The G2 on Oracle Eloqua

Oracle Eloqua Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the personalized customer engagement in Oracle Eloqua, enhancing the effectiveness and authenticity of marketing campaigns. (1 mentions)

Users value the customizability of Oracle Eloqua, enhancing tailored interactions through diverse customer data insights. (1 mentions)

Users value the customization options in Oracle Eloqua, enhancing targeted interactions and improving customer engagement. (1 mentions)

Users appreciate the engagement efficiency of Oracle Eloqua, enhancing personalized marketing and improving campaign effectiveness. (1 mentions)

Users value the data integration capabilities of Oracle Eloqua, enhancing personalized customer interactions across multiple channels. (1 mentions)

Users value the variety of features Oracle Eloqua offers, enhancing enterprise-level marketing efforts effectively. (1 mentions)

Users appreciate the insightful analytics of Oracle Eloqua, enhancing campaign effectiveness and personalization in marketing efforts. (1 mentions)

Users love the personalization services of Oracle Eloqua, making campaigns feel genuine and effective. (1 mentions)

Users express frustration with difficult customization, feeling their specific needs are not met by existing features. (1 mentions)

Users find Oracle Eloqua to be inefficient, particularly for B2B use cases, leading to instability in performance. (1 mentions)

Users express frustration over limited customization, feeling their specific needs are not adequately addressed by the suite. (1 mentions)

Users express frustration over the limited features of Oracle Eloqua, feeling their specific needs are not met. (1 mentions)

Users express frustration with limited functionality in Oracle Eloqua, feeling their specific needs are not met. (1 mentions)

Users report unreliable deliverability issues with Oracle Eloqua, causing frustration due to unexplained crashes. (1 mentions)

Top Pros or Advantages of Oracle Eloqua

1. Customer Engagement

Users appreciate the personalized customer engagement in Oracle Eloqua, enhancing the effectiveness and authenticity of marketing campaigns.

See 1 mentions

See Related User Reviews

Erick J.

Enterprise (> 1000 emp.)

5.0/5

"Incredible platform for B2B Marketing"

What do you like about Oracle Eloqua?

What I love about Oracle Eloqua is how it takes the guesswork out of marketing, it feels like having a personal assistant that knows exactly who to re

2. Customizability

Users value the customizability of Oracle Eloqua, enhancing tailored interactions through diverse customer data insights.

See 1 mentions

See Related User Reviews

Sadé C.

Small-Business (50 or fewer emp.)

5.0/5

"Customer Service perfection"

What do you like about Oracle Eloqua?

The Oracle CX Cloud Suite enables businesses to gather and evaluate customer information from various sources, such as social media, email, and phone.

3. Customization

Users value the customization options in Oracle Eloqua, enhancing targeted interactions and improving customer engagement.

See 1 mentions

See Related User Reviews

Sadé C.

Small-Business (50 or fewer emp.)

5.0/5

"Customer Service perfection"

What do you like about Oracle Eloqua?

The Oracle CX Cloud Suite enables businesses to gather and evaluate customer information from various sources, such as social media, email, and phone.

4. Engagement Efficiency

Users appreciate the engagement efficiency of Oracle Eloqua, enhancing personalized marketing and improving campaign effectiveness.

See 1 mentions

See Related User Reviews

Erick J.

Enterprise (> 1000 emp.)

5.0/5

"Incredible platform for B2B Marketing"

What do you like about Oracle Eloqua?

What I love about Oracle Eloqua is how it takes the guesswork out of marketing, it feels like having a personal assistant that knows exactly who to re

5. Features

Users value the data integration capabilities of Oracle Eloqua, enhancing personalized customer interactions across multiple channels.

See 1 mentions

See Related User Reviews

Sadé C.

Small-Business (50 or fewer emp.)

5.0/5

"Customer Service perfection"

What do you like about Oracle Eloqua?

The Oracle CX Cloud Suite enables businesses to gather and evaluate customer information from various sources, such as social media, email, and phone.

6. Feature Variety

Users value the variety of features Oracle Eloqua offers, enhancing enterprise-level marketing efforts effectively.

See 1 mentions

See Related User Reviews

Raman M.

Enterprise (> 1000 emp.)

2.0/5

"It used to very good ESP, but there support service is really bad"

What do you like about Oracle Eloqua?

Bunch of features it provides for enterprise

7. Helpful

Users appreciate the insightful analytics of Oracle Eloqua, enhancing campaign effectiveness and personalization in marketing efforts.

See 1 mentions

See Related User Reviews

Erick J.

Enterprise (> 1000 emp.)

5.0/5

"Incredible platform for B2B Marketing"

What do you like about Oracle Eloqua?

What I love about Oracle Eloqua is how it takes the guesswork out of marketing, it feels like having a personal assistant that knows exactly who to re

8. Personalization Services

Users love the personalization services of Oracle Eloqua, making campaigns feel genuine and effective.

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G2 reviews are authentic and verified.

Here's how.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

12/13/2022

"A bit hard to use, it is not intuitive"

2.5/5

What do you like best about Oracle Eloqua?

Pleasant activities overview and reporting. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Seems an old software; the user interface could be better for sure. Review collected by and hosted on G2.com.

Erik H.

Director, Supply Chain Applications

Enterprise (> 1000 emp.)

10/19/2022

"Eloqua"

3.5/5

What do you like best about Oracle Eloqua?

easy integration to CX Sales and flexibility around various processes we have in different business units Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

requires a more sophisticated end user than other products might Review collected by and hosted on G2.com.

Sahil S.

Senior Marketing Operations Specialist

Small-Business (50 or fewer emp.)

5/31/2022

"Best Marketing Automation Platform I have ever used"

5/5

What do you like best about Oracle Eloqua?

Eloqua provides a lot of functionalities out of the box which helps us automate our marketing journies and generate high-quality leads by rigorous nurturing. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Although, Eloqua is a great platform but still some great features are missing out from it which can make it a even better version considering its end to end functionality. Review collected by and hosted on G2.com.

Anoop C.

IT Analyst

Enterprise (> 1000 emp.)

12/2/2019

"Easy tool for B2B Operations, Only focus on Lead Generation"

4.5/5

What do you like best about Oracle Eloqua?

Application is user friendly and easy to learn.

Apps available in Eloqua makes the integrations very easy.

Usage of custom data objects. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Oracle should work on Browser specific issues.

Lagging in complex business logic implementation facility.

Lead scoring is not so effective ( Organizations have much more complex scoring logic) Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Eloqua:

Use the tool if you have a straight forward B2B operations. For more complex segmentation, we should rely on different tools likr Audience Manager. Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

Our whole marketing email system and 75% of the lead generation part is rely on Eloqua. As the tool is simple any one can learn it quickly and create necessary business flow in this app. Review collected by and hosted on G2.com.

Dave Z.

Marketing Automation Lead

Enterprise (> 1000 emp.)

3/23/2022

"B2B enterprise marketing automation that actually works out of the box, no developers needed."

5/5

What do you like best about Oracle Eloqua?

Everything just works without the need of an army of developers to build and connect the various components needed in a successful multitouch campaign. I have used all of the top B2B Marketing automation platforms and this takes the cake. It truly has a well thought out and intuitive flow from creating segments and working with includes vs excludes, building out your email templates, landing pages and then there are the forms - the powerhouse of automation within... then you have the campaign canvas that ties in all of the workflows to whatever your marketers little heart desires. Things are easy to fix and move around and very visual for troubleshooting when things don't go as planned. The learning curve is short. I can get a user who has never touched any marketing automation tool sending out communications within an hour. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

The bean counters in oracle thought they could get away with charging for education... so the talent pool is shallow, people either know it very well or just on the surface. They really should give their training for free. Even after 10 years of using the tool I am continuously learning new tricks... Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

We use eloqua for among many things, lead capture. The forms area is one of the most important areas for our enterprise. We also use it cor campaign attribution as it is one of the only platforms that can natively process all attribution with a built in campaign response hierarchy that triggers updates to the salesforce CRM. That helps us have full closes loop reporting when joining all responses with our opportunity closed/won data. No other tools really can do that... If you want attribution you really need to read in between the lines of what other tools can't do. SFMC doesnt even use the campaign object! Review collected by and hosted on G2.com.

Ana Cristina V.

Marketing Operations Consultant

Mid-Market (51-1000 emp.)

9/7/2022

"Great way to improve your marketing automation practices"

5/5

What do you like best about Oracle Eloqua?

It is an easy-to-use platform that you can link with others and makes your life easier.

It increases productivity when the processes are correct. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

I don't think there is anything I dislike, maybe it could look a little more modern. Review collected by and hosted on G2.com.

zalak p.

Information Technology Security Specialist

Small-Business (50 or fewer emp.)

9/6/2022

"Incredible Sales Automation tool along with web analytics"

5/5

What do you like best about Oracle Eloqua?

Easily target audience via multiple channels, email builder and campaign monitor; data representation is easy to understand. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

I have used Salesforce Marketing Cloud, as compared to their needs to improve some template builders and report customization. Review collected by and hosted on G2.com.

Vall P.

Head Product Developer at Otis Oat Milk

Small-Business (50 or fewer emp.)

3/7/2022

"“HOT CAKE IN MARKETING PERSONALLY RECOMMEND IT TO OTHERS”"

5/5

What do you like best about Oracle Eloqua?

The Oracle Eloqua is widely becoming a market leader in marketing now a days. We have been using this for more than two years and never got disappointed. We can easily target audiences from multiple channels. The language support is win – win situation for Oracle Eloqua as none of their competitors are supporting a vast library of languages. The most important use of Oracle Eloqua is its automation abilities the whole process can be easily minimized using its automated functions. Email creation is super-duper easy and a lot of complicated functions can be done quickly. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

The biggest disadvantage of Eloqua is it’s not easy to learn for someone who is not an IT expert. It takes me like six months to fully teach them to my workers and adaption to Eloqua also takes time as we were using something else before using Eloqua. The interface and UI is very much boring it should be more attractive and smooth design. Other than this I didn’t have any problems with Eloqua. They really need to improve in these areas. Review collected by and hosted on G2.com.

What problems is Oracle Eloqua solving and how is that benefiting you?

Overall, a good software but they highly need to reduce their prices as their prices are much higher than their competitors. Its beneficial for small business and most of their clients are small business owners and for them its price tag is not budget friendly as compare to big business they can afford easily. They should really focus in these areas, overall, highly recommend it to others. Review collected by and hosted on G2.com.

Cherylle M.

Marketing Automation Manager

Enterprise (> 1000 emp.)

10/18/2022

"Robust system and easy to use"

5/5

What do you like best about Oracle Eloqua?

Eloqua has a lot of features that are helpful to our business. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

The costcan sometimes be a challenge for our business. Review collected by and hosted on G2.com.

Oscar M.

Digital Marketing Specialist

Enterprise (> 1000 emp.)

7/28/2022

"powerful tool"

4.5/5

What do you like best about Oracle Eloqua?

A robust tool that from Oracle, and interacts perfectly with other Oracle tools Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Data Objects are limited to a very simple table, so data interactions are not so easy to establish Review collected by and hosted on G2.com.

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Pros and Cons Details

3.9 out of 5 stars

Oracle Eloqua Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Top Pros or Advantages of Oracle Eloqua

1. Customer Engagement

2. Customizability

3. Customization

4. Engagement Efficiency

5. Features

6. Feature Variety

7. Helpful

8. Personalization Services

Top Cons or Disadvantages of Oracle Eloqua

1. Difficult Customization

2. Inefficient

3. Limited Customization

4. Limited Features

5. Limited Functionality

6. Unreliable Deliverability

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