[ Oracle ... Reviews ](https://www.g2.com/products/oracle-eloqua/reviews) [ Oracle ... Reviews ](https://www.g2.com/products/oracle-eloqua/reviews) # Oracle Eloqua Features ##### ## Integration (4) Data Import & Export Tools (Based on 161 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Ability to input, modify and extract data from the application in bulk through a structured file. Integration APIs (Based on 142 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. Breadth of Partner Applications (Based on 134 Oracle Eloqua reviews and verified by the G2 Product R&D team.) To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Platform (12) Customization (Based on 155 Oracle Eloqua reviews and verified by the G2 Product R&D team.) System provides sufficient customization to meet business requirements Workflow Capability (Based on 148 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. User, Role, and Access Management (Based on 158 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Internationalization (Based on 103 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Enables users to view and transact business with the same content in multiple languages and currencies. Sandbox / Test Environments (Based on 116 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. Performance and Reliability (Based on 154 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Output Document Generation (Based on 105 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. Lead Generation Manage the process of attracting and converting business prospects into leads Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process List Management Manage contacts across multiple mailing lists Mobile Access Access software remotely via mobile devices Show More ##### ## Email Marketing (4) Building and Personalizing Emails (Based on 388 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Create and design emails with an editor; manage templates; personalize dynamically Sending Outbound Emails (Based on 388 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Create targeted lists, schedule and manage bulk email sending. Manage Email Deliverability (Based on 376 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. Automated Email Responses (Based on 355 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Set up automated nurturing emails based on events, online activities, and lead scores Show More ##### ## Online Marketing (8) Landing Pages and Forms (Based on 226 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. Dynamic Content (Based on 335 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. A/B Testing (Based on 321 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. Mobile Optimized (Based on 333 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Support mobile-optimized emails, online forms, and landing pages. Search Tracking and Optimization (Based on 289 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Multivariate Testing Create many versions of emails, forms, or actions and gauge which is most effective Customizable Forms Customize contracts and forms to collect specific information Show More ##### ## Lead Management (21) Marketing Lead Database (Based on 212 Oracle Eloqua reviews and verified by the G2 Product R&D team.) A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. Data Quality Management (Based on 330 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Data quality consists of deduplication, cleansing, and appending your marketing database. Segmentation (Based on 351 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. Lead Scoring and Grading (Based on 306 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. Lead Nurturing (Based on 329 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. Email Tracking (Based on 309 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Track delivered, received, and opened emails Automated Alerts and Tasks (Based on 299 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. CRM Lead Integration (Based on 314 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Sync lead, contact, account, and opportunity information with your CRM system. Third-Party Integrations Set up connections to third-party platforms to improve business processes Real-Time Data Receive data and information in real time Social Marketing Manage campaigns and track engagement for marketing efforts across social media channels Email Marketing Create and send email blasts/campaigns Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Activity Tracking Track and document all activities across devices, networks, and other systems Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Campaign Segmentation Search Marketing Track visibility and traffic from search engines SMS Marketing Send promotional campaigns or transactional messages via text messages Website Visitor Tracking Monitor activity of individuals who visit your website using cookies Show More ##### ## Campaign Management (7) Program Management (Based on 322 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. Event / Webinar Marketing (Based on 280 Oracle Eloqua reviews.) Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. Calendaring (Based on 229 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. Budgeting (As reported in 195 Oracle Eloqua reviews.) Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Workflow Management Create, design and manage workflows for repetitive tasks Template Management Create, save, and re-purpose templates for emails, forms, etc. Show More ##### ## Social (7) Social Listening (160 reviewers of Oracle Eloqua have provided feedback on this feature.) Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. Social Sharing (Based on 167 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. Social Campaigns (Based on 179 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. Social Media Engagement (As reported in 170 Oracle Eloqua reviews.) Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. Social Media Advertising (This feature was mentioned in 151 Oracle Eloqua reviews.) Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Multi-Campaign Manage multiple campaigns in one system Show More ##### ## Reporting & Analytics (11) Basic Reporting (Based on 360 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. Web Analytics (Based on 298 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. ROI Analytics (Based on 249 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. Revenue Analytics (Based on 230 Oracle Eloqua reviews and verified by the G2 Product R&D team.) Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. SEO / Keyword Analytics (205 reviewers of Oracle Eloqua have provided feedback on this feature.) Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. Behavior Analytics Track and analyze user behavior within a system or network Real-Time Analytics Analyze and gain insights into data in real-time Campaign Analytics Track and interpret campaign performance metrics Website Analytics Track and analyze information regarding website visitors Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Sales Analytics Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Show More ##### ## Agentic AI - Marketing Automation (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Campaign Planning Plan and strategize marketing campaigns Show More ##### ## Additional Functionality (25) Social Promotion Market event via social media tools Customizable Branding Add customized logos and colors to align with company branding Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Live Chat Ability to chat online in real time Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Generative AI Use AI to generate content in the form of text, images, videos, etc. Mass Texting Send messages to multiple subscribers at the same time Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Email Templates Pre-made examples and templates for emails Automated Scheduling Automatically create schedules based on business needs or employee availability and qualifications Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Social Media Monitoring Track activity on sites such as Facebook, Twitter, Instagram, etc. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Lead Capture Automatically identify and save contact information of potential customers Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Marketing Automation Automate workflows and trigger campaigns based on customer actions Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Marketing Calendar See past and upcoming campaigns and communications in a calendar view Customizable CTAs Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Multi-Channel Communication Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Data Import/Export Import and export data to and from software applications Lead Qualification Score a lead on their quality or likelihood to buy based on certain behaviors Show More ## 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