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Oracle Eloqua Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the powerful marketing automation features of Oracle Eloqua, enabling complex, dynamic campaigns with ease. (3 mentions)
Users value the powerful automation and segmentation capabilities of Oracle Eloqua for efficient marketing campaign management. (2 mentions)
Users value the diverse feature set of Oracle Eloqua, highlighting its unique dashboard and detailed campaign insights. (2 mentions)
Users value the powerful automation and segmentation capabilities of Oracle Eloqua for building sophisticated marketing campaigns. (2 mentions)
Users appreciate the powerful automation and segmentation features of Eloqua, enhancing their campaign effectiveness and team scalability. (1 mentions)
Users find the learning curve steep, often needing admin help for advanced tasks and features can feel outdated. (3 mentions)
Users find Oracle Eloqua expensive, especially with costs rising for advanced features and the complexity of setup. (2 mentions)
Users express frustration with the limited customization, finding it inadequate for merging fields and specific reporting needs. (2 mentions)
Users express frustration over limited features in Oracle Eloqua, feeling their specific needs remain unaddressed. (2 mentions)
Users find Oracle Eloqua's design not intuitive, making navigation and usage a complicated experience at times. (2 mentions)

5 Pros or Advantages of Oracle Eloqua

5 Cons or Disadvantages of Oracle Eloqua

Oracle Eloqua Reviews (628)

View 3 Video Reviews
Reviews

Oracle Eloqua Reviews (628)

View 3 Video Reviews
3.9
628 reviews
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SO
Sankarsh O.
Associate Marketing Manager
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Eloqua Review"
5/5
What do you like best about Oracle Eloqua?

The ease of maintenance is the most valuable feature. Better targeting and segmentation Better statistics Ease in deployments and creation of assets like emails, landing pages and forms Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

The price is premium because it has many features, so I thought it would be better if a low-priced version be used for various organisation to use it for better email marketing and automation Review collected by and hosted on G2.com.

Bhushan T.
BT
Bhushan T.
Marketing Manager
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Top email marketing automation platform"
5/5
What do you like best about Oracle Eloqua?

Eloqua email marketing automation tool from Oracle is the best platform for B2B and B2C marketing strategies, it has a universal and agile approach which builds trust to execute delivery on time. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

No major dislike about this tool but small businesses cannot afford it because of the high cost. Review collected by and hosted on G2.com.

Sifa E.
SE
Sifa E.
Project Manager
Small-Business (50 or fewer emp.)
"Good but still needs improvement"
2.5/5
What do you like best about Oracle Eloqua?

Another CRM tool we employed for your clients and also for our internal client management system here at Kobisi. I really like the flexibility of this tool when it comes to advantages. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Integrations, integrations, integrations. When it comes to CRM tools this is the most disturbing issue at hand that why integrations would be improved to made easier. Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Verified User in Insurance
Enterprise (> 1000 emp.)
"Run of the mill marketing automation software."
3/5
What do you like best about Oracle Eloqua?

- Campaign Management user interface

- Landing Page customization

- Email scheduling capabilities Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

- Price

- Integration issues

- Not very user friendly Review collected by and hosted on G2.com.

Neeraj J.
NJ
Neeraj J.
Digital Project Manager
Enterprise (> 1000 emp.)
"Good solution for B2B"
3.5/5
What do you like best about Oracle Eloqua?

Personally I like the Real time firmography data feature. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Reporting feature is not that great and support team needs lot of improvement. Review collected by and hosted on G2.com.

Sadé C.
SC
Sadé C.
Small-Business (50 or fewer emp.)
"Customer Service perfection"
5/5
What do you like best about Oracle Eloqua?

The Oracle CX Cloud Suite enables businesses to gather and evaluate customer information from various sources, such as social media, email, and phone. This data can then be utilized to customize customer interactions, ensuring that clients receive relevant messages at optimal times. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Regarding customization, there has been frustration with the suite's limitations, as I feel that my specific needs and requirements cannot be adequately addressed by the suite's existing features and functionality. Review collected by and hosted on G2.com.

IM
Irina M.
Marketing Manager
Enterprise (> 1000 emp.)
"Oracle Eloqua review"
4/5
What do you like best about Oracle Eloqua?

For email design, templates and blocks can be pre-programmed, and then the creation of an email becomes a breeze. I also like how detailed the segmentation options are and the sending options from opt-in segments to shared lists that bypass opt-ins. We use those for mandatory standard or regulation change announcements. Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Eloqua is not intuitive and rather hard to learn. It is a tool that needs to be known and managed by dedicated IT specialists. Review collected by and hosted on G2.com.

Verified User in Chemicals
UC
Verified User in Chemicals
Enterprise (> 1000 emp.)
"A good solution for B2B and B2C marketing"
4/5
What do you like best about Oracle Eloqua?

From my experience it creates sales leads when integrated with Salesforce and finds out the optimal time for a customer to receive a mail so that it won't be left unread Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

It is good but Salesforce marketing cloud rather a good choice over Eloqua. Since businesses needs to spend too much money on Eloqua compared to other providers Review collected by and hosted on G2.com.

SK
Sravanthi K.
Consultant
Mid-Market (51-1000 emp.)
"Excellent software we use"
5/5
What do you like best about Oracle Eloqua?

It is very useful to our business and we can use it anywhere Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Sometimes it quits quickly, forcing the system to stop Review collected by and hosted on G2.com.

DL
Daniel L.
Sales Automation Consultant
Small-Business (50 or fewer emp.)
"Oracle CX Sales Cloud Suite Review"
4.5/5
What do you like best about Oracle Eloqua?

The synergy between products is essential to our business in that it allow us to help drive customer growth Review collected by and hosted on G2.com.

What do you dislike about Oracle Eloqua?

Support documentation, while comprehensive, can sometimes be overwhelming. Additionally, due to the fact that all products documentation looks the same, it can be difficult to discern if I am looking at the correct documentation Review collected by and hosted on G2.com.