There are pretty powerful configuration options, once you know where/what they are Review collected by and hosted on G2.com.

Having used other experimentation tools, I really dislike the Optimizely visual editor for setting up a new experiment.I find it hard to navigate and select the right elements. Review collected by and hosted on G2.com.

Technically advanced tool capable of managing complex tests that require good development skills Review collected by and hosted on G2.com.

Metrics management

Lack of preview mode

lack of explanation of statistical significance, which is not always consistent Review collected by and hosted on G2.com.

For us it's a very easy to use experimentation tool that always support the experiment setup we require and just works as expected. Added to that it has a very intuitive UI that makes it a breeze to setup multiple experiments in a short time. Review collected by and hosted on G2.com.

In all honesty; it's expensive, making it not an option for every client. Review collected by and hosted on G2.com.

Has great WYSIWYG editor, and JS and CSS editor, which makes editing very flexible for developers and non technical users. Can handle simple and robust tasks. Review collected by and hosted on G2.com.

Limitations on behavioral segmentation, without purchasing a higher tier. Review collected by and hosted on G2.com.

We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean on data but also to push this messaging to our CSuite. Review collected by and hosted on G2.com.

We’re too early for me to answer this. The training seems long and a bit overwhelming. Review collected by and hosted on G2.com.

The flexibility and ease of use and amount of features offered Review collected by and hosted on G2.com.

Downside of product is using the selector tool, as you have to inspect your site first to determine the correct element to grab. Review collected by and hosted on G2.com.

Optimizely itself is a great tool for both new and established CRO programmes. They are constantly upgrading and adding new services

My favourite thing about Optimizely is working with their talented workforce. When onboarding you have access to all the skill sets that you need Review collected by and hosted on G2.com.

As an out the box solution. There have been times where our website and Optimizely don’t immediately play nice. Review collected by and hosted on G2.com.

Simple to use interface for building and managing experiments at scale. Review collected by and hosted on G2.com.

At times the metrics and results can be difficult to interpret. Review collected by and hosted on G2.com.

Optimizely Web Experimentation makes it very quick and easy to better understand the users on our website. Review collected by and hosted on G2.com.

Sometimes, it is not totally user friendly and requires some development work to set up experiments, Review collected by and hosted on G2.com.

Its really simple to use. The onboarding was short and sweet. It gave us enough information to get started and we feel like we are learning something new about the tool each week. There regularly seems to be an update to the tool and each update is in the right direction. Review collected by and hosted on G2.com.

Not much to be honest. The personalisation campaigns still confuse me a little but that's becasue I've nevr really used them how they were intended to be used. Which is about to change anyway. Review collected by and hosted on G2.com.