrations than a Pardot. **What do you dislike about Oracle Eloqua?** the UI needs to be improved. Reporting is slow. **What problems is Oracle Eloqua solving and how is that benefiting you?** Mass marketing ### 32. Easy to use for most projects, difficult to use for others **Rating:** 4.0/5.0 stars **Reviewed by:** Jason S. | Enterprise (> 1000 emp.) **Reviewed Date:** January 11, 2018 **What do you like best about Oracle Eloqua?** For the most part adding emails, creating campaigns is a very easy process and can be done in minutes **What do you dislike about Oracle Eloqua?** If your data doesn't fit the perfect Eloqua structure it is a little difficult to use the default segmentation attributes **What problems is Oracle Eloqua solving and how is that benefiting you?** the interface is much easier to use than our in house system for segmentation ### 33. Powerful tool but needs some enhancements to the user experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2018 **What do you like best about Oracle Eloqua?** Eloqua is a very powerful tool that allows for omnichannel marketing. **What do you dislike about Oracle Eloqua?** Sync with CRM at best is 30 minutes which may slow down your system if you have a lot of contacts **Recommendations to others considering Oracle Eloqua:** Definitely shop the major players to make sure that you are indeed making the best business decision for your organization. We used Eloqua for many years but the complexity of the tool actually held us back quite a bit. Eloqua has improved the front end experience since I last used it but there are still issues that make it very clunky to work with on a day to day basis. I did enjoy the campaign canvas very much as it made campaign creation pretty straight forward and intuitive. **What problems is Oracle Eloqua solving and how is that benefiting you?** Mareting efficiencies and improvement in funnel conversion ### 34. Great solution for enterprises and organizations with complex marketing technology stacks **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2018 **What do you like best about Oracle Eloqua?** Mature open API to allow for customization and integration with many other software. **What do you dislike about Oracle Eloqua?** Product roadmap and new features have been slow or not as innovative lately. **What problems is Oracle Eloqua solving and how is that benefiting you?** Sales and marketing alignment - we are not able to better understand each other's needs and enabled to collaborate more effectively. ### 35. Limited Tool **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2017 **What do you like best about Oracle Eloqua?** I like that we are able to use the tool to automate emails on our own time. **What do you dislike about Oracle Eloqua?** There are a lot of weird quirks and bugs in Eloqua. It is highly limited in areas such as mobile, where you cannot track engagement at all. Additionally, the Master's Exam qualification on a yearly basis is unnecessary if you are using the tool on a daily basis. The training was very general and all of my skills were learned through working in the tool regularly. **Recommendations to others considering Oracle Eloqua:** Go with Marketo **What problems is Oracle Eloqua solving and how is that benefiting you?** Solving the problem of automating emails vs. using an agency to deploy them. ### 36. My favorite marketing automation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Avnita G. | Director, Marketing Operations, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2017 **What do you like best about Oracle Eloqua?** Eloqua allows us to customize marketing programs including email nurtures, lead scoring, lead routing, WebEx integration and more based on our business needs. **What do you dislike about Oracle Eloqua?** Ability to see contact and account level engagement **What problems is Oracle Eloqua solving and how is that benefiting you?** Lead scoring, lead routing and lead to account matching are critical to us. Also Eloqua Profiler allows our inside sales reps to see contact level engagement in real time. ### 37. I use this software to asses the sales target. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** July 23, 2018 **What do you like best about Oracle Eloqua?** The best thing is it’s features and simplicity. **What do you dislike about Oracle Eloqua?** There is nothing as such except some lag issues **What problems is Oracle Eloqua solving and how is that benefiting you?** I use this to asses my sales target, promotions and other things. ### 38. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2017 **What do you like best about Oracle Eloqua?** I like the feature that allows visitors to maintain anonymity and privacy throughout the visit. I feel that this will help drive more traffic as this is a better know feature. Using the simple emails in the program helps get that traffic and I like being able to reassure the potential customers of the safety of the site. **What do you dislike about Oracle Eloqua?** The cost for small business is a bit high, but overall worth the value. When I was a user for this, it was a smaller travel agency business trying to get off the ground. having to put out the funds for this software was rough on them, but ultimately they ended up seeing a good ROI. **Recommendations to others considering Oracle Eloqua:** I recommend this product to others based on the experiences I had with the system. If you are looking for a solid resource to help with marketing and driving sales, i do not think that you will find any software that is comparable with all of the features. **What problems is Oracle Eloqua solving and how is that benefiting you?** I definitely solved the marketing challenges that I faced. Simple emails allowed me to elevate marketing and expand reach drastically. I noticed increased traffic and increase in sales. ### 39. Reliable **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2018 **What do you like best about Oracle Eloqua?** It is reliable and useful to use in the office. **What do you dislike about Oracle Eloqua?** There are a lot of features I don't know how to use yet **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing Management ### 40. Oracle Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2018 **What do you like best about Oracle Eloqua?** I like tgat is pretty intuitive how to use it. Its really helped organize the way i think so that my ideas arent as jumbled up as usual. **What do you dislike about Oracle Eloqua?** I dont have much to say for this. I like the majority of what this software has to offer. **What problems is Oracle Eloqua solving and how is that benefiting you?** We do a lot of trade show calculation and organization at the ED Tech company I am at. ### 41. Nice software **Rating:** 4.0/5.0 stars **Reviewed by:** Molly M. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2018 **What do you like best about Oracle Eloqua?** Its a well known, modern and trusted system **What do you dislike about Oracle Eloqua?** Long learning curve for new users, very complex **What problems is Oracle Eloqua solving and how is that benefiting you?** Create engagement, attract and retain clients ### 42. Eloqua **Rating:** 3.5/5.0 stars **Reviewed by:** Elizabeth A. | Senior Graphic Designer, Hospitality, Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2018 **What do you like best about Oracle Eloqua?** I like the ease of using Eloqua. I jumped in with no formal training and was able to figure most everything out on my own. **What do you dislike about Oracle Eloqua?** I wish there was more freedom with creating emails. **What problems is Oracle Eloqua solving and how is that benefiting you?** Customizing emails for individual campaigns. ### 43. Used to be the best, now they aren't **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2018 **What do you like best about Oracle Eloqua?** I like that the platform is very flexible and customizable. **What do you dislike about Oracle Eloqua?** It's a very complex and complicated platform. It takes a developer to really build emails and landing pages that are responsive. **Recommendations to others considering Oracle Eloqua:** I'd evaluate other platforms. **What problems is Oracle Eloqua solving and how is that benefiting you?** we use Eloqua for our marketing automation platform ### 44. Very expensive and a lot of features missing **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2018 **What do you like best about Oracle Eloqua?** Connection with multiplatform and 3rd party tools. **What do you dislike about Oracle Eloqua?** Terrible UI, non existing reporting visualization, too strict system. **What problems is Oracle Eloqua solving and how is that benefiting you?** Nothing ### 45. Eloqua is a great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2018 **What do you like best about Oracle Eloqua?** Eloqua makes creating emails and email campaigns super easy to send to our contacts. **What do you dislike about Oracle Eloqua?** There are some operational problems using Eloqua in Google Chrome. **What problems is Oracle Eloqua solving and how is that benefiting you?** Main point of email operations. ### 46. Slow and clunky **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2018 **What do you like best about Oracle Eloqua?** There’s not much I like about eloqua. I suppose the most important why we continue to use it is because we are so deeply ingrained in it. **What do you dislike about Oracle Eloqua?** Eloqua is extremely slow and buggy. There are tons of inefficiencies in the interface and doing work on it puts me in a bad mood. **What problems is Oracle Eloqua solving and how is that benefiting you?** We are creating emails, landing pages, forms and managing a contact database through eloqua. ### 47. Director **Rating:** 3.0/5.0 stars **Reviewed by:** Tara C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2018 **What do you like best about Oracle Eloqua?** I like that it is Automation. There is a lot to learn **What do you dislike about Oracle Eloqua?** It’s difficult to master. There is so much to learn it is overwhelming **What problems is Oracle Eloqua solving and how is that benefiting you?** Engagment ### 48. Best System **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2018 **What do you like best about Oracle Eloqua?** This system is so helpful for my marketing team! **What do you dislike about Oracle Eloqua?** Looks old school, but the software is efficient and easy to pick up. **What problems is Oracle Eloqua solving and how is that benefiting you?** Everything that has to do with front office at a hotel ### 49. Excellent for Campaign Management **Rating:** 5.0/5.0 stars **Reviewed by:** Bernard G. | Cloud Applications Consultant and Actor, Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Oracle Eloqua?** Easy to define email content and custom delivery **What do you dislike about Oracle Eloqua?** It is often a bit confusing how to create templates **Recommendations to others considering Oracle Eloqua:** It's a great tool for automating lead generation campaigns **What problems is Oracle Eloqua solving and how is that benefiting you?** Lead generation is easy with Eloqua ### 50. Amazing product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2018 **What do you like best about Oracle Eloqua?** This software is GREAT. It can do a lot but I particularly like the analytics - we have never used something with this much power and control. **What do you dislike about Oracle Eloqua?** It could be a little overwhelming. If you are looking for something simple, this won't work for you. **What problems is Oracle Eloqua solving and how is that benefiting you?** We are better able to reach our target audience but defining it more closely. We can also tell exactly who clicks and who doesn't ## Oracle Eloqua Discussions - [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) - 1 comment - [How do you use the Eloqua system if you are a non-profit?](https://www.g2.com/discussions/29687-how-do-you-use-the-eloqua-system-if-you-are-a-non-profit) - 1 comment - [View Oracle Eloqua pricing details and edition comparison](https://www.g2.com/products/oracle-eloqua/reviews?page=7&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+12%3A11%3A37+-0500&secure%5Bsession_id%5D=6eb7c2fb-8334-4b0d-8a5f-2486d93778d7&secure%5Btoken%5D=86ec33bfa28935171598011299a4240082429cb0dfbe3a6f767a00c8c68d0d0f&format=llm_user) ## Oracle Eloqua Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) - [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) ## Oracle Eloqua Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Oracle Eloqua Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,259 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,243 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews)